{"id":"https://openalex.org/W2946540644","doi":"https://doi.org/10.30845/ijbss.v10n4p9","title":"The Impact of Consumer-Based Brand Equity on Word-of-Mouth Behavior","display_name":"The Impact of Consumer-Based Brand Equity on Word-of-Mouth Behavior","publication_year":2019,"publication_date":"2019-01-01","ids":{"openalex":"https://openalex.org/W2946540644","doi":"https://doi.org/10.30845/ijbss.v10n4p9","mag":"2946540644"},"language":"en","primary_location":{"id":"doi:10.30845/ijbss.v10n4p9","doi":"https://doi.org/10.30845/ijbss.v10n4p9","is_oa":true,"landing_page_url":"https://doi.org/10.30845/ijbss.v10n4p9","pdf_url":"http://ijbssnet.com/journals/Vol_10_No_4_April_2019/9.pdf","source":{"id":"https://openalex.org/S2764440250","display_name":"International Journal of Business and Social Science","issn_l":"2219-1933","issn":["2219-1933","2219-6021"],"is_oa":true,"is_in_doaj":false,"is_core":true,"listed_in":["anvur-scientific","cwts-core"],"host_organization":"https://openalex.org/P4320800740","host_organization_name":"Center for Promoting Ideas","host_organization_lineage":["https://openalex.org/P4320800740"],"host_organization_lineage_names":["Center for Promoting Ideas"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Business and Social Science","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"http://ijbssnet.com/journals/Vol_10_No_4_April_2019/9.pdf","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5068953277","display_name":"Sofiane Laradi","orcid":"https://orcid.org/0000-0002-1345-9078","observed_orcids":["https://orcid.org/0000-0002-1345-9078"]},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"Laradi Sofiane","raw_affiliation_strings":["University -Lounici Ali (Algeria) Faculty of Economics, Business and Management Sciences","Professor of Marketing Blida"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"University -Lounici Ali (Algeria) Faculty of Economics, Business and Management Sciences","institution_ids":[]},{"raw_affiliation_string":"Professor of Marketing Blida","institution_ids":[]}]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":["https://openalex.org/A5068953277"],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":1.3126,"has_fulltext":true,"cited_by_count":15,"citation_normalized_percentile":{"value":0.86542541,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":93,"max":98},"biblio":{"volume":"10","issue":"4","first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.9839000105857849,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.9839000105857849,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.007000000216066837,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.0035000001080334187,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/customer-based-brand-equity","display_name":"customer-based brand equity","score":0.9739999771118164},{"id":"https://openalex.org/keywords/word-of-mouth","display_name":"word of mouth","score":0.9700000286102295},{"id":"https://openalex.org/keywords/brand-awareness","display_name":"brand awareness","score":0.9850000143051147},{"id":"https://openalex.org/keywords/perceived-quality","display_name":"perceived quality","score":0.9890000224113464},{"id":"https://openalex.org/keywords/consumer-behavior","display_name":"consumer behavior","score":0.7210000157356262}],"concepts":[{"id":"https://openalex.org/C137913393","wikidata":"https://www.wikidata.org/wiki/Q15737157","display_name":"Word of mouth","level":2,"score":0.7462374567985535},{"id":"https://openalex.org/C205971072","wikidata":"https://www.wikidata.org/wiki/Q513100","display_name":"Brand equity","level":2,"score":0.6595436930656433},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5922362208366394},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.5017642974853516},{"id":"https://openalex.org/C199728807","wikidata":"https://www.wikidata.org/wiki/Q2578557","display_name":"Equity (law)","level":2,"score":0.44468629360198975},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.38573864102363586},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.07695406675338745},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.30845/ijbss.v10n4p9","doi":"https://doi.org/10.30845/ijbss.v10n4p9","is_oa":true,"landing_page_url":"https://doi.org/10.30845/ijbss.v10n4p9","pdf_url":"http://ijbssnet.com/journals/Vol_10_No_4_April_2019/9.pdf","source":{"id":"https://openalex.org/S2764440250","display_name":"International Journal of Business and Social Science","issn_l":"2219-1933","issn":["2219-1933","2219-6021"],"is_oa":true,"is_in_doaj":false,"is_core":true,"listed_in":["anvur-scientific","cwts-core"],"host_organization":"https://openalex.org/P4320800740","host_organization_name":"Center for Promoting Ideas","host_organization_lineage":["https://openalex.org/P4320800740"],"host_organization_lineage_names":["Center for Promoting Ideas"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Business and Social Science","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.30845/ijbss.v10n4p9","doi":"https://doi.org/10.30845/ijbss.v10n4p9","is_oa":true,"landing_page_url":"https://doi.org/10.30845/ijbss.v10n4p9","pdf_url":"http://ijbssnet.com/journals/Vol_10_No_4_April_2019/9.pdf","source":{"id":"https://openalex.org/S2764440250","display_name":"International Journal of Business and Social Science","issn_l":"2219-1933","issn":["2219-1933","2219-6021"],"is_oa":true,"is_in_doaj":false,"is_core":true,"listed_in":["anvur-scientific","cwts-core"],"host_organization":"https://openalex.org/P4320800740","host_organization_name":"Center for Promoting Ideas","host_organization_lineage":["https://openalex.org/P4320800740"],"host_organization_lineage_names":["Center for Promoting Ideas"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Business and Social Science","raw_type":"journal-article"},"sustainable_development_goals":[],"sustainable_development_goals_aurora":[],"study_designs":[{"display_name":"Observational Study","id":"https://openalex.org/study-designs/observational-study"}],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W2946540644.pdf","grobid_xml":"https://content.openalex.org/works/W2946540644.grobid-xml"},"referenced_works_count":44,"referenced_works":["https://openalex.org/W1732068911","https://openalex.org/W1968242447","https://openalex.org/W1972985427","https://openalex.org/W1976065268","https://openalex.org/W1979181151","https://openalex.org/W1988447536","https://openalex.org/W1991305482","https://openalex.org/W1991623719","https://openalex.org/W1991695170","https://openalex.org/W1992591025","https://openalex.org/W1998398993","https://openalex.org/W2003359494","https://openalex.org/W2017943907","https://openalex.org/W2022041843","https://openalex.org/W2023354940","https://openalex.org/W2027989792","https://openalex.org/W2029637601","https://openalex.org/W2031843260","https://openalex.org/W2040686047","https://openalex.org/W2045856089","https://openalex.org/W2046752514","https://openalex.org/W2051209018","https://openalex.org/W2052152795","https://openalex.org/W2067387883","https://openalex.org/W2071562692","https://openalex.org/W2075318833","https://openalex.org/W2076389556","https://openalex.org/W2078883900","https://openalex.org/W2090848736","https://openalex.org/W2096341672","https://openalex.org/W2098530874","https://openalex.org/W2101460989","https://openalex.org/W2111771113","https://openalex.org/W2113955006","https://openalex.org/W2126763138","https://openalex.org/W2129692524","https://openalex.org/W2140231937","https://openalex.org/W2161246478","https://openalex.org/W2163000154","https://openalex.org/W2266639535","https://openalex.org/W2322233365","https://openalex.org/W4252396780","https://openalex.org/W4291287148","https://openalex.org/W6724573939"],"related_works":["https://openalex.org/W3112153572","https://openalex.org/W7037591143","https://openalex.org/W1540621932","https://openalex.org/W2167447269","https://openalex.org/W2541559798","https://openalex.org/W2280087949","https://openalex.org/W6907380397","https://openalex.org/W2524205590","https://openalex.org/W2137591690","https://openalex.org/W1926582444"],"abstract_inverted_index":{"This":[0],"study":[1],"aims":[2],"to":[3,77,108,118],"fulfill":[4],"two":[5],"theoretical":[6],"gaps;":[7],"proposing":[8],"an":[9],"integrated":[10],"model":[11],"that":[12,31,87],"consists":[13],"of":[14,18,82],"components":[15],"and":[16,28,40,95,111,116],"consequence":[17],"brand":[19,23,46,88,93,96,107],"equity.We":[20],"first":[21],"categorize":[22],"equity":[24,47],"in":[25],"four":[26,49],"principal":[27],"different":[29],"perspectives":[30],"have":[32],"been":[33],"addressed":[34],"by":[35,105],"academics:":[36],"firm,":[37],"consumer,":[38],"integrated,":[39],"internal":[41],"perspective.Second":[42],"we":[43],"theorize":[44],"consumerbased":[45],"as":[48,59,121],"continuum":[50],"dimensions":[51,113],"(i.e.awareness,":[52],"perceived":[53,90],"quality,":[54,91],"social":[55,92],"image,":[56,94],"emotional":[57,97],"attachment)":[58],"sources":[60],"which":[61],"could":[62],"generate":[63],"a":[64,102],"positive":[65],"consumer":[66],"behavior":[67,120],"responses":[68],"(i.e.Word":[69],"Of":[70],"Mouth":[71],"behavior).A":[72],"survey":[73],"method":[74],"was":[75],"conducted":[76],"assess":[78],"the":[79,106,109],"predictive":[80],"ability":[81],"CBBE":[83],"sources.The":[84],"result":[85],"shows":[86],"awareness,":[89],"attachment":[98],"all":[99,112],"together":[100],"constitute":[101],"value":[103],"added":[104],"product,":[110],"contribute":[114],"positively":[115],"significantly":[117],"WOM":[119],"expected.":[122]},"counts_by_year":[{"year":2026,"cited_by_count":1},{"year":2025,"cited_by_count":2},{"year":2024,"cited_by_count":5},{"year":2023,"cited_by_count":3},{"year":2022,"cited_by_count":4}],"updated_date":"2026-10-30T12:39:25.321706","created_date":"2019-05-29T00:00:00"}
