{"id":"https://openalex.org/W2945913016","doi":"https://doi.org/10.24912/pr.v2i2.3589","title":"Pengaruh Brand Awareness dan Brand Image terhadap Minat Beli Produk Kecantikan Innisfree","display_name":"Pengaruh Brand Awareness dan Brand Image terhadap Minat Beli Produk Kecantikan Innisfree","publication_year":2019,"publication_date":"2019-04-26","ids":{"openalex":"https://openalex.org/W2945913016","doi":"https://doi.org/10.24912/pr.v2i2.3589","mag":"2945913016"},"language":"id","primary_location":{"id":"doi:10.24912/pr.v2i2.3589","doi":"https://doi.org/10.24912/pr.v2i2.3589","is_oa":true,"landing_page_url":"https://doi.org/10.24912/pr.v2i2.3589","pdf_url":"https://journal.untar.ac.id/index.php/prologia/article/download/3589/2141","source":{"id":"https://openalex.org/S4210234730","display_name":"Prologia","issn_l":"2598-0777","issn":["2598-0777"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310315070","host_organization_name":"Tarumanagara University","host_organization_lineage":["https://openalex.org/P4310315070"],"host_organization_lineage_names":["Tarumanagara University"],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Prologia","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://journal.untar.ac.id/index.php/prologia/article/download/3589/2141","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5055606993","display_name":"Devita Agustin Santoso","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I1102219","display_name":"Tarumanagara University","ror":"https://ror.org/04r0rbk24","country_code":"ID","type":"education","lineage":["https://openalex.org/I1102219"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Devita Agustin Santoso","raw_affiliation_strings":["Universitas Tarumanagara"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Tarumanagara","institution_ids":["https://openalex.org/I1102219"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5022118667","display_name":"Rezi Erdiansyah","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I1102219","display_name":"Tarumanagara University","ror":"https://ror.org/04r0rbk24","country_code":"ID","type":"education","lineage":["https://openalex.org/I1102219"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Rezi Erdiansyah","raw_affiliation_strings":["Universitas Tarumanagara"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Tarumanagara","institution_ids":["https://openalex.org/I1102219"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5048591072","display_name":"Muhammad Adi Pribadi","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I1102219","display_name":"Tarumanagara University","ror":"https://ror.org/04r0rbk24","country_code":"ID","type":"education","lineage":["https://openalex.org/I1102219"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Muhammad Adi Pribadi","raw_affiliation_strings":["Universitas Tarumanagara"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Tarumanagara","institution_ids":["https://openalex.org/I1102219"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I1102219"],"apc_list":null,"apc_paid":null,"fwci":3.705,"has_fulltext":true,"cited_by_count":48,"citation_normalized_percentile":{"value":0.93113718,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":88,"max":100},"biblio":{"volume":"2","issue":"2","first_page":"286","last_page":"286"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.7172999978065491,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.7172999978065491,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13169","display_name":"Consumer Perception and Purchasing Behavior","score":0.26420000195503235,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.010599999688565731,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/brand-awareness","display_name":"brand awareness","score":0.9879999756813049},{"id":"https://openalex.org/keywords/brand-image","display_name":"brand image","score":1.0},{"id":"https://openalex.org/keywords/purchase-intention","display_name":"purchase intention","score":0.9929999709129333},{"id":"https://openalex.org/keywords/innisfree","display_name":"Innisfree","score":0.9769999980926514},{"id":"https://openalex.org/keywords/korean-cosmetics","display_name":"Korean cosmetics","score":0.8450000286102295},{"id":"https://openalex.org/keywords/cosmetics","display_name":"cosmetics","score":0.6539999842643738},{"id":"https://openalex.org/keywords/consumer-behavior","display_name":"consumer behavior","score":0.6019999980926514}],"concepts":[{"id":"https://openalex.org/C15708023","wikidata":"https://www.wikidata.org/wiki/Q80083","display_name":"Humanities","level":1,"score":0.5136441588401794},{"id":"https://openalex.org/C142362112","wikidata":"https://www.wikidata.org/wiki/Q735","display_name":"Art","level":0,"score":0.35312557220458984}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.24912/pr.v2i2.3589","doi":"https://doi.org/10.24912/pr.v2i2.3589","is_oa":true,"landing_page_url":"https://doi.org/10.24912/pr.v2i2.3589","pdf_url":"https://journal.untar.ac.id/index.php/prologia/article/download/3589/2141","source":{"id":"https://openalex.org/S4210234730","display_name":"Prologia","issn_l":"2598-0777","issn":["2598-0777"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310315070","host_organization_name":"Tarumanagara University","host_organization_lineage":["https://openalex.org/P4310315070"],"host_organization_lineage_names":["Tarumanagara University"],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Prologia","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.24912/pr.v2i2.3589","doi":"https://doi.org/10.24912/pr.v2i2.3589","is_oa":true,"landing_page_url":"https://doi.org/10.24912/pr.v2i2.3589","pdf_url":"https://journal.untar.ac.id/index.php/prologia/article/download/3589/2141","source":{"id":"https://openalex.org/S4210234730","display_name":"Prologia","issn_l":"2598-0777","issn":["2598-0777"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310315070","host_organization_name":"Tarumanagara University","host_organization_lineage":["https://openalex.org/P4310315070"],"host_organization_lineage_names":["Tarumanagara University"],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Prologia","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[{"id":"https://openalex.org/study-designs/observational-study","display_name":"Observational Study"}],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W2945913016.pdf","grobid_xml":"https://content.openalex.org/works/W2945913016.grobid-xml"},"referenced_works_count":2,"referenced_works":["https://openalex.org/W3156161535","https://openalex.org/W6758382964"],"related_works":["https://openalex.org/W3087509026","https://openalex.org/W4403488664","https://openalex.org/W4362579364","https://openalex.org/W7217224257","https://openalex.org/W4410923220","https://openalex.org/W6986305172","https://openalex.org/W3121468373","https://openalex.org/W6995810261","https://openalex.org/W3095167877","https://openalex.org/W7213117766"],"abstract_inverted_index":{"Tren":[0],"kecantikan":[1,15,22,58,65,129],"korea":[2,16],"mulai":[3],"memasuki":[4],"pasar":[5,35],"global,":[6],"termasuk":[7],"Indonesia.":[8],"Salah":[9],"satunya":[10],"adalah":[11,62,89],"Innisfree,":[12,66],"brand":[13,49,52,116,119],"produk":[14,57,64,128],"yang":[17,84,123],"menjual":[18],"perawatan":[19],"kulit":[20],"dan":[21,51,106,118],"dengan":[23,67,76],"menggunakan":[24,73],"bahan-bahan":[25],"alami":[26],"dari":[27],"Pulau":[28],"Jeju.":[29],"Innisfree":[30],"meluncurkan":[31],"gerai":[32],"resmi":[33],"di":[34,40],"Indonesia":[36],"pada":[37],"tahun":[38],"2017":[39],"Central":[41],"Park":[42],"Mall.":[43],"Penelitian":[44,71],"ini":[45,88,111],"membahas":[46],"mengenai":[47],"pengaruh":[48,122],"awareness":[50,117],"image":[53,120],"terhadap":[54,125],"minat":[55,126],"beli":[56,127],"Innisfree.":[59,130],"Responden":[60],"penelitian":[61,87,110],"pengguna":[63],"jumlah":[68],"100":[69],"responden.":[70],"dilakukan":[72],"metode":[74],"kuantitatif":[75],"teknik":[77],"pengumpulan":[78],"data":[79],"quota":[80],"sampling.":[81],"Teknik":[82],"analisis":[83],"digunakan":[85],"dalam":[86],"Uji":[90,92,94,97,100,104,107],"Validitas,":[91],"Reliabilitas,":[93],"Koefisien":[95,98],"Determinasi,":[96],"Korelasi,":[99],"Regresi":[101],"Linier":[102],"Berganda,":[103],"F,":[105],"T.":[108],"Hasil":[109],"menyatakan":[112],"bahwa":[113],"secara":[114],"bersama-sama":[115],"memiliki":[121],"signifikan":[124]},"counts_by_year":[{"year":2026,"cited_by_count":2},{"year":2025,"cited_by_count":7},{"year":2024,"cited_by_count":17},{"year":2023,"cited_by_count":8},{"year":2022,"cited_by_count":6},{"year":2021,"cited_by_count":4},{"year":2020,"cited_by_count":3},{"year":2019,"cited_by_count":1}],"updated_date":"2026-11-07T11:25:07.637180","created_date":"2019-05-29T00:00:00"}