{"id":"https://openalex.org/W2954440541","doi":null,"title":"\u0627\u062b\u0631 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u062a\u062c\u0627\u0631\u0629 \u0627\u0644\u0627\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629 \u0641\u064a \u062a\u062e\u0641\u064a\u0636 \u0627\u0644\u062a\u0643\u0627\u0644\u064a\u0641 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u062f\u0631\u0627\u0633\u0629 \u062a\u0637\u0628\u064a\u0642\u064a\u0629 \u0641\u064a \u0634\u0631\u0643\u0629 \u0632\u064a\u0646 \u0644\u0644\u0623\u062a\u0635\u0627\u0644\u0627\u062a","display_name":"\u0627\u062b\u0631 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u062a\u062c\u0627\u0631\u0629 \u0627\u0644\u0627\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629 \u0641\u064a \u062a\u062e\u0641\u064a\u0636 \u0627\u0644\u062a\u0643\u0627\u0644\u064a\u0641 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u062f\u0631\u0627\u0633\u0629 \u062a\u0637\u0628\u064a\u0642\u064a\u0629 \u0641\u064a \u0634\u0631\u0643\u0629 \u0632\u064a\u0646 \u0644\u0644\u0623\u062a\u0635\u0627\u0644\u0627\u062a","publication_year":2011,"publication_date":"2011-01-01","ids":{"openalex":"https://openalex.org/W2954440541","mag":"2954440541"},"language":"ar","primary_location":{"id":"mag:2954440541","doi":null,"is_oa":false,"landing_page_url":"https://www.iasj.net/iasj/article/38708","pdf_url":null,"source":{"id":"https://openalex.org/S2737731412","display_name":"Journal of University of Babylon for Pure and Applied Sciences","issn_l":"1992-0652","issn":["1992-0652","2312-8135"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310319176","host_organization_name":"University of Babylon","host_organization_lineage":["https://openalex.org/P4310319176"],"host_organization_lineage_names":["University of Babylon"],"type":"journal"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"Journal of University of Babylon for Pure and Applied Sciences","raw_type":null},"volume":null,"type":"article","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5049995772","display_name":"\u0639\u0644\u064a \u0642\u0627\u0633\u0645 \u062d\u0633\u0646 \u0627\u0644\u0639\u0628\u064a\u062f\u064a","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"\u0639\u0644\u064a \u0642\u0627\u0633\u0645 \u062d\u0633\u0646 \u0627\u0644\u0639\u0628\u064a\u062f\u064a","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"middle","author":{"id":"https://openalex.org/A5007537461","display_name":"Jasim Idan Barrak","orcid":"https://orcid.org/0000-0002-2035-3861","observed_orcids":["https://orcid.org/0000-0002-2035-3861"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"\u062c\u0627\u0633\u0645 \u0639\u064a\u062f\u0627\u0646 \u0628\u0631\u0627\u0643 \u0627\u0644\u0645\u0639\u0645\u0648\u0631\u064a","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5084154693","display_name":"\u062c\u0644\u064a\u0644 \u0643\u0627\u0638\u0645 \u0645\u062f\u0644\u0648\u0644 \u0627\u0644\u0639\u0627\u0631\u0636\u064a","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"\u062c\u0644\u064a\u0644 \u0643\u0627\u0638\u0645 \u0645\u062f\u0644\u0648\u0644 \u0627\u0644\u0639\u0627\u0631\u0636\u064a","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.64247642,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":"18","issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.6869999766349792,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.6869999766349792,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.2053000032901764,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13053","display_name":"SMEs Development and Digital Marketing","score":0.03539999946951866,"subfield":{"id":"https://openalex.org/subfields/1403","display_name":"Business and International Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/e-commerce","display_name":"e-commerce","score":0.8510000109672546},{"id":"https://openalex.org/keywords/marketing-costs","display_name":"marketing costs","score":0.8579999804496765},{"id":"https://openalex.org/keywords/cost-reduction","display_name":"cost reduction","score":0.9860000014305115},{"id":"https://openalex.org/keywords/zain","display_name":"Zain","score":0.5379999876022339},{"id":"https://openalex.org/keywords/telecommunications-companies","display_name":"telecommunications companies","score":0.7519999742507935},{"id":"https://openalex.org/keywords/digital-marketing","display_name":"digital marketing","score":0.5379999876022339}],"concepts":[{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.34168997406959534}],"mesh":[],"locations_count":1,"locations":[{"id":"mag:2954440541","doi":null,"is_oa":false,"landing_page_url":"https://www.iasj.net/iasj/article/38708","pdf_url":null,"source":{"id":"https://openalex.org/S2737731412","display_name":"Journal of University of Babylon for Pure and Applied Sciences","issn_l":"1992-0652","issn":["1992-0652","2312-8135"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310319176","host_organization_name":"University of Babylon","host_organization_lineage":["https://openalex.org/P4310319176"],"host_organization_lineage_names":["University of Babylon"],"type":"journal"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"Journal of University of Babylon for Pure and Applied Sciences","raw_type":null}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W4411763081","https://openalex.org/W4285695785","https://openalex.org/W2955985805","https://openalex.org/W2994810546","https://openalex.org/W2904193820","https://openalex.org/W2984933389","https://openalex.org/W7220362597","https://openalex.org/W4206216173","https://openalex.org/W4411650042","https://openalex.org/W3114216920"],"abstract_inverted_index":null,"counts_by_year":[],"updated_date":"2026-10-12T09:40:04.860316","created_date":"2019-07-12T00:00:00"}