{"id":"https://openalex.org/W2969795995","doi":"https://doi.org/10.32015/jimb/2019-11-1-5","title":"Analiza uspe\u0161nosti dolo\u010denih javnih komunikacijskih kampanj na podro\u010dju varnosti v prometu v Sloveniji","display_name":"Analiza uspe\u0161nosti dolo\u010denih javnih komunikacijskih kampanj na podro\u010dju varnosti v prometu v Sloveniji","publication_year":2019,"publication_date":"2019-05-15","ids":{"openalex":"https://openalex.org/W2969795995","doi":"https://doi.org/10.32015/jimb/2019-11-1-5","mag":"2969795995"},"language":"sl","primary_location":{"id":"doi:10.32015/jimb/2019-11-1-5","doi":"https://doi.org/10.32015/jimb/2019-11-1-5","is_oa":true,"landing_page_url":"https://doi.org/10.32015/jimb/2019-11-1-5","pdf_url":"https://journal.doba.si/OJS/index.php/jimb/article/download/2019-11-1-5/24","source":{"id":"https://openalex.org/S4210219309","display_name":"Mednarodno inovativno poslovanje = Journal of Innovative Business and Management","issn_l":"1855-6175","issn":["1855-6175"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["doaj","erih-plus"],"host_organization":"https://openalex.org/I4210145328","host_organization_name":"DOBA Business School","host_organization_lineage":["https://openalex.org/I4210145328"],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc","license_id":"https://openalex.org/licenses/cc-by-nc","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Mednarodno inovativno poslovanje = Journal of Innovative Business and Management","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref","doaj"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://journal.doba.si/OJS/index.php/jimb/article/download/2019-11-1-5/24","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5065665414","display_name":"Pedja A\u0161an\u0131n Gole","orcid":"https://orcid.org/0000-0003-2617-8598","observed_orcids":["https://orcid.org/0000-0003-2617-8598"]},"institutions":[{"id":"https://openalex.org/I4210145328","display_name":"DOBA Business School","ror":"https://ror.org/04bmtez11","country_code":"SI","type":"education","lineage":["https://openalex.org/I4210145328"]}],"countries":["SI"],"is_corresponding":false,"raw_author_name":"Pedja A\u0161anin Gole","raw_affiliation_strings":["DOBA Fakulteta za uporabne poslovne in dru\u017ebene \u0161tudije, Pre\u0161ernova ulica 1, Maribor, Slovenija"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"DOBA Fakulteta za uporabne poslovne in dru\u017ebene \u0161tudije, Pre\u0161ernova ulica 1, Maribor, Slovenija","institution_ids":["https://openalex.org/I4210145328"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5031273898","display_name":"Emina Koren Mirkovi\u0107","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4210145328","display_name":"DOBA Business School","ror":"https://ror.org/04bmtez11","country_code":"SI","type":"education","lineage":["https://openalex.org/I4210145328"]}],"countries":["SI"],"is_corresponding":false,"raw_author_name":"Emina Koren Mirkovi\u0107","raw_affiliation_strings":["DOBA Fakulteta za uporabne poslovne in dru\u017ebene \u0161tudije, Pre\u0161ernova ulica 1, Maribor, Slovenija"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"DOBA Fakulteta za uporabne poslovne in dru\u017ebene \u0161tudije, Pre\u0161ernova ulica 1, Maribor, Slovenija","institution_ids":["https://openalex.org/I4210145328"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I4210145328"],"apc_list":null,"apc_paid":null,"fwci":0.5252,"has_fulltext":true,"cited_by_count":2,"citation_normalized_percentile":{"value":0.76325877,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":95},"biblio":{"volume":"11","issue":"1","first_page":"38","last_page":"51"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11121","display_name":"Public Relations and Crisis Communication","score":0.7271000146865845,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11121","display_name":"Public Relations and Crisis Communication","score":0.7271000146865845,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10370","display_name":"Traffic and Road Safety","score":0.11129999905824661,"subfield":{"id":"https://openalex.org/subfields/2213","display_name":"Safety, Risk, Reliability and Quality"},"field":{"id":"https://openalex.org/fields/22","display_name":"Engineering"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T11542","display_name":"Behavioral Health and Interventions","score":0.0340999998152256,"subfield":{"id":"https://openalex.org/subfields/3202","display_name":"Applied Psychology"},"field":{"id":"https://openalex.org/fields/32","display_name":"Psychology"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/public-communication-campaigns","display_name":"public campaigns","score":0.9599999785423279},{"id":"https://openalex.org/keywords/campaign-effectiveness","display_name":"campaign effectiveness","score":0.6620000004768372},{"id":"https://openalex.org/keywords/road-safety","display_name":"road safety","score":0.6380000114440918},{"id":"https://openalex.org/keywords/public-agencies","display_name":"public agencies","score":0.3540000021457672},{"id":"https://openalex.org/keywords/campaign-planning","display_name":"campaign planning","score":0.6650000214576721},{"id":"https://openalex.org/keywords/campaign-evaluation","display_name":"campaign evaluation","score":0.6050000190734863}],"concepts":[{"id":"https://openalex.org/C121332964","wikidata":"https://www.wikidata.org/wiki/Q413","display_name":"Physics","level":0,"score":0.7855379581451416},{"id":"https://openalex.org/C15708023","wikidata":"https://www.wikidata.org/wiki/Q80083","display_name":"Humanities","level":1,"score":0.5213133692741394},{"id":"https://openalex.org/C153911025","wikidata":"https://www.wikidata.org/wiki/Q7202","display_name":"Molecular biology","level":1,"score":0.3628459572792053},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.18270304799079895},{"id":"https://openalex.org/C142362112","wikidata":"https://www.wikidata.org/wiki/Q735","display_name":"Art","level":0,"score":0.12136045098304749}],"mesh":[],"locations_count":3,"locations":[{"id":"doi:10.32015/jimb/2019-11-1-5","doi":"https://doi.org/10.32015/jimb/2019-11-1-5","is_oa":true,"landing_page_url":"https://doi.org/10.32015/jimb/2019-11-1-5","pdf_url":"https://journal.doba.si/OJS/index.php/jimb/article/download/2019-11-1-5/24","source":{"id":"https://openalex.org/S4210219309","display_name":"Mednarodno inovativno poslovanje = Journal of Innovative Business and Management","issn_l":"1855-6175","issn":["1855-6175"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["doaj","erih-plus"],"host_organization":"https://openalex.org/I4210145328","host_organization_name":"DOBA Business School","host_organization_lineage":["https://openalex.org/I4210145328"],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc","license_id":"https://openalex.org/licenses/cc-by-nc","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Mednarodno inovativno poslovanje = Journal of Innovative Business and Management","raw_type":"journal-article"},{"id":"pmh:oai:RePEc:dob:journl:v:11:y:2019:i:1:a:5","doi":null,"is_oa":false,"landing_page_url":"https://journal.doba.si/OJS/index.php/jimb/article/view/2019-11-1-5","pdf_url":null,"source":{"id":"https://openalex.org/S4306401271","display_name":"RePEc: Research Papers in Economics","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I77793887","host_organization_name":"Federal Reserve Bank of St. Louis","host_organization_lineage":["https://openalex.org/I77793887"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"article"},{"id":"pmh:oai:doaj.org/article:3d931f63f97f4d6ba9fb9fcc8ec0dd86","doi":null,"is_oa":true,"landing_page_url":"https://doaj.org/article/3d931f63f97f4d6ba9fb9fcc8ec0dd86","pdf_url":null,"source":{"id":"https://openalex.org/S4306401280","display_name":"DOAJ (DOAJ: Directory of Open Access Journals)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Mednarodno Inovativno Poslovanje, Vol 11, Iss 1, Pp 38-51 (2019)","raw_type":"article"}],"best_oa_location":{"id":"doi:10.32015/jimb/2019-11-1-5","doi":"https://doi.org/10.32015/jimb/2019-11-1-5","is_oa":true,"landing_page_url":"https://doi.org/10.32015/jimb/2019-11-1-5","pdf_url":"https://journal.doba.si/OJS/index.php/jimb/article/download/2019-11-1-5/24","source":{"id":"https://openalex.org/S4210219309","display_name":"Mednarodno inovativno poslovanje = Journal of Innovative Business and Management","issn_l":"1855-6175","issn":["1855-6175"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["doaj","erih-plus"],"host_organization":"https://openalex.org/I4210145328","host_organization_name":"DOBA Business School","host_organization_lineage":["https://openalex.org/I4210145328"],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc","license_id":"https://openalex.org/licenses/cc-by-nc","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Mednarodno inovativno poslovanje = Journal of Innovative Business and Management","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W2969795995.pdf","grobid_xml":"https://content.openalex.org/works/W2969795995.grobid-xml"},"referenced_works_count":4,"referenced_works":["https://openalex.org/W1617454204","https://openalex.org/W2142065905","https://openalex.org/W2336781839","https://openalex.org/W3006616831"],"related_works":["https://openalex.org/W7165670621","https://openalex.org/W6989495440","https://openalex.org/W7014673143","https://openalex.org/W7020207211","https://openalex.org/W2959689288","https://openalex.org/W7054552922","https://openalex.org/W2592272850","https://openalex.org/W2614983155","https://openalex.org/W2611310499","https://openalex.org/W7052269350"],"abstract_inverted_index":{"Javne":[0,86],"komunikacijske":[1,22,137],"kampanje":[2,23,138],"naj":[3,56],"bi":[4,39],"naslovnike":[5],"opozorile":[6],"na":[7,63,94],"obstoj":[8],"dru\u017ebenega":[9],"problema":[10],"in":[11,16,29,60,74,79,93,112,126],"povzro\u010dile":[12],"spremembo":[13],"stali\u0161\u010d,":[14],"v\u00e9denja":[15],"ved\u00eanja.":[17],"Medtem,":[18],"ko":[19],"so":[20,102,134],"nekatere":[21],"v":[24,99],"dru\u017ebi":[25],"odmevne,":[26],"dobro":[27],"sprejete":[28],"uspe\u0161no":[30],"izpolnjujejo":[31],"svoj":[32],"namen,":[33],"se":[34],"druge":[35],"izvajajo,":[36],"ne":[37],"da":[38,133],"jih":[40],"sploh":[41],"opazili.":[42],"Vsaka,":[43],"\u0161e":[44],"zlasti":[45],"javna":[46],"komunikacijska":[47],"kampanja":[48],"mora":[49],"upo\u0161tevati":[50],"teoretske":[51],"osnove,":[52],"ki":[53],"narekujejo,":[54],"kako":[55],"bodo":[57,67],"strate\u0161ko":[58],"na\u010drtovane":[59],"vodene":[61],"ter":[62],"ka\u0161en":[64],"na\u010din":[65],"aj":[66],"izdelana":[68],"merila":[69],"za":[70,90,110],"ugotavljanje":[71],"njihove":[72],"uspe\u0161nosti":[73],"u\u010dinkovitosti.":[75],"Avtorja":[76],"analizirata":[77],"uspe\u0161nost":[78],"u\u010dinkovitost":[80],"\u0161tirih":[81],"'preventivnih":[82],"javnih":[83,114],"komunikacijskih":[84,115],"kampanj'":[85],"agencije":[87],"Republike":[88],"Slovenije":[89],"varnost":[91],"prometa":[92],"podlagi":[95],"opravljene":[96],"raziskave":[97],"ugotavljata":[98],"kolik\u0161ni":[100],"meri":[101],"pri":[103],"obravnavanih":[104],"kampanjah":[105],"upo\u0161tevana":[106],"temeljna":[107],"teoretska":[108],"na\u010dela":[109],"snovanje":[111],"izvedbo":[113],"kampanj.":[116],"V":[117],"raziskavi":[118],"sta":[119],"uporabila":[120],"analizo":[121],"sekundarnega":[122],"gradiva,":[123],"strukturiran":[124],"intervju":[125],"online":[127],"anketo.":[128],"Poglavitni":[129],"rezultat":[130],"analize":[131],"je,":[132],"obravnavane":[135],"javne":[136],"pomanjkljivo":[139],"na\u010drtovane.":[140]},"counts_by_year":[{"year":2026,"cited_by_count":1},{"year":2022,"cited_by_count":1}],"updated_date":"2026-11-07T11:25:07.637180","created_date":"2019-08-29T00:00:00"}
