{"id":"https://openalex.org/W2968813530","doi":"https://doi.org/10.24912/jmbk.v3i2.4967","title":"Pengaruh Green Brand Positioning, Green Brand Attitude, Green Brand Knowledge Terhadap Green Purchase Intention","display_name":"Pengaruh Green Brand Positioning, Green Brand Attitude, Green Brand Knowledge Terhadap Green Purchase Intention","publication_year":2019,"publication_date":"2019-08-06","ids":{"openalex":"https://openalex.org/W2968813530","doi":"https://doi.org/10.24912/jmbk.v3i2.4967","mag":"2968813530"},"language":"en","primary_location":{"id":"doi:10.24912/jmbk.v3i2.4967","doi":"https://doi.org/10.24912/jmbk.v3i2.4967","is_oa":true,"landing_page_url":"https://doi.org/10.24912/jmbk.v3i2.4967","pdf_url":null,"source":{"id":"https://openalex.org/S4210239012","display_name":"Jurnal Manajemen Bisnis dan Kewirausahaan","issn_l":"2598-0289","issn":["2598-0289"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310315070","host_organization_name":"Tarumanagara University","host_organization_lineage":["https://openalex.org/P4310315070"],"host_organization_lineage_names":["Tarumanagara University"],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal Manajemen Bisnis dan Kewirausahaan","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://doi.org/10.24912/jmbk.v3i2.4967","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5038929772","display_name":"Evan Himawan","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"Evan Himawan","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":["https://openalex.org/A5038929772"],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":1.5878,"has_fulltext":false,"cited_by_count":19,"citation_normalized_percentile":{"value":0.87805669,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":98},"biblio":{"volume":"3","issue":"2","first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10880","display_name":"Environmental Sustainability in Business","score":0.9990000128746033,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10880","display_name":"Environmental Sustainability in Business","score":0.9990000128746033,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.0003000000142492354,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10539","display_name":"Sustainable Supply Chain Management","score":0.00019999999494757503,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/green-brand-positioning","display_name":"green brand positioning","score":0.984000027179718},{"id":"https://openalex.org/keywords/green-brand-knowledge","display_name":"green brand knowledge","score":1.0},{"id":"https://openalex.org/keywords/green-purchase-intention","display_name":"green purchase intention","score":0.9990000128746033},{"id":"https://openalex.org/keywords/green-marketing","display_name":"green marketing","score":0.5559999942779541},{"id":"https://openalex.org/keywords/consumer-behavior","display_name":"consumer behavior","score":0.8339999914169312}],"concepts":[{"id":"https://openalex.org/C2778755073","wikidata":"https://www.wikidata.org/wiki/Q10858537","display_name":"Scale (ratio)","level":2,"score":0.570276141166687},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.560033917427063},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.4956010580062866},{"id":"https://openalex.org/C71508700","wikidata":"https://www.wikidata.org/wiki/Q866188","display_name":"Brand extension","level":3,"score":0.43570995330810547},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.4293835759162903},{"id":"https://openalex.org/C152455256","wikidata":"https://www.wikidata.org/wiki/Q1900597","display_name":"Brand awareness","level":2,"score":0.4146076440811157},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.37803879380226135},{"id":"https://openalex.org/C205649164","wikidata":"https://www.wikidata.org/wiki/Q1071","display_name":"Geography","level":0,"score":0.06781923770904541},{"id":"https://openalex.org/C58640448","wikidata":"https://www.wikidata.org/wiki/Q42515","display_name":"Cartography","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.24912/jmbk.v3i2.4967","doi":"https://doi.org/10.24912/jmbk.v3i2.4967","is_oa":true,"landing_page_url":"https://doi.org/10.24912/jmbk.v3i2.4967","pdf_url":null,"source":{"id":"https://openalex.org/S4210239012","display_name":"Jurnal Manajemen Bisnis dan Kewirausahaan","issn_l":"2598-0289","issn":["2598-0289"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310315070","host_organization_name":"Tarumanagara University","host_organization_lineage":["https://openalex.org/P4310315070"],"host_organization_lineage_names":["Tarumanagara University"],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal Manajemen Bisnis dan Kewirausahaan","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.24912/jmbk.v3i2.4967","doi":"https://doi.org/10.24912/jmbk.v3i2.4967","is_oa":true,"landing_page_url":"https://doi.org/10.24912/jmbk.v3i2.4967","pdf_url":null,"source":{"id":"https://openalex.org/S4210239012","display_name":"Jurnal Manajemen Bisnis dan Kewirausahaan","issn_l":"2598-0289","issn":["2598-0289"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310315070","host_organization_name":"Tarumanagara University","host_organization_lineage":["https://openalex.org/P4310315070"],"host_organization_lineage_names":["Tarumanagara University"],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal Manajemen Bisnis dan Kewirausahaan","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[{"display_name":"Observational Study","id":"https://openalex.org/study-designs/observational-study"}],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W2542768330","https://openalex.org/W4404082991","https://openalex.org/W3108332491","https://openalex.org/W3165326623","https://openalex.org/W7215818905","https://openalex.org/W2902079738","https://openalex.org/W7215900215","https://openalex.org/W2791643936","https://openalex.org/W3158886847","https://openalex.org/W7005039402"],"abstract_inverted_index":{"The":[0,69],"purpose":[1],"of":[2,13],"this":[3,73],"paper":[4,74],"is":[5],"to":[6,85,96,108],"explore":[7],"the":[8],"direct":[9],"and":[10,20,51,100],"indirect":[11],"influence":[12,84,95,107],"green":[14,17,21,25,78,86,97,101,109],"brand":[15,18,22,35,42,49,79,90,102],"positioning,":[16],"attitude":[19,91],"knowledge":[23,103],"on":[24,64],"purchase":[26,53,87,98,110],"intention.":[27,88,111],"Data":[28],"were":[29,62],"collected":[30],"from":[31],"199":[32],"respondents.":[33],"\u201cgreen":[34,41,48,52],"positioning\u201d":[36],"measure":[37,55],"used":[38,45,56],"five-item":[39,57],"scale,":[40,47],"attitude\u201d":[43],"measured":[44,63],"six-item":[46],"knowledge\u201d":[50],"intention\u201d":[54],"scale.":[58],"All":[59],"measurement":[60],"items":[61],"five":[65],"point":[66],"Linkert-type":[67],"scales.":[68],"three":[70],"hypotheses":[71],"in":[72],"have":[75],"been":[76],"tested.":[77],"positioning":[80],"significantly":[81,92,104],"gives":[82,93,105],"positive":[83,94,106],"Green":[89],"intention":[99]},"counts_by_year":[{"year":2025,"cited_by_count":3},{"year":2024,"cited_by_count":3},{"year":2023,"cited_by_count":7},{"year":2022,"cited_by_count":3},{"year":2021,"cited_by_count":2},{"year":2020,"cited_by_count":1}],"updated_date":"2026-11-07T11:25:07.637180","created_date":"2019-08-22T00:00:00"}