{"id":"https://openalex.org/W2956806853","doi":"https://doi.org/10.33122/ijase.v1i1.38","title":"Analysis of The Effect of Experiential Marketing And Community Reference on Purchase Decisions (Study In Surabaya Brain Coffee)","display_name":"Analysis of The Effect of Experiential Marketing And Community Reference on Purchase Decisions (Study In Surabaya Brain Coffee)","publication_year":2019,"publication_date":"2019-07-12","ids":{"openalex":"https://openalex.org/W2956806853","doi":"https://doi.org/10.33122/ijase.v1i1.38","mag":"2956806853"},"language":"en","primary_location":{"id":"doi:10.33122/ijase.v1i1.38","doi":"https://doi.org/10.33122/ijase.v1i1.38","is_oa":true,"landing_page_url":"https://doi.org/10.33122/ijase.v1i1.38","pdf_url":"http://journal.iiesindependent.org/ijase/article/download/38/39","source":{"id":"https://openalex.org/S4210214067","display_name":"International Journal of Advances in Social and Economics","issn_l":"2685-2691","issn":["2685-2691"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Advances in Social and Economics","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"http://journal.iiesindependent.org/ijase/article/download/38/39","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5035862419","display_name":"Novelia Asita Mranani","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4210107621","display_name":"Universitas Merdeka Surabaya","ror":"https://ror.org/01pqwjq49","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210107621"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Novelia Asita Mranani","raw_affiliation_strings":["Faculty of Economic, Merdeka Universty Surabaya, East Java"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Faculty of Economic, Merdeka Universty Surabaya, East Java","institution_ids":["https://openalex.org/I4210107621"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5058108131","display_name":"Siwidyah Desi Lastianti","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4210107621","display_name":"Universitas Merdeka Surabaya","ror":"https://ror.org/01pqwjq49","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210107621"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Siwidyah Desi Lastianti","raw_affiliation_strings":["Faculty of Economic, Merdeka Universty Surabaya, East Java"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Faculty of Economic, Merdeka Universty Surabaya, East Java","institution_ids":["https://openalex.org/I4210107621"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I4210107621"],"apc_list":null,"apc_paid":null,"fwci":1.3232,"has_fulltext":true,"cited_by_count":8,"citation_normalized_percentile":{"value":0.86387488,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":87,"max":95},"biblio":{"volume":"1","issue":"1","first_page":"36","last_page":"44"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.9897000193595886,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.9897000193595886,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":0.00860000029206276,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.0005000000237487257,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/experiential-marketing","display_name":"experiential marketing","score":1.0},{"id":"https://openalex.org/keywords/purchase-decision","display_name":"purchase decision","score":0.7829999923706055},{"id":"https://openalex.org/keywords/consumer-behavior","display_name":"consumer behavior","score":0.7540000081062317},{"id":"https://openalex.org/keywords/coffee-shop","display_name":"coffee shop","score":0.6499999761581421},{"id":"https://openalex.org/keywords/customer-satisfaction","display_name":"customer satisfaction","score":0.8100000023841858},{"id":"https://openalex.org/keywords/community-marketing","display_name":"community marketing","score":0.3610000014305115}],"concepts":[{"id":"https://openalex.org/C37228920","wikidata":"https://www.wikidata.org/wiki/Q1307600","display_name":"Experiential learning","level":2,"score":0.7880525588989258},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.7630640268325806},{"id":"https://openalex.org/C2778813691","wikidata":"https://www.wikidata.org/wiki/Q1369832","display_name":"Purchasing","level":2,"score":0.7547016143798828},{"id":"https://openalex.org/C198531522","wikidata":"https://www.wikidata.org/wiki/Q485146","display_name":"Sample (material)","level":2,"score":0.5757759809494019},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5502094626426697},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.23174458742141724},{"id":"https://openalex.org/C43617362","wikidata":"https://www.wikidata.org/wiki/Q170050","display_name":"Chromatography","level":1,"score":0.0},{"id":"https://openalex.org/C185592680","wikidata":"https://www.wikidata.org/wiki/Q2329","display_name":"Chemistry","level":0,"score":0.0},{"id":"https://openalex.org/C145420912","wikidata":"https://www.wikidata.org/wiki/Q853077","display_name":"Mathematics education","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.33122/ijase.v1i1.38","doi":"https://doi.org/10.33122/ijase.v1i1.38","is_oa":true,"landing_page_url":"https://doi.org/10.33122/ijase.v1i1.38","pdf_url":"http://journal.iiesindependent.org/ijase/article/download/38/39","source":{"id":"https://openalex.org/S4210214067","display_name":"International Journal of Advances in Social and Economics","issn_l":"2685-2691","issn":["2685-2691"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Advances in Social and Economics","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.33122/ijase.v1i1.38","doi":"https://doi.org/10.33122/ijase.v1i1.38","is_oa":true,"landing_page_url":"https://doi.org/10.33122/ijase.v1i1.38","pdf_url":"http://journal.iiesindependent.org/ijase/article/download/38/39","source":{"id":"https://openalex.org/S4210214067","display_name":"International Journal of Advances in Social and Economics","issn_l":"2685-2691","issn":["2685-2691"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Advances in Social and Economics","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[{"display_name":"Observational Study","id":"https://openalex.org/study-designs/observational-study"}],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W2956806853.pdf","grobid_xml":"https://content.openalex.org/works/W2956806853.grobid-xml"},"referenced_works_count":13,"referenced_works":["https://openalex.org/W1481971420","https://openalex.org/W1572797840","https://openalex.org/W2122001276","https://openalex.org/W2163408896","https://openalex.org/W2407706258","https://openalex.org/W2737116701","https://openalex.org/W2761855613","https://openalex.org/W2922098820","https://openalex.org/W2942215006","https://openalex.org/W3141259220","https://openalex.org/W3186540702","https://openalex.org/W4317396523","https://openalex.org/W6772861915"],"related_works":["https://openalex.org/W6892371774","https://openalex.org/W7218579547","https://openalex.org/W7221582466","https://openalex.org/W4282823685","https://openalex.org/W7215472596","https://openalex.org/W4389517063","https://openalex.org/W4388408339","https://openalex.org/W7220449447","https://openalex.org/W3133639767","https://openalex.org/W4412461600"],"abstract_inverted_index":{"The":[0,83,110,127,139],"development":[1],"of":[2,20,66,72,85,93,106,112,124],"business":[3,32,36],"today":[4],"is":[5,38,60,88,115],"so":[6],"rapid":[7],"that":[8,46,142,164],"it":[9],"creates":[10],"high":[11],"competition":[12],"to":[13,23,40,43,89],"maintain":[14],"many":[15],"things":[16],"both":[17],"in":[18,34],"terms":[19],"survival,":[21],"how":[22],"develop":[24],"the":[25,56,64,91],"company,":[26],"and":[27,48,96,100,146,152,167,173],"obtain":[28],"optimal":[29],"profits.":[30],"Every":[31],"actor":[33],"each":[35],"category":[37],"required":[39],"have":[41,75],"sensitivity":[42],"any":[44],"changes":[45],"occur":[47],"place":[49],"an":[50],"orientation":[51],"on":[52,80,102,155,176],"customer":[53],"satisfaction":[54],"as":[55,158,160],"main":[57],"goal.":[58],"Community":[59],"increasingly":[61],"important":[62],"for":[63],"world":[65],"marketing.":[67],"Emotional":[68],"ties":[69],"between":[70],"members":[71],"a":[73,76,81,121,150,171],"community":[74,97,147,168],"very":[77],"significant":[78,153,174],"impact":[79],"brand.":[82],"purpose":[84],"this":[86,113],"study":[87,114],"determine":[90],"influence":[92,154,175],"experiential":[94,144,165],"marketing":[95,145,166],"references":[98],"partially":[99,143],"simultaneously":[101,161],"consumer":[103],"purchasing":[104,156,177],"decisions":[105],"Brain":[107,116],"Coffee":[108,117],"Surabaya.":[109],"sample":[111,123],"Surabaya":[118],"consumers,":[119],"with":[120,134],"total":[122],"140":[125],"respondents.":[126],"analysis":[128],"technique":[129],"uses":[130],"Multiple":[131],"Linear":[132],"Regression":[133],"SPSS":[135],"programs":[136],"or":[137],"software.":[138],"results":[140],"showed":[141],"reference":[148,169],"had":[149,170],"positive":[151,172],"decisions,":[157],"well":[159],"(simultaneous)":[162],"indicating":[163],"decisions.":[178]},"counts_by_year":[{"year":2025,"cited_by_count":1},{"year":2023,"cited_by_count":2},{"year":2022,"cited_by_count":2},{"year":2021,"cited_by_count":1},{"year":2020,"cited_by_count":1},{"year":2019,"cited_by_count":1}],"updated_date":"2026-11-04T10:54:05.112534","created_date":"2019-07-23T00:00:00"}
