{"id":"https://openalex.org/W2969048070","doi":"https://doi.org/10.1016/j.jretconser.2019.101909","title":"Editorial introduction: Advances in theory and practice of digital marketing","display_name":"Editorial introduction: Advances in theory and practice of digital marketing","publication_year":2019,"publication_date":"2019-08-17","ids":{"openalex":"https://openalex.org/W2969048070","doi":"https://doi.org/10.1016/j.jretconser.2019.101909","mag":"2969048070"},"language":"en","primary_location":{"id":"doi:10.1016/j.jretconser.2019.101909","doi":"https://doi.org/10.1016/j.jretconser.2019.101909","is_oa":false,"landing_page_url":"https://doi.org/10.1016/j.jretconser.2019.101909","pdf_url":null,"source":{"id":"https://openalex.org/S25235501","display_name":"Journal of Retailing and Consumer Services","issn_l":"0969-6989","issn":["0969-6989","1873-1384"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-class-a","anvur-scientific","cwts-core","erih-plus","fnege-3","jufo-1","norway-1","poland-100","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320990","host_organization_name":"Elsevier BV","host_organization_lineage":["https://openalex.org/P4310320990"],"host_organization_lineage_names":["Elsevier BV"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Retailing and Consumer Services","raw_type":"journal-article"},"volume":null,"type":"editorial","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"green","oa_url":"http://hdl.handle.net/10454/18115","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5048622877","display_name":"Yogesh Kumar Dwivedi","orcid":"https://orcid.org/0000-0002-5547-9990","observed_orcids":["https://orcid.org/0000-0002-5547-9990"]},"institutions":[{"id":"https://openalex.org/I39586589","display_name":"Swansea University","ror":"https://ror.org/053fq8t95","country_code":"GB","type":"education","lineage":["https://openalex.org/I39586589"]}],"countries":["GB"],"is_corresponding":true,"raw_author_name":"Yogesh K. Dwivedi","raw_affiliation_strings":["School of Management, Swansea University, UK"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"School of Management, Swansea University, UK","institution_ids":["https://openalex.org/I39586589"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5034248834","display_name":"Nripendra Pratap Rana","orcid":"https://orcid.org/0000-0003-1105-8729","observed_orcids":["https://orcid.org/0000-0003-1105-8729"]},"institutions":[{"id":"https://openalex.org/I139894009","display_name":"University of Bradford","ror":"https://ror.org/00vs8d940","country_code":"GB","type":"education","lineage":["https://openalex.org/I139894009"]}],"countries":["GB"],"is_corresponding":false,"raw_author_name":"Nripendra P. Rana","raw_affiliation_strings":["School of Management, University Bradford, UK"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"School of Management, University Bradford, UK","institution_ids":["https://openalex.org/I139894009"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5081524121","display_name":"Emma Louise Slade","orcid":"https://orcid.org/0000-0001-7648-6383","observed_orcids":["https://orcid.org/0000-0001-7648-6383"]},"institutions":[{"id":"https://openalex.org/I36234482","display_name":"University of Bristol","ror":"https://ror.org/0524sp257","country_code":"GB","type":"education","lineage":["https://openalex.org/I36234482"]}],"countries":["GB"],"is_corresponding":false,"raw_author_name":"Emma L. Slade","raw_affiliation_strings":["School of Economics, Finance, and Management, University of Bristol, UK"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"School of Economics, Finance, and Management, University of Bristol, UK","institution_ids":["https://openalex.org/I36234482"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5083736182","display_name":"Nitish Singh","orcid":"https://orcid.org/0000-0002-9015-1659","observed_orcids":["https://orcid.org/0000-0002-9015-1659"]},"institutions":[{"id":"https://openalex.org/I47838141","display_name":"Saint Louis University","ror":"https://ror.org/01p7jjy08","country_code":"US","type":"education","lineage":["https://openalex.org/I47838141"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Nitish Singh","raw_affiliation_strings":["School of Business, Saint Louis University, USA"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"School of Business, Saint Louis University, USA","institution_ids":["https://openalex.org/I47838141"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5037522059","display_name":"Hatice Kizgin","orcid":"https://orcid.org/0000-0003-0841-8973","observed_orcids":["https://orcid.org/0000-0003-0841-8973"]},"institutions":[{"id":"https://openalex.org/I39586589","display_name":"Swansea University","ror":"https://ror.org/053fq8t95","country_code":"GB","type":"education","lineage":["https://openalex.org/I39586589"]}],"countries":["GB"],"is_corresponding":false,"raw_author_name":"Hatice Kizgin","raw_affiliation_strings":["School of Management, Swansea University, UK"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"School of Management, Swansea University, UK","institution_ids":["https://openalex.org/I39586589"]}]}],"institutions":[],"countries_distinct_count":2,"institutions_distinct_count":4,"corresponding_author_ids":["https://openalex.org/A5048622877"],"corresponding_institution_ids":["https://openalex.org/I39586589"],"apc_list":{"value":1300,"currency":"USD","value_usd":1300},"apc_paid":null,"fwci":null,"has_fulltext":false,"cited_by_count":106,"citation_normalized_percentile":null,"cited_by_percentile_year":null,"biblio":{"volume":"53","issue":null,"first_page":"101909","last_page":"101909"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9994999766349792,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9994999766349792,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.00019999999494757503,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13053","display_name":"SMEs Development and Digital Marketing","score":9.999999747378752e-05,"subfield":{"id":"https://openalex.org/subfields/1403","display_name":"Business and International Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/digital-marketing","display_name":"digital marketing","score":1.0},{"id":"https://openalex.org/keywords/social-media-marketing","display_name":"social media marketing","score":0.9959999918937683},{"id":"https://openalex.org/keywords/retail-marketing","display_name":"retail marketing","score":0.6940000057220459},{"id":"https://openalex.org/keywords/consumer-behavior","display_name":"consumer behavior","score":0.718999981880188},{"id":"https://openalex.org/keywords/marketing-theory","display_name":"marketing theory","score":0.5350000262260437},{"id":"https://openalex.org/keywords/marketing-practice","display_name":"marketing practice","score":0.8980000019073486}],"concepts":[{"id":"https://openalex.org/C136197465","wikidata":"https://www.wikidata.org/wiki/Q1729295","display_name":"Variety (cybernetics)","level":2,"score":0.8296505212783813},{"id":"https://openalex.org/C109359841","wikidata":"https://www.wikidata.org/wiki/Q728944","display_name":"Inclusion (mineral)","level":2,"score":0.544265627861023},{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.52858567237854},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.4747013449668884},{"id":"https://openalex.org/C2992166776","wikidata":"https://www.wikidata.org/wiki/Q1141436","display_name":"Consumer research","level":2,"score":0.432358980178833},{"id":"https://openalex.org/C15306905","wikidata":"https://www.wikidata.org/wiki/Q6770925","display_name":"Marketing science","level":4,"score":0.41941338777542114},{"id":"https://openalex.org/C55587333","wikidata":"https://www.wikidata.org/wiki/Q1133029","display_name":"Engineering ethics","level":1,"score":0.35466137528419495},{"id":"https://openalex.org/C39549134","wikidata":"https://www.wikidata.org/wiki/Q133080","display_name":"Public relations","level":1,"score":0.33793991804122925},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.3282272219657898},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.24798211455345154},{"id":"https://openalex.org/C192975520","wikidata":"https://www.wikidata.org/wiki/Q1143466","display_name":"Marketing management","level":2,"score":0.21990054845809937},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.21673190593719482},{"id":"https://openalex.org/C36289849","wikidata":"https://www.wikidata.org/wiki/Q34749","display_name":"Social science","level":1,"score":0.21444261074066162},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.17422455549240112},{"id":"https://openalex.org/C127413603","wikidata":"https://www.wikidata.org/wiki/Q11023","display_name":"Engineering","level":0,"score":0.13746115565299988},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.09045043587684631},{"id":"https://openalex.org/C54649085","wikidata":"https://www.wikidata.org/wiki/Q574424","display_name":"Relationship marketing","level":3,"score":0.07728949189186096},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.0}],"mesh":[],"locations_count":3,"locations":[{"id":"doi:10.1016/j.jretconser.2019.101909","doi":"https://doi.org/10.1016/j.jretconser.2019.101909","is_oa":false,"landing_page_url":"https://doi.org/10.1016/j.jretconser.2019.101909","pdf_url":null,"source":{"id":"https://openalex.org/S25235501","display_name":"Journal of Retailing and Consumer Services","issn_l":"0969-6989","issn":["0969-6989","1873-1384"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-class-a","anvur-scientific","cwts-core","erih-plus","fnege-3","jufo-1","norway-1","poland-100","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320990","host_organization_name":"Elsevier BV","host_organization_lineage":["https://openalex.org/P4310320990"],"host_organization_lineage_names":["Elsevier BV"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Retailing and Consumer Services","raw_type":"journal-article"},{"id":"pmh:oai:research-information.bris.ac.uk:openaire_cris_publications/8be038a8-32fd-48eb-bd81-4d24a76b6936","doi":null,"is_oa":false,"landing_page_url":"https://research-information.bris.ac.uk/en/publications/8be038a8-32fd-48eb-bd81-4d24a76b6936","pdf_url":null,"source":{"id":"https://openalex.org/S7407055359","display_name":"Explore Bristol Research","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Dwivedi, Y K, Rana, N P, Slade, E L, Singh, N & Kizgin, H 2020, 'Editorial introduction : Advances in theory and practice of digital marketing', Journal of Retailing and Consumer Services, vol. 53, 101909. https://doi.org/10.1016/j.jretconser.2019.101909","raw_type":"info:eu-repo/semantics/publishedVersion"},{"id":"pmh:oai:bradscholars.brad.ac.uk:10454/18115","doi":null,"is_oa":true,"landing_page_url":"http://hdl.handle.net/10454/18115","pdf_url":null,"source":{"id":"https://openalex.org/S4306401846","display_name":"Bradford Scholars (University of Bradford)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I139894009","host_organization_name":"University of Bradford","host_organization_lineage":["https://openalex.org/I139894009"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"Editorial"}],"best_oa_location":{"id":"pmh:oai:bradscholars.brad.ac.uk:10454/18115","doi":null,"is_oa":true,"landing_page_url":"http://hdl.handle.net/10454/18115","pdf_url":null,"source":{"id":"https://openalex.org/S4306401846","display_name":"Bradford Scholars (University of Bradford)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I139894009","host_organization_name":"University of Bradford","host_organization_lineage":["https://openalex.org/I139894009"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"Editorial"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":63,"referenced_works":["https://openalex.org/W1925416780","https://openalex.org/W2123338733","https://openalex.org/W2138794141","https://openalex.org/W2262416621","https://openalex.org/W2269721265","https://openalex.org/W2362560677","https://openalex.org/W2469028172","https://openalex.org/W2483221457","https://openalex.org/W2509632655","https://openalex.org/W2524459589","https://openalex.org/W2533236663","https://openalex.org/W2559701515","https://openalex.org/W2588890301","https://openalex.org/W2595453364","https://openalex.org/W2614355139","https://openalex.org/W2619799373","https://openalex.org/W2729974188","https://openalex.org/W2740269613","https://openalex.org/W2757213796","https://openalex.org/W2767327746","https://openalex.org/W2767683236","https://openalex.org/W2771016175","https://openalex.org/W2773783704","https://openalex.org/W2775911340","https://openalex.org/W2790855116","https://openalex.org/W2791973677","https://openalex.org/W2797026320","https://openalex.org/W2800407397","https://openalex.org/W2809228629","https://openalex.org/W2809468846","https://openalex.org/W2884936503","https://openalex.org/W2887608751","https://openalex.org/W2889771151","https://openalex.org/W2890663522","https://openalex.org/W2897592633","https://openalex.org/W2898771529","https://openalex.org/W2901486880","https://openalex.org/W2901657191","https://openalex.org/W2904810158","https://openalex.org/W2905830491","https://openalex.org/W2910158401","https://openalex.org/W2910397568","https://openalex.org/W2911687081","https://openalex.org/W2912658340","https://openalex.org/W2913309009","https://openalex.org/W2913320802","https://openalex.org/W2913701832","https://openalex.org/W2917604047","https://openalex.org/W2919144809","https://openalex.org/W2922826082","https://openalex.org/W2923932009","https://openalex.org/W2924095995","https://openalex.org/W2926758774","https://openalex.org/W2929623434","https://openalex.org/W2932892917","https://openalex.org/W2936345593","https://openalex.org/W2944170415","https://openalex.org/W2944580602","https://openalex.org/W2966642106","https://openalex.org/W2972542178","https://openalex.org/W2972554824","https://openalex.org/W3043088612","https://openalex.org/W4236088150"],"related_works":["https://openalex.org/W2963508445","https://openalex.org/W2073551994","https://openalex.org/W7048104547","https://openalex.org/W4406817028","https://openalex.org/W3134087026","https://openalex.org/W2919866115","https://openalex.org/W1977008275","https://openalex.org/W4413023166","https://openalex.org/W1998743367","https://openalex.org/W3168214508"],"abstract_inverted_index":null,"counts_by_year":[{"year":2026,"cited_by_count":3},{"year":2025,"cited_by_count":10},{"year":2024,"cited_by_count":10},{"year":2023,"cited_by_count":46},{"year":2022,"cited_by_count":13},{"year":2021,"cited_by_count":15},{"year":2020,"cited_by_count":8},{"year":2019,"cited_by_count":1}],"updated_date":"2026-11-09T13:22:03.289127","created_date":"2019-08-22T00:00:00"}