{"id":"https://openalex.org/W2952037400","doi":null,"title":"The Effects of Perceived Risk, Brand Value and Brand Trust on eWOM","display_name":"The Effects of Perceived Risk, Brand Value and Brand Trust on eWOM","publication_year":2018,"publication_date":"2018-12-01","ids":{"openalex":"https://openalex.org/W2952037400","mag":"2952037400"},"language":"en","primary_location":{"id":"pmh:oai:depot.ceon.pl:123456789/16904","doi":null,"is_oa":true,"landing_page_url":"https://depot.ceon.pl/handle/123456789/16904","pdf_url":"https://depot.ceon.pl/handle/123456789/16904","source":{"id":"https://openalex.org/S4377196336","display_name":"CeON Repository (Centre for Evaluation in Education and Science)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4210166229","host_organization_name":"Centre for Evaluation in Education and Science","host_organization_lineage":["https://openalex.org/I4210166229"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":true,"oa_status":"green","oa_url":"https://depot.ceon.pl/handle/123456789/16904","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5091443870","display_name":"Magdalena Brzozowska-Wo\u015b","orcid":"https://orcid.org/0000-0002-8433-0685","observed_orcids":["https://orcid.org/0000-0002-8433-0685"]},"institutions":[{"id":"https://openalex.org/I169333911","display_name":"Gda\u0144sk University of Technology","ror":"https://ror.org/006x4sc24","country_code":"PL","type":"education","lineage":["https://openalex.org/I169333911"]}],"countries":["PL"],"is_corresponding":true,"raw_author_name":"Magdalena Brzozowska-Wo\u015b","raw_affiliation_strings":["Politechnika Gda\u0144ska"],"raw_orcid":"https://orcid.org/0000-0002-8433-0685","affiliations":[{"raw_affiliation_string":"Politechnika Gda\u0144ska","institution_ids":["https://openalex.org/I169333911"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5091443870"],"corresponding_institution_ids":["https://openalex.org/I169333911"],"apc_list":null,"apc_paid":null,"fwci":0.3505,"has_fulltext":true,"cited_by_count":3,"citation_normalized_percentile":{"value":0.72291573,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":93},"biblio":{"volume":null,"issue":null,"first_page":"95","last_page":"109"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9984999895095825,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9984999895095825,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.0005000000237487257,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.00039999998989515007,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/electronic-word-of-mouth","display_name":"electronic word of mouth","score":0.9940000176429749},{"id":"https://openalex.org/keywords/risk-perception","display_name":"risk perception","score":0.949999988079071},{"id":"https://openalex.org/keywords/brand-value","display_name":"brand value","score":0.8069999814033508},{"id":"https://openalex.org/keywords/brand-trust","display_name":"brand trust","score":0.9990000128746033},{"id":"https://openalex.org/keywords/online-reviews","display_name":"online reviews","score":0.8709999918937683},{"id":"https://openalex.org/keywords/perceived-product-value","display_name":"perceived product value","score":0.8629999756813049},{"id":"https://openalex.org/keywords/online-shopping","display_name":"online shopping","score":0.781000018119812}],"concepts":[{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.665865421295166},{"id":"https://openalex.org/C163355716","wikidata":"https://www.wikidata.org/wiki/Q2154783","display_name":"Risk perception","level":3,"score":0.6571508646011353},{"id":"https://openalex.org/C2776291640","wikidata":"https://www.wikidata.org/wiki/Q2912517","display_name":"Value (mathematics)","level":2,"score":0.5659782290458679},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.5404475927352905},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5359353423118591},{"id":"https://openalex.org/C152455256","wikidata":"https://www.wikidata.org/wiki/Q1900597","display_name":"Brand awareness","level":2,"score":0.532768189907074},{"id":"https://openalex.org/C71104824","wikidata":"https://www.wikidata.org/wiki/Q1476639","display_name":"Structural equation modeling","level":2,"score":0.5292804837226868},{"id":"https://openalex.org/C137913393","wikidata":"https://www.wikidata.org/wiki/Q15737157","display_name":"Word of mouth","level":2,"score":0.42513155937194824},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.3769760727882385},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.3763916492462158},{"id":"https://openalex.org/C26760741","wikidata":"https://www.wikidata.org/wiki/Q160402","display_name":"Perception","level":2,"score":0.175251305103302},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.0852605402469635},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.07381963729858398},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0},{"id":"https://openalex.org/C119857082","wikidata":"https://www.wikidata.org/wiki/Q2539","display_name":"Machine learning","level":1,"score":0.0},{"id":"https://openalex.org/C169760540","wikidata":"https://www.wikidata.org/wiki/Q207011","display_name":"Neuroscience","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"pmh:oai:depot.ceon.pl:123456789/16904","doi":null,"is_oa":true,"landing_page_url":"https://depot.ceon.pl/handle/123456789/16904","pdf_url":"https://depot.ceon.pl/handle/123456789/16904","source":{"id":"https://openalex.org/S4377196336","display_name":"CeON Repository (Centre for Evaluation in Education and Science)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4210166229","host_organization_name":"Centre for Evaluation in Education and Science","host_organization_lineage":["https://openalex.org/I4210166229"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"article"},{"id":"mag:2952037400","doi":null,"is_oa":false,"landing_page_url":"https://mostwiedzy.pl/pl/publication/download/1/the-effects-of-perceived-risk-brand-value-and-brand-trust-on-ewom_34515.pdf","pdf_url":null,"source":{"id":"https://openalex.org/S4306511890","display_name":"Handel Wewn\u0119trzny","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"Handel Wewn\u0119trzny","raw_type":null}],"best_oa_location":{"id":"pmh:oai:depot.ceon.pl:123456789/16904","doi":null,"is_oa":true,"landing_page_url":"https://depot.ceon.pl/handle/123456789/16904","pdf_url":"https://depot.ceon.pl/handle/123456789/16904","source":{"id":"https://openalex.org/S4377196336","display_name":"CeON Repository (Centre for Evaluation in Education and Science)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4210166229","host_organization_name":"Centre for Evaluation in Education and Science","host_organization_lineage":["https://openalex.org/I4210166229"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"article"},"sustainable_development_goals":[],"study_designs":[{"id":"https://openalex.org/study-designs/observational-study","display_name":"Observational Study"}],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W2952037400.pdf","grobid_xml":"https://content.openalex.org/works/W2952037400.grobid-xml"},"referenced_works_count":53,"referenced_works":["https://openalex.org/W15012861","https://openalex.org/W196121739","https://openalex.org/W1482244801","https://openalex.org/W1603892275","https://openalex.org/W1963804871","https://openalex.org/W1965046949","https://openalex.org/W1965338101","https://openalex.org/W1965626835","https://openalex.org/W1979907230","https://openalex.org/W1983912021","https://openalex.org/W1985378099","https://openalex.org/W1985771617","https://openalex.org/W1990363367","https://openalex.org/W1991305482","https://openalex.org/W1995561699","https://openalex.org/W1995700272","https://openalex.org/W1996181773","https://openalex.org/W1997254581","https://openalex.org/W2001369206","https://openalex.org/W2018730759","https://openalex.org/W2019945100","https://openalex.org/W2021994833","https://openalex.org/W2029271369","https://openalex.org/W2031191492","https://openalex.org/W2036063909","https://openalex.org/W2040924390","https://openalex.org/W2041563290","https://openalex.org/W2046752514","https://openalex.org/W2048058590","https://openalex.org/W2062541363","https://openalex.org/W2071535931","https://openalex.org/W2076880795","https://openalex.org/W2082849519","https://openalex.org/W2083645236","https://openalex.org/W2086642814","https://openalex.org/W2090368505","https://openalex.org/W2094760913","https://openalex.org/W2112929174","https://openalex.org/W2129692524","https://openalex.org/W2131896026","https://openalex.org/W2137247419","https://openalex.org/W2148568631","https://openalex.org/W2154403760","https://openalex.org/W2162739331","https://openalex.org/W2167325287","https://openalex.org/W2168316756","https://openalex.org/W2260166662","https://openalex.org/W2294737976","https://openalex.org/W2336069762","https://openalex.org/W2773664308","https://openalex.org/W2787795917","https://openalex.org/W2790940748","https://openalex.org/W4235678817"],"related_works":["https://openalex.org/W2777311642","https://openalex.org/W2773664308","https://openalex.org/W2593866071","https://openalex.org/W4401953860","https://openalex.org/W7054578197","https://openalex.org/W3092669932","https://openalex.org/W7204828134","https://openalex.org/W7056151323","https://openalex.org/W7219695133","https://openalex.org/W2604267705"],"abstract_inverted_index":{"An":[0],"unrestricted":[1],"access":[2],"to":[3,22,34,42,52,70,84],"the":[4,37,59,86,89,95,104,127,134,138,154,162,167],"Internet,":[5],"mobile":[6],"devices,":[7],"social":[8],"applications,":[9],"and":[10,18,67],"offering":[11],"shopping":[12],"comment":[13],"options":[14],"via":[15],"online":[16,24,73],"stores":[17],"platforms":[19],"encourages":[20],"customers":[21,41],"generate":[23],"reviews":[25],"about":[26,36,74],"brands.":[27],"That":[28],"is":[29],"why":[30],"it":[31],"became":[32],"important":[33],"learn":[35],"factors":[38],"that":[39,151],"motivate":[40],"create":[43],"electronic":[44],"word":[45],"of":[46,94,103,133,164],"mouth":[47],"(eWOM).":[48],"The":[49,100,114,130],"survey":[50],"aimed":[51],"check":[53],"if":[54],"there":[55],"were":[56,98],"links":[57],"between":[58],"perceived":[60,63,105,115,128,135,139,168],"brand":[61,65,106,124,140,155],"value,":[62],"risk,":[64],"trust,":[66],"consumers\u2019":[68],"willingness":[69],"express":[71],"opinions":[72],"products":[75],"bought":[76],"online.":[77],"Structural":[78],"equation":[79],"modelling":[80],"(SEM)":[81],"was":[82,111,144],"applied":[83],"analyse":[85],"data":[87],"from":[88],"study":[90],"(340":[91],"respondents).":[92],"Five":[93],"six":[96],"hypotheses":[97],"confirmed.":[99,146],"direct":[101],"impact":[102],"value":[107,117,141],"on":[108,123,137,161],"generating":[109],"eWOM":[110,165],"been":[112],"established.":[113],"product":[116],"has":[118],"a":[119,157],"more":[120,158],"significant":[121,159],"effect":[122,132,160],"trust":[125,152],"than":[126,166],"risk.":[129,169],"adverse":[131],"risk":[136],"by":[142],"consumers":[143],"also":[145,148],"It":[147],"turned":[149],"out":[150],"in":[153],"had":[156],"significance":[163]},"counts_by_year":[{"year":2024,"cited_by_count":1},{"year":2023,"cited_by_count":1},{"year":2019,"cited_by_count":1}],"updated_date":"2026-10-12T09:40:04.860316","created_date":"2019-06-27T00:00:00"}
