{"id":"https://openalex.org/W2955368564","doi":null,"title":"\u0623\u062b\u0631 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631\u064a \u0641\u064a \u062a\u0639\u0632\u064a\u0632 \u0627\u0644\u062a\u0641\u0648\u0642 \u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a \u0644\u0644\u0645\u0624\u0633\u0633\u0629 \u0627\u0644\u0627\u0642\u062a\u0635\u0627\u062f\u064a\u0629 \u062f\u0631\u0627\u0633\u0629 \u062d\u0627\u0644\u0629 \u0645\u062c\u0645\u0639 \u0639\u0645\u0631 \u0628\u0646 \u0639\u0645\u0631 \u0642\u0627\u0644\u0645\u0629","display_name":"\u0623\u062b\u0631 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631\u064a \u0641\u064a \u062a\u0639\u0632\u064a\u0632 \u0627\u0644\u062a\u0641\u0648\u0642 \u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a \u0644\u0644\u0645\u0624\u0633\u0633\u0629 \u0627\u0644\u0627\u0642\u062a\u0635\u0627\u062f\u064a\u0629 \u062f\u0631\u0627\u0633\u0629 \u062d\u0627\u0644\u0629 \u0645\u062c\u0645\u0639 \u0639\u0645\u0631 \u0628\u0646 \u0639\u0645\u0631 \u0642\u0627\u0644\u0645\u0629","publication_year":2019,"publication_date":"2019-06-09","ids":{"openalex":"https://openalex.org/W2955368564","mag":"2955368564"},"language":"ar","primary_location":{"id":"mag:2955368564","doi":null,"is_oa":false,"landing_page_url":"https://www.asjp.cerist.dz/en/article/93935","pdf_url":null,"source":{"id":"https://openalex.org/S4306528253","display_name":"Revue des reformes Economique et int\u00e9gration dans l\u2019\u00e9conomie mondiale","issn_l":"1112-7201","issn":["1112-7201","2600-6502"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"Revue des reformes Economique et int\u00e9gration dans l\u2019\u00e9conomie mondiale","raw_type":null},"volume":null,"type":"article","indexed_in":[],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5068991573","display_name":"\u062d\u0645\u0632\u0629 \u0628\u0639\u0644\u064a","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4210097536","display_name":"University of Guelma","ror":"https://ror.org/00xe6p546","country_code":"DZ","type":"education","lineage":["https://openalex.org/I4210097536"]}],"countries":["DZ"],"is_corresponding":true,"raw_author_name":"\u062d\u0645\u0632\u0629 \u0628\u0639\u0644\u064a","raw_affiliation_strings":["\u062c\u0627\u0645\u0639\u0629 8 \u0645\u0627\u064a 1945 \u0642\u0627\u0644\u0645\u0629"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"\u062c\u0627\u0645\u0639\u0629 8 \u0645\u0627\u064a 1945 \u0642\u0627\u0644\u0645\u0629","institution_ids":["https://openalex.org/I4210097536"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5068991573"],"corresponding_institution_ids":["https://openalex.org/I4210097536"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.09357225,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":"13","issue":"1","first_page":"208","last_page":"223"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.7192000150680542,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.7192000150680542,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11726","display_name":"Organizational Management and Innovation","score":0.07900000363588333,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12815","display_name":"Management and Organizational Practices","score":0.07100000232458115,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/innovative-marketing","display_name":"innovative marketing","score":0.9279999732971191},{"id":"https://openalex.org/keywords/competitive-advantage","display_name":"competitive advantage","score":0.9610000252723694},{"id":"https://openalex.org/keywords/economic-institutions","display_name":"economic institutions","score":0.7009999752044678},{"id":"https://openalex.org/keywords/marketing-strategy","display_name":"marketing strategy","score":0.4779999852180481}],"concepts":[{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.3154239058494568}],"mesh":[],"locations_count":1,"locations":[{"id":"mag:2955368564","doi":null,"is_oa":false,"landing_page_url":"https://www.asjp.cerist.dz/en/article/93935","pdf_url":null,"source":{"id":"https://openalex.org/S4306528253","display_name":"Revue des reformes Economique et int\u00e9gration dans l\u2019\u00e9conomie mondiale","issn_l":"1112-7201","issn":["1112-7201","2600-6502"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"Revue des reformes Economique et int\u00e9gration dans l\u2019\u00e9conomie mondiale","raw_type":null}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W4412141081","https://openalex.org/W2913546822","https://openalex.org/W3211312007","https://openalex.org/W4412181232","https://openalex.org/W3153638463","https://openalex.org/W2944359774","https://openalex.org/W2808902575","https://openalex.org/W2617144715","https://openalex.org/W2953955789","https://openalex.org/W3018892423"],"abstract_inverted_index":null,"counts_by_year":[],"updated_date":"2026-07-28T07:46:37.118299","created_date":"2019-07-12T00:00:00"}
