{"id":"https://openalex.org/W2969908401","doi":"https://doi.org/10.18506/anemon.468463","title":"Reklam ve Perakende \u00c7abalar\u0131n\u0131n Gen\u00e7 T\u00fcketicilerin Karar Alma Tarzlar\u0131 \u00dczerindeki Etkisi","display_name":"Reklam ve Perakende \u00c7abalar\u0131n\u0131n Gen\u00e7 T\u00fcketicilerin Karar Alma Tarzlar\u0131 \u00dczerindeki Etkisi","publication_year":2019,"publication_date":"2019-08-20","ids":{"openalex":"https://openalex.org/W2969908401","doi":"https://doi.org/10.18506/anemon.468463","mag":"2969908401"},"language":"tr","primary_location":{"id":"doi:10.18506/anemon.468463","doi":"https://doi.org/10.18506/anemon.468463","is_oa":true,"landing_page_url":"https://doi.org/10.18506/anemon.468463","pdf_url":"https://dergipark.org.tr/tr/download/article-file/788414","source":{"id":"https://openalex.org/S4210189127","display_name":"Anemon Mu\u015f Alparslan \u00dcniversitesi Sosyal Bilimler Dergisi","issn_l":"2147-7655","issn":["2147-7655","2149-4622"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":["tr-dizin"],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Anemon Mu\u015f Alparslan \u00dcniversitesi Sosyal Bilimler Dergisi","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://dergipark.org.tr/tr/download/article-file/788414","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5080165850","display_name":"Mehmet Said K\u00f6se","orcid":"https://orcid.org/0000-0001-7505-2735","observed_orcids":["https://orcid.org/0000-0001-7505-2735"]},"institutions":[{"id":"https://openalex.org/I140912994","display_name":"Mu\u015f Alparslan University","ror":"https://ror.org/009axq942","country_code":"TR","type":"education","lineage":["https://openalex.org/I140912994"]}],"countries":["TR"],"is_corresponding":false,"raw_author_name":"Mehmet Said K\u00d6SE","raw_affiliation_strings":["ULUSLARARASI T\u0130CARET VE LOJ\u0130ST\u0130K B\u00d6L\u00dcM\u00dc","Journal of Social Sciences of Mus Alparslan University"],"raw_orcid":"https://orcid.org/0000-0001-7505-2735","affiliations":[{"raw_affiliation_string":"ULUSLARARASI T\u0130CARET VE LOJ\u0130ST\u0130K B\u00d6L\u00dcM\u00dc","institution_ids":[]},{"raw_affiliation_string":"Journal of Social Sciences of Mus Alparslan University","institution_ids":["https://openalex.org/I140912994"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5070501920","display_name":"Melih Ba\u015fkol","orcid":"https://orcid.org/0000-0002-5257-9160","observed_orcids":["https://orcid.org/0000-0002-5257-9160"]},"institutions":[{"id":"https://openalex.org/I140912994","display_name":"Mu\u015f Alparslan University","ror":"https://ror.org/009axq942","country_code":"TR","type":"education","lineage":["https://openalex.org/I140912994"]},{"id":"https://openalex.org/I254571519","display_name":"Bartin University","ror":"https://ror.org/03te4vd35","country_code":"TR","type":"education","lineage":["https://openalex.org/I254571519"]}],"countries":["TR"],"is_corresponding":false,"raw_author_name":"Melih BA\u015eKOL","raw_affiliation_strings":["BARTIN \u00dcN\u0130VERS\u0130TES\u0130, \u0130KT\u0130SAD\u0130 VE \u0130DAR\u0130 B\u0130L\u0130MLER FAK\u00dcLTES\u0130, \u0130\u015eLETME B\u00d6L\u00dcM\u00dc","Journal of Social Sciences of Mus Alparslan University"],"raw_orcid":"https://orcid.org/0000-0002-5257-9160","affiliations":[{"raw_affiliation_string":"BARTIN \u00dcN\u0130VERS\u0130TES\u0130, \u0130KT\u0130SAD\u0130 VE \u0130DAR\u0130 B\u0130L\u0130MLER FAK\u00dcLTES\u0130, \u0130\u015eLETME B\u00d6L\u00dcM\u00dc","institution_ids":["https://openalex.org/I254571519"]},{"raw_affiliation_string":"Journal of Social Sciences of Mus Alparslan University","institution_ids":["https://openalex.org/I140912994"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":true,"cited_by_count":0,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":"7","issue":"4","first_page":"219","last_page":"229"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.8970000147819519,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.8970000147819519,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":0.07349999994039536,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.020800000056624413,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/advertising","display_name":"advertising","score":0.6729999780654907},{"id":"https://openalex.org/keywords/consumer-decision-making-styles","display_name":"consumer decision-making styles","score":0.8230000138282776},{"id":"https://openalex.org/keywords/young-consumers","display_name":"young consumers","score":0.9490000009536743},{"id":"https://openalex.org/keywords/college-students","display_name":"university students","score":0.9079999923706055},{"id":"https://openalex.org/keywords/brand-loyalty","display_name":"brand loyalty","score":0.5419999957084656},{"id":"https://openalex.org/keywords/brand-awareness","display_name":"brand awareness","score":0.3580000102519989}],"concepts":[{"id":"https://openalex.org/C178550888","wikidata":"https://www.wikidata.org/wiki/Q2043282","display_name":"Business administration","level":1,"score":0.4197039306163788},{"id":"https://openalex.org/C15708023","wikidata":"https://www.wikidata.org/wiki/Q80083","display_name":"Humanities","level":1,"score":0.3690932095050812},{"id":"https://openalex.org/C142362112","wikidata":"https://www.wikidata.org/wiki/Q735","display_name":"Art","level":0,"score":0.3395518958568573},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.23206275701522827}],"mesh":[],"locations_count":3,"locations":[{"id":"doi:10.18506/anemon.468463","doi":"https://doi.org/10.18506/anemon.468463","is_oa":true,"landing_page_url":"https://doi.org/10.18506/anemon.468463","pdf_url":"https://dergipark.org.tr/tr/download/article-file/788414","source":{"id":"https://openalex.org/S4210189127","display_name":"Anemon Mu\u015f Alparslan \u00dcniversitesi Sosyal Bilimler Dergisi","issn_l":"2147-7655","issn":["2147-7655","2149-4622"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":["tr-dizin"],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Anemon Mu\u015f Alparslan \u00dcniversitesi Sosyal Bilimler Dergisi","raw_type":"journal-article"},{"id":"pmh:oai:dergipark.org.tr:article/468463","doi":null,"is_oa":true,"landing_page_url":"https://dergipark.org.tr/tr/pub/anemon/issue/48060/468463","pdf_url":null,"source":{"id":"https://openalex.org/S4210189127","display_name":"Anemon Mu\u015f Alparslan \u00dcniversitesi Sosyal Bilimler Dergisi","issn_l":"2147-7655","issn":["2147-7655","2149-4622"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":["tr-dizin"],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc","license_id":"https://openalex.org/licenses/cc-by-nc","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":null,"raw_type":"info:eu-repo/semantics/article"},{"id":"pmh:oai:akademikarsiv.alparslan.edu.tr:20.500.12639/3476","doi":null,"is_oa":true,"landing_page_url":"https://hdl.handle.net/20.500.12639/3476","pdf_url":"https://akademikarsiv.alparslan.edu.tr/bitstreams/42906f55-2d42-44b8-82bb-7cfd3e8bb530/download","source":{"id":"https://openalex.org/S7407055300","display_name":"DSpace@M\u015eU","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"Article"}],"best_oa_location":{"id":"doi:10.18506/anemon.468463","doi":"https://doi.org/10.18506/anemon.468463","is_oa":true,"landing_page_url":"https://doi.org/10.18506/anemon.468463","pdf_url":"https://dergipark.org.tr/tr/download/article-file/788414","source":{"id":"https://openalex.org/S4210189127","display_name":"Anemon Mu\u015f Alparslan \u00dcniversitesi Sosyal Bilimler Dergisi","issn_l":"2147-7655","issn":["2147-7655","2149-4622"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":["tr-dizin"],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Anemon Mu\u015f Alparslan \u00dcniversitesi Sosyal Bilimler Dergisi","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[{"id":"https://openalex.org/study-designs/observational-study","display_name":"Observational Study"}],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W2969908401.pdf","grobid_xml":"https://content.openalex.org/works/W2969908401.grobid-xml"},"referenced_works_count":52,"referenced_works":["https://openalex.org/W319093406","https://openalex.org/W1486646007","https://openalex.org/W1519105439","https://openalex.org/W1573234480","https://openalex.org/W1968814802","https://openalex.org/W1970873546","https://openalex.org/W1975757898","https://openalex.org/W1976839163","https://openalex.org/W1979761211","https://openalex.org/W1981403846","https://openalex.org/W1981608142","https://openalex.org/W1981885962","https://openalex.org/W1984211100","https://openalex.org/W1987493627","https://openalex.org/W1996472573","https://openalex.org/W2007065052","https://openalex.org/W2014239045","https://openalex.org/W2014763352","https://openalex.org/W2017947707","https://openalex.org/W2036080758","https://openalex.org/W2036149274","https://openalex.org/W2039425134","https://openalex.org/W2050294074","https://openalex.org/W2054807696","https://openalex.org/W2057314551","https://openalex.org/W2058881125","https://openalex.org/W2068569074","https://openalex.org/W2071666535","https://openalex.org/W2074666789","https://openalex.org/W2083011770","https://openalex.org/W2086202949","https://openalex.org/W2086893519","https://openalex.org/W2090036017","https://openalex.org/W2092930684","https://openalex.org/W2093499986","https://openalex.org/W2117525926","https://openalex.org/W2129748849","https://openalex.org/W2134793245","https://openalex.org/W2138392845","https://openalex.org/W2141766438","https://openalex.org/W2160455263","https://openalex.org/W2160726029","https://openalex.org/W2178021873","https://openalex.org/W2185225154","https://openalex.org/W2255312923","https://openalex.org/W2299502865","https://openalex.org/W2312277078","https://openalex.org/W2337394600","https://openalex.org/W2412720222","https://openalex.org/W2912006735","https://openalex.org/W4243667233","https://openalex.org/W6636240960"],"related_works":["https://openalex.org/W7217999916","https://openalex.org/W7071699717","https://openalex.org/W2624172772","https://openalex.org/W2295327755","https://openalex.org/W7219386980","https://openalex.org/W7165954331","https://openalex.org/W2789687850","https://openalex.org/W7072239981","https://openalex.org/W4289702186","https://openalex.org/W7214846758"],"abstract_inverted_index":{"Bu":[0],"ara\u015ft\u0131rman\u0131n":[1],"amac\u0131,":[2],"t\u00fcketicilerin":[3,11,112],"karar":[4,12,23,42,65,87,95,101,113],"alma":[5,13,24,43,88,96,102,114],"tarzlar\u0131":[6,25,67],"envanterine":[7],"dayal\u0131":[8],"olarak":[9],"gen\u00e7":[10],"tarzlar\u0131n\u0131":[14,115],"belirlemek":[15],"ve":[16,19,49,62,83,92,109],"\u015firketlerin":[17],"reklam":[18,108],"perakende":[20,110],"\u00e7abalar\u0131n\u0131n":[21,111],"belirlenen":[22],"\u00fczerindeki":[26],"etkilerini":[27],"\u00f6l\u00e7mektir.":[28],"Kolayda":[29],"\u00f6rnekleme":[30],"y\u00f6ntemi":[31],"kullan\u0131larak":[32],"se\u00e7ilen":[33],"443":[34],"\u00fcniversite":[35],"\u00f6\u011frencisine":[36],"yap\u0131land\u0131r\u0131lm\u0131\u015f":[37],"bir":[38,94],"anket":[39],"uygulanm\u0131\u015ft\u0131r.":[40],"T\u00fcketici":[41],"tarz\u0131":[44,89,97],"envanterini":[45],"do\u011frulamak":[46],"i\u00e7in":[47],"a\u00e7\u0131klay\u0131c\u0131":[48],"do\u011frulay\u0131c\u0131":[50],"fakt\u00f6r":[51],"analizi":[52,55],"kullan\u0131lm\u0131\u015ft\u0131r.":[53],"Verilerin":[54],"Yap\u0131sal":[56],"E\u015fitlik":[57],"Modeli":[58],"(YEM)":[59],"ile":[60],"ger\u00e7ekle\u015ftirilmi\u015f":[61],"orijinal":[63],"t\u00fcketici":[64],"verme":[66],"envanterinde":[68],"yer":[69],"alan":[70],"(m\u00fckemmeliyet\u00e7i/y\u00fcksek":[71],"kalite":[72],"odakl\u0131,":[73,78,80],"se\u00e7enek":[74],"karma\u015fas\u0131,":[75],"al\u0131\u015fkanl\u0131k/marka":[76],"ba\u011f\u0131ml\u0131s\u0131":[77],"marka":[79],"yenilik\u00e7i/moda":[81],"odakl\u0131":[82],"fiyat":[84],"odakl\u0131)":[85],"alt\u0131":[86],"sonu\u00e7larla":[90],"desteklenmi\u015ftir":[91],"yeni":[93],"(\u00fcnl\u00fc":[98],"kabul\u00fcne":[99],"dayanan":[100],"tarz\u0131)":[103],"belirlenmi\u015ftir.":[104,119],"Ara\u015ft\u0131rma":[105],"sonu\u00e7lar\u0131na":[106],"g\u00f6re":[107],"anlaml\u0131":[116],"\u015fekilde":[117],"etkiledi\u011fi":[118]},"counts_by_year":[],"updated_date":"2026-11-13T13:42:25.865203","created_date":"2019-08-29T00:00:00"}