{"id":"https://openalex.org/W2966735924","doi":"https://doi.org/10.31387/oscm0380241","title":"Achieving Market Orientation Through Cross-Functional Integration","display_name":"Achieving Market Orientation Through Cross-Functional Integration","publication_year":2019,"publication_date":"2019-08-01","ids":{"openalex":"https://openalex.org/W2966735924","doi":"https://doi.org/10.31387/oscm0380241","mag":"2966735924"},"language":"en","primary_location":{"id":"doi:10.31387/oscm0380241","doi":"https://doi.org/10.31387/oscm0380241","is_oa":true,"landing_page_url":"https://doi.org/10.31387/oscm0380241","pdf_url":"https://journal.oscm-forum.org/journal/journal/download/20190801115627_Paper_6_Vol._12_No_._3,_2019_.pdf","source":{"id":"https://openalex.org/S4210226436","display_name":"Operations and Supply Chain Management An International Journal","issn_l":"2579-9363","issn":["2579-9363"],"is_oa":true,"is_in_doaj":false,"is_core":true,"listed_in":["cwts-core","poland-20","russia-white-list-2"],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Operations and Supply Chain Management: An International Journal","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://journal.oscm-forum.org/journal/journal/download/20190801115627_Paper_6_Vol._12_No_._3,_2019_.pdf","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5086443135","display_name":"Ana Beatriz Murillo-Oviedo","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I198243066","display_name":"Universidad Nacional","ror":"https://ror.org/01t466c14","country_code":"CR","type":"education","lineage":["https://openalex.org/I198243066"]}],"countries":["CR"],"is_corresponding":false,"raw_author_name":"Ana Beatriz Murillo-Oviedo","raw_affiliation_strings":["National University of Costa Rica, Heredia, Costa Rica"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"National University of Costa Rica, Heredia, Costa Rica","institution_ids":["https://openalex.org/I198243066"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5011244945","display_name":"M\u00e1rcio Lopes Pimenta","orcid":"https://orcid.org/0000-0003-3899-3274","observed_orcids":["https://orcid.org/0000-0003-3899-3274"]},"institutions":[{"id":"https://openalex.org/I80850581","display_name":"Universidade Federal de Uberl\u00e2ndia","ror":"https://ror.org/04x3wvr31","country_code":"BR","type":"education","lineage":["https://openalex.org/I80850581"]}],"countries":["BR"],"is_corresponding":false,"raw_author_name":"Marcio Lopes Pimenta","raw_affiliation_strings":["Federal University of Uberlandia, Uberlandia, MG, Brazil"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Federal University of Uberlandia, Uberlandia, MG, Brazil","institution_ids":["https://openalex.org/I80850581"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5072121293","display_name":"Per Hilletofth","orcid":"https://orcid.org/0000-0002-8305-4412","observed_orcids":["https://orcid.org/0000-0002-8305-4412"]},"institutions":[{"id":"https://openalex.org/I94616838","display_name":"J\u00f6nk\u00f6ping University","ror":"https://ror.org/03t54am93","country_code":"SE","type":"education","lineage":["https://openalex.org/I94616838"]}],"countries":["SE"],"is_corresponding":false,"raw_author_name":"Per Hilletofth","raw_affiliation_strings":["Jonkoping University, Jonkoping, Sweden"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Jonkoping University, Jonkoping, Sweden","institution_ids":["https://openalex.org/I94616838"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5051547868","display_name":"Ewout Reitsma","orcid":"https://orcid.org/0000-0001-5718-3846","observed_orcids":["https://orcid.org/0000-0001-5718-3846"]},"institutions":[{"id":"https://openalex.org/I94616838","display_name":"J\u00f6nk\u00f6ping University","ror":"https://ror.org/03t54am93","country_code":"SE","type":"education","lineage":["https://openalex.org/I94616838"]}],"countries":["SE"],"is_corresponding":false,"raw_author_name":"Ewout Reitsma","raw_affiliation_strings":["Jonkoping University, Jonkoping, Sweden"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Jonkoping University, Jonkoping, Sweden","institution_ids":["https://openalex.org/I94616838"]}]}],"institutions":[],"countries_distinct_count":3,"institutions_distinct_count":3,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":2.3078,"has_fulltext":true,"cited_by_count":10,"citation_normalized_percentile":{"value":0.91077073,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":88,"max":97},"biblio":{"volume":null,"issue":null,"first_page":"175","last_page":"185"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10003","display_name":"Innovation and Knowledge Management","score":0.8964999914169312,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10003","display_name":"Innovation and Knowledge Management","score":0.8964999914169312,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10164","display_name":"Quality and Supply Management","score":0.03920000046491623,"subfield":{"id":"https://openalex.org/subfields/1404","display_name":"Management Information Systems"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11726","display_name":"Organizational Management and Innovation","score":0.016300000250339508,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/market-orientation","display_name":"market orientation","score":0.8539999723434448},{"id":"https://openalex.org/keywords/cross-functional-integration","display_name":"cross-functional integration","score":1.0},{"id":"https://openalex.org/keywords/market-responsiveness","display_name":"market responsiveness","score":0.9769999980926514},{"id":"https://openalex.org/keywords/beverage-industry","display_name":"beverage industry","score":0.7540000081062317},{"id":"https://openalex.org/keywords/product-launch","display_name":"product launch","score":0.8679999709129333},{"id":"https://openalex.org/keywords/customer-complaints","display_name":"customer complaints","score":0.9890000224113464},{"id":"https://openalex.org/keywords/knowledge-dissemination","display_name":"knowledge dissemination","score":0.718999981880188},{"id":"https://openalex.org/keywords/cross-functional-teams","display_name":"cross-functional teams","score":0.8410000205039978},{"id":"https://openalex.org/keywords/corporate-image","display_name":"corporate image","score":0.6430000066757202}],"concepts":[{"id":"https://openalex.org/C2779696404","wikidata":"https://www.wikidata.org/wiki/Q6770823","display_name":"Market orientation","level":2,"score":0.8626258373260498},{"id":"https://openalex.org/C16345878","wikidata":"https://www.wikidata.org/wiki/Q107472979","display_name":"Orientation (vector space)","level":2,"score":0.6877678036689758},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5573380589485168},{"id":"https://openalex.org/C101812284","wikidata":"https://www.wikidata.org/wiki/Q2450135","display_name":"Functional integration","level":3,"score":0.5019209384918213},{"id":"https://openalex.org/C2781051278","wikidata":"https://www.wikidata.org/wiki/Q6770814","display_name":"Market integration","level":2,"score":0.4170644283294678},{"id":"https://openalex.org/C40700","wikidata":"https://www.wikidata.org/wiki/Q1411783","display_name":"Industrial organization","level":1,"score":0.4084230661392212},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.23828107118606567},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.1855943500995636},{"id":"https://openalex.org/C175444787","wikidata":"https://www.wikidata.org/wiki/Q39072","display_name":"Microeconomics","level":1,"score":0.1276766061782837},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.07692268490791321},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.06278762221336365},{"id":"https://openalex.org/C134306372","wikidata":"https://www.wikidata.org/wiki/Q7754","display_name":"Mathematical analysis","level":1,"score":0.0},{"id":"https://openalex.org/C27016315","wikidata":"https://www.wikidata.org/wiki/Q580101","display_name":"Integral equation","level":2,"score":0.0}],"mesh":[],"locations_count":3,"locations":[{"id":"doi:10.31387/oscm0380241","doi":"https://doi.org/10.31387/oscm0380241","is_oa":true,"landing_page_url":"https://doi.org/10.31387/oscm0380241","pdf_url":"https://journal.oscm-forum.org/journal/journal/download/20190801115627_Paper_6_Vol._12_No_._3,_2019_.pdf","source":{"id":"https://openalex.org/S4210226436","display_name":"Operations and Supply Chain Management An International Journal","issn_l":"2579-9363","issn":["2579-9363"],"is_oa":true,"is_in_doaj":false,"is_core":true,"listed_in":["cwts-core","poland-20","russia-white-list-2"],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Operations and Supply Chain Management: An International Journal","raw_type":"journal-article"},{"id":"pmh:oai:DiVA.org:hig-30926","doi":null,"is_oa":true,"landing_page_url":"http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-30926","pdf_url":null,"source":{"id":"https://openalex.org/S4306400653","display_name":"Diva portal (Dalarna University Library)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":"other-oa","license_id":"https://openalex.org/licenses/other-oa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"info:eu-repo/semantics/article"},{"id":"pmh:oai:https://repositorio.una.ac.cr:11056/22342","doi":null,"is_oa":true,"landing_page_url":"http://hdl.handle.net/11056/22342","pdf_url":null,"source":{"id":"https://openalex.org/S7407064133","display_name":"Repositorio Acad\u00e9mico Institucional de la Universidad Nacional","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I198243066","host_organization_name":"Universidad Nacional","host_organization_lineage":["https://openalex.org/I198243066"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Operations and Supply Chain Management, vol.12 no.3 175-185 2019","raw_type":"http://purl.org/coar/resource_type/c_6501"}],"best_oa_location":{"id":"doi:10.31387/oscm0380241","doi":"https://doi.org/10.31387/oscm0380241","is_oa":true,"landing_page_url":"https://doi.org/10.31387/oscm0380241","pdf_url":"https://journal.oscm-forum.org/journal/journal/download/20190801115627_Paper_6_Vol._12_No_._3,_2019_.pdf","source":{"id":"https://openalex.org/S4210226436","display_name":"Operations and Supply Chain Management An International Journal","issn_l":"2579-9363","issn":["2579-9363"],"is_oa":true,"is_in_doaj":false,"is_core":true,"listed_in":["cwts-core","poland-20","russia-white-list-2"],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Operations and Supply Chain Management: An International Journal","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[],"awards":[{"id":"https://openalex.org/G1475237790","display_name":"O PAPEL DA INTEGRA\u00c7\u00c3O INTERFUNCIONAL NA PERSPECTIVA DA GEST\u00c3O DA CADEIA DE SUPRIMENTOS","funder_award_id":"PPM-00074-17","funder_id":"https://openalex.org/F4320322980","funder_display_name":"Funda\u00e7\u00e3o de Amparo \u00e0 Pesquisa do Estado de Minas Gerais"}],"funders":[{"id":"https://openalex.org/F4320322025","display_name":"Conselho Nacional de Desenvolvimento Cient\u00edfico e Tecnol\u00f3gico","ror":"https://ror.org/03swz6y49"},{"id":"https://openalex.org/F4320322980","display_name":"Funda\u00e7\u00e3o de Amparo \u00e0 Pesquisa do Estado de Minas Gerais","ror":"https://ror.org/00nc55f03"}],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W2966735924.pdf","grobid_xml":"https://content.openalex.org/works/W2966735924.grobid-xml"},"referenced_works_count":87,"referenced_works":["https://openalex.org/W237995967","https://openalex.org/W1501929406","https://openalex.org/W1527311855","https://openalex.org/W1541694427","https://openalex.org/W1585211132","https://openalex.org/W1596058225","https://openalex.org/W1946592821","https://openalex.org/W1965369006","https://openalex.org/W1966513389","https://openalex.org/W1967968613","https://openalex.org/W1969291300","https://openalex.org/W1978992075","https://openalex.org/W1979303542","https://openalex.org/W1983478509","https://openalex.org/W1983736150","https://openalex.org/W1986014958","https://openalex.org/W1994204530","https://openalex.org/W1996812234","https://openalex.org/W1999025728","https://openalex.org/W2002339619","https://openalex.org/W2005399064","https://openalex.org/W2006479099","https://openalex.org/W2010812063","https://openalex.org/W2018314193","https://openalex.org/W2020476734","https://openalex.org/W2020666435","https://openalex.org/W2020791520","https://openalex.org/W2021606695","https://openalex.org/W2023191818","https://openalex.org/W2025582491","https://openalex.org/W2035101032","https://openalex.org/W2037178929","https://openalex.org/W2047586509","https://openalex.org/W2047873486","https://openalex.org/W2049097330","https://openalex.org/W2053107404","https://openalex.org/W2053867652","https://openalex.org/W2054982088","https://openalex.org/W2057305484","https://openalex.org/W2059185960","https://openalex.org/W2062629890","https://openalex.org/W2064808927","https://openalex.org/W2068370738","https://openalex.org/W2069243359","https://openalex.org/W2072706706","https://openalex.org/W2076087051","https://openalex.org/W2078352006","https://openalex.org/W2080313827","https://openalex.org/W2080381238","https://openalex.org/W2091505635","https://openalex.org/W2097881531","https://openalex.org/W2098663429","https://openalex.org/W2099832821","https://openalex.org/W2117792422","https://openalex.org/W2119629066","https://openalex.org/W2119942310","https://openalex.org/W2127155234","https://openalex.org/W2130410025","https://openalex.org/W2130679432","https://openalex.org/W2132051914","https://openalex.org/W2132537752","https://openalex.org/W2133580890","https://openalex.org/W2133927398","https://openalex.org/W2135263129","https://openalex.org/W2135980362","https://openalex.org/W2140882574","https://openalex.org/W2142023886","https://openalex.org/W2143933811","https://openalex.org/W2154490377","https://openalex.org/W2165036318","https://openalex.org/W2166711106","https://openalex.org/W2188128472","https://openalex.org/W2215886593","https://openalex.org/W2315105973","https://openalex.org/W2319762839","https://openalex.org/W2327442872","https://openalex.org/W2329312544","https://openalex.org/W2345372346","https://openalex.org/W2346037527","https://openalex.org/W2485321513","https://openalex.org/W2489645317","https://openalex.org/W2514634457","https://openalex.org/W2589299331","https://openalex.org/W2755534560","https://openalex.org/W2792778625","https://openalex.org/W2907162699","https://openalex.org/W2966735924"],"related_works":["https://openalex.org/W3096839477","https://openalex.org/W7062754031","https://openalex.org/W2165036318","https://openalex.org/W2260691643","https://openalex.org/W2068257704","https://openalex.org/W2281102077","https://openalex.org/W266714622","https://openalex.org/W2020791520","https://openalex.org/W2995377026","https://openalex.org/W2980761102"],"abstract_inverted_index":{"The":[0],"purpose":[1],"of":[2,16,122],"this":[3],"study":[4,26,106],"is":[5],"to":[6,12,21,57,74,86,89,98,111,118,128,150],"understand":[7],"how":[8],"crossfunctional":[9],"integration":[10,53,70],"contributes":[11,117],"the":[13,28,47,55,91,94,100,104,119,138],"market":[14,23,59,120,152],"orientation":[15,60,121,153],"a":[17,72,123,155],"company":[18,56,73],"that":[19,51,108,143],"strives":[20],"increase":[22],"responsiveness.A":[24],"case":[25],"in":[27,154],"Brazilian":[29],"beverages":[30],"industry":[31],"was":[32,37],"conducted":[33],"and":[34,67,83,97,133,146],"empirical":[35],"data":[36],"collected":[38],"through":[39,61,131],"fourteen":[40],"in-depth":[41],"interviews":[42],"from":[43],"various":[44],"functions":[45],"within":[46],"company.The":[48],"findings":[49],"indicate":[50],"cross-functional":[52,113,144],"enables":[54,71,126],"achieve":[58,151],"two":[62],"main":[63],"processes:":[64],"product":[65],"launch":[66],"customer":[68],"complaints.Crossfunctional":[69],"disseminate":[75],"knowledge":[76,102,125],"about":[77,93,103],"organizational":[78],"dynamics":[79],"at":[80],"both":[81],"departmental":[82],"individual":[84],"levels,":[85],"generate":[87],"interdependency,":[88],"improve":[90,99],"awareness":[92],"internal":[95,101],"needs,":[96],"customer.This":[105],"shows":[107,142],"practitioners":[109,127],"need":[110],"establish":[112],"integration,":[114],"as":[115],"it":[116],"company.Internal":[124],"create":[129],"value":[130],"products":[132],"services,":[134],"while":[135],"still":[136],"preserving":[137],"corporate":[139],"image.It":[140],"also":[141],"teams":[145],"meetings":[147],"are":[148],"necessary":[149],"company.":[156]},"counts_by_year":[{"year":2024,"cited_by_count":3},{"year":2023,"cited_by_count":1},{"year":2022,"cited_by_count":1},{"year":2021,"cited_by_count":1},{"year":2020,"cited_by_count":3},{"year":2019,"cited_by_count":1}],"updated_date":"2026-10-27T15:51:10.671819","created_date":"2019-08-13T00:00:00"}
