{"id":"https://openalex.org/W2947660489","doi":"https://doi.org/10.1097/acm.0000000000002811","title":"Effect of Promotion via Social Media on Access of Articles in an Academic Medical Journal: A Randomized Controlled Trial","display_name":"Effect of Promotion via Social Media on Access of Articles in an Academic Medical Journal: A Randomized Controlled Trial","publication_year":2019,"publication_date":"2019-05-30","ids":{"openalex":"https://openalex.org/W2947660489","doi":"https://doi.org/10.1097/acm.0000000000002811","mag":"2947660489","pmid":"https://pubmed.ncbi.nlm.nih.gov/31149923"},"language":"en","primary_location":{"id":"doi:10.1097/acm.0000000000002811","doi":"https://doi.org/10.1097/acm.0000000000002811","is_oa":false,"landing_page_url":"https://doi.org/10.1097/acm.0000000000002811","pdf_url":null,"source":{"id":"https://openalex.org/S19793444","display_name":"Academic Medicine","issn_l":"1040-2446","issn":["1040-2446","1938-808X"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["anvur-scientific","cwts-core","dongbi-a","doyens","jufo-1","ki-jl-1","medline","norway-1","poland-140","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310315671","host_organization_name":"Lippincott Williams & Wilkins","host_organization_lineage":["https://openalex.org/P4310315671","https://openalex.org/P4310318547"],"host_organization_lineage_names":["Lippincott Williams & Wilkins","Wolters Kluwer"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Academic Medicine","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref","pubmed"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5026621846","display_name":"Robert Jay Widmer","orcid":"https://orcid.org/0000-0002-3063-5651","observed_orcids":["https://orcid.org/0000-0002-3063-5651"]},"institutions":[{"id":"https://openalex.org/I1330342723","display_name":"Mayo Clinic","ror":"https://ror.org/02qp3tb03","country_code":"US","type":"healthcare","lineage":["https://openalex.org/I1330342723"]},{"id":"https://openalex.org/I4210102330","display_name":"Baylor Scott & White Medical Center - Temple","ror":"https://ror.org/017cm6884","country_code":"US","type":"healthcare","lineage":["https://openalex.org/I4210102330","https://openalex.org/I4210160418"]},{"id":"https://openalex.org/I4210160418","display_name":"Baylor Scott & White Health","ror":"https://ror.org/05wevan27","country_code":"US","type":"healthcare","lineage":["https://openalex.org/I4210160418"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"R. Jay Widmer","raw_affiliation_strings":["R.J. Widmerwas a cardiology fellow, Department of Cardiovascular Diseases, Mayo Clinic, Rochester, Minnesota, when this research was performed. He is now clinical assistant professor, Baylor Scott and White Health, Temple, Texas; ORCID:"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"R.J. Widmerwas a cardiology fellow, Department of Cardiovascular Diseases, Mayo Clinic, Rochester, Minnesota, when this research was performed. He is now clinical assistant professor, Baylor Scott and White Health, Temple, Texas; ORCID:","institution_ids":["https://openalex.org/I1330342723","https://openalex.org/I4210102330","https://openalex.org/I4210160418"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5003255743","display_name":"Jay N. Mandrekar","orcid":"https://orcid.org/0000-0002-9718-4082","observed_orcids":["https://orcid.org/0000-0002-9718-4082"]},"institutions":[{"id":"https://openalex.org/I1330342723","display_name":"Mayo Clinic","ror":"https://ror.org/02qp3tb03","country_code":"US","type":"healthcare","lineage":["https://openalex.org/I1330342723"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Jay Mandrekar","raw_affiliation_strings":["J. Mandrekaris professor, Department of Biostatistics, Mayo Clinic, Rochester, Minnesota"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"J. Mandrekaris professor, Department of Biostatistics, Mayo Clinic, Rochester, Minnesota","institution_ids":["https://openalex.org/I1330342723"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5048562653","display_name":"Angelina Ward","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4210160498","display_name":"RELX Group (United States)","ror":"https://ror.org/05k2n4n22","country_code":"US","type":"company","lineage":["https://openalex.org/I4210160498","https://openalex.org/I4210160603"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Angelina Ward","raw_affiliation_strings":["A. Wardis communications specialist, Global Communications, Elsevier, New York, New York"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"A. Wardis communications specialist, Global Communications, Elsevier, New York, New York","institution_ids":["https://openalex.org/I4210160498"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5022851045","display_name":"Lee A. Aase","orcid":"https://orcid.org/0000-0002-5615-7790","observed_orcids":["https://orcid.org/0000-0002-5615-7790"]},"institutions":[{"id":"https://openalex.org/I1330342723","display_name":"Mayo Clinic","ror":"https://ror.org/02qp3tb03","country_code":"US","type":"healthcare","lineage":["https://openalex.org/I1330342723"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Lee A. Aase","raw_affiliation_strings":["L.A. Aaseis director, Mayo Clinic Center for Social Media, Mayo Clinic, Rochester, Minnesota; ORCID:"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"L.A. Aaseis director, Mayo Clinic Center for Social Media, Mayo Clinic, Rochester, Minnesota; ORCID:","institution_ids":["https://openalex.org/I1330342723"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5090663313","display_name":"William L. Lanier","orcid":"https://orcid.org/0000-0002-1511-1198","observed_orcids":["https://orcid.org/0000-0002-1511-1198"]},"institutions":[{"id":"https://openalex.org/I1330342723","display_name":"Mayo Clinic","ror":"https://ror.org/02qp3tb03","country_code":"US","type":"healthcare","lineage":["https://openalex.org/I1330342723"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"William L. Lanier","raw_affiliation_strings":["W.L. Lanieris professor, Department of Anesthesiology and Perioperative Medicine, Mayo Clinic, Rochester, Minnesota; ORCID:or"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"W.L. Lanieris professor, Department of Anesthesiology and Perioperative Medicine, Mayo Clinic, Rochester, Minnesota; ORCID:or","institution_ids":["https://openalex.org/I1330342723"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5022603069","display_name":"Farris K. Timimi","orcid":"https://orcid.org/0000-0002-0877-046X","observed_orcids":["https://orcid.org/0000-0002-0877-046X"]},"institutions":[{"id":"https://openalex.org/I1330342723","display_name":"Mayo Clinic","ror":"https://ror.org/02qp3tb03","country_code":"US","type":"healthcare","lineage":["https://openalex.org/I1330342723"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Farris K. Timimi","raw_affiliation_strings":["F.K. Timimiis professor, Department of Cardiovascular Diseases, and medical director, Mayo Clinic Center for Social Media, Mayo Clinic, Rochester, Minnesota; ORCID:"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"F.K. Timimiis professor, Department of Cardiovascular Diseases, and medical director, Mayo Clinic Center for Social Media, Mayo Clinic, Rochester, Minnesota; ORCID:","institution_ids":["https://openalex.org/I1330342723"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5111569290","display_name":"Thomas C. Gerber","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I1330342723","display_name":"Mayo Clinic","ror":"https://ror.org/02qp3tb03","country_code":"US","type":"healthcare","lineage":["https://openalex.org/I1330342723"]}],"countries":["US"],"is_corresponding":true,"raw_author_name":"Thomas C. Gerber","raw_affiliation_strings":["T.C. Gerberis professor, Department of Radiology and Department of Cardiovascular Diseases, Mayo Clinic, Rochester, Minnesota"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"T.C. Gerberis professor, Department of Radiology and Department of Cardiovascular Diseases, Mayo Clinic, Rochester, Minnesota","institution_ids":["https://openalex.org/I1330342723"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":4,"corresponding_author_ids":["https://openalex.org/A5111569290"],"corresponding_institution_ids":["https://openalex.org/I1330342723"],"apc_list":null,"apc_paid":null,"fwci":12.1195,"has_fulltext":false,"cited_by_count":70,"citation_normalized_percentile":{"value":0.98552295,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":98,"max":99},"biblio":{"volume":"94","issue":"10","first_page":"1546","last_page":"1553"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13607","display_name":"Academic Publishing and Open Access","score":0.7192000150680542,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13607","display_name":"Academic Publishing and Open Access","score":0.7192000150680542,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12027","display_name":"Social Media in Health Education","score":0.24979999661445618,"subfield":{"id":"https://openalex.org/subfields/3306","display_name":"Health"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10102","display_name":"scientometrics and bibliometrics research","score":0.018799999728798866,"subfield":{"id":"https://openalex.org/subfields/1804","display_name":"Statistics, Probability and Uncertainty"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/social-media-marketing","display_name":"social media marketing","score":0.9980000257492065},{"id":"https://openalex.org/keywords/full-text-downloads","display_name":"full-text downloads","score":0.7910000085830688},{"id":"https://openalex.org/keywords/twitter","display_name":"Twitter","score":0.9620000123977661},{"id":"https://openalex.org/keywords/facebook","display_name":"Facebook","score":0.9990000128746033},{"id":"https://openalex.org/keywords/linkedin","display_name":"LinkedIn","score":0.9990000128746033},{"id":"https://openalex.org/keywords/open-access-dissemination","display_name":"open access dissemination","score":0.49000000953674316}],"concepts":[{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.8276804685592651},{"id":"https://openalex.org/C168563851","wikidata":"https://www.wikidata.org/wiki/Q1436668","display_name":"Randomized controlled trial","level":2,"score":0.7381077408790588},{"id":"https://openalex.org/C98147612","wikidata":"https://www.wikidata.org/wiki/Q215599","display_name":"Promotion (chess)","level":3,"score":0.7180038690567017},{"id":"https://openalex.org/C71924100","wikidata":"https://www.wikidata.org/wiki/Q11190","display_name":"Medicine","level":0,"score":0.5100310444831848},{"id":"https://openalex.org/C206041023","wikidata":"https://www.wikidata.org/wiki/Q1751970","display_name":"Wilcoxon signed-rank test","level":3,"score":0.43598127365112305},{"id":"https://openalex.org/C512399662","wikidata":"https://www.wikidata.org/wiki/Q3505712","display_name":"Family medicine","level":1,"score":0.3276263177394867},{"id":"https://openalex.org/C126322002","wikidata":"https://www.wikidata.org/wiki/Q11180","display_name":"Internal medicine","level":1,"score":0.1902378499507904},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.1488843858242035},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.12760037183761597},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.12155327200889587},{"id":"https://openalex.org/C12868164","wikidata":"https://www.wikidata.org/wiki/Q1424533","display_name":"Mann\u2013Whitney U test","level":2,"score":0.0},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0},{"id":"https://openalex.org/C94625758","wikidata":"https://www.wikidata.org/wiki/Q7163","display_name":"Politics","level":2,"score":0.0}],"mesh":[{"descriptor_ui":"D000329","descriptor_name":"Advertising","qualifier_ui":"Q000379","qualifier_name":"methods","is_major_topic":true},{"descriptor_ui":"D006801","descriptor_name":"Humans","qualifier_ui":null,"qualifier_name":null,"is_major_topic":false},{"descriptor_ui":"D007388","descriptor_name":"Internal Medicine","qualifier_ui":null,"qualifier_name":null,"is_major_topic":false},{"descriptor_ui":"D010506","descriptor_name":"Periodicals as Topic","qualifier_ui":null,"qualifier_name":null,"is_major_topic":true},{"descriptor_ui":"D016037","descriptor_name":"Single-Blind Method","qualifier_ui":null,"qualifier_name":null,"is_major_topic":false},{"descriptor_ui":"D020407","descriptor_name":"Internet","qualifier_ui":null,"qualifier_name":null,"is_major_topic":true},{"descriptor_ui":"D033181","descriptor_name":"Information Dissemination","qualifier_ui":null,"qualifier_name":null,"is_major_topic":true},{"descriptor_ui":"D061108","descriptor_name":"Social Media","qualifier_ui":null,"qualifier_name":null,"is_major_topic":true}],"locations_count":2,"locations":[{"id":"doi:10.1097/acm.0000000000002811","doi":"https://doi.org/10.1097/acm.0000000000002811","is_oa":false,"landing_page_url":"https://doi.org/10.1097/acm.0000000000002811","pdf_url":null,"source":{"id":"https://openalex.org/S19793444","display_name":"Academic Medicine","issn_l":"1040-2446","issn":["1040-2446","1938-808X"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["anvur-scientific","cwts-core","dongbi-a","doyens","jufo-1","ki-jl-1","medline","norway-1","poland-140","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310315671","host_organization_name":"Lippincott Williams & Wilkins","host_organization_lineage":["https://openalex.org/P4310315671","https://openalex.org/P4310318547"],"host_organization_lineage_names":["Lippincott Williams & Wilkins","Wolters Kluwer"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Academic Medicine","raw_type":"journal-article"},{"id":"pmid:31149923","doi":null,"is_oa":false,"landing_page_url":"https://pubmed.ncbi.nlm.nih.gov/31149923","pdf_url":null,"source":{"id":"https://openalex.org/S4306525036","display_name":"PubMed","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I1299303238","host_organization_name":"National Institutes of Health","host_organization_lineage":["https://openalex.org/I1299303238"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Academic medicine : journal of the Association of American Medical Colleges","raw_type":"Journal Article"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":10,"referenced_works":["https://openalex.org/W1965964177","https://openalex.org/W1977358491","https://openalex.org/W2047422778","https://openalex.org/W2062942357","https://openalex.org/W2081305716","https://openalex.org/W2126763155","https://openalex.org/W2315120633","https://openalex.org/W2466357874","https://openalex.org/W2503756143","https://openalex.org/W2557517619"],"related_works":["https://openalex.org/W2416399419","https://openalex.org/W2057777933","https://openalex.org/W2594789519","https://openalex.org/W2062942357","https://openalex.org/W4403352885","https://openalex.org/W4408479303","https://openalex.org/W3192809032","https://openalex.org/W2980764159","https://openalex.org/W4200134990","https://openalex.org/W2562738816"],"abstract_inverted_index":{"PURPOSE:":[0],"To":[1],"study":[2,231],"the":[3,46,81,127,135,160,173],"effect":[4],"of":[5,14,48,83,116,184,232],"a":[6,26,38,109,181,223,233],"planned":[7,235],"social":[8,60,72,217,236],"media":[9,61,73,218,237],"promotion":[10,62,74,238],"strategy":[11,239],"on":[12],"access":[13,115],"online":[15,84,102],"articles":[16,32,117,176],"in":[17,34,126,159,240],"an":[18,241],"established":[19],"academic":[20,242],"medical":[21,243],"journal.":[22,42,244],"METHOD:":[23],"This":[24],"was":[25,123],"single-masked,":[27],"randomized":[28,58,177,206],"controlled":[29],"trial":[30],"using":[31,64,108],"published":[33,44],"Mayo":[35],"Clinic":[36],"Proceedings,":[37],"large-circulation":[39],"general/internal":[40],"medicine":[41],"Articles":[43,205],"during":[45],"months":[47],"October,":[49],"November,":[50],"and":[51,67,90,98,196,227],"December":[52],"2015":[53],"(n":[54,130,138],"=":[55,131,139],"68)":[56],"were":[57,94,156,209],"to":[59,70,120,178,207],"(SoMe)":[63],"Twitter,":[65],"Facebook,":[66],"LinkedIn":[68,197],"or":[69],"no":[71],"(NoSoMe),":[75],"for":[76,96,229],"30":[77,121],"days":[78,100,122,155],"(beginning":[79],"with":[80,134,172,214],"date":[82],"article":[85,92,151],"publication).":[86],"Journal":[87],"website":[88,185],"visits":[89,186],"full-text":[91,150],"downloads":[93,143,152,165],"compared":[95,133,213],"0-30":[97,154],"31-60":[99],"following":[101],"publication":[103],"between":[104],"SoMe":[105,128,161,179,208],"versus":[106,144,166],"NoSoMe":[107,136,174],"Wilcoxon":[110],"rank-sum":[111],"test.":[112],"RESULTS:":[113],"Website":[114],"from":[118,153],"0":[119],"significantly":[124,157],"higher":[125,158],"group":[129,137],"34)":[132],"34):":[140],"1,070":[141],"median":[142,164],"265,":[145],"P":[146,168,201],"<":[147,169,202],".001.":[148,170,203],"Similarly,":[149],"group:":[162],"1,042":[163],"142,":[167],"Compared":[171],"articles,":[175],"received":[180],"greater":[182],"number":[183],"via":[187],"Twitter":[188],"(90":[189],"vs":[190,194,199],"1),":[191],"Facebook":[192],"(526":[193],"2.5),":[195],"(31.5":[198],"0)-all":[200],"CONCLUSIONS:":[204],"more":[210],"widely":[211],"accessed":[212],"those":[215],"without":[216],"promotion.":[219],"These":[220],"findings":[221],"show":[222],"possible":[224],"role,":[225],"benefit,":[226],"need":[228],"further":[230],"carefully":[234]},"counts_by_year":[{"year":2026,"cited_by_count":4},{"year":2025,"cited_by_count":10},{"year":2024,"cited_by_count":9},{"year":2023,"cited_by_count":6},{"year":2022,"cited_by_count":12},{"year":2021,"cited_by_count":10},{"year":2020,"cited_by_count":12},{"year":2019,"cited_by_count":7}],"updated_date":"2026-10-31T12:09:11.096373","created_date":"2019-06-07T00:00:00"}