{"id":"https://openalex.org/W2946439334","doi":"https://doi.org/10.1177/2051570718828893","title":"Typology of advertising music components and consumers\u2019 responses to the brand","display_name":"Typology of advertising music components and consumers\u2019 responses to the brand","publication_year":2019,"publication_date":"2019-05-13","ids":{"openalex":"https://openalex.org/W2946439334","doi":"https://doi.org/10.1177/2051570718828893","mag":"2946439334"},"language":"en","primary_location":{"id":"doi:10.1177/2051570718828893","doi":"https://doi.org/10.1177/2051570718828893","is_oa":false,"landing_page_url":"https://doi.org/10.1177/2051570718828893","pdf_url":null,"source":{"id":"https://openalex.org/S4210188777","display_name":"Recherche et Applications en Marketing (English Edition)","issn_l":"2051-5707","issn":["2051-5707"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["cwts-core","poland-40","russia-white-list-2"],"host_organization":"https://openalex.org/P4310320017","host_organization_name":"SAGE Publishing","host_organization_lineage":["https://openalex.org/P4310320017"],"host_organization_lineage_names":["SAGE Publishing"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Recherche et Applications en Marketing (English Edition)","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5052155736","display_name":"Alice Zoghaib","orcid":"https://orcid.org/0009-0000-0313-6673","observed_orcids":["https://orcid.org/0009-0000-0313-6673"]},"institutions":[{"id":"https://openalex.org/I237446400","display_name":"Institut Superieur de Gestion","ror":"https://ror.org/035fsmk47","country_code":"FR","type":"education","lineage":["https://openalex.org/I237446400"]}],"countries":["FR"],"is_corresponding":true,"raw_author_name":"Alice Zoghaib","raw_affiliation_strings":["Institut Sup\u00e9rieur de Gestion, France"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Institut Sup\u00e9rieur de Gestion, France","institution_ids":["https://openalex.org/I237446400"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5052155736"],"corresponding_institution_ids":["https://openalex.org/I237446400"],"apc_list":{"value":3650,"currency":"USD","value_usd":3650},"apc_paid":null,"fwci":0.6562,"has_fulltext":false,"cited_by_count":8,"citation_normalized_percentile":{"value":0.80510448,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":90,"max":97},"biblio":{"volume":"34","issue":"3","first_page":"47","last_page":"82"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.5439000129699707,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.5439000129699707,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.40630000829696655,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.010999999940395355,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/music-in-advertising","display_name":"music in advertising","score":0.9919999837875366},{"id":"https://openalex.org/keywords/brand-perception","display_name":"brand perception","score":0.8949999809265137},{"id":"https://openalex.org/keywords/brand-attitude","display_name":"brand attitude","score":0.9879999756813049},{"id":"https://openalex.org/keywords/purchase-intention","display_name":"purchase intention","score":0.9769999980926514},{"id":"https://openalex.org/keywords/musical-tempo","display_name":"music tempo","score":0.6039999723434448},{"id":"https://openalex.org/keywords/musical-modes","display_name":"musical modes","score":0.8600000143051147},{"id":"https://openalex.org/keywords/timbre","display_name":"timbre","score":0.9760000109672546},{"id":"https://openalex.org/keywords/background-music","display_name":"background music","score":0.6779999732971191}],"concepts":[{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.7359165549278259},{"id":"https://openalex.org/C75795011","wikidata":"https://www.wikidata.org/wiki/Q917904","display_name":"Typology","level":2,"score":0.7040910124778748},{"id":"https://openalex.org/C26760741","wikidata":"https://www.wikidata.org/wiki/Q160402","display_name":"Perception","level":2,"score":0.6957257986068726},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.558593213558197},{"id":"https://openalex.org/C2776539107","wikidata":"https://www.wikidata.org/wiki/Q176501","display_name":"Timbre","level":3,"score":0.4461730122566223},{"id":"https://openalex.org/C154233639","wikidata":"https://www.wikidata.org/wiki/Q164204","display_name":"Musicology","level":2,"score":0.43551087379455566},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.2155798077583313},{"id":"https://openalex.org/C558565934","wikidata":"https://www.wikidata.org/wiki/Q2743","display_name":"Musical","level":2,"score":0.19389989972114563},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.17599481344223022},{"id":"https://openalex.org/C142362112","wikidata":"https://www.wikidata.org/wiki/Q735","display_name":"Art","level":0,"score":0.11070629954338074},{"id":"https://openalex.org/C19165224","wikidata":"https://www.wikidata.org/wiki/Q23404","display_name":"Anthropology","level":1,"score":0.0},{"id":"https://openalex.org/C169760540","wikidata":"https://www.wikidata.org/wiki/Q207011","display_name":"Neuroscience","level":1,"score":0.0},{"id":"https://openalex.org/C19417346","wikidata":"https://www.wikidata.org/wiki/Q7922","display_name":"Pedagogy","level":1,"score":0.0},{"id":"https://openalex.org/C153349607","wikidata":"https://www.wikidata.org/wiki/Q36649","display_name":"Visual arts","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1177/2051570718828893","doi":"https://doi.org/10.1177/2051570718828893","is_oa":false,"landing_page_url":"https://doi.org/10.1177/2051570718828893","pdf_url":null,"source":{"id":"https://openalex.org/S4210188777","display_name":"Recherche et Applications en Marketing (English Edition)","issn_l":"2051-5707","issn":["2051-5707"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["cwts-core","poland-40","russia-white-list-2"],"host_organization":"https://openalex.org/P4310320017","host_organization_name":"SAGE Publishing","host_organization_lineage":["https://openalex.org/P4310320017"],"host_organization_lineage_names":["SAGE Publishing"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Recherche et Applications en Marketing (English Edition)","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":71,"referenced_works":["https://openalex.org/W598620256","https://openalex.org/W1484864026","https://openalex.org/W1485802017","https://openalex.org/W1547275820","https://openalex.org/W1965742260","https://openalex.org/W1970295022","https://openalex.org/W1970826842","https://openalex.org/W1976441470","https://openalex.org/W1981006082","https://openalex.org/W1981812832","https://openalex.org/W1988060680","https://openalex.org/W1988543376","https://openalex.org/W1995317880","https://openalex.org/W1997898747","https://openalex.org/W1999696709","https://openalex.org/W2002986747","https://openalex.org/W2004753230","https://openalex.org/W2009919835","https://openalex.org/W2010881929","https://openalex.org/W2027304636","https://openalex.org/W2027454411","https://openalex.org/W2028503542","https://openalex.org/W2028991180","https://openalex.org/W2036389121","https://openalex.org/W2041385527","https://openalex.org/W2042208006","https://openalex.org/W2051084494","https://openalex.org/W2062332578","https://openalex.org/W2085187045","https://openalex.org/W2085465914","https://openalex.org/W2085858595","https://openalex.org/W2108014463","https://openalex.org/W2109028608","https://openalex.org/W2109718970","https://openalex.org/W2111621157","https://openalex.org/W2115267445","https://openalex.org/W2115708335","https://openalex.org/W2130578243","https://openalex.org/W2131055488","https://openalex.org/W2147859662","https://openalex.org/W2152131237","https://openalex.org/W2159790703","https://openalex.org/W2164480306","https://openalex.org/W2164682534","https://openalex.org/W2173474324","https://openalex.org/W2209531107","https://openalex.org/W2253212378","https://openalex.org/W2267967495","https://openalex.org/W2315058115","https://openalex.org/W2316895191","https://openalex.org/W2318198460","https://openalex.org/W2323738092","https://openalex.org/W2326752240","https://openalex.org/W2328495123","https://openalex.org/W2329796006","https://openalex.org/W2331903531","https://openalex.org/W2337001263","https://openalex.org/W2470622704","https://openalex.org/W2509453878","https://openalex.org/W2566793138","https://openalex.org/W2588216128","https://openalex.org/W2620355833","https://openalex.org/W2730050581","https://openalex.org/W2737109479","https://openalex.org/W2793176808","https://openalex.org/W2795873208","https://openalex.org/W4232476263","https://openalex.org/W4237798106","https://openalex.org/W4248775411","https://openalex.org/W4256173697","https://openalex.org/W4300987954"],"related_works":["https://openalex.org/W2134436995","https://openalex.org/W7066609896","https://openalex.org/W4392624966","https://openalex.org/W2936293946","https://openalex.org/W2323538838","https://openalex.org/W4415808552","https://openalex.org/W7216936570","https://openalex.org/W4414482953","https://openalex.org/W185170404","https://openalex.org/W2100471917"],"abstract_inverted_index":{"The":[0,140],"present":[1],"research":[2,24,30,141,207],"aims":[3],"to":[4,71],"explore":[5,104],"the":[6,21,34,57,105,115,119,127,143,162,170,176,187],"effects":[7,106],"of":[8,41,59,66,93,97,107,145,189],"advertising":[9,42,72,85,94,108,147],"music":[10,43,73,86,117,125,209],"components":[11],"(MCs)":[12],"on":[13,77,149,208],"brand":[14,46,99,150,164,197,211],"perception,":[15],"attitude,":[16],"and":[17,27,39,54,74,96,133,199,203,210],"purchase":[18,200],"intentions":[19],"using":[20],"cross-fertilization":[22],"between":[23],"in":[25,110,114,118,126,175],"marketing":[26],"musicology.":[28],"Previous":[29],"has":[31],"shown":[32],"that":[33],"MCs":[35,50,67,95,109,160],"(e.g.":[36],"tempo,":[37],"mode,":[38],"timbre)":[40],"can":[44,184],"influence":[45,58,144,168,196],"perception.":[47,165],"However,":[48],"few":[49],"have":[51],"been":[52],"studied":[53],"without":[55],"controlling":[56,153],"all":[60,155],"MCs.":[61,156],"In":[62,157],"addition,":[63],"existing":[64],"categorizations":[65],"are":[68,174,181,218],"not":[69],"applied":[70],"mainly":[75],"focus":[76],"classical":[78],"music.":[79],"A":[80],"preliminary":[81],"study":[82],"analyzing":[83],"125":[84],"pieces":[87],"with":[88,121,129,135],"musicologists":[89],"provides":[90],"a":[91,122,130,136,190],"typology":[92],"induced":[98],"perceptions.":[100],"Four":[101],"experiments":[102],"then":[103],"different":[111],"contexts":[112],"(music":[113],"foreground,":[116],"background":[120,128,177],"neutral":[123],"message,":[124,132],"non-neutral":[131],"replication":[134],"real,":[137],"well-known":[138,191],"brand).":[139],"indicates":[142],"each":[146],"MC":[148],"perception":[151,188],"while":[152],"for":[154,206],"particular,":[158],"some":[159],"induce":[161],"same":[163,171],"Their":[166],"perceptual":[167],"remains":[169],"when":[172,179],"they":[173,180],"or":[178],"incongruent.":[182],"They":[183],"even":[185],"change":[186],"brand,":[192],"as":[193,195,213,215],"well":[194,214],"attitude":[198],"intentions.":[201],"Conceptual":[202],"methodological":[204],"implications":[205,217],"management":[212],"managerial":[216],"discussed.":[219]},"counts_by_year":[{"year":2026,"cited_by_count":1},{"year":2025,"cited_by_count":1},{"year":2023,"cited_by_count":4},{"year":2022,"cited_by_count":2}],"updated_date":"2026-10-14T16:39:01.820549","created_date":"2019-05-29T00:00:00"}