{"id":"https://openalex.org/W2950814847","doi":null,"title":"O processamento da informa\u00e7\u00e3o online e a decis\u00e3o de compra em social commerce","display_name":"O processamento da informa\u00e7\u00e3o online e a decis\u00e3o de compra em social commerce","publication_year":2019,"publication_date":"2019-02-13","ids":{"openalex":"https://openalex.org/W2950814847","mag":"2950814847"},"language":"pt","primary_location":{"id":"pmh:oai:americanae.aecid.es:1987926","doi":null,"is_oa":true,"landing_page_url":"http://repositorio.ufsm.br/handle/1/17014","pdf_url":null,"source":{"id":"https://openalex.org/S4306400786","display_name":"Americanae (AECID Library)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"reponame:Biblioteca Digital de Teses e Disserta\u00e7\u00f5es do UFSM","raw_type":"info:eu-repo/semantics/masterThesis"},"volume":null,"type":"dissertation","indexed_in":[],"open_access":{"is_oa":true,"oa_status":"green","oa_url":"http://repositorio.ufsm.br/handle/1/17014","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5034739182","display_name":"Carolina Schneider Bender","orcid":"https://orcid.org/0000-0001-9234-7447","observed_orcids":["https://orcid.org/0000-0001-9234-7447"]},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"Carolina Schneider Bender","raw_affiliation_strings":[],"raw_orcid":"https://orcid.org/0000-0001-9234-7447","affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":["https://openalex.org/A5034739182"],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":null,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":null,"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10315","display_name":"Decision-Making and Behavioral Economics","score":0.46070000529289246,"subfield":{"id":"https://openalex.org/subfields/1800","display_name":"General Decision Sciences"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10315","display_name":"Decision-Making and Behavioral Economics","score":0.46070000529289246,"subfield":{"id":"https://openalex.org/subfields/1800","display_name":"General Decision Sciences"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.26489999890327454,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.1420000046491623,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/social-commerce","display_name":"social commerce","score":0.9369999766349792},{"id":"https://openalex.org/keywords/online-information-processing","display_name":"online information processing","score":0.9470000267028809},{"id":"https://openalex.org/keywords/purchase-decision","display_name":"purchase decision","score":0.8399999737739563},{"id":"https://openalex.org/keywords/stimulus-organism-response-model","display_name":"stimulus-organism-response model","score":0.8949999809265137},{"id":"https://openalex.org/keywords/eye-tracking","display_name":"eye tracking","score":0.8109999895095825},{"id":"https://openalex.org/keywords/eye-fixation","display_name":"visual fixation","score":0.5839999914169312},{"id":"https://openalex.org/keywords/anchoring-effect","display_name":"anchoring effect","score":0.8529999852180481},{"id":"https://openalex.org/keywords/anchoring-and-adjustment-heuristic","display_name":"anchoring and adjustment heuristic","score":0.9369999766349792},{"id":"https://openalex.org/keywords/online-shopping","display_name":"online shopping","score":0.5350000262260437},{"id":"https://openalex.org/keywords/consumer-cognition","display_name":"consumer cognition","score":0.6290000081062317},{"id":"https://openalex.org/keywords/product-reviews","display_name":"product reviews","score":0.32499998807907104}],"concepts":[{"id":"https://openalex.org/C15708023","wikidata":"https://www.wikidata.org/wiki/Q80083","display_name":"Humanities","level":1,"score":0.6893723607063293},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.32277923822402954},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.2923322319984436}],"mesh":[],"locations_count":2,"locations":[{"id":"pmh:oai:americanae.aecid.es:1987926","doi":null,"is_oa":true,"landing_page_url":"http://repositorio.ufsm.br/handle/1/17014","pdf_url":null,"source":{"id":"https://openalex.org/S4306400786","display_name":"Americanae (AECID Library)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"reponame:Biblioteca Digital de Teses e Disserta\u00e7\u00f5es do UFSM","raw_type":"info:eu-repo/semantics/masterThesis"},{"id":"mag:2950814847","doi":null,"is_oa":false,"landing_page_url":"https://repositorio.ufsm.br/handle/1/17014","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null}],"best_oa_location":{"id":"pmh:oai:americanae.aecid.es:1987926","doi":null,"is_oa":true,"landing_page_url":"http://repositorio.ufsm.br/handle/1/17014","pdf_url":null,"source":{"id":"https://openalex.org/S4306400786","display_name":"Americanae (AECID Library)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"reponame:Biblioteca Digital de Teses e Disserta\u00e7\u00f5es do UFSM","raw_type":"info:eu-repo/semantics/masterThesis"},"sustainable_development_goals":[],"sustainable_development_goals_aurora":[{"display_name":"Decent work and economic growth","score":0.4300000071525574,"id":"https://metadata.un.org/sdg/8"}],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W7120693933","https://openalex.org/W4382196702","https://openalex.org/W4388892017","https://openalex.org/W2895012357","https://openalex.org/W2763357041","https://openalex.org/W4380989173","https://openalex.org/W3210650648","https://openalex.org/W2947137929","https://openalex.org/W4409754560","https://openalex.org/W2585432984"],"abstract_inverted_index":{"The":[0],"online":[1,72,101,109],"information":[2,31,44,136],"perform":[3],"a":[4,100,165,184,190],"relevant":[5],"role":[6],"in":[7,32,46,54,71,138],"the":[8,9,17,27,30,43,47,55,59,68,75,86,89,93,105,113,114,127,135,144,147,154,167,170,174,180,187,194,202,205,208,214],"buying":[10,56,69,97],"decision":[11],"process":[12,57,70],"and,":[13],"thus,":[14],"stands":[15],"out":[16],"need":[18],"to":[19,26,41,66,133,178],"understand":[20],"consumers":[21],"cognitive":[22,175],"aspects,":[23],"mostly":[24],"regarding":[25],"processing":[28,45,137,176,206],"of":[29,88,92,119,126,146,169,173,183,189,196,207,213],"such":[33],"environment.":[34,142],"In":[35],"this":[36,38],"context,":[37],"research":[39],"aimed":[40],"investigate":[42],"social":[48,140],"commerce":[49,141],"environment":[50],"and":[51,96,123,150,158,201,210,216],"its":[52],"influence":[53],"from":[58],"Stimulus-Organism-Response":[60],"theory.":[61],"A":[62],"experiment":[63],"was":[64,82],"performed":[65],"stimulate":[67],"environments.":[73],"To":[74],"data":[76,168],"collection,":[77],"an":[78,108,139],"eye":[79,90,155],"tracker":[80],"equipment":[81],"used":[83],"which":[84],"allowed":[85],"tracking":[87,117],"movements":[91],"experimental":[94,128],"subjects":[95,200,217],"scenarios":[98],"through":[99],"shopping":[102,110],"developed":[103],"for":[104],"research,":[106],"replicating":[107],"situation.":[111],"With":[112],"ocular":[115],"fovea":[116],"technique":[118],"56":[120],"individuals,":[121],"descriptive":[122,157],"inferential":[124],"analysis":[125,161],"sessions":[129],"were":[130,162],"performed,":[131],"allowing":[132],"map":[134],"Employing":[143],"metrics":[145],"gaze":[148],"positions":[149],"fixations":[151],"recorded":[152],"by":[153,193,199],"tracker,":[156],"nonparametric":[159],"statistical":[160],"performed.":[163],"As":[164],"result,":[166],"extrinsic":[171],"manifestation":[172],"enabled":[177],"verify":[179],"anchor":[181],"effect":[182],"video":[185],"over":[186],"choice":[188],"product,":[191],"followed":[192],"use":[195],"anchoring-and-adjustment":[197],"heuristic":[198],"association":[203],"between":[204],"positive":[209],"negative":[211],"OPRs":[212],"product":[215],"final":[218],"decision.":[219]},"counts_by_year":[],"updated_date":"2026-09-11T09:22:31.653822","created_date":"2019-06-27T00:00:00"}
