{"id":"https://openalex.org/W2954846074","doi":"https://doi.org/10.24843/ejmunud.2018.v07.i04.p08","title":"PENGARUH PERSEPSI HARGA, PENGETAHUAN PRODUK, DAN CITRA PERUSAHAAN TERHADAP NIAT BELI LAYANAN MULTI SERVIS MEREK INDIHOME","display_name":"PENGARUH PERSEPSI HARGA, PENGETAHUAN PRODUK, DAN CITRA PERUSAHAAN TERHADAP NIAT BELI LAYANAN MULTI SERVIS MEREK INDIHOME","publication_year":2018,"publication_date":"2018-03-08","ids":{"openalex":"https://openalex.org/W2954846074","doi":"https://doi.org/10.24843/ejmunud.2018.v07.i04.p08","mag":"2954846074"},"language":"en","primary_location":{"id":"doi:10.24843/ejmunud.2018.v07.i04.p08","doi":"https://doi.org/10.24843/ejmunud.2018.v07.i04.p08","is_oa":true,"landing_page_url":"https://doi.org/10.24843/ejmunud.2018.v07.i04.p08","pdf_url":"https://ojs.unud.ac.id/index.php/Manajemen/article/download/35739/23241","source":{"id":"https://openalex.org/S4210191680","display_name":"E-Jurnal Manajemen Universitas Udayana","issn_l":"2302-8912","issn":["2302-8912"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310314998","host_organization_name":"Udayana University","host_organization_lineage":["https://openalex.org/P4310314998"],"host_organization_lineage_names":["Udayana University"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"E-Jurnal Manajemen Universitas Udayana","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref","doaj"],"open_access":{"is_oa":true,"oa_status":"gold","oa_url":"https://ojs.unud.ac.id/index.php/Manajemen/article/download/35739/23241","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5077014710","display_name":"I Kadek Alit Suarjana","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"I Kadek Suarjana","raw_affiliation_strings":["management","PT Telkom merupakan perusahaan telekomunikasi terbesar di Indonesia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"management","institution_ids":[]},{"raw_affiliation_string":"PT Telkom merupakan perusahaan telekomunikasi terbesar di Indonesia","institution_ids":[]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5031578917","display_name":"Ni Wayan Sri Suprapti","orcid":"https://orcid.org/0000-0003-4369-2791","observed_orcids":["https://orcid.org/0000-0003-4369-2791"]},"institutions":[{"id":"https://openalex.org/I126826664","display_name":"Udayana University","ror":"https://ror.org/035qsg823","country_code":"ID","type":"education","lineage":["https://openalex.org/I126826664"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Ni Wayan Sri Suprapti","raw_affiliation_strings":["Universitas Udayana","Fakultas Ekonomi dan Bisnis Universitas Udayana, Bali, Indonesia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Udayana","institution_ids":["https://openalex.org/I126826664"]},{"raw_affiliation_string":"Fakultas Ekonomi dan Bisnis Universitas Udayana, Bali, Indonesia","institution_ids":["https://openalex.org/I126826664"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":{"value":750000,"currency":"IDR","value_usd":49},"apc_paid":{"value":750000,"currency":"IDR","value_usd":49},"fwci":1.4067,"has_fulltext":true,"cited_by_count":12,"citation_normalized_percentile":{"value":0.88083953,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":98},"biblio":{"volume":"7","issue":"4","first_page":"1920","last_page":"1920"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.9994999766349792,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.9994999766349792,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.00019999999494757503,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","score":9.999999747378752e-05,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/price-perception","display_name":"price perception","score":0.9430000185966492},{"id":"https://openalex.org/keywords/product-knowledge","display_name":"product knowledge","score":1.0},{"id":"https://openalex.org/keywords/corporate-image","display_name":"corporate image","score":1.0},{"id":"https://openalex.org/keywords/purchase-intention","display_name":"purchase intention","score":0.9990000128746033},{"id":"https://openalex.org/keywords/indihome","display_name":"IndiHome","score":0.7950000166893005},{"id":"https://openalex.org/keywords/triple-play-services","display_name":"triple play services","score":0.8690000176429749},{"id":"https://openalex.org/keywords/pt-telkom-indonesia","display_name":"PT Telekomunikasi Indonesia","score":0.7229999899864197},{"id":"https://openalex.org/keywords/telecommunications-services","display_name":"telecommunications services","score":0.7889999747276306},{"id":"https://openalex.org/keywords/consumer-behavior","display_name":"consumer behavior","score":0.6039999723434448}],"concepts":[{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.6976507306098938},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.6455276608467102},{"id":"https://openalex.org/C2780378061","wikidata":"https://www.wikidata.org/wiki/Q25351891","display_name":"Service (business)","level":2,"score":0.5711442232131958},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.5588017702102661},{"id":"https://openalex.org/C198531522","wikidata":"https://www.wikidata.org/wiki/Q485146","display_name":"Sample (material)","level":2,"score":0.5272366404533386},{"id":"https://openalex.org/C2984367651","wikidata":"https://www.wikidata.org/wiki/Q431289","display_name":"Brand image","level":2,"score":0.44308215379714966},{"id":"https://openalex.org/C26760741","wikidata":"https://www.wikidata.org/wiki/Q160402","display_name":"Perception","level":2,"score":0.4379897117614746},{"id":"https://openalex.org/C2778707766","wikidata":"https://www.wikidata.org/wiki/Q202064","display_name":"Phone","level":2,"score":0.4372848868370056},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.42934852838516235},{"id":"https://openalex.org/C27574286","wikidata":"https://www.wikidata.org/wiki/Q320723","display_name":"Variables","level":2,"score":0.4105813503265381},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.11897021532058716},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.11382946372032166},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.0786149799823761},{"id":"https://openalex.org/C185592680","wikidata":"https://www.wikidata.org/wiki/Q2329","display_name":"Chemistry","level":0,"score":0.0},{"id":"https://openalex.org/C169760540","wikidata":"https://www.wikidata.org/wiki/Q207011","display_name":"Neuroscience","level":1,"score":0.0},{"id":"https://openalex.org/C43617362","wikidata":"https://www.wikidata.org/wiki/Q170050","display_name":"Chromatography","level":1,"score":0.0},{"id":"https://openalex.org/C41895202","wikidata":"https://www.wikidata.org/wiki/Q8162","display_name":"Linguistics","level":1,"score":0.0},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0},{"id":"https://openalex.org/C119857082","wikidata":"https://www.wikidata.org/wiki/Q2539","display_name":"Machine learning","level":1,"score":0.0},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.24843/ejmunud.2018.v07.i04.p08","doi":"https://doi.org/10.24843/ejmunud.2018.v07.i04.p08","is_oa":true,"landing_page_url":"https://doi.org/10.24843/ejmunud.2018.v07.i04.p08","pdf_url":"https://ojs.unud.ac.id/index.php/Manajemen/article/download/35739/23241","source":{"id":"https://openalex.org/S4210191680","display_name":"E-Jurnal Manajemen Universitas Udayana","issn_l":"2302-8912","issn":["2302-8912"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310314998","host_organization_name":"Udayana University","host_organization_lineage":["https://openalex.org/P4310314998"],"host_organization_lineage_names":["Udayana University"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"E-Jurnal Manajemen Universitas Udayana","raw_type":"journal-article"},{"id":"pmh:oai:doaj.org/article:9bb0d1900c2b447b9a9e8768152dfae3","doi":null,"is_oa":false,"landing_page_url":"https://doaj.org/article/9bb0d1900c2b447b9a9e8768152dfae3","pdf_url":null,"source":{"id":"https://openalex.org/S4306401280","display_name":"DOAJ (DOAJ: Directory of Open Access Journals)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"E-Jurnal Manajemen, Vol 7, Iss 4, Pp 1920-1949 (2018)","raw_type":"article"}],"best_oa_location":{"id":"doi:10.24843/ejmunud.2018.v07.i04.p08","doi":"https://doi.org/10.24843/ejmunud.2018.v07.i04.p08","is_oa":true,"landing_page_url":"https://doi.org/10.24843/ejmunud.2018.v07.i04.p08","pdf_url":"https://ojs.unud.ac.id/index.php/Manajemen/article/download/35739/23241","source":{"id":"https://openalex.org/S4210191680","display_name":"E-Jurnal Manajemen Universitas Udayana","issn_l":"2302-8912","issn":["2302-8912"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310314998","host_organization_name":"Udayana University","host_organization_lineage":["https://openalex.org/P4310314998"],"host_organization_lineage_names":["Udayana University"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"E-Jurnal Manajemen Universitas Udayana","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[{"id":"https://openalex.org/study-designs/observational-study","display_name":"Observational Study"}],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W2954846074.pdf","grobid_xml":"https://content.openalex.org/works/W2954846074.grobid-xml"},"referenced_works_count":18,"referenced_works":["https://openalex.org/W186204833","https://openalex.org/W1485768003","https://openalex.org/W1580679464","https://openalex.org/W1595651552","https://openalex.org/W1596844235","https://openalex.org/W1756303301","https://openalex.org/W1992706455","https://openalex.org/W2047109322","https://openalex.org/W2061073075","https://openalex.org/W2087626637","https://openalex.org/W2128278834","https://openalex.org/W2131709488","https://openalex.org/W2320502225","https://openalex.org/W2330519440","https://openalex.org/W2399567578","https://openalex.org/W2613993372","https://openalex.org/W2809272781","https://openalex.org/W4317396523"],"related_works":["https://openalex.org/W3160895393","https://openalex.org/W3119851961","https://openalex.org/W2397563215","https://openalex.org/W2764005535","https://openalex.org/W7214898796","https://openalex.org/W2966263028","https://openalex.org/W4312949089","https://openalex.org/W4312068636","https://openalex.org/W4223476032","https://openalex.org/W4367358467"],"abstract_inverted_index":{"PT":[0,115,152],"Telkom":[1,153],"is":[2,17,39,47],"the":[3,50,88,102,106,123,129,172,177,180],"largest":[4],"telecommunication":[5],"company":[6],"in":[7,27,69,148,168],"Indonesia":[8],"that":[9,105,147],"innovates":[10],"by":[11,94,133,183],"releasing":[12],"new":[13],"products":[14,90],"with":[15,72],"multi-services.It":[16],"provides":[18],"voice":[19],"(phone),":[20],"data":[21],"(internet)":[22],"and":[23,57,137,175],"picture":[24],"(IP-TV)":[25],"services":[26],"a":[28,110],"single":[29],"network":[30],"access":[31],"known":[32],"as":[33],"Triple":[34],"Play":[35,37],"service.Triple":[36],"Service":[38],"given":[40],"IndiHome":[41,64,89,121],"brand.The":[42],"purpose":[43],"of":[44,52,75,82,101,141,165,179],"this":[45,142,150],"study":[46,66,143],"to":[48,62,119,161,170],"explain":[49],"influence":[51],"price":[53,138,178],"perceptions,":[54],"product":[55,126,181],"knowledge,":[56],"corporate":[58,134],"image":[59,135],"on":[60,114,158],"intention":[61,118],"purchase":[63,120],"products.The":[65],"was":[67],"conducted":[68],"Denpasar":[70],"City":[71],"sample":[73],"size":[74],"100":[76],"people.Research":[77],"respondents":[78],"are":[79],"telephone":[80],"subscribers":[81],"PT.Telkom":[83],"who":[84],"have":[85,109,144],"not":[86],"used":[87],"yet.Data":[91],"were":[92],"analyzed":[93],"using":[95],"multiple":[96],"linear":[97],"regression":[98],"analysis.The":[99],"results":[100,140],"analysis":[103],"showed":[104],"three":[107,124],"variables":[108],"significant":[111],"positive":[112],"effect":[113],"Telkom's":[116],"customer":[117],"multi-services.Among":[122],"variables,":[125],"knowledge":[127,164],"has":[128],"strongest":[130],"influence,":[131],"followed":[132],"variable,":[136],"perception.The":[139],"practical":[145],"implications":[146],"marketing":[149],"service,":[151],"should":[154],"be":[155],"more":[156],"focus":[157],"market":[159],"education":[160],"improve":[162],"consumer":[163],"IndiHome's":[166],"services,":[167],"addition":[169],"maintaining":[171],"company's":[173],"image,":[174],"keeping":[176],"affordable":[182],"potential":[184],"customers.":[185]},"counts_by_year":[{"year":2025,"cited_by_count":1},{"year":2023,"cited_by_count":2},{"year":2022,"cited_by_count":5},{"year":2021,"cited_by_count":3},{"year":2020,"cited_by_count":1}],"updated_date":"2026-11-08T12:12:28.789561","created_date":"2019-07-12T00:00:00"}
