{"id":"https://openalex.org/W2968056644","doi":"https://doi.org/10.5897/ajbm.9000397","title":"Marketing in Nigeria: concepts, principles and decisions","display_name":"Marketing in Nigeria: concepts, principles and decisions","publication_year":2008,"publication_date":"2008-12-31","ids":{"openalex":"https://openalex.org/W2968056644","doi":"https://doi.org/10.5897/ajbm.9000397","mag":"2968056644"},"language":"en","primary_location":{"id":"mag:2968056644","doi":"https://doi.org/10.5897/ajbm.9000397","is_oa":true,"landing_page_url":"https://academicjournals.org/journal/AJBM/article-abstract/80AA2DA17418","pdf_url":null,"source":{"id":"https://openalex.org/S180126918","display_name":"AFRICAN JOURNAL OF BUSINESS MANAGEMENT","issn_l":"1993-8233","issn":["1993-8233"],"is_oa":true,"is_in_doaj":false,"is_core":true,"listed_in":["anvur-scientific","cwts-core"],"host_organization":"https://openalex.org/P4310321074","host_organization_name":"Academic Journals","host_organization_lineage":["https://openalex.org/P4310321074"],"host_organization_lineage_names":["Academic Journals"],"type":"journal"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"AFRICAN JOURNAL OF BUSINESS MANAGEMENT","raw_type":null},"volume":null,"type":"article","indexed_in":[],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://academicjournals.org/journal/AJBM/article-abstract/80AA2DA17418","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5096700584","display_name":"Agbonifoh","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Agbonifoh","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"middle","author":{"id":"https://openalex.org/A5096700585","display_name":"Ogwo","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Ogwo","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"middle","author":{"id":"https://openalex.org/A5054288735","display_name":"Nnolim","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Nnolim","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5044490785","display_name":"Nkamnebe","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Nkamnebe","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":3.2787,"has_fulltext":false,"cited_by_count":35,"citation_normalized_percentile":{"value":0.94411523,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":88,"max":98},"biblio":{"volume":"2","issue":"12","first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.9340999722480774,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.9340999722480774,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.03689999878406525,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12807","display_name":"Consumer Behavior and Market Dynamics","score":0.007400000002235174,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/marketing","display_name":"marketing","score":0.8640000224113464},{"id":"https://openalex.org/keywords/marketing-principles","display_name":"marketing principles","score":0.7730000019073486},{"id":"https://openalex.org/keywords/marketing-decision-making","display_name":"marketing decision-making","score":0.9490000009536743},{"id":"https://openalex.org/keywords/nigerian-market","display_name":"Nigerian market","score":0.4560000002384186},{"id":"https://openalex.org/keywords/marketing-concept","display_name":"marketing concept","score":0.5619999766349792}],"concepts":[{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.4894903898239136},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.45432108640670776}],"mesh":[],"locations_count":1,"locations":[{"id":"mag:2968056644","doi":"https://doi.org/10.5897/ajbm.9000397","is_oa":true,"landing_page_url":"https://academicjournals.org/journal/AJBM/article-abstract/80AA2DA17418","pdf_url":null,"source":{"id":"https://openalex.org/S180126918","display_name":"AFRICAN JOURNAL OF BUSINESS MANAGEMENT","issn_l":"1993-8233","issn":["1993-8233"],"is_oa":true,"is_in_doaj":false,"is_core":true,"listed_in":["anvur-scientific","cwts-core"],"host_organization":"https://openalex.org/P4310321074","host_organization_name":"Academic Journals","host_organization_lineage":["https://openalex.org/P4310321074"],"host_organization_lineage_names":["Academic Journals"],"type":"journal"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"AFRICAN JOURNAL OF BUSINESS MANAGEMENT","raw_type":null}],"best_oa_location":{"id":"mag:2968056644","doi":"https://doi.org/10.5897/ajbm.9000397","is_oa":true,"landing_page_url":"https://academicjournals.org/journal/AJBM/article-abstract/80AA2DA17418","pdf_url":null,"source":{"id":"https://openalex.org/S180126918","display_name":"AFRICAN JOURNAL OF BUSINESS MANAGEMENT","issn_l":"1993-8233","issn":["1993-8233"],"is_oa":true,"is_in_doaj":false,"is_core":true,"listed_in":["anvur-scientific","cwts-core"],"host_organization":"https://openalex.org/P4310321074","host_organization_name":"Academic Journals","host_organization_lineage":["https://openalex.org/P4310321074"],"host_organization_lineage_names":["Academic Journals"],"type":"journal"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"AFRICAN JOURNAL OF BUSINESS MANAGEMENT","raw_type":null},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W627584572","https://openalex.org/W2025861324","https://openalex.org/W2896454903","https://openalex.org/W3007339475","https://openalex.org/W250306239","https://openalex.org/W1989917762","https://openalex.org/W1995695926","https://openalex.org/W4235022919","https://openalex.org/W2520649455","https://openalex.org/W4242986159"],"abstract_inverted_index":null,"counts_by_year":[{"year":2024,"cited_by_count":1},{"year":2023,"cited_by_count":1},{"year":2022,"cited_by_count":4},{"year":2021,"cited_by_count":1},{"year":2020,"cited_by_count":3},{"year":2019,"cited_by_count":1},{"year":2018,"cited_by_count":3},{"year":2017,"cited_by_count":2},{"year":2015,"cited_by_count":3},{"year":2014,"cited_by_count":4},{"year":2013,"cited_by_count":5},{"year":2012,"cited_by_count":4}],"updated_date":"2026-10-28T10:33:24.094632","created_date":"2019-08-22T00:00:00"}
