{"id":"https://openalex.org/W2948554451","doi":"https://doi.org/10.1177/0743915619858939","title":"Older Consumers, Digital Marketing, and Public Policy: A Review and Research Agenda","display_name":"Older Consumers, Digital Marketing, and Public Policy: A Review and Research Agenda","publication_year":2019,"publication_date":"2019-07-30","ids":{"openalex":"https://openalex.org/W2948554451","doi":"https://doi.org/10.1177/0743915619858939","mag":"2948554451"},"language":"en","primary_location":{"id":"doi:10.1177/0743915619858939","doi":"https://doi.org/10.1177/0743915619858939","is_oa":false,"landing_page_url":"https://doi.org/10.1177/0743915619858939","pdf_url":null,"source":{"id":"https://openalex.org/S37376905","display_name":"Journal of Public Policy & Marketing","issn_l":"0743-9156","issn":["0743-9156","1547-7207"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-class-a","anvur-scientific","cwts-core","erih-plus","fnege-2","jufo-2","norway-1","poland-100","russia-white-list-1"],"host_organization":"https://openalex.org/P4310320017","host_organization_name":"SAGE Publishing","host_organization_lineage":["https://openalex.org/P4310320017"],"host_organization_lineage_names":["SAGE Publishing"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Public Policy &amp; Marketing","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5086628511","display_name":"Daniel Nunan","orcid":"https://orcid.org/0000-0002-0514-3276","observed_orcids":["https://orcid.org/0000-0002-0514-3276"]},"institutions":[{"id":"https://openalex.org/I28290843","display_name":"University of Surrey","ror":"https://ror.org/00ks66431","country_code":"GB","type":"education","lineage":["https://openalex.org/I28290843"]},{"id":"https://openalex.org/I63072094","display_name":"University of Portsmouth","ror":"https://ror.org/03ykbk197","country_code":"GB","type":"education","lineage":["https://openalex.org/I63072094"]}],"countries":["GB"],"is_corresponding":true,"raw_author_name":"Daniel Nunan","raw_affiliation_strings":["Reader in Marketing, Portsmouth Business School, University of Portsmouth, UK","University of Portsmouth, UK","University of Surrey, UK"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Reader in Marketing, Portsmouth Business School, University of Portsmouth, UK","institution_ids":["https://openalex.org/I63072094"]},{"raw_affiliation_string":"University of Portsmouth, UK","institution_ids":["https://openalex.org/I63072094"]},{"raw_affiliation_string":"University of Surrey, UK","institution_ids":["https://openalex.org/I28290843"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5059985642","display_name":"MariaLaura Di Domenico","orcid":"https://orcid.org/0000-0002-7821-0783","observed_orcids":["https://orcid.org/0000-0002-7821-0783"]},"institutions":[{"id":"https://openalex.org/I28290843","display_name":"University of Surrey","ror":"https://ror.org/00ks66431","country_code":"GB","type":"education","lineage":["https://openalex.org/I28290843"]},{"id":"https://openalex.org/I63072094","display_name":"University of Portsmouth","ror":"https://ror.org/03ykbk197","country_code":"GB","type":"education","lineage":["https://openalex.org/I63072094"]}],"countries":["GB"],"is_corresponding":false,"raw_author_name":"MariaLaura Di Domenico","raw_affiliation_strings":["Professor of Entrepreneurship, Work & Organization, Surrey Business School, University of Surrey, UK","University of Portsmouth, UK","University of Surrey, UK"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Professor of Entrepreneurship, Work & Organization, Surrey Business School, University of Surrey, UK","institution_ids":["https://openalex.org/I28290843"]},{"raw_affiliation_string":"University of Portsmouth, UK","institution_ids":["https://openalex.org/I63072094"]},{"raw_affiliation_string":"University of Surrey, UK","institution_ids":["https://openalex.org/I28290843"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":["https://openalex.org/A5086628511"],"corresponding_institution_ids":["https://openalex.org/I28290843","https://openalex.org/I63072094"],"apc_list":{"value":5400,"currency":"USD","value_usd":5400},"apc_paid":null,"fwci":22.6898,"has_fulltext":true,"cited_by_count":103,"citation_normalized_percentile":{"value":0.99558245,"is_in_top_1_percent":true,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":94,"max":100},"biblio":{"volume":"38","issue":"4","first_page":"469","last_page":"483"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11977","display_name":"Technology Use by Older Adults","score":0.9994999766349792,"subfield":{"id":"https://openalex.org/subfields/3317","display_name":"Demography"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11977","display_name":"Technology Use by Older Adults","score":0.9994999766349792,"subfield":{"id":"https://openalex.org/subfields/3317","display_name":"Demography"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11265","display_name":"Aging and Gerontology Research","score":9.999999747378752e-05,"subfield":{"id":"https://openalex.org/subfields/3206","display_name":"Neuropsychology and Physiological Psychology"},"field":{"id":"https://openalex.org/fields/32","display_name":"Psychology"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","score":0.0,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/older-consumers","display_name":"older consumers","score":0.9990000128746033},{"id":"https://openalex.org/keywords/digital-marketing","display_name":"digital marketing","score":0.9769999980926514},{"id":"https://openalex.org/keywords/digital-technology-adoption","display_name":"digital technology adoption","score":0.8479999899864197},{"id":"https://openalex.org/keywords/generational-cohorts","display_name":"generational cohorts","score":0.7960000038146973},{"id":"https://openalex.org/keywords/population-aging","display_name":"population aging","score":0.7670000195503235},{"id":"https://openalex.org/keywords/public-policy","display_name":"public policy","score":0.6679999828338623},{"id":"https://openalex.org/keywords/digital-channels","display_name":"digital channels","score":0.6620000004768372},{"id":"https://openalex.org/keywords/research-gap","display_name":"research gaps","score":0.578000009059906}],"concepts":[{"id":"https://openalex.org/C22467394","wikidata":"https://www.wikidata.org/wiki/Q849359","display_name":"Multidisciplinary approach","level":2,"score":0.6155781149864197},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.6075631380081177},{"id":"https://openalex.org/C109986646","wikidata":"https://www.wikidata.org/wiki/Q546113","display_name":"Public policy","level":2,"score":0.5733070373535156},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.501640796661377},{"id":"https://openalex.org/C98495876","wikidata":"https://www.wikidata.org/wiki/Q1323528","display_name":"Digital marketing","level":2,"score":0.5013816356658936},{"id":"https://openalex.org/C26517878","wikidata":"https://www.wikidata.org/wiki/Q228039","display_name":"Key (lock)","level":2,"score":0.47209447622299194},{"id":"https://openalex.org/C39549134","wikidata":"https://www.wikidata.org/wiki/Q133080","display_name":"Public relations","level":1,"score":0.4596443176269531},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.2756359577178955},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.18888062238693237},{"id":"https://openalex.org/C50522688","wikidata":"https://www.wikidata.org/wiki/Q189833","display_name":"Economic growth","level":1,"score":0.11629471182823181},{"id":"https://openalex.org/C18903297","wikidata":"https://www.wikidata.org/wiki/Q7150","display_name":"Ecology","level":1,"score":0.0},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.1177/0743915619858939","doi":"https://doi.org/10.1177/0743915619858939","is_oa":false,"landing_page_url":"https://doi.org/10.1177/0743915619858939","pdf_url":null,"source":{"id":"https://openalex.org/S37376905","display_name":"Journal of Public Policy & Marketing","issn_l":"0743-9156","issn":["0743-9156","1547-7207"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-class-a","anvur-scientific","cwts-core","erih-plus","fnege-2","jufo-2","norway-1","poland-100","russia-white-list-1"],"host_organization":"https://openalex.org/P4310320017","host_organization_name":"SAGE Publishing","host_organization_lineage":["https://openalex.org/P4310320017"],"host_organization_lineage_names":["SAGE Publishing"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Public Policy &amp; Marketing","raw_type":"journal-article"},{"id":"pmh:oai:epubs.surrey.ac.uk:851971","doi":null,"is_oa":false,"landing_page_url":"http://epubs.surrey.ac.uk/851971/1/Older%20Consumers%2C%20Digital%20Marketing%20and%20Public%20Policy.pdf","pdf_url":"http://epubs.surrey.ac.uk/851971/1/Older%20Consumers%2C%20Digital%20Marketing%20and%20Public%20Policy.pdf","source":{"id":"https://openalex.org/S4306400680","display_name":"Surrey Research Insight Open Access (The University of Surrey)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I28290843","host_organization_name":"University of Surrey","host_organization_lineage":["https://openalex.org/I28290843"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"Article"}],"best_oa_location":null,"sustainable_development_goals":[],"sustainable_development_goals_aurora":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":100,"referenced_works":["https://openalex.org/W72496981","https://openalex.org/W149458512","https://openalex.org/W609258943","https://openalex.org/W635630510","https://openalex.org/W641973725","https://openalex.org/W1484098570","https://openalex.org/W1492062482","https://openalex.org/W1494137514","https://openalex.org/W1496173905","https://openalex.org/W1523349167","https://openalex.org/W1571459365","https://openalex.org/W1588515622","https://openalex.org/W1602456152","https://openalex.org/W1964571974","https://openalex.org/W1967268336","https://openalex.org/W1972001615","https://openalex.org/W1977001578","https://openalex.org/W1977576157","https://openalex.org/W1979661400","https://openalex.org/W1981323906","https://openalex.org/W1986681241","https://openalex.org/W1991373659","https://openalex.org/W2001404751","https://openalex.org/W2007783833","https://openalex.org/W2008331157","https://openalex.org/W2011554523","https://openalex.org/W2012461879","https://openalex.org/W2013257280","https://openalex.org/W2014590394","https://openalex.org/W2017737898","https://openalex.org/W2020084092","https://openalex.org/W2024311995","https://openalex.org/W2026943359","https://openalex.org/W2032404690","https://openalex.org/W2038075129","https://openalex.org/W2047450450","https://openalex.org/W2057433416","https://openalex.org/W2060114739","https://openalex.org/W2062251384","https://openalex.org/W2062723458","https://openalex.org/W2063139645","https://openalex.org/W2063411849","https://openalex.org/W2063462484","https://openalex.org/W2069557174","https://openalex.org/W2069688249","https://openalex.org/W2070911686","https://openalex.org/W2073867235","https://openalex.org/W2077411956","https://openalex.org/W2079443457","https://openalex.org/W2081231710","https://openalex.org/W2091113735","https://openalex.org/W2091986942","https://openalex.org/W2092768732","https://openalex.org/W2093918431","https://openalex.org/W2097210817","https://openalex.org/W2100043458","https://openalex.org/W2100379340","https://openalex.org/W2104945376","https://openalex.org/W2109791709","https://openalex.org/W2111366755","https://openalex.org/W2115480200","https://openalex.org/W2119619842","https://openalex.org/W2121001699","https://openalex.org/W2123162645","https://openalex.org/W2123839740","https://openalex.org/W2125391862","https://openalex.org/W2132117335","https://openalex.org/W2133359842","https://openalex.org/W2139540989","https://openalex.org/W2139632115","https://openalex.org/W2144236413","https://openalex.org/W2144336601","https://openalex.org/W2147932474","https://openalex.org/W2149078706","https://openalex.org/W2150036989","https://openalex.org/W2150045067","https://openalex.org/W2153189090","https://openalex.org/W2157446202","https://openalex.org/W2162098160","https://openalex.org/W2164474846","https://openalex.org/W2166323020","https://openalex.org/W2169921894","https://openalex.org/W2171811162","https://openalex.org/W2313848006","https://openalex.org/W2339680942","https://openalex.org/W2343482306","https://openalex.org/W2395776949","https://openalex.org/W2480448245","https://openalex.org/W2544242206","https://openalex.org/W2560718837","https://openalex.org/W2565121253","https://openalex.org/W2611976839","https://openalex.org/W2616047643","https://openalex.org/W2621100923","https://openalex.org/W3021175004","https://openalex.org/W3122795544","https://openalex.org/W4214542644","https://openalex.org/W4240652554","https://openalex.org/W4253898067","https://openalex.org/W4298140396"],"related_works":["https://openalex.org/W156000643","https://openalex.org/W4210442787","https://openalex.org/W3008333045","https://openalex.org/W7221205373","https://openalex.org/W3169371497","https://openalex.org/W7143342531","https://openalex.org/W7018566196","https://openalex.org/W2905975206","https://openalex.org/W4313348517","https://openalex.org/W7219890808"],"abstract_inverted_index":{"Addressing":[0],"the":[1,28,40,75,124,129,135],"challenges":[2],"created":[3],"by":[4],"rapidly":[5],"aging":[6],"populations":[7],"is":[8,61],"a":[9,79,120],"topic":[10],"of":[11,78,88,116,123,132],"intense":[12],"interest":[13],"for":[14,144],"marketers,":[15],"policy":[16,70,148],"makers,":[17],"and":[18,44,57,69,114,142,147],"researchers.":[19],"However,":[20],"relatively":[21],"little":[22],"research":[23,83,101,139],"has":[24],"been":[25],"undertaken":[26],"into":[27],"ways":[29],"older":[30,50,93],"consumers":[31],"are":[32],"adopting":[33],"or":[34],"rejecting":[35],"new":[36],"digital":[37,46,59,81,105,117],"technologies.":[38],"Given":[39],"shifting":[41],"economic":[42],"power":[43],"growing":[45],"adoption":[47,113],"rates":[48],"among":[49],"consumers,":[51],"understanding":[52],"how":[53],"they":[54],"adopt":[55],"technology":[56],"use":[58,115],"channels":[60],"becoming":[62],"increasingly":[63],"important":[64],"to":[65,72,110],"marketers.":[66],"For":[67],"marketers":[68,146],"makers":[71],"fully":[73],"understand":[74],"future":[76],"shape":[77],"data-driven":[80],"society,":[82],"must":[84],"take":[85],"more":[86],"account":[87],"its":[89],"influence":[90],"across":[91,103],"different":[92],"generational":[94,133],"cohorts.":[95],"This":[96],"article":[97],"focuses":[98],"on":[99,126],"identifying":[100],"gaps":[102],"key":[104,138],"marketing":[106],"areas":[107],"in":[108],"relation":[109],"older-age":[111],"consumers\u2019":[112],"technology.":[118],"Through":[119],"multidisciplinary":[121],"review":[122],"literature":[125],"aging,":[127],"using":[128],"theoretical":[130],"lens":[131],"cohorts,":[134],"authors":[136],"identify":[137],"challenges,":[140],"opportunities,":[141],"implications":[143],"both":[145],"makers.":[149]},"counts_by_year":[{"year":2026,"cited_by_count":10},{"year":2025,"cited_by_count":16},{"year":2024,"cited_by_count":16},{"year":2023,"cited_by_count":21},{"year":2022,"cited_by_count":21},{"year":2021,"cited_by_count":11},{"year":2020,"cited_by_count":6},{"year":2019,"cited_by_count":2}],"updated_date":"2026-10-20T09:52:01.089006","created_date":"2019-06-14T00:00:00"}
