{"id":"https://openalex.org/W2948878669","doi":"https://doi.org/10.14198/medcom2019.10.2.15","title":"Retos de la autorregulaci\u00f3n publicitaria ante los riesgos jur\u00eddicos y \u00e9ticos del marketing de influencers","display_name":"Retos de la autorregulaci\u00f3n publicitaria ante los riesgos jur\u00eddicos y \u00e9ticos del marketing de influencers","publication_year":2019,"publication_date":"2019-06-04","ids":{"openalex":"https://openalex.org/W2948878669","doi":"https://doi.org/10.14198/medcom2019.10.2.15","mag":"2948878669"},"language":"es","primary_location":{"id":"doi:10.14198/medcom2019.10.2.15","doi":"https://doi.org/10.14198/medcom2019.10.2.15","is_oa":true,"landing_page_url":"https://doi.org/10.14198/medcom2019.10.2.15","pdf_url":"http://rua.ua.es/dspace/bitstream/10045/92587/6/ReMedCom_10_02_11_esp.pdf","source":{"id":"https://openalex.org/S2765073093","display_name":"Revista Mediterr\u00e1nea de Comunicaci\u00f3n","issn_l":"1989-872X","issn":["1989-872X","2530-0024"],"is_oa":true,"is_in_doaj":true,"is_core":true,"listed_in":["cwts-core","ddh","doaj","erih-plus","fecyt-seal","latindex","poland-20","russia-white-list-2"],"host_organization":"https://openalex.org/P4310321247","host_organization_name":"University of Alicante","host_organization_lineage":["https://openalex.org/P4310321247"],"host_organization_lineage_names":["University of Alicante"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Revista Mediterr\u00e1nea de Comunicaci\u00f3n","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref","doaj"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"http://rua.ua.es/dspace/bitstream/10045/92587/6/ReMedCom_10_02_11_esp.pdf","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5058450434","display_name":"Sandra Vilajoana Alejandre","orcid":"https://orcid.org/0000-0001-6231-1021","observed_orcids":["https://orcid.org/0000-0001-6231-1021"]},"institutions":[{"id":"https://openalex.org/I5593406","display_name":"Universitat Ramon Llull","ror":"https://ror.org/04p9k2z50","country_code":"ES","type":"education","lineage":["https://openalex.org/I5593406"]}],"countries":["ES"],"is_corresponding":false,"raw_author_name":"Sandra Vilajoana-Alejandre","raw_affiliation_strings":["Universitat Ramon Llull"],"raw_orcid":"https://orcid.org/0000-0001-6231-1021","affiliations":[{"raw_affiliation_string":"Universitat Ramon Llull","institution_ids":["https://openalex.org/I5593406"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5071389393","display_name":"Josep Antoni Rom Rodr\u00edguez","orcid":"https://orcid.org/0000-0002-4910-2169","observed_orcids":["https://orcid.org/0000-0002-4910-2169"]},"institutions":[{"id":"https://openalex.org/I5593406","display_name":"Universitat Ramon Llull","ror":"https://ror.org/04p9k2z50","country_code":"ES","type":"education","lineage":["https://openalex.org/I5593406"]}],"countries":["ES"],"is_corresponding":false,"raw_author_name":"Josep Rom-Rodr\u00edguez","raw_affiliation_strings":["Universitat Ramon Llull"],"raw_orcid":"https://orcid.org/0000-0002-4910-2169","affiliations":[{"raw_affiliation_string":"Universitat Ramon Llull","institution_ids":["https://openalex.org/I5593406"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5081815459","display_name":"Giorgia Miotto","orcid":"https://orcid.org/0000-0002-0973-6597","observed_orcids":["https://orcid.org/0000-0002-0973-6597"]},"institutions":[{"id":"https://openalex.org/I5593406","display_name":"Universitat Ramon Llull","ror":"https://ror.org/04p9k2z50","country_code":"ES","type":"education","lineage":["https://openalex.org/I5593406"]}],"countries":["ES"],"is_corresponding":false,"raw_author_name":"Giorgia Miotto","raw_affiliation_strings":["Universitat Ramon Llull"],"raw_orcid":"https://orcid.org/0000-0002-0973-6597","affiliations":[{"raw_affiliation_string":"Universitat Ramon Llull","institution_ids":["https://openalex.org/I5593406"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I5593406"],"apc_list":null,"apc_paid":null,"fwci":3.4058,"has_fulltext":true,"cited_by_count":20,"citation_normalized_percentile":{"value":0.92485655,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":88,"max":98},"biblio":{"volume":"10","issue":"2","first_page":"115","last_page":"115"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.3481000065803528,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.3481000065803528,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13496","display_name":"Advertising and Communication Studies","score":0.2037000060081482,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12374","display_name":"European and International Contract Law","score":0.16030000150203705,"subfield":{"id":"https://openalex.org/subfields/3308","display_name":"Law"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/influencer-marketing","display_name":"influencer marketing","score":0.9480000138282776},{"id":"https://openalex.org/keywords/advertising-self-regulation","display_name":"advertising self-regulation","score":0.9660000205039978},{"id":"https://openalex.org/keywords/legal-risk","display_name":"legal risk","score":0.5709999799728394},{"id":"https://openalex.org/keywords/ethical-risks","display_name":"ethical risks","score":0.9419999718666077},{"id":"https://openalex.org/keywords/consumer-protection","display_name":"consumer protection","score":0.9710000157356262},{"id":"https://openalex.org/keywords/advertising-law","display_name":"advertising law","score":0.5730000138282776}],"concepts":[{"id":"https://openalex.org/C15708023","wikidata":"https://www.wikidata.org/wiki/Q80083","display_name":"Humanities","level":1,"score":0.7289058566093445},{"id":"https://openalex.org/C26011011","wikidata":"https://www.wikidata.org/wiki/Q6030243","display_name":"Influencer marketing","level":4,"score":0.6850991249084473},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.5105420351028442},{"id":"https://openalex.org/C142362112","wikidata":"https://www.wikidata.org/wiki/Q735","display_name":"Art","level":0,"score":0.20980006456375122},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.16382411122322083},{"id":"https://openalex.org/C54649085","wikidata":"https://www.wikidata.org/wiki/Q574424","display_name":"Relationship marketing","level":3,"score":0.041758716106414795},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.0},{"id":"https://openalex.org/C192975520","wikidata":"https://www.wikidata.org/wiki/Q1143466","display_name":"Marketing management","level":2,"score":0.0}],"mesh":[],"locations_count":7,"locations":[{"id":"doi:10.14198/medcom2019.10.2.15","doi":"https://doi.org/10.14198/medcom2019.10.2.15","is_oa":true,"landing_page_url":"https://doi.org/10.14198/medcom2019.10.2.15","pdf_url":"http://rua.ua.es/dspace/bitstream/10045/92587/6/ReMedCom_10_02_11_esp.pdf","source":{"id":"https://openalex.org/S2765073093","display_name":"Revista Mediterr\u00e1nea de Comunicaci\u00f3n","issn_l":"1989-872X","issn":["1989-872X","2530-0024"],"is_oa":true,"is_in_doaj":true,"is_core":true,"listed_in":["cwts-core","ddh","doaj","erih-plus","fecyt-seal","latindex","poland-20","russia-white-list-2"],"host_organization":"https://openalex.org/P4310321247","host_organization_name":"University of Alicante","host_organization_lineage":["https://openalex.org/P4310321247"],"host_organization_lineage_names":["University of Alicante"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Revista Mediterr\u00e1nea de Comunicaci\u00f3n","raw_type":"journal-article"},{"id":"pmh:oai:dialnet.unirioja.es:ART0001329238","doi":null,"is_oa":false,"landing_page_url":"https://dialnet.unirioja.es/servlet/oaiart?codigo=6982604","pdf_url":null,"source":{"id":"https://openalex.org/S4306401293","display_name":"Dialnet (Universidad de la Rioja)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I168974976","host_organization_name":"Universidad de La Rioja","host_organization_lineage":["https://openalex.org/I168974976"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Revista Mediterr\u00e1nea de Comunicaci\u00f3n: Mediterranean Journal of Communication, ISSN 1989-872X, Vol. 10, No. 2, 2019, pags. 115-129","raw_type":"text (article)"},{"id":"pmh:oai:dnet:ruarepositor::a9ade846d4f00b38f5c27b67d17daecd","doi":null,"is_oa":false,"landing_page_url":"https://doi.org/10.14198/MEDCOM2019.10.2.15","pdf_url":null,"source":{"id":"https://openalex.org/S4306402641","display_name":"LA Referencia (Red Federada de Repositorios Institucionales de Publicaciones Cient\u00edficas)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4383465926","host_organization_name":"LA Referencia","host_organization_lineage":["https://openalex.org/I4383465926"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"info:eu-repo/semantics/article"},{"id":"pmh:oai:doaj.org/article:08d1c439366c4f739c8c42b604627fd9","doi":null,"is_oa":false,"landing_page_url":"https://doaj.org/article/08d1c439366c4f739c8c42b604627fd9","pdf_url":null,"source":{"id":"https://openalex.org/S4306401280","display_name":"DOAJ (DOAJ: Directory of Open Access Journals)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Revista Mediterr\u00e1nea de Comunicaci\u00f3n, Vol 10, Iss 2 (2019)","raw_type":"article"},{"id":"pmh:oai:doaj.org/article:a4e2868312b74614a89a4d3948db87a4","doi":null,"is_oa":true,"landing_page_url":"https://doaj.org/article/a4e2868312b74614a89a4d3948db87a4","pdf_url":null,"source":{"id":"https://openalex.org/S4306401280","display_name":"DOAJ (DOAJ: Directory of Open Access Journals)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Revista Mediterr\u00e1nea de Comunicaci\u00f3n, Vol 10, Iss 2, p 115 (2019)","raw_type":"article"},{"id":"pmh:oai:recercat.cat:2072/374673","doi":null,"is_oa":true,"landing_page_url":"http://hdl.handle.net/2072/374673","pdf_url":null,"source":{"id":"https://openalex.org/S4306402147","display_name":"RECERCAT (Consorci de Serveis Universitaris de Catalunya)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4210090028","host_organization_name":"Consorci de Serveis Universitaris de Catalunya","host_organization_lineage":["https://openalex.org/I4210090028"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"RECERCAT (Dip\u00f2sit de la Recerca de Catalunya)","raw_type":"info:eu-repo/semantics/article"},{"id":"pmh:oai:rua.ua.es:10045/92587","doi":null,"is_oa":true,"landing_page_url":"http://hdl.handle.net/10045/92587","pdf_url":null,"source":{"id":"https://openalex.org/S4306400975","display_name":"RUA, Repositorio Institucional de la Universidad de Alicante (Universidad de Alicante)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I130194489","host_organization_name":"University of Alicante","host_organization_lineage":["https://openalex.org/I130194489"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"info:eu-repo/semantics/article"}],"best_oa_location":{"id":"doi:10.14198/medcom2019.10.2.15","doi":"https://doi.org/10.14198/medcom2019.10.2.15","is_oa":true,"landing_page_url":"https://doi.org/10.14198/medcom2019.10.2.15","pdf_url":"http://rua.ua.es/dspace/bitstream/10045/92587/6/ReMedCom_10_02_11_esp.pdf","source":{"id":"https://openalex.org/S2765073093","display_name":"Revista Mediterr\u00e1nea de Comunicaci\u00f3n","issn_l":"1989-872X","issn":["1989-872X","2530-0024"],"is_oa":true,"is_in_doaj":true,"is_core":true,"listed_in":["cwts-core","ddh","doaj","erih-plus","fecyt-seal","latindex","poland-20","russia-white-list-2"],"host_organization":"https://openalex.org/P4310321247","host_organization_name":"University of Alicante","host_organization_lineage":["https://openalex.org/P4310321247"],"host_organization_lineage_names":["University of Alicante"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Revista Mediterr\u00e1nea de Comunicaci\u00f3n","raw_type":"journal-article"},"sustainable_development_goals":[{"display_name":"Peace, justice, and strong institutions","id":"https://metadata.un.org/sdg/16","score":0.7297000288963318}],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W2948878669.pdf","grobid_xml":"https://content.openalex.org/works/W2948878669.grobid-xml"},"referenced_works_count":20,"referenced_works":["https://openalex.org/W2029698446","https://openalex.org/W2071370112","https://openalex.org/W2094522882","https://openalex.org/W2271454671","https://openalex.org/W2343706636","https://openalex.org/W2461399145","https://openalex.org/W2469472737","https://openalex.org/W2560970894","https://openalex.org/W2569924152","https://openalex.org/W2599101028","https://openalex.org/W2600456520","https://openalex.org/W2606236341","https://openalex.org/W2625845968","https://openalex.org/W2682760814","https://openalex.org/W2733212084","https://openalex.org/W2748757111","https://openalex.org/W2776881329","https://openalex.org/W2790454523","https://openalex.org/W2895853207","https://openalex.org/W4312704613"],"related_works":["https://openalex.org/W7122413385","https://openalex.org/W6986750566","https://openalex.org/W7020407096","https://openalex.org/W2973583925","https://openalex.org/W7198581447","https://openalex.org/W3156953511","https://openalex.org/W6980014277","https://openalex.org/W7019127954","https://openalex.org/W3177982085","https://openalex.org/W4409738664"],"abstract_inverted_index":{"Ante":[0],"el":[1,48,108,116,142,153],"auge":[2],"del":[3,40,60,110],"marketing":[4],"de":[5,24,34,42,65,75,87,101,105,112,133,137,147,157],"influencers,":[6],"este":[7],"estudio,":[8],"descriptivo":[9],"y":[10,17,22,37,79,115,121,131,144,155],"anal\u00edtico,":[11],"responde":[12],"a":[13,62,69,128],"tres":[14],"objetivos:":[15],"identificar":[16,47],"describir":[18],"los":[19],"l\u00edmites":[20],"legales":[21],"\u00e9ticos":[23,91],"esta":[25,95,138],"pr\u00e1ctica":[26,96,139],"publicitaria;":[27,114],"valorar":[28],"su":[29],"supervisi\u00f3n":[30],"sobre":[31,94,107],"la":[32,35,53,58,63,85,99,124,134,145],"base":[33],"jurisprudencia":[36,102],"las":[38,66,148],"resoluciones":[39,104],"sistema":[41],"autorregulaci\u00f3n":[43,54,125],"publicitaria":[44,55],"espa\u00f1ol;":[45],"e":[46,150],"rol":[49],"que":[50,119],"puede":[51,120],"desempe\u00f1ar":[52,123],"para":[56,126],"garantizar":[57],"protecci\u00f3n":[59],"consumidor":[61],"luz":[64],"acciones":[67],"llevadas":[68],"cabo":[70],"en":[71,97,152],"dos":[72],"mercados":[73],"publicitarios":[74],"referencia,":[76],"Estados":[77],"Unidos":[78],"Reino":[80],"Unido.":[81],"Los":[82],"resultados":[83],"constatan:":[84],"inexistencia":[86,100],"legislaci\u00f3n":[88],"o":[89,103],"c\u00f3digos":[90],"espec\u00edficos":[92],"publicados":[93],"Espa\u00f1a;":[98],"Autocontrol":[106],"cumplimiento":[109],"principio":[111],"identificaci\u00f3n":[113,136],"papel":[117],"clave":[118],"debe":[122],"concienciar":[127],"anunciantes,":[129],"influencers":[130],"destinatarios":[132],"necesaria":[135],"publicitaria,":[140],"fomentar":[141],"compromiso":[143],"corresponsabilidad":[146],"partes,":[149],"implicarse":[151],"seguimiento":[154],"control":[156],"posibles":[158],"infracciones.":[159]},"counts_by_year":[{"year":2025,"cited_by_count":4},{"year":2024,"cited_by_count":2},{"year":2023,"cited_by_count":1},{"year":2022,"cited_by_count":5},{"year":2021,"cited_by_count":4},{"year":2020,"cited_by_count":4}],"updated_date":"2026-11-07T11:25:07.637180","created_date":"2019-06-14T00:00:00"}