{"id":"https://openalex.org/W2968829331","doi":null,"title":"\u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643 \u0627\u0644\u0646\u0647\u0627\u0626\u064a \u0643\u0639\u0646\u0635\u0631 \u0645\u0624\u062b\u0631 \u0641\u064a \u0635\u064a\u0627\u063a\u0629 \u0627\u0644\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629 \u0644\u0644\u0645\u0624\u0633\u0633\u0629 \u2013 \u062f\u0631\u0627\u0633\u0629 \u0646\u0638\u0631\u064a\u0629 \u062a\u062d\u0644\u064a\u0644\u064a\u0629 -","display_name":"\u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643 \u0627\u0644\u0646\u0647\u0627\u0626\u064a \u0643\u0639\u0646\u0635\u0631 \u0645\u0624\u062b\u0631 \u0641\u064a \u0635\u064a\u0627\u063a\u0629 \u0627\u0644\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629 \u0644\u0644\u0645\u0624\u0633\u0633\u0629 \u2013 \u062f\u0631\u0627\u0633\u0629 \u0646\u0638\u0631\u064a\u0629 \u062a\u062d\u0644\u064a\u0644\u064a\u0629 -","publication_year":2016,"publication_date":"2016-01-01","ids":{"openalex":"https://openalex.org/W2968829331","mag":"2968829331"},"language":"ar","primary_location":{"id":"mag:2968829331","doi":null,"is_oa":false,"landing_page_url":"https://www.asjp.cerist.dz/en/article/87107","pdf_url":null,"source":{"id":"https://openalex.org/S4210201690","display_name":"Economic Studies","issn_l":"1112-7988","issn":["1112-7988","2710-8627"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4324277456","host_organization_name":"TechKnowledge General Trading","host_organization_lineage":["https://openalex.org/P4324277456"],"host_organization_lineage_names":["TechKnowledge General Trading"],"type":"journal"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"Economic Studies","raw_type":null},"volume":null,"type":"article","indexed_in":[],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5015387550","display_name":"\u0639\u0645\u0627\u0631 \u0648\u0627\u0644\u064a","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I3132180716","display_name":"Larbi Ben M'hidi University of Oum El Bouaghi","ror":"https://ror.org/0034tbg85","country_code":"DZ","type":"education","lineage":["https://openalex.org/I3132180716"]}],"countries":["DZ"],"is_corresponding":true,"raw_author_name":"\u0639\u0645\u0627\u0631 \u0648\u0627\u0644\u064a","raw_affiliation_strings":["\u062c\u0627\u0645\u0639\u0629  \u0623\u0645 \u0627\u0644\u0628\u0648\u0627\u0642\u064a"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"\u062c\u0627\u0645\u0639\u0629  \u0623\u0645 \u0627\u0644\u0628\u0648\u0627\u0642\u064a","institution_ids":["https://openalex.org/I3132180716"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5015387550"],"corresponding_institution_ids":["https://openalex.org/I3132180716"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.51614138,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":"10","issue":"1","first_page":"295","last_page":"310"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.9535999894142151,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.9535999894142151,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.02879999950528145,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.003100000089034438,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/final-consumers","display_name":"final consumers","score":0.9470000267028809},{"id":"https://openalex.org/keywords/consumer-behavior","display_name":"consumer behavior","score":0.6430000066757202},{"id":"https://openalex.org/keywords/promotion-strategy","display_name":"promotion strategy","score":0.8519999980926514},{"id":"https://openalex.org/keywords/marketing-strategy","display_name":"marketing strategy","score":0.6309999823570251},{"id":"https://openalex.org/keywords/strategy-formulation","display_name":"strategy formulation","score":0.4390000104904175}],"concepts":[{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.24124962091445923}],"mesh":[],"locations_count":1,"locations":[{"id":"mag:2968829331","doi":null,"is_oa":false,"landing_page_url":"https://www.asjp.cerist.dz/en/article/87107","pdf_url":null,"source":{"id":"https://openalex.org/S4210201690","display_name":"Economic Studies","issn_l":"1112-7988","issn":["1112-7988","2710-8627"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4324277456","host_organization_name":"TechKnowledge General Trading","host_organization_lineage":["https://openalex.org/P4324277456"],"host_organization_lineage_names":["TechKnowledge General Trading"],"type":"journal"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"Economic Studies","raw_type":null}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W2913915408","https://openalex.org/W3110819235","https://openalex.org/W2950990728","https://openalex.org/W2914579714","https://openalex.org/W2954686392","https://openalex.org/W3095210354","https://openalex.org/W3096237197","https://openalex.org/W3113289549","https://openalex.org/W2320583332","https://openalex.org/W2345048762"],"abstract_inverted_index":null,"counts_by_year":[],"updated_date":"2026-08-21T09:56:20.448147","created_date":"2019-08-22T00:00:00"}