{"id":"https://openalex.org/W2965800773","doi":"https://doi.org/10.1086/705029","title":"Too Cute to Be Healthy: How Cute Packaging Designs Affect Judgments of Product Tastiness and Healthiness","display_name":"Too Cute to Be Healthy: How Cute Packaging Designs Affect Judgments of Product Tastiness and Healthiness","publication_year":2019,"publication_date":"2019-07-26","ids":{"openalex":"https://openalex.org/W2965800773","doi":"https://doi.org/10.1086/705029","mag":"2965800773"},"language":"en","primary_location":{"id":"doi:10.1086/705029","doi":"https://doi.org/10.1086/705029","is_oa":false,"landing_page_url":"https://doi.org/10.1086/705029","pdf_url":null,"source":{"id":"https://openalex.org/S2735010472","display_name":"Journal of the Association for Consumer Research","issn_l":"2378-1815","issn":["2378-1815","2378-1823"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-b","anvur-scientific","cwts-core","dongbi-b","fnege-4","jufo-1","poland-20","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310315672","host_organization_name":"University of Chicago Press","host_organization_lineage":["https://openalex.org/P4310315672","https://openalex.org/P4310315690"],"host_organization_lineage_names":["University of Chicago Press","University of Chicago"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of the Association for Consumer Research","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5063194163","display_name":"Benedikt Schnurr","orcid":"https://orcid.org/0000-0001-7561-5390","observed_orcids":["https://orcid.org/0000-0001-7561-5390"]},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"Benedikt Schnurr","raw_affiliation_strings":[""],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"","institution_ids":[]}]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":["https://openalex.org/A5063194163"],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":7.8952,"has_fulltext":false,"cited_by_count":82,"citation_normalized_percentile":{"value":0.96663613,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":88,"max":100},"biblio":{"volume":"4","issue":"4","first_page":"363","last_page":"375"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T14055","display_name":"Consumer Packaging Perceptions and Trends","score":0.9994999766349792,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T14055","display_name":"Consumer Packaging Perceptions and Trends","score":0.9994999766349792,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12057","display_name":"Consumer Attitudes and Food Labeling","score":9.999999747378752e-05,"subfield":{"id":"https://openalex.org/subfields/2739","display_name":"Public Health, Environmental and Occupational Health"},"field":{"id":"https://openalex.org/fields/27","display_name":"Medicine"},"domain":{"id":"https://openalex.org/domains/4","display_name":"Health Sciences"}},{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":0.0,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/packaging-design","display_name":"packaging design","score":0.7390000224113464},{"id":"https://openalex.org/keywords/perceived-healthiness","display_name":"perceived healthiness","score":0.9480000138282776},{"id":"https://openalex.org/keywords/purchase-intention","display_name":"purchase intention","score":0.9319999814033508},{"id":"https://openalex.org/keywords/product-type","display_name":"product type","score":0.5519999861717224},{"id":"https://openalex.org/keywords/food-packaging","display_name":"food packaging","score":0.5870000123977661},{"id":"https://openalex.org/keywords/consumer-perception","display_name":"consumer perception","score":0.6159999966621399},{"id":"https://openalex.org/keywords/public-policy","display_name":"public policy","score":0.33799999952316284}],"concepts":[{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.6932949423789978},{"id":"https://openalex.org/C26760741","wikidata":"https://www.wikidata.org/wiki/Q160402","display_name":"Perception","level":2,"score":0.6787136793136597},{"id":"https://openalex.org/C2776035688","wikidata":"https://www.wikidata.org/wiki/Q1606558","display_name":"Affect (linguistics)","level":2,"score":0.6547412276268005},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.592927873134613},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.5588553547859192},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5036327242851257},{"id":"https://openalex.org/C141971597","wikidata":"https://www.wikidata.org/wiki/Q207822","display_name":"Packaging and labeling","level":2,"score":0.41416192054748535},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.3294433355331421},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.10961943864822388},{"id":"https://openalex.org/C46312422","wikidata":"https://www.wikidata.org/wiki/Q11024","display_name":"Communication","level":1,"score":0.08240091800689697},{"id":"https://openalex.org/C169760540","wikidata":"https://www.wikidata.org/wiki/Q207011","display_name":"Neuroscience","level":1,"score":0.0},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1086/705029","doi":"https://doi.org/10.1086/705029","is_oa":false,"landing_page_url":"https://doi.org/10.1086/705029","pdf_url":null,"source":{"id":"https://openalex.org/S2735010472","display_name":"Journal of the Association for Consumer Research","issn_l":"2378-1815","issn":["2378-1815","2378-1823"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-b","anvur-scientific","cwts-core","dongbi-b","fnege-4","jufo-1","poland-20","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310315672","host_organization_name":"University of Chicago Press","host_organization_lineage":["https://openalex.org/P4310315672","https://openalex.org/P4310315690"],"host_organization_lineage_names":["University of Chicago Press","University of Chicago"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of the Association for Consumer Research","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":40,"referenced_works":["https://openalex.org/W195654284","https://openalex.org/W1849190772","https://openalex.org/W1871955902","https://openalex.org/W1964363948","https://openalex.org/W1965300944","https://openalex.org/W2007449055","https://openalex.org/W2015957730","https://openalex.org/W2016784299","https://openalex.org/W2020419736","https://openalex.org/W2050345543","https://openalex.org/W2058946030","https://openalex.org/W2076255044","https://openalex.org/W2079026866","https://openalex.org/W2079527744","https://openalex.org/W2107539349","https://openalex.org/W2109619261","https://openalex.org/W2119043452","https://openalex.org/W2128380650","https://openalex.org/W2143299957","https://openalex.org/W2148745435","https://openalex.org/W2149221485","https://openalex.org/W2164700012","https://openalex.org/W2167648018","https://openalex.org/W2168689261","https://openalex.org/W2170574464","https://openalex.org/W2170856026","https://openalex.org/W2206177003","https://openalex.org/W2219916801","https://openalex.org/W2301791801","https://openalex.org/W2305259714","https://openalex.org/W2335325143","https://openalex.org/W2343297135","https://openalex.org/W2521682498","https://openalex.org/W2625737230","https://openalex.org/W2736030474","https://openalex.org/W2964168883","https://openalex.org/W2964355798","https://openalex.org/W2970596724","https://openalex.org/W3121542015","https://openalex.org/W3123871301"],"related_works":["https://openalex.org/W4312193661","https://openalex.org/W2417605470","https://openalex.org/W3178964266","https://openalex.org/W7038553562","https://openalex.org/W2773450357","https://openalex.org/W4407882254","https://openalex.org/W2335325143","https://openalex.org/W4401713461","https://openalex.org/W3015990199","https://openalex.org/W2582727451"],"abstract_inverted_index":{"In":[0,36],"the":[1,52,75,78,121],"packaged":[2],"food":[3],"market,":[4],"several":[5],"brands":[6],"use":[7,132],"cute":[8,29,42,91,97,133],"packaging":[9,30,43,92,98,123,134],"designs,":[10],"for":[11,104,113,146],"example,":[12],"by":[13],"displaying":[14],"playful":[15],"colors":[16],"or":[17],"funny":[18],"cartoon-like":[19],"pictures.":[20],"However,":[21],"prior":[22],"research":[23],"has":[24],"not":[25],"systematically":[26],"examined":[27],"how":[28,85,128],"designs":[31,44,99,135],"might":[32],"affect":[33],"product":[34,48,58,79,140],"perception.":[35],"this":[37],"research,":[38],"we":[39,72,143],"show":[40],"that":[41,96],"increase":[45,100],"perceptions":[46,56,62],"of":[47,57,63,77],"tastiness":[49,65],"and,":[50],"at":[51],"same":[53],"time,":[54],"decrease":[55,109],"healthiness.":[59],"Importantly,":[60],"as":[61],"both":[64],"and":[66,126],"healthiness":[67],"jointly":[68],"determine":[69],"purchase":[70,102,111],"intention,":[71],"further":[73],"examine":[74],"role":[76],"type":[80],"in":[81],"order":[82],"to":[83,136],"demonstrate":[84],"marketers":[86,129],"may":[87],"benefit":[88],"from":[89],"using":[90],"designs.":[93],"We":[94],"find":[95],"consumer":[101,110],"intention":[103,112],"relative":[105,114],"vice":[106],"products":[107],"but":[108],"virtue":[115],"products.":[116],"This":[117],"article":[118],"thus":[119],"extends":[120],"current":[122],"design":[124],"literature":[125],"demonstrates":[127],"can":[130],"strategically":[131],"communicate":[137],"their":[138],"desired":[139],"attributes.":[141],"Furthermore,":[142],"outline":[144],"implications":[145],"public":[147],"policy":[148],"makers.":[149]},"counts_by_year":[{"year":2026,"cited_by_count":5},{"year":2025,"cited_by_count":13},{"year":2024,"cited_by_count":8},{"year":2023,"cited_by_count":32},{"year":2022,"cited_by_count":4},{"year":2021,"cited_by_count":9},{"year":2020,"cited_by_count":1},{"year":2019,"cited_by_count":10}],"updated_date":"2026-11-03T10:50:19.383937","created_date":"2019-08-13T00:00:00"}
