{"id":"https://openalex.org/W2964034690","doi":null,"title":"Effects of the Functions and Types of Online Brand Community on Brand Loyalty","display_name":"Effects of the Functions and Types of Online Brand Community on Brand Loyalty","publication_year":2006,"publication_date":"2006-01-01","ids":{"openalex":"https://openalex.org/W2964034690","mag":"2964034690"},"language":"en","primary_location":{"id":"mag:2964034690","doi":null,"is_oa":false,"landing_page_url":"https://www.kci.go.kr/kciportal/ci/sereArticleSearch/ciSereArtiView.kci?sereArticleSearchBean.artiId=ART001158893","pdf_url":null,"source":{"id":"https://openalex.org/S4306515855","display_name":"Journal of Marketing Management Research","issn_l":"1229-7798","issn":["1229-7798"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":["kci-registered"],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"Journal of Marketing Management Research","raw_type":null},"volume":null,"type":"article","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5025687012","display_name":"Sang\u2010Lin Han","orcid":"https://orcid.org/0000-0002-6142-8196","observed_orcids":["https://orcid.org/0000-0002-6142-8196"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Sang\u2010Lin Han","raw_affiliation_strings":[],"raw_orcid":"https://orcid.org/0000-0002-6142-8196","affiliations":[]},{"author_position":"middle","author":{"id":"https://openalex.org/A5111671175","display_name":"Jae-Hee Shim","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Jae-Hee Shim","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"middle","author":{"id":"https://openalex.org/A5063058460","display_name":"\uae40\uc900\uc218","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"\uae40\uc900\uc218","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5088215001","display_name":"\uc774\uc7ac\ud6c8","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"\uc774\uc7ac\ud6c8","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":"11","issue":"2","first_page":"131","last_page":"152"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.8809000253677368,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.8809000253677368,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.1080000028014183,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.006599999964237213,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/online-brand-communities","display_name":"online brand communities","score":0.9459999799728394},{"id":"https://openalex.org/keywords/brand-loyalty","display_name":"brand loyalty","score":0.9739999771118164},{"id":"https://openalex.org/keywords/community-functioning","display_name":"community functioning","score":0.8370000123977661},{"id":"https://openalex.org/keywords/community-types","display_name":"community types","score":0.8629999756813049},{"id":"https://openalex.org/keywords/consumer-behavior","display_name":"consumer behavior","score":0.5849999785423279}],"concepts":[{"id":"https://openalex.org/C2780144342","wikidata":"https://www.wikidata.org/wiki/Q1900653","display_name":"Brand loyalty","level":2,"score":0.6407333016395569},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.6181559562683105},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5216048955917358},{"id":"https://openalex.org/C152455256","wikidata":"https://www.wikidata.org/wiki/Q1900597","display_name":"Brand awareness","level":2,"score":0.5017130374908447},{"id":"https://openalex.org/C57375061","wikidata":"https://www.wikidata.org/wiki/Q453181","display_name":"Brand management","level":2,"score":0.4924124479293823},{"id":"https://openalex.org/C2775834023","wikidata":"https://www.wikidata.org/wiki/Q2989307","display_name":"Brand community","level":3,"score":0.4694209694862366},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.44296568632125854},{"id":"https://openalex.org/C2776967331","wikidata":"https://www.wikidata.org/wiki/Q1132131","display_name":"Loyalty","level":2,"score":0.42505836486816406}],"mesh":[],"locations_count":1,"locations":[{"id":"mag:2964034690","doi":null,"is_oa":false,"landing_page_url":"https://www.kci.go.kr/kciportal/ci/sereArticleSearch/ciSereArtiView.kci?sereArticleSearchBean.artiId=ART001158893","pdf_url":null,"source":{"id":"https://openalex.org/S4306515855","display_name":"Journal of Marketing Management Research","issn_l":"1229-7798","issn":["1229-7798"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":["kci-registered"],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"Journal of Marketing Management Research","raw_type":null}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W3095948210","https://openalex.org/W2321141888","https://openalex.org/W2896787450","https://openalex.org/W2326365122","https://openalex.org/W4293208909","https://openalex.org/W2898464306","https://openalex.org/W3130488142","https://openalex.org/W2323307652","https://openalex.org/W2385012661","https://openalex.org/W2315764993"],"abstract_inverted_index":null,"counts_by_year":[],"updated_date":"2025-10-10T17:16:08.811792","created_date":"2019-07-30T00:00:00"}
