{"id":"https://openalex.org/W2946841185","doi":"https://doi.org/10.4135/9781412986281.n285","title":"QUALITATIVE MARKET RESEARCH","display_name":"QUALITATIVE MARKET RESEARCH","publication_year":2015,"publication_date":"2015-11-25","ids":{"openalex":"https://openalex.org/W2946841185","doi":"https://doi.org/10.4135/9781412986281.n285","mag":"2946841185"},"language":"en","primary_location":{"id":"doi:10.4135/9781412986281.n285","doi":"https://doi.org/10.4135/9781412986281.n285","is_oa":false,"landing_page_url":"https://doi.org/10.4135/9781412986281.n285","pdf_url":null,"source":{"id":"https://openalex.org/S4363604783","display_name":"The A-Z of Social Research","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"The A-Z of Social Research","raw_type":"reference-entry"},"volume":null,"type":"reference-entry","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":null,"has_fulltext":false,"cited_by_count":212,"citation_normalized_percentile":null,"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12807","display_name":"Consumer Behavior and Market Dynamics","score":0.8314999938011169,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12807","display_name":"Consumer Behavior and Market Dynamics","score":0.8314999938011169,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12880","display_name":"Qualitative Research Methods and Applications","score":0.047600001096725464,"subfield":{"id":"https://openalex.org/subfields/3304","display_name":"Education"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12679","display_name":"Focus Groups and Qualitative Methods","score":0.03790000081062317,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/qualitative-market-research","display_name":"qualitative market research","score":0.9950000047683716},{"id":"https://openalex.org/keywords/consumer-research","display_name":"consumer research","score":0.824999988079071},{"id":"https://openalex.org/keywords/market-segmentation","display_name":"market segmentation","score":0.7120000123977661},{"id":"https://openalex.org/keywords/focus-groups","display_name":"focus groups","score":0.5529999732971191},{"id":"https://openalex.org/keywords/consumer-behavior","display_name":"consumer behavior","score":0.41499999165534973}],"concepts":[{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.40796324610710144}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.4135/9781412986281.n285","doi":"https://doi.org/10.4135/9781412986281.n285","is_oa":false,"landing_page_url":"https://doi.org/10.4135/9781412986281.n285","pdf_url":null,"source":{"id":"https://openalex.org/S4363604783","display_name":"The A-Z of Social Research","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"The A-Z of Social Research","raw_type":"reference-entry"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W4247528347","https://openalex.org/W4238919925","https://openalex.org/W4244598235","https://openalex.org/W4233972793","https://openalex.org/W4237564579","https://openalex.org/W4253087414","https://openalex.org/W4255424368","https://openalex.org/W4235672871","https://openalex.org/W4298413886","https://openalex.org/W2065958424"],"abstract_inverted_index":null,"counts_by_year":[{"year":2025,"cited_by_count":1},{"year":2024,"cited_by_count":1},{"year":2023,"cited_by_count":2},{"year":2022,"cited_by_count":1},{"year":2021,"cited_by_count":5},{"year":2020,"cited_by_count":2},{"year":2019,"cited_by_count":3},{"year":2018,"cited_by_count":3},{"year":2017,"cited_by_count":6},{"year":2016,"cited_by_count":9},{"year":2015,"cited_by_count":11},{"year":2014,"cited_by_count":17},{"year":2013,"cited_by_count":17},{"year":2012,"cited_by_count":20}],"updated_date":"2026-11-03T10:50:19.383937","created_date":"2019-06-07T00:00:00"}
