{"id":"https://openalex.org/W2947633688","doi":"https://doi.org/10.33366/optima.v3i1.1253","title":"PENGARUH KEMAJUAN TEKNOLOGI TERHADAP VOLUME PEJUALAN RITEL DI KOTA MOJOKERTO","display_name":"PENGARUH KEMAJUAN TEKNOLOGI TERHADAP VOLUME PEJUALAN RITEL DI KOTA MOJOKERTO","publication_year":2019,"publication_date":"2019-04-12","ids":{"openalex":"https://openalex.org/W2947633688","doi":"https://doi.org/10.33366/optima.v3i1.1253","mag":"2947633688"},"language":"en","primary_location":{"id":"doi:10.33366/optima.v3i1.1253","doi":"https://doi.org/10.33366/optima.v3i1.1253","is_oa":true,"landing_page_url":"https://doi.org/10.33366/optima.v3i1.1253","pdf_url":"https://jurnal.unitri.ac.id/index.php/Optima/article/download/1253/1092","source":{"id":"https://openalex.org/S4210205195","display_name":"OPTIMA","issn_l":"2549-239X","issn":["2549-239X","2549-2705"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"OPTIMA","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://jurnal.unitri.ac.id/index.php/Optima/article/download/1253/1092","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5033036707","display_name":"Rachmad Sholeh","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4210101197","display_name":"Universitas Tribhuwana Tunggadewi","ror":"https://ror.org/015k56t61","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210101197"]},{"id":"https://openalex.org/I4210105065","display_name":"Centro Universit\u00e1rio do Tri\u00e2ngulo","ror":"https://ror.org/01jfptw72","country_code":"BR","type":"education","lineage":["https://openalex.org/I4210105065"]}],"countries":["BR","ID"],"is_corresponding":false,"raw_author_name":"Rachmad Sholeh","raw_affiliation_strings":["UNITRI"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"UNITRI","institution_ids":["https://openalex.org/I4210101197","https://openalex.org/I4210105065"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5081990186","display_name":"Khasbulloh Huda","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4210101197","display_name":"Universitas Tribhuwana Tunggadewi","ror":"https://ror.org/015k56t61","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210101197"]},{"id":"https://openalex.org/I4210105065","display_name":"Centro Universit\u00e1rio do Tri\u00e2ngulo","ror":"https://ror.org/01jfptw72","country_code":"BR","type":"education","lineage":["https://openalex.org/I4210105065"]}],"countries":["BR","ID"],"is_corresponding":false,"raw_author_name":"Khasbulloh Huda","raw_affiliation_strings":["UNITRI"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"UNITRI","institution_ids":["https://openalex.org/I4210101197","https://openalex.org/I4210105065"]}]}],"institutions":[],"countries_distinct_count":2,"institutions_distinct_count":2,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":3.4035,"has_fulltext":true,"cited_by_count":24,"citation_normalized_percentile":{"value":0.92248868,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":88,"max":99},"biblio":{"volume":"3","issue":"1","first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13053","display_name":"SMEs Development and Digital Marketing","score":0.9961000084877014,"subfield":{"id":"https://openalex.org/subfields/3317","display_name":"Demography"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13053","display_name":"SMEs Development and Digital Marketing","score":0.9961000084877014,"subfield":{"id":"https://openalex.org/subfields/3317","display_name":"Demography"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.002099999925121665,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.001500000013038516,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/technological-progress","display_name":"technological progress","score":0.7549999952316284},{"id":"https://openalex.org/keywords/retail-sales-volume","display_name":"retail sales volume","score":0.9879999756813049},{"id":"https://openalex.org/keywords/digital-marketing","display_name":"digital marketing","score":0.8949999809265137},{"id":"https://openalex.org/keywords/e-commerce","display_name":"e-commerce","score":0.7960000038146973},{"id":"https://openalex.org/keywords/social-media-marketing","display_name":"social media marketing","score":0.9950000047683716},{"id":"https://openalex.org/keywords/facebook","display_name":"Facebook","score":0.6029999852180481},{"id":"https://openalex.org/keywords/instagram","display_name":"Instagram","score":0.7829999923706055},{"id":"https://openalex.org/keywords/twitter","display_name":"Twitter","score":0.9509999752044678},{"id":"https://openalex.org/keywords/online-sales","display_name":"online sales","score":0.5199999809265137},{"id":"https://openalex.org/keywords/mojokerto","display_name":"Mojokerto","score":0.6909999847412109}],"concepts":[{"id":"https://openalex.org/C2777526511","wikidata":"https://www.wikidata.org/wiki/Q691543","display_name":"Pace","level":2,"score":0.6901340484619141},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.6779297590255737},{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.6517411470413208},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.6202054619789124},{"id":"https://openalex.org/C98495876","wikidata":"https://www.wikidata.org/wiki/Q1323528","display_name":"Digital marketing","level":2,"score":0.5574902892112732},{"id":"https://openalex.org/C110875604","wikidata":"https://www.wikidata.org/wiki/Q75","display_name":"The Internet","level":2,"score":0.5084380507469177},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.40919268131256104},{"id":"https://openalex.org/C205649164","wikidata":"https://www.wikidata.org/wiki/Q1071","display_name":"Geography","level":0,"score":0.08220130205154419},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.0},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.0},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.0},{"id":"https://openalex.org/C13280743","wikidata":"https://www.wikidata.org/wiki/Q131089","display_name":"Geodesy","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.33366/optima.v3i1.1253","doi":"https://doi.org/10.33366/optima.v3i1.1253","is_oa":true,"landing_page_url":"https://doi.org/10.33366/optima.v3i1.1253","pdf_url":"https://jurnal.unitri.ac.id/index.php/Optima/article/download/1253/1092","source":{"id":"https://openalex.org/S4210205195","display_name":"OPTIMA","issn_l":"2549-239X","issn":["2549-239X","2549-2705"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"OPTIMA","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.33366/optima.v3i1.1253","doi":"https://doi.org/10.33366/optima.v3i1.1253","is_oa":true,"landing_page_url":"https://doi.org/10.33366/optima.v3i1.1253","pdf_url":"https://jurnal.unitri.ac.id/index.php/Optima/article/download/1253/1092","source":{"id":"https://openalex.org/S4210205195","display_name":"OPTIMA","issn_l":"2549-239X","issn":["2549-239X","2549-2705"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"OPTIMA","raw_type":"journal-article"},"sustainable_development_goals":[{"display_name":"Industry, innovation and infrastructure","id":"https://metadata.un.org/sdg/9","score":0.5378999710083008}],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W2947633688.pdf","grobid_xml":"https://content.openalex.org/works/W2947633688.grobid-xml"},"referenced_works_count":5,"referenced_works":["https://openalex.org/W2121001699","https://openalex.org/W2596005927","https://openalex.org/W2894583547","https://openalex.org/W3158027652","https://openalex.org/W3200180335"],"related_works":["https://openalex.org/W7220344105","https://openalex.org/W4378229427","https://openalex.org/W2941489092","https://openalex.org/W7128424482","https://openalex.org/W4381622288","https://openalex.org/W4391762177","https://openalex.org/W7220117177","https://openalex.org/W4395699373","https://openalex.org/W4410461870","https://openalex.org/W4387847491"],"abstract_inverted_index":{"The":[0,115,145,185,196],"development":[1,15,44,116],"of":[2,14,45,67,105,108,117,164],"the":[3,12,23,27,43,48,65,73,96,103,106,127,165],"business":[4,132],"world":[5],"today":[6],"is":[7,16,26,50,82,121,149,162,180,191],"increasingly":[8],"diverse":[9],"and":[10,36,42,69,93,136,183,194,205],"competitive,":[11],"pace":[13],"very":[17,83,123,166],"difficult":[18],"to":[19,32,34,60,91,101],"predict,":[20],"so":[21,138],"having":[22],"right":[24],"strategy":[25,58],"key":[28],"for":[29],"a":[30,56],"company":[31,49],"continue":[33],"compete":[35],"survive.":[37],"Along":[38],"with":[39,85],"technological":[40,53,109],"advancements":[41],"communication":[46],"suggestions,":[47],"utilizing":[51],"these":[52],"advances":[54],"as":[55],"marketing":[57,168,176],"tool":[59],"promote":[61,94],"its":[62],"products.":[63],"Given":[64],"growth":[66],"buying":[68],"selling":[70],"transactions":[71],"in":[72,77,129,177,198],"network":[74],"or":[75],"online":[76],"Indonesia":[78],"at":[79],"this":[80,86,178,199],"time":[81],"rapid,":[84],"being":[87,152],"used":[88,188],"by":[89,210],"companies":[90],"market":[92],"via":[95],"internet.":[97],"This":[98],"study":[99,200],"aims":[100],"determine":[102],"effect":[104],"implementation":[107],"progress":[110],"on":[111],"retail":[112,202],"sales":[113,158],"volumes.":[114],"information":[118],"technology":[119],"that":[120,139,150,170],"growing":[122],"rapidly":[124],"now":[125],"influences":[126],"community":[128],"supporting":[130],"various":[131],"activities":[133],"both":[134],"large":[135,167],"small":[137],"it":[140,154],"can":[141,155],"be":[142],"known":[143],"globally.":[144],"most":[146,186],"obvious":[147],"impact":[148],"besides":[151],"known,":[153],"also":[156],"increase":[157],"volume.":[159],"Digital":[160],"Marketing":[161],"one":[163],"media":[169,182,190],"has":[171],"an":[172],"influence.":[173],"Using":[174],"digital":[175],"case":[179],"social":[181,189],"E-commerce.":[184],"widely":[187],"Facebook,":[192],"Twitter":[193],"Instagram.":[195],"subjects":[197],"were":[201,208],"owners,":[203],"managers,":[204],"employees":[206],"who":[207],"selected":[209],"purpose":[211],"sampling.":[212]},"counts_by_year":[{"year":2025,"cited_by_count":1},{"year":2024,"cited_by_count":4},{"year":2023,"cited_by_count":13},{"year":2022,"cited_by_count":5},{"year":2021,"cited_by_count":1}],"updated_date":"2026-10-16T09:59:22.235173","created_date":"2019-06-07T00:00:00"}
