{"id":"https://openalex.org/W2946687570","doi":"https://doi.org/10.24266/0738-2898-11.1.25","title":"Survey of Garden Center Customer Informational and Marketing Needs","display_name":"Survey of Garden Center Customer Informational and Marketing Needs","publication_year":1993,"publication_date":"1993-03-01","ids":{"openalex":"https://openalex.org/W2946687570","doi":"https://doi.org/10.24266/0738-2898-11.1.25","mag":"2946687570"},"language":"en","primary_location":{"id":"doi:10.24266/0738-2898-11.1.25","doi":"https://doi.org/10.24266/0738-2898-11.1.25","is_oa":false,"landing_page_url":"https://doi.org/10.24266/0738-2898-11.1.25","pdf_url":null,"source":{"id":"https://openalex.org/S2764715610","display_name":"Journal of Environmental Horticulture","issn_l":"0738-2898","issn":["0738-2898","2573-5586"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["cwts-core","jufo-1","poland-20","russia-white-list-2"],"host_organization":"https://openalex.org/P4361153655","host_organization_name":"Horticultural Research Institute","host_organization_lineage":["https://openalex.org/P4361153655"],"host_organization_lineage_names":["Horticultural Research Institute"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Environmental Horticulture","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5027357144","display_name":"Alexander Xavier Niemiera","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I859038795","display_name":"Virginia Tech","ror":"https://ror.org/02smfhw86","country_code":"US","type":"education","lineage":["https://openalex.org/I859038795"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Alexander X. Niemiera","raw_affiliation_strings":["Department of Horticulture, Virginia Polytechnic Institute and State University, Blacksburg, VA 24061-0327"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Horticulture, Virginia Polytechnic Institute and State University, Blacksburg, VA 24061-0327","institution_ids":["https://openalex.org/I859038795"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5063147948","display_name":"Joy Innis-Smith","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I859038795","display_name":"Virginia Tech","ror":"https://ror.org/02smfhw86","country_code":"US","type":"education","lineage":["https://openalex.org/I859038795"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Joy Innis-Smith","raw_affiliation_strings":["Department of Horticulture, Virginia Polytechnic Institute and State University, Blacksburg, VA 24061-0327"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Horticulture, Virginia Polytechnic Institute and State University, Blacksburg, VA 24061-0327","institution_ids":["https://openalex.org/I859038795"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5070750935","display_name":"Carol E. Leda","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I859038795","display_name":"Virginia Tech","ror":"https://ror.org/02smfhw86","country_code":"US","type":"education","lineage":["https://openalex.org/I859038795"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Carol E. Leda","raw_affiliation_strings":["Department of Horticulture, Virginia Polytechnic Institute and State University, Blacksburg, VA 24061-0327"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Horticulture, Virginia Polytechnic Institute and State University, Blacksburg, VA 24061-0327","institution_ids":["https://openalex.org/I859038795"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I859038795"],"apc_list":null,"apc_paid":null,"fwci":2.1152,"has_fulltext":false,"cited_by_count":14,"citation_normalized_percentile":{"value":0.9047619,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":88,"max":97},"biblio":{"volume":"11","issue":"1","first_page":"25","last_page":"27"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":0.986299991607666,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":0.986299991607666,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.003000000026077032,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12834","display_name":"Flowering Plant Growth and Cultivation","score":0.002099999925121665,"subfield":{"id":"https://openalex.org/subfields/1110","display_name":"Plant Science"},"field":{"id":"https://openalex.org/fields/11","display_name":"Agricultural and Biological Sciences"},"domain":{"id":"https://openalex.org/domains/1","display_name":"Life Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/garden-centers","display_name":"garden centers","score":0.9940000176429749},{"id":"https://openalex.org/keywords/consumer-information-needs","display_name":"consumer information needs","score":0.746999979019165},{"id":"https://openalex.org/keywords/plant-knowledge","display_name":"plant knowledge","score":0.6850000023841858},{"id":"https://openalex.org/keywords/consumer-preferences","display_name":"consumer preferences","score":0.3610000014305115},{"id":"https://openalex.org/keywords/plant-selection","display_name":"plant selection","score":0.5220000147819519},{"id":"https://openalex.org/keywords/salespeople","display_name":"salespeople","score":0.7400000095367432},{"id":"https://openalex.org/keywords/plant-quality","display_name":"plant quality","score":0.796999990940094},{"id":"https://openalex.org/keywords/phoenix-metropolitan-area","display_name":"Phoenix metropolitan area","score":0.6140000224113464}],"concepts":[{"id":"https://openalex.org/C158739034","wikidata":"https://www.wikidata.org/wiki/Q1907114","display_name":"Metropolitan area","level":2,"score":0.7858920097351074},{"id":"https://openalex.org/C2779167034","wikidata":"https://www.wikidata.org/wiki/Q27685","display_name":"Phoenix","level":3,"score":0.7288821339607239},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5568312406539917},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.5551705360412598},{"id":"https://openalex.org/C2779530757","wikidata":"https://www.wikidata.org/wiki/Q1207505","display_name":"Quality (philosophy)","level":2,"score":0.5226162075996399},{"id":"https://openalex.org/C2777601897","wikidata":"https://www.wikidata.org/wiki/Q3409113","display_name":"Presentation (obstetrics)","level":2,"score":0.5198472142219543},{"id":"https://openalex.org/C2779463800","wikidata":"https://www.wikidata.org/wiki/Q5062222","display_name":"Center (category theory)","level":2,"score":0.4800737500190735},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.4231339693069458},{"id":"https://openalex.org/C205649164","wikidata":"https://www.wikidata.org/wiki/Q1071","display_name":"Geography","level":0,"score":0.2685971260070801},{"id":"https://openalex.org/C71924100","wikidata":"https://www.wikidata.org/wiki/Q11190","display_name":"Medicine","level":0,"score":0.18555772304534912},{"id":"https://openalex.org/C166957645","wikidata":"https://www.wikidata.org/wiki/Q23498","display_name":"Archaeology","level":1,"score":0.08217361569404602},{"id":"https://openalex.org/C8010536","wikidata":"https://www.wikidata.org/wiki/Q160398","display_name":"Crystallography","level":1,"score":0.0},{"id":"https://openalex.org/C126838900","wikidata":"https://www.wikidata.org/wiki/Q77604","display_name":"Radiology","level":1,"score":0.0},{"id":"https://openalex.org/C111472728","wikidata":"https://www.wikidata.org/wiki/Q9471","display_name":"Epistemology","level":1,"score":0.0},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0},{"id":"https://openalex.org/C185592680","wikidata":"https://www.wikidata.org/wiki/Q2329","display_name":"Chemistry","level":0,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.24266/0738-2898-11.1.25","doi":"https://doi.org/10.24266/0738-2898-11.1.25","is_oa":false,"landing_page_url":"https://doi.org/10.24266/0738-2898-11.1.25","pdf_url":null,"source":{"id":"https://openalex.org/S2764715610","display_name":"Journal of Environmental Horticulture","issn_l":"0738-2898","issn":["0738-2898","2573-5586"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["cwts-core","jufo-1","poland-20","russia-white-list-2"],"host_organization":"https://openalex.org/P4361153655","host_organization_name":"Horticultural Research Institute","host_organization_lineage":["https://openalex.org/P4361153655"],"host_organization_lineage_names":["Horticultural Research Institute"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Environmental Horticulture","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[{"id":"https://openalex.org/study-designs/observational-study","display_name":"Observational Study"}],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W1561903862","https://openalex.org/W2273495808","https://openalex.org/W2661115773","https://openalex.org/W2601608227","https://openalex.org/W2950820509","https://openalex.org/W2580914671","https://openalex.org/W2278641911","https://openalex.org/W2243281638","https://openalex.org/W3147859867","https://openalex.org/W2501700451"],"abstract_inverted_index":{"Abstract":[0],"A":[1],"survey":[2],"of":[3,16,68,82,110,116],"garden":[4,30,42,95,125],"center":[5,96],"customers":[6,25,37,129],"was":[7],"conducted":[8],"to":[9,119,127],"identify":[10],"what":[11,117],"plant":[12,53,73,84,98,118],"information":[13,17,78],"and":[14,22,34,55,79,100,105],"method":[15],"presentation":[18,69],"were":[19,38,57,70,97],"most":[20,59,65,89],"important,":[21],"reasons":[23,91],"why":[24],"shopped":[26],"at":[27,40],"a":[28,83,94,113],"particular":[29],"center.":[31],"Two":[32],"hundred":[33],"eighty":[35],"(280)":[36],"surveyed":[39],"three":[41],"centers":[43,126],"in":[44],"the":[45,58,80,122],"Phoenix,":[46],"Ariz.":[47],"metropolitan":[48],"area.":[49],"Results":[50],"indicated":[51],"that":[52,71],"culture":[54],"description":[56],"important":[60,90],"informational":[61],"aspects.":[62],"The":[63,88],"two":[64],"preferred":[66],"methods":[67],"each":[72],"be":[74],"tagged":[75],"with":[76,130],"care":[77],"availability":[81],"expert":[85],"for":[86,92,124],"consultation.":[87],"selecting":[93],"quality":[99],"selection,":[101],"helpful":[102],"sales":[103],"personnel,":[104],"well-labelled":[106],"plants.":[107],"Only":[108],"17%":[109],"respondents":[111],"had":[112],"specific":[114],"idea":[115],"purchase":[120],"indicating":[121],"need":[123],"supply":[128],"information.":[131]},"counts_by_year":[{"year":2024,"cited_by_count":1},{"year":2023,"cited_by_count":1},{"year":2021,"cited_by_count":1},{"year":2020,"cited_by_count":1},{"year":2017,"cited_by_count":3},{"year":2013,"cited_by_count":1}],"updated_date":"2026-10-16T09:59:22.235173","created_date":"2019-05-29T00:00:00"}