{"id":"https://openalex.org/W2947815906","doi":"https://doi.org/10.1080/13527266.2019.1590854","title":"The roles of celebrity endorsers\u2019 and consumers\u2019 vegan identity in marketing communication about veganism","display_name":"The roles of celebrity endorsers\u2019 and consumers\u2019 vegan identity in marketing communication about veganism","publication_year":2019,"publication_date":"2019-03-25","ids":{"openalex":"https://openalex.org/W2947815906","doi":"https://doi.org/10.1080/13527266.2019.1590854","mag":"2947815906"},"language":"en","primary_location":{"id":"doi:10.1080/13527266.2019.1590854","doi":"https://doi.org/10.1080/13527266.2019.1590854","is_oa":false,"landing_page_url":"https://doi.org/10.1080/13527266.2019.1590854","pdf_url":null,"source":{"id":"https://openalex.org/S158451771","display_name":"Journal of Marketing Communications","issn_l":"1352-7266","issn":["1352-7266","1466-4445"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-b","anvur-scientific","cwts-core","erih-plus","jufo-1","norway-1","poland-70","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547","https://openalex.org/P4310320449"],"host_organization_lineage_names":["Taylor & Francis","Informa"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Marketing Communications","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5067256501","display_name":"Joe Phua","orcid":"https://orcid.org/0000-0001-5883-089X","observed_orcids":["https://orcid.org/0000-0001-5883-089X"]},"institutions":[{"id":"https://openalex.org/I165733156","display_name":"University of Georgia","ror":"https://ror.org/00te3t702","country_code":"US","type":"education","lineage":["https://openalex.org/I165733156"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Joe Phua","raw_affiliation_strings":["Grady College of Journalism and Mass Communication, University of Georgia, Athens, GA, USA"],"raw_orcid":"https://orcid.org/0000-0001-5883-089X","affiliations":[{"raw_affiliation_string":"Grady College of Journalism and Mass Communication, University of Georgia, Athens, GA, USA","institution_ids":["https://openalex.org/I165733156"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5060824005","display_name":"Seung\u2010A Annie Jin","orcid":"https://orcid.org/0000-0003-1454-8280","observed_orcids":["https://orcid.org/0000-0003-1454-8280"]},"institutions":[{"id":"https://openalex.org/I28777354","display_name":"Sejong University","ror":"https://ror.org/00aft1q37","country_code":"KR","type":"education","lineage":["https://openalex.org/I28777354"]},{"id":"https://openalex.org/I4210088457","display_name":"Northwestern University in Qatar","ror":"https://ror.org/006m74d95","country_code":"QA","type":"education","lineage":["https://openalex.org/I4210088457"]}],"countries":["KR","QA"],"is_corresponding":true,"raw_author_name":"S. Venus Jin","raw_affiliation_strings":["Northwestern University, Education City, Qatar","School of Business, Sejong University, Seoul, Korea"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Northwestern University, Education City, Qatar","institution_ids":["https://openalex.org/I4210088457"]},{"raw_affiliation_string":"School of Business, Sejong University, Seoul, Korea","institution_ids":["https://openalex.org/I28777354"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5053891892","display_name":"Ji-Hoon Kim","orcid":"https://orcid.org/0000-0002-8267-234X","observed_orcids":["https://orcid.org/0000-0002-8267-234X"]},"institutions":[{"id":"https://openalex.org/I165733156","display_name":"University of Georgia","ror":"https://ror.org/00te3t702","country_code":"US","type":"education","lineage":["https://openalex.org/I165733156"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Jihoon (Jay) Kim","raw_affiliation_strings":["Grady College of Journalism and Mass Communication, University of Georgia, Athens, GA, USA"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Grady College of Journalism and Mass Communication, University of Georgia, Athens, GA, USA","institution_ids":["https://openalex.org/I165733156"]}]}],"institutions":[],"countries_distinct_count":3,"institutions_distinct_count":3,"corresponding_author_ids":["https://openalex.org/A5060824005"],"corresponding_institution_ids":["https://openalex.org/I28777354","https://openalex.org/I4210088457"],"apc_list":null,"apc_paid":null,"fwci":10.8503,"has_fulltext":false,"cited_by_count":96,"citation_normalized_percentile":{"value":0.97984157,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":98,"max":100},"biblio":{"volume":"26","issue":"8","first_page":"813","last_page":"835"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.41260001063346863,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.41260001063346863,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11259","display_name":"Agriculture Sustainability and Environmental Impact","score":0.11500000208616257,"subfield":{"id":"https://openalex.org/subfields/2303","display_name":"Ecology"},"field":{"id":"https://openalex.org/fields/23","display_name":"Environmental Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T10880","display_name":"Environmental Sustainability in Business","score":0.09769999980926514,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/veganism","display_name":"veganism","score":0.8149999976158142},{"id":"https://openalex.org/keywords/celebrity-endorsement","display_name":"celebrity endorsement","score":0.968999981880188},{"id":"https://openalex.org/keywords/vegan-identity","display_name":"vegan identity","score":0.7770000100135803},{"id":"https://openalex.org/keywords/altruistic-motivation","display_name":"altruistic motivation","score":0.7350000143051147},{"id":"https://openalex.org/keywords/egoistic-motivation","display_name":"egoistic motivation","score":0.996999979019165},{"id":"https://openalex.org/keywords/consumer-eating-habits","display_name":"consumer eating habits","score":0.7540000081062317},{"id":"https://openalex.org/keywords/health-communication","display_name":"health communication","score":0.8289999961853027},{"id":"https://openalex.org/keywords/electronic-word-of-mouth","display_name":"electronic word of mouth","score":0.9110000133514404},{"id":"https://openalex.org/keywords/behavioral-intention","display_name":"behavioral intention","score":0.8740000128746033},{"id":"https://openalex.org/keywords/health-consciousness","display_name":"health consciousness","score":0.8450000286102295},{"id":"https://openalex.org/keywords/source-credibility","display_name":"source credibility","score":0.8799999952316284},{"id":"https://openalex.org/keywords/subjective-norms","display_name":"subjective norms","score":0.9419999718666077},{"id":"https://openalex.org/keywords/message-framing","display_name":"message framing","score":0.7049999833106995},{"id":"https://openalex.org/keywords/social-influence","display_name":"social influence","score":0.625}],"concepts":[{"id":"https://openalex.org/C2780224610","wikidata":"https://www.wikidata.org/wiki/Q1530061","display_name":"Credibility","level":2,"score":0.6695634126663208},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.5680559277534485},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.4494450092315674},{"id":"https://openalex.org/C169087156","wikidata":"https://www.wikidata.org/wiki/Q2131593","display_name":"Framing (construction)","level":2,"score":0.41041263937950134},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.4042958915233612},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.1328490674495697},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.09550800919532776},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0},{"id":"https://openalex.org/C127413603","wikidata":"https://www.wikidata.org/wiki/Q11023","display_name":"Engineering","level":0,"score":0.0},{"id":"https://openalex.org/C66938386","wikidata":"https://www.wikidata.org/wiki/Q633538","display_name":"Structural engineering","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1080/13527266.2019.1590854","doi":"https://doi.org/10.1080/13527266.2019.1590854","is_oa":false,"landing_page_url":"https://doi.org/10.1080/13527266.2019.1590854","pdf_url":null,"source":{"id":"https://openalex.org/S158451771","display_name":"Journal of Marketing Communications","issn_l":"1352-7266","issn":["1352-7266","1466-4445"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-b","anvur-scientific","cwts-core","erih-plus","jufo-1","norway-1","poland-70","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547","https://openalex.org/P4310320449"],"host_organization_lineage_names":["Taylor & Francis","Informa"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Marketing Communications","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":70,"referenced_works":["https://openalex.org/W115762049","https://openalex.org/W119125821","https://openalex.org/W801841242","https://openalex.org/W1492511747","https://openalex.org/W1546514691","https://openalex.org/W1694829831","https://openalex.org/W1849190772","https://openalex.org/W1853304077","https://openalex.org/W1868543123","https://openalex.org/W1954153188","https://openalex.org/W1964924375","https://openalex.org/W1967377681","https://openalex.org/W1970471758","https://openalex.org/W1979249874","https://openalex.org/W1980435593","https://openalex.org/W1981097746","https://openalex.org/W1989230005","https://openalex.org/W1992262987","https://openalex.org/W2004237069","https://openalex.org/W2007292115","https://openalex.org/W2008195481","https://openalex.org/W2009995293","https://openalex.org/W2012900610","https://openalex.org/W2014031929","https://openalex.org/W2020028017","https://openalex.org/W2029543553","https://openalex.org/W2037464800","https://openalex.org/W2045007182","https://openalex.org/W2048654316","https://openalex.org/W2058307797","https://openalex.org/W2059524865","https://openalex.org/W2066744221","https://openalex.org/W2078962680","https://openalex.org/W2084399600","https://openalex.org/W2089946080","https://openalex.org/W2093514236","https://openalex.org/W2108867285","https://openalex.org/W2123457009","https://openalex.org/W2123551388","https://openalex.org/W2130424268","https://openalex.org/W2132688130","https://openalex.org/W2139954278","https://openalex.org/W2159514961","https://openalex.org/W2161054337","https://openalex.org/W2170338203","https://openalex.org/W2170931942","https://openalex.org/W2173911384","https://openalex.org/W2195681072","https://openalex.org/W2257664035","https://openalex.org/W2306458179","https://openalex.org/W2408758795","https://openalex.org/W2463546882","https://openalex.org/W2464196097","https://openalex.org/W2502601041","https://openalex.org/W2507740607","https://openalex.org/W2533694120","https://openalex.org/W2549537750","https://openalex.org/W2550156300","https://openalex.org/W2589425640","https://openalex.org/W2789886309","https://openalex.org/W2792943338","https://openalex.org/W2794885887","https://openalex.org/W2794942764","https://openalex.org/W2805997985","https://openalex.org/W2902225836","https://openalex.org/W3122354189","https://openalex.org/W3148548853","https://openalex.org/W4238619622","https://openalex.org/W4238881879","https://openalex.org/W4243079736"],"related_works":["https://openalex.org/W4408088005","https://openalex.org/W4399007735","https://openalex.org/W4225134831","https://openalex.org/W3200534814","https://openalex.org/W7120855626","https://openalex.org/W4414476766","https://openalex.org/W4323925794","https://openalex.org/W7113599559","https://openalex.org/W1853304077","https://openalex.org/W2304018938"],"abstract_inverted_index":{"Celebrities":[0],"endorsing":[1],"veganism":[2,11,141],"may":[3],"exert":[4],"social":[5],"influence":[6],"on":[7,46,68,100,137,147],"consumers\u2019":[8,29,65,97,148],"attitude":[9,150],"toward":[10],"and":[12,37,79,96,109,123,142,151],"behavioral":[13,80,110,152],"intention":[14,71,81,103,111],"to":[15,72,82,104,112],"become":[16,83,113],"vegan.":[17,84,114],"A":[18],"between-subjects":[19],"online":[20],"experiment":[21],"(N":[22],"=":[23],"303)":[24],"examined":[25],"the":[26,126],"effects":[27,90,117,143],"of":[28,49,55,64,118,140,144],"eating":[30,66,98],"habits":[31,67,99],"(meat":[32],"eater":[33],"versus":[34,43],"non-meat":[35],"eater)":[36],"celebrities\u2019":[38],"vegan":[39,92,127],"identity":[40],"(altruistic":[41],"motivation":[42,95],"egoistic":[44],"motivation)":[45],"various":[47],"outcomes":[48],"health":[50,69,101],"communication":[51],"about":[52,77,107],"veganism.":[53],"Results":[54],"statistical":[56],"analyses":[57],"revealed":[58],"a":[59],"significant":[60],"multivariate":[61],"main":[62],"effect":[63],"consciousness,":[70,102],"spread":[73,105],"electronic":[74],"word-of-mouth":[75],"(eWOM)":[76],"veganism,":[78,108],"The":[85],"results":[86],"also":[87],"reveal":[88],"interaction":[89],"between":[91],"celebrity":[93,128,138],"endorsers\u2019":[94],"eWoM":[106],"Additionally,":[115],"moderating":[116],"source":[119],"credibility,":[120],"subjective":[121],"norms,":[122],"identification":[124],"with":[125],"endorser":[129],"were":[130],"found.":[131],"This":[132],"study":[133],"sheds":[134],"some":[135],"light":[136],"endorsements":[139],"message":[145],"framing":[146],"veganism-related":[149],"intention.":[153]},"counts_by_year":[{"year":2026,"cited_by_count":9},{"year":2025,"cited_by_count":13},{"year":2024,"cited_by_count":17},{"year":2023,"cited_by_count":16},{"year":2022,"cited_by_count":22},{"year":2021,"cited_by_count":12},{"year":2020,"cited_by_count":7}],"updated_date":"2026-11-07T11:25:07.637180","created_date":"2019-06-07T00:00:00"}