{"id":"https://openalex.org/W2969479487","doi":"https://doi.org/10.1002/col.22427","title":"Packaging design elements and consumers' decision to buy from the Web: A cause and effect decision\u2010making model","display_name":"Packaging design elements and consumers' decision to buy from the Web: A cause and effect decision\u2010making model","publication_year":2019,"publication_date":"2019-08-21","ids":{"openalex":"https://openalex.org/W2969479487","doi":"https://doi.org/10.1002/col.22427","mag":"2969479487"},"language":"en","primary_location":{"id":"doi:10.1002/col.22427","doi":"https://doi.org/10.1002/col.22427","is_oa":false,"landing_page_url":"https://doi.org/10.1002/col.22427","pdf_url":null,"source":{"id":"https://openalex.org/S920941","display_name":"Color Research & Application","issn_l":"0361-2317","issn":["0361-2317","1520-6378"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["anvur-class-a","anvur-scientific","cwts-core","dongbi-b","jufo-1","norway-1","poland-40","russia-white-list-2","vabb-shw"],"host_organization":"https://openalex.org/P4310320595","host_organization_name":"Wiley","host_organization_lineage":["https://openalex.org/P4310320595"],"host_organization_lineage_names":["Wiley"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Color Research &amp; Application","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"green","oa_url":"https://pureportal.coventry.ac.uk/en/publications/1de59275-1bcd-44e6-920f-9e2c101b655f","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5011362768","display_name":"Hosam Al\u2010Samarraie","orcid":"https://orcid.org/0000-0002-9861-8989","observed_orcids":["https://orcid.org/0000-0002-9861-8989"]},"institutions":[{"id":"https://openalex.org/I73417466","display_name":"Coventry University","ror":"https://ror.org/01tgmhj36","country_code":"GB","type":"education","lineage":["https://openalex.org/I73417466"]}],"countries":["GB"],"is_corresponding":true,"raw_author_name":"Hosam Al\u2010Samarraie","raw_affiliation_strings":["School of Media and Performing Arts, Coventry University, Coventry, UK"],"raw_orcid":"https://orcid.org/0000-0002-9861-8989","affiliations":[{"raw_affiliation_string":"School of Media and Performing Arts, Coventry University, Coventry, UK","institution_ids":["https://openalex.org/I73417466"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5046369017","display_name":"Atef Eldenfria","orcid":"https://orcid.org/0000-0002-1463-4579","observed_orcids":["https://orcid.org/0000-0002-1463-4579"]},"institutions":[{"id":"https://openalex.org/I152195623","display_name":"Misurata University","ror":"https://ror.org/014fcf271","country_code":"LY","type":"education","lineage":["https://openalex.org/I152195623"]}],"countries":["LY"],"is_corresponding":false,"raw_author_name":"Atef Eldenfria","raw_affiliation_strings":["Faculty of Information Technology, Misurata University, Misurata, Libya"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Faculty of Information Technology, Misurata University, Misurata, Libya","institution_ids":["https://openalex.org/I152195623"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5023776089","display_name":"Joana Eva Dodoo","orcid":"https://orcid.org/0000-0001-8400-134X","observed_orcids":["https://orcid.org/0000-0001-8400-134X"]},"institutions":[{"id":"https://openalex.org/I133771110","display_name":"University of Cape Coast","ror":"https://ror.org/0492nfe34","country_code":"GH","type":"education","lineage":["https://openalex.org/I133771110"]}],"countries":["GH"],"is_corresponding":false,"raw_author_name":"Joana Eva Dodoo","raw_affiliation_strings":["College of Distance Education, Department of Business Studies, University of Cape Coast, Cape Coast, Ghana"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"College of Distance Education, Department of Business Studies, University of Cape Coast, Cape Coast, Ghana","institution_ids":["https://openalex.org/I133771110"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5053776267","display_name":"Ahmed Ibrahim Alzahrani","orcid":"https://orcid.org/0000-0001-5903-7383","observed_orcids":["https://orcid.org/0000-0001-5903-7383"]},"institutions":[{"id":"https://openalex.org/I28022161","display_name":"King Saud University","ror":"https://ror.org/02f81g417","country_code":"SA","type":"education","lineage":["https://openalex.org/I28022161"]}],"countries":["SA"],"is_corresponding":false,"raw_author_name":"Ahmed Ibrahim Alzahrani","raw_affiliation_strings":["Computer Science Department, Community College, King Saud University, Riyadh, Saudi Arabia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Computer Science Department, Community College, King Saud University, Riyadh, Saudi Arabia","institution_ids":["https://openalex.org/I28022161"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5011883455","display_name":"Nasser Alalwan","orcid":"https://orcid.org/0000-0001-6691-4479","observed_orcids":["https://orcid.org/0000-0001-6691-4479","https://orcid.org/0009-0005-0811-8171"]},"institutions":[{"id":"https://openalex.org/I28022161","display_name":"King Saud University","ror":"https://ror.org/02f81g417","country_code":"SA","type":"education","lineage":["https://openalex.org/I28022161"]}],"countries":["SA"],"is_corresponding":false,"raw_author_name":"Nasser Alalwan","raw_affiliation_strings":["Computer Science Department, Community College, King Saud University, Riyadh, Saudi Arabia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Computer Science Department, Community College, King Saud University, Riyadh, Saudi Arabia","institution_ids":["https://openalex.org/I28022161"]}]}],"institutions":[],"countries_distinct_count":4,"institutions_distinct_count":4,"corresponding_author_ids":["https://openalex.org/A5011362768"],"corresponding_institution_ids":["https://openalex.org/I73417466"],"apc_list":{"value":3100,"currency":"USD","value_usd":3100},"apc_paid":null,"fwci":4.5943,"has_fulltext":true,"cited_by_count":36,"citation_normalized_percentile":{"value":0.94252298,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":96,"max":99},"biblio":{"volume":"44","issue":"6","first_page":"993","last_page":"1005"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T14055","display_name":"Consumer Packaging Perceptions and Trends","score":0.9965999722480774,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T14055","display_name":"Consumer Packaging Perceptions and Trends","score":0.9965999722480774,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.002400000113993883,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":0.00039999998989515007,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/online-purchasing-decisions","display_name":"online purchase decision","score":0.9110000133514404},{"id":"https://openalex.org/keywords/e-commerce","display_name":"e-commerce","score":0.9739999771118164},{"id":"https://openalex.org/keywords/consumer-behavior","display_name":"consumer behavior","score":0.6800000071525574},{"id":"https://openalex.org/keywords/multi-criteria-decision-making","display_name":"multi-criteria decision making","score":0.7870000004768372},{"id":"https://openalex.org/keywords/causal-relationship","display_name":"causal relationship","score":0.6549999713897705},{"id":"https://openalex.org/keywords/graphics","display_name":"graphics","score":0.6600000262260437},{"id":"https://openalex.org/keywords/color","display_name":"color","score":0.6449999809265137},{"id":"https://openalex.org/keywords/label-information","display_name":"label information","score":0.9860000014305115},{"id":"https://openalex.org/keywords/country-of-origin","display_name":"country of origin","score":0.9769999980926514},{"id":"https://openalex.org/keywords/product-appearance","display_name":"product appearance","score":0.49300000071525574}],"concepts":[{"id":"https://openalex.org/C185874996","wikidata":"https://www.wikidata.org/wiki/Q269699","display_name":"Interdependence","level":2,"score":0.7209683656692505},{"id":"https://openalex.org/C182306322","wikidata":"https://www.wikidata.org/wiki/Q1779371","display_name":"Order (exchange)","level":2,"score":0.6486706733703613},{"id":"https://openalex.org/C25343380","wikidata":"https://www.wikidata.org/wiki/Q277521","display_name":"Relation (database)","level":2,"score":0.6124135851860046},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.5731017589569092},{"id":"https://openalex.org/C110875604","wikidata":"https://www.wikidata.org/wiki/Q75","display_name":"The Internet","level":2,"score":0.49234116077423096},{"id":"https://openalex.org/C78597825","wikidata":"https://www.wikidata.org/wiki/Q484847","display_name":"E-commerce","level":2,"score":0.48398280143737793},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.48392659425735474},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.4645753800868988},{"id":"https://openalex.org/C2780033181","wikidata":"https://www.wikidata.org/wiki/Q24962805","display_name":"Decision aids","level":3,"score":0.4557804763317108},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.42437613010406494},{"id":"https://openalex.org/C21442007","wikidata":"https://www.wikidata.org/wiki/Q1027879","display_name":"Graphics","level":2,"score":0.4138440191745758},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.3384299874305725},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.14531195163726807},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.1389278769493103},{"id":"https://openalex.org/C124101348","wikidata":"https://www.wikidata.org/wiki/Q172491","display_name":"Data mining","level":1,"score":0.12584447860717773},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0},{"id":"https://openalex.org/C142724271","wikidata":"https://www.wikidata.org/wiki/Q7208","display_name":"Pathology","level":1,"score":0.0},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.0},{"id":"https://openalex.org/C71924100","wikidata":"https://www.wikidata.org/wiki/Q11190","display_name":"Medicine","level":0,"score":0.0},{"id":"https://openalex.org/C121684516","wikidata":"https://www.wikidata.org/wiki/Q7600677","display_name":"Computer graphics (images)","level":1,"score":0.0},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0},{"id":"https://openalex.org/C204787440","wikidata":"https://www.wikidata.org/wiki/Q188504","display_name":"Alternative medicine","level":2,"score":0.0},{"id":"https://openalex.org/C10138342","wikidata":"https://www.wikidata.org/wiki/Q43015","display_name":"Finance","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.1002/col.22427","doi":"https://doi.org/10.1002/col.22427","is_oa":false,"landing_page_url":"https://doi.org/10.1002/col.22427","pdf_url":null,"source":{"id":"https://openalex.org/S920941","display_name":"Color Research & Application","issn_l":"0361-2317","issn":["0361-2317","1520-6378"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["anvur-class-a","anvur-scientific","cwts-core","dongbi-b","jufo-1","norway-1","poland-40","russia-white-list-2","vabb-shw"],"host_organization":"https://openalex.org/P4310320595","host_organization_name":"Wiley","host_organization_lineage":["https://openalex.org/P4310320595"],"host_organization_lineage_names":["Wiley"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Color Research &amp; Application","raw_type":"journal-article"},{"id":"pmh:oai:pure.atira.dk:openaire/1de59275-1bcd-44e6-920f-9e2c101b655f","doi":null,"is_oa":true,"landing_page_url":"https://pureportal.coventry.ac.uk/en/publications/1de59275-1bcd-44e6-920f-9e2c101b655f","pdf_url":null,"source":{"id":"https://openalex.org/S4306402411","display_name":"Pure (Coventry University)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I73417466","host_organization_name":"Coventry University","host_organization_lineage":["https://openalex.org/I73417466"],"host_organization_lineage_names":[],"type":"repository"},"license":"other-oa","license_id":"https://openalex.org/licenses/other-oa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Al-Samarraie, H, Eldenfria, A, Dodoo, J E, Alzahrani, A I & Alalwan, N 2019, 'Packaging design elements and consumers' decision to buy from the Web : A cause and effect decision-making model', Color Research and Application, vol. 44, no. 6, pp. 993-1005. https://doi.org/10.1002/col.22427","raw_type":"info:eu-repo/semantics/article"}],"best_oa_location":{"id":"pmh:oai:pure.atira.dk:openaire/1de59275-1bcd-44e6-920f-9e2c101b655f","doi":null,"is_oa":true,"landing_page_url":"https://pureportal.coventry.ac.uk/en/publications/1de59275-1bcd-44e6-920f-9e2c101b655f","pdf_url":null,"source":{"id":"https://openalex.org/S4306402411","display_name":"Pure (Coventry University)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I73417466","host_organization_name":"Coventry University","host_organization_lineage":["https://openalex.org/I73417466"],"host_organization_lineage_names":[],"type":"repository"},"license":"other-oa","license_id":"https://openalex.org/licenses/other-oa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Al-Samarraie, H, Eldenfria, A, Dodoo, J E, Alzahrani, A I & Alalwan, N 2019, 'Packaging design elements and consumers' decision to buy from the Web : A cause and effect decision-making model', Color Research and Application, vol. 44, no. 6, pp. 993-1005. https://doi.org/10.1002/col.22427","raw_type":"info:eu-repo/semantics/article"},"sustainable_development_goals":[],"study_designs":[{"id":"https://openalex.org/study-designs/observational-study","display_name":"Observational Study"}],"awards":[{"id":"https://openalex.org/G2092790597","display_name":null,"funder_award_id":"RG-1438-062","funder_id":"https://openalex.org/F4320321145","funder_display_name":"King Saud University"}],"funders":[{"id":"https://openalex.org/F4320321145","display_name":"King Saud University","ror":"https://ror.org/02f81g417"}],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":51,"referenced_works":["https://openalex.org/W166252985","https://openalex.org/W175183380","https://openalex.org/W1498720732","https://openalex.org/W1502478889","https://openalex.org/W1603462115","https://openalex.org/W1969868533","https://openalex.org/W1981786444","https://openalex.org/W1994355105","https://openalex.org/W1997222220","https://openalex.org/W2011986966","https://openalex.org/W2013236492","https://openalex.org/W2030518868","https://openalex.org/W2032016089","https://openalex.org/W2044128858","https://openalex.org/W2053997221","https://openalex.org/W2075180126","https://openalex.org/W2101235766","https://openalex.org/W2111771113","https://openalex.org/W2121569296","https://openalex.org/W2133903467","https://openalex.org/W2157755950","https://openalex.org/W2164503718","https://openalex.org/W2166263224","https://openalex.org/W2264030470","https://openalex.org/W2291400620","https://openalex.org/W2305259714","https://openalex.org/W2322239299","https://openalex.org/W2339797786","https://openalex.org/W2399457108","https://openalex.org/W2410947826","https://openalex.org/W2518706766","https://openalex.org/W2520712949","https://openalex.org/W2550711886","https://openalex.org/W2557922481","https://openalex.org/W2569887373","https://openalex.org/W2579991558","https://openalex.org/W2593731955","https://openalex.org/W2605277741","https://openalex.org/W2606952177","https://openalex.org/W2624124897","https://openalex.org/W2625737230","https://openalex.org/W2762216698","https://openalex.org/W2794418240","https://openalex.org/W2797146879","https://openalex.org/W2799651096","https://openalex.org/W2807973883","https://openalex.org/W2884049302","https://openalex.org/W2907179189","https://openalex.org/W2914601257","https://openalex.org/W3007288586","https://openalex.org/W4254278018"],"related_works":["https://openalex.org/W3132741055","https://openalex.org/W2800158432","https://openalex.org/W3009972614","https://openalex.org/W2807348841","https://openalex.org/W4206069153","https://openalex.org/W4318818786","https://openalex.org/W4313401865","https://openalex.org/W2504538674","https://openalex.org/W7219766265","https://openalex.org/W7028626554"],"abstract_inverted_index":{"Abstract":[0],"Recent":[1],"advances":[2],"in":[3,7,49,74,106,132,208],"e\u2010commerce":[4,209],"have":[5],"resulted":[6],"significant":[8],"progress":[9],"being":[10],"made":[11],"toward":[12],"strategies,":[13],"requirements,":[14],"and":[15,36,60,78,103,110,125,163],"the":[16,52,69,80,84,156,170,174,184,187,192],"development":[17],"of":[18,54,71,120,165,176,186],"various":[19,193],"mechanisms":[20],"aimed":[21],"at":[22],"influencing":[23],"consumers'":[24,40,94,151,204],"decisions":[25,43,112],"to":[26,51,57,76,92,96,108,149,153,183,202],"purchase":[27,111],"online.":[28,99],"The":[29,135,143],"relationship":[30],"between":[31,63,83,140,191],"different":[32,85],"packaging":[33,86,178],"design":[34,87,141,175],"elements":[35,88],"their":[37],"effect":[38,61],"on":[39],"online":[41],"buying":[42],"has":[44],"been":[45],"less":[46],"researched,":[47],"due":[48],"part":[50],"lack":[53],"statistical":[55],"power":[56],"detect":[58],"cause":[59],"relationships":[62,82],"these":[64],"elements.":[65,142],"This":[66,167],"study":[67,168,198],"examines":[68],"feasibility":[70],"multiple\u2010criteria":[72],"decision\u2010making":[73],"order":[75],"identify":[77],"analyze":[79],"causal":[81],"that":[89],"are":[90],"required":[91],"stimulate":[93],"decision":[95,152],"buy":[97,154],"products":[98,207],"Consumers'":[100],"direct,":[101],"indirect,":[102],"interdependent":[104],"behaviors":[105],"relation":[107],"PDEs":[109,147,194],"were":[113,158],"studied":[114],"for":[115],"this":[116,133,197],"paper.":[117],"A":[118],"total":[119],"142":[121],"students":[122],"(89":[123],"males":[124],"53":[126],"females,":[127],"aged":[128],"22\u201037":[129],"years)":[130],"participated":[131],"study.":[134],"results":[136],"identified":[137],"several":[138],"associations":[139],"four":[144],"most":[145],"important":[146],"found":[148],"influence":[150],"via":[155],"internet":[157],"graphics,":[159],"colours,":[160],"label":[161],"information,":[162],"country":[164],"origin.":[166],"provides":[169],"necessary":[171],"insights":[172],"into":[173],"product":[177],"by":[179],"targeting":[180],"aspects":[181],"related":[182],"appearance":[185],"products'":[188],"characteristics.":[189],"Correlations":[190],"obtained":[195],"from":[196],"can":[199],"be":[200],"used":[201],"increase":[203],"interactions":[205],"with":[206],"environments.":[210]},"counts_by_year":[{"year":2026,"cited_by_count":4},{"year":2025,"cited_by_count":3},{"year":2024,"cited_by_count":6},{"year":2023,"cited_by_count":9},{"year":2022,"cited_by_count":6},{"year":2021,"cited_by_count":4},{"year":2020,"cited_by_count":4}],"updated_date":"2026-10-30T12:39:25.321706","created_date":"2019-08-29T00:00:00"}
