{"id":"https://openalex.org/W2952233137","doi":null,"title":"Nudging responses to marketing emails: Evidence from London Fireworks Campaign","display_name":"Nudging responses to marketing emails: Evidence from London Fireworks Campaign","publication_year":2019,"publication_date":"2019-01-01","ids":{"openalex":"https://openalex.org/W2952233137","mag":"2952233137"},"language":"en","primary_location":{"id":"pmh:oai:RePEc:beh:jbepv1:v:3:y:2019:i:2:p:11-16","doi":null,"is_oa":false,"landing_page_url":"http://sabeconomics.org/journal/RePEc/beh/JBEPv1/articles/JBEP-3-2-2.pdf","pdf_url":"http://sabeconomics.org/journal/RePEc/beh/JBEPv1/articles/JBEP-3-2-2.pdf","source":{"id":"https://openalex.org/S4306401271","display_name":"RePEc: Research Papers in Economics","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I77793887","host_organization_name":"Federal Reserve Bank of St. Louis","host_organization_lineage":["https://openalex.org/I77793887"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"article"},"volume":null,"type":"article","indexed_in":[],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5011557476","display_name":"Alice Gimblett","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Alice Gimblett","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5062397504","display_name":"Daryna Grechyna","orcid":"https://orcid.org/0000-0002-5594-993X","observed_orcids":["https://orcid.org/0000-0002-5594-993X"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Daryna Grechyna","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.06198867,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":"3","issue":"2","first_page":"11","last_page":"16"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10315","display_name":"Decision-Making and Behavioral Economics","score":0.7860999703407288,"subfield":{"id":"https://openalex.org/subfields/1800","display_name":"General Decision Sciences"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10315","display_name":"Decision-Making and Behavioral Economics","score":0.7860999703407288,"subfield":{"id":"https://openalex.org/subfields/1800","display_name":"General Decision Sciences"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.1143999993801117,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13841","display_name":"Psychology of Social Influence","score":0.018200000748038292,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/nudging","display_name":"nudging","score":0.9300000071525574},{"id":"https://openalex.org/keywords/nudge-theory","display_name":"nudge theory","score":0.843999981880188},{"id":"https://openalex.org/keywords/email-marketing","display_name":"email marketing","score":0.7229999899864197},{"id":"https://openalex.org/keywords/click-through-rate","display_name":"click-through rate","score":0.8859999775886536},{"id":"https://openalex.org/keywords/new-year-s-eve-fireworks","display_name":"New Year's Eve fireworks","score":0.8190000057220459},{"id":"https://openalex.org/keywords/mayor-of-london","display_name":"Mayor of London","score":0.7049999833106995},{"id":"https://openalex.org/keywords/specificity","display_name":"specificity","score":0.828000009059906},{"id":"https://openalex.org/keywords/social-proof","display_name":"social validation","score":1.0},{"id":"https://openalex.org/keywords/reciprocity","display_name":"reciprocity","score":0.9940000176429749},{"id":"https://openalex.org/keywords/behavioral-economics","display_name":"behavioral economics","score":0.40799999237060547}],"concepts":[{"id":"https://openalex.org/C2778758847","wikidata":"https://www.wikidata.org/wiki/Q127933","display_name":"Fireworks","level":2,"score":0.6855745911598206},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.6136621236801147},{"id":"https://openalex.org/C169903001","wikidata":"https://www.wikidata.org/wiki/Q3264987","display_name":"Reciprocity (cultural anthropology)","level":2,"score":0.611075758934021},{"id":"https://openalex.org/C2777754422","wikidata":"https://www.wikidata.org/wiki/Q17081927","display_name":"Social marketing","level":2,"score":0.5953021049499512},{"id":"https://openalex.org/C166052673","wikidata":"https://www.wikidata.org/wiki/Q83021","display_name":"Empirical evidence","level":2,"score":0.4688488245010376},{"id":"https://openalex.org/C115174607","wikidata":"https://www.wikidata.org/wiki/Q1100934","display_name":"Click-through rate","level":2,"score":0.42059797048568726},{"id":"https://openalex.org/C49630185","wikidata":"https://www.wikidata.org/wiki/Q6980675","display_name":"Natural experiment","level":2,"score":0.41822510957717896},{"id":"https://openalex.org/C2992496598","wikidata":"https://www.wikidata.org/wiki/Q2350449","display_name":"Marketing communication","level":2,"score":0.41651663184165955},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.40340161323547363},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.39840301871299744},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.3574972152709961},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.20416691899299622},{"id":"https://openalex.org/C205649164","wikidata":"https://www.wikidata.org/wiki/Q1071","display_name":"Geography","level":0,"score":0.11212590336799622},{"id":"https://openalex.org/C105795698","wikidata":"https://www.wikidata.org/wiki/Q12483","display_name":"Statistics","level":1,"score":0.11001333594322205},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.10549280047416687},{"id":"https://openalex.org/C166957645","wikidata":"https://www.wikidata.org/wiki/Q23498","display_name":"Archaeology","level":1,"score":0.0},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0},{"id":"https://openalex.org/C111472728","wikidata":"https://www.wikidata.org/wiki/Q9471","display_name":"Epistemology","level":1,"score":0.0}],"mesh":[],"locations_count":3,"locations":[{"id":"pmh:oai:RePEc:beh:jbepv1:v:3:y:2019:i:2:p:11-16","doi":null,"is_oa":false,"landing_page_url":"http://sabeconomics.org/journal/RePEc/beh/JBEPv1/articles/JBEP-3-2-2.pdf","pdf_url":"http://sabeconomics.org/journal/RePEc/beh/JBEPv1/articles/JBEP-3-2-2.pdf","source":{"id":"https://openalex.org/S4306401271","display_name":"RePEc: Research Papers in Economics","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I77793887","host_organization_name":"Federal Reserve Bank of St. Louis","host_organization_lineage":["https://openalex.org/I77793887"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"article"},{"id":"pmh:oai:RePEc:gra:wpaper:19/06","doi":null,"is_oa":false,"landing_page_url":"http://www.ugr.es/~teoriahe/RePEc/gra/wpaper/thepapers19_06.pdf","pdf_url":"http://www.ugr.es/~teoriahe/RePEc/gra/wpaper/thepapers19_06.pdf","source":{"id":"https://openalex.org/S4306401271","display_name":"RePEc: Research Papers in Economics","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I77793887","host_organization_name":"Federal Reserve Bank of St. Louis","host_organization_lineage":["https://openalex.org/I77793887"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"preprint"},{"id":"mag:2952233137","doi":null,"is_oa":false,"landing_page_url":"https://ideas.repec.org/a/beh/jbepv1/v3y2019i2p11-16.html","pdf_url":null,"source":{"id":"https://openalex.org/S4306515357","display_name":"Journal of Behavioral Economics for Policy","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Journal of Behavioral Economics for Policy","raw_type":null}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W2761447314","https://openalex.org/W4377231182","https://openalex.org/W7113022632","https://openalex.org/W7100952207","https://openalex.org/W4229007024","https://openalex.org/W2114988176","https://openalex.org/W2114980731","https://openalex.org/W7095524635","https://openalex.org/W7113697735","https://openalex.org/W7098381850"],"abstract_inverted_index":{"This":[0],"study":[1],"evaluates":[2],"the":[3,21,30,36,48,81,85],"efficiency":[4],"of":[5,29,35,38,51,87],"'nudging'":[6],"in":[7,24,62],"a":[8,74],"natural":[9],"experiment":[10],"conducted":[11],"around":[12],"London":[13],"New":[14],"Year's":[15],"Eve":[16],"Fireworks":[17],"campaign.":[18],"We":[19],"measure":[20],"click-through":[22],"rates":[23,64],"response":[25,63],"to":[26,65,69,80],"various":[27],"versions":[28],"email":[31,66],"sent":[32],"on":[33,84],"behalf":[34],"Mayor":[37],"London.":[39],"The":[40],"results":[41,78],"demonstrate":[42],"that":[43],"crafting":[44],"marketing":[45],"messages":[46],"using":[47],"behavioural":[49],"triggers":[50],"specificity,":[52],"social":[53],"proof":[54],"and":[55],"reciprocity":[56],"can":[57],"bring":[58],"about":[59],"an":[60],"uplift":[61],"communications":[67],"compared":[68],"control":[70],"groups":[71],"which":[72],"receive":[73],"standard":[75],"message.":[76],"Our":[77],"contribute":[79],"empirical":[82],"evidence":[83],"validity":[86],"nudge":[88],"theory.":[89]},"counts_by_year":[],"updated_date":"2026-08-11T07:18:39.950985","created_date":"2019-06-27T00:00:00"}