{"id":"https://openalex.org/W2954372921","doi":null,"title":"An Empirical Analysis of Socio-Economic Profile of the Consumers of the Sugar Free Sweeteners in Chennai City","display_name":"An Empirical Analysis of Socio-Economic Profile of the Consumers of the Sugar Free Sweeteners in Chennai City","publication_year":2016,"publication_date":"2016-01-01","ids":{"openalex":"https://openalex.org/W2954372921","mag":"2954372921"},"language":"en","primary_location":{"id":"pmh:oai:ojs.localhost:article/28296","doi":null,"is_oa":true,"landing_page_url":"http://iiste.org/Journals/index.php/JMCR/article/view/28296","pdf_url":"http://iiste.org/Journals/index.php/JMCR/article/view/28296","source":{"id":"https://openalex.org/S4306401197","display_name":"Journals & Books Hosting (International Knowledge Sharing Platform)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Journal of Marketing and Consumer Research; Vol 19 (2016); 1-5","raw_type":"info:eu-repo/semantics/article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":true,"oa_status":"green","oa_url":"http://iiste.org/Journals/index.php/JMCR/article/view/28296","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5086327054","display_name":"Balaji.S S.Ramachandran","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"Balaji.S S.Ramachandran","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":["https://openalex.org/A5086327054"],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":true,"cited_by_count":0,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":"19","issue":null,"first_page":"1","last_page":"5"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.7240999937057495,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.7240999937057495,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12873","display_name":"Nutrition, Health and Food Behavior","score":0.09480000287294388,"subfield":{"id":"https://openalex.org/subfields/2916","display_name":"Nutrition and Dietetics"},"field":{"id":"https://openalex.org/fields/29","display_name":"Nursing"},"domain":{"id":"https://openalex.org/domains/4","display_name":"Health Sciences"}},{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.07029999792575836,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/sugar-free-sweeteners","display_name":"sugar-free sweeteners","score":0.8970000147819519},{"id":"https://openalex.org/keywords/diabetic-patients","display_name":"diabetic patients","score":0.8539999723434448},{"id":"https://openalex.org/keywords/consumer-behavior","display_name":"consumer behavior","score":0.6800000071525574},{"id":"https://openalex.org/keywords/product-choice","display_name":"product selection","score":0.5210000276565552},{"id":"https://openalex.org/keywords/market-promotion","display_name":"marketing promotion","score":0.4959999918937683},{"id":"https://openalex.org/keywords/chennai","display_name":"Chennai","score":0.5860000252723694}],"concepts":[{"id":"https://openalex.org/C2777108408","wikidata":"https://www.wikidata.org/wiki/Q11002","display_name":"Sugar","level":2,"score":0.6396459341049194},{"id":"https://openalex.org/C98147612","wikidata":"https://www.wikidata.org/wiki/Q215599","display_name":"Promotion (chess)","level":3,"score":0.5854583382606506},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.5588619709014893},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.5346037149429321},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5247783064842224},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.4936693608760834},{"id":"https://openalex.org/C2911055575","wikidata":"https://www.wikidata.org/wiki/Q626292","display_name":"Artificial Sweetener","level":3,"score":0.4315025508403778},{"id":"https://openalex.org/C31903555","wikidata":"https://www.wikidata.org/wiki/Q1637030","display_name":"Food science","level":1,"score":0.35806038975715637},{"id":"https://openalex.org/C150903083","wikidata":"https://www.wikidata.org/wiki/Q7108","display_name":"Biotechnology","level":1,"score":0.32037991285324097},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.15152329206466675},{"id":"https://openalex.org/C185592680","wikidata":"https://www.wikidata.org/wiki/Q2329","display_name":"Chemistry","level":0,"score":0.11905673146247864},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.08889329433441162},{"id":"https://openalex.org/C94625758","wikidata":"https://www.wikidata.org/wiki/Q7163","display_name":"Politics","level":2,"score":0.0},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"pmh:oai:ojs.localhost:article/28296","doi":null,"is_oa":true,"landing_page_url":"http://iiste.org/Journals/index.php/JMCR/article/view/28296","pdf_url":"http://iiste.org/Journals/index.php/JMCR/article/view/28296","source":{"id":"https://openalex.org/S4306401197","display_name":"Journals & Books Hosting (International Knowledge Sharing Platform)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Journal of Marketing and Consumer Research; Vol 19 (2016); 1-5","raw_type":"info:eu-repo/semantics/article"},{"id":"mag:2954372921","doi":null,"is_oa":false,"landing_page_url":"https://www.iiste.org/Journals/index.php/JMCR/article/view/28296","pdf_url":null,"source":{"id":"https://openalex.org/S2764940710","display_name":"Journal of Marketing and Consumer Research","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"Journal of Marketing and Consumer Research","raw_type":null}],"best_oa_location":{"id":"pmh:oai:ojs.localhost:article/28296","doi":null,"is_oa":true,"landing_page_url":"http://iiste.org/Journals/index.php/JMCR/article/view/28296","pdf_url":"http://iiste.org/Journals/index.php/JMCR/article/view/28296","source":{"id":"https://openalex.org/S4306401197","display_name":"Journals & Books Hosting (International Knowledge Sharing Platform)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Journal of Marketing and Consumer Research; Vol 19 (2016); 1-5","raw_type":"info:eu-repo/semantics/article"},"sustainable_development_goals":[{"id":"https://metadata.un.org/sdg/3","display_name":"Good health and well-being","score":0.6240000128746033}],"study_designs":[{"id":"https://openalex.org/study-designs/observational-study","display_name":"Observational Study"}],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W2954372921.pdf","grobid_xml":"https://content.openalex.org/works/W2954372921.grobid-xml"},"referenced_works_count":3,"referenced_works":["https://openalex.org/W2094377001","https://openalex.org/W2270817903","https://openalex.org/W2395149090"],"related_works":["https://openalex.org/W2474833238","https://openalex.org/W4401394629","https://openalex.org/W2898271886","https://openalex.org/W2530785277","https://openalex.org/W2603674763","https://openalex.org/W3162146032","https://openalex.org/W2561017368","https://openalex.org/W7017328264","https://openalex.org/W7025238622","https://openalex.org/W4387085567"],"abstract_inverted_index":{"Let":[0],"food":[1,29],"be":[2,7,68],"thy":[3,8],"medicine":[4,6],"and":[5,24,61,73,91],"food\"":[9],"The":[10],"famous":[11],"code":[12],"is":[13,18,47,108,124,133],"stated":[14],"by":[15,22,127],"the":[16,31,42,50,54,57,71,77,86,98,103,106,138,143],"Hippocrates,":[17],"essential":[19],"to":[20,52,67,136],"taught":[21],"youngsters":[23],"also":[25,62],"importance":[26],"of":[27,33,56,65,102,105,121,142],"healthy":[28],"intake.With":[30],"availability":[32],"so":[34],"many":[35,89],"sugar":[36,58,118],"free":[37,59,119],"sweeteners":[38,60],"out":[39],"there":[40],"in":[41,112],"market":[43],"these":[44],"days,":[45],"It":[46],"difficult":[48],"for":[49,70,92],"marketers":[51],"fix":[53],"price":[55],"what":[63,81],"type":[64],"promotion":[66],"conducted":[69],"consumers.Marketers":[72],"seller":[74],"must":[75],"know":[76,97,137],"consumers":[78],"that":[79],"on":[80],"basis":[82],"they":[83,95],"are":[84,116],"choosing":[85],"product":[87],"among":[88],"brands":[90],"knowing":[93],"this":[94,122],"should":[96],"socio":[99,139],"economic":[100,140],"profile":[101,141],"consumers.Universe":[104],"study":[107,123],"total":[109],"diabetic":[110],"patients":[111],"Chennai":[113],"City":[114],"who":[115],"using":[117],"sweeteners.Sampling":[120],"50":[125],"respondents":[126],"adopting":[128],"convenience":[129],"sampling":[130],"techniques.This":[131],"research":[132],"an":[134],"attempt":[135],"consumers.":[144]},"counts_by_year":[],"updated_date":"2026-09-26T08:19:03.415552","created_date":"2019-07-12T00:00:00"}
