{"id":"https://openalex.org/W2944603264","doi":"https://doi.org/10.3390/brainsci9050106","title":"Can Evaluative Conditioning Change Well-Established Attitudes Towards Popular Brands? Your Brain Says Yes Even Though Your Mouth Says No","display_name":"Can Evaluative Conditioning Change Well-Established Attitudes Towards Popular Brands? Your Brain Says Yes Even Though Your Mouth Says No","publication_year":2019,"publication_date":"2019-05-10","ids":{"openalex":"https://openalex.org/W2944603264","doi":"https://doi.org/10.3390/brainsci9050106","mag":"2944603264","pmid":"https://pubmed.ncbi.nlm.nih.gov/31083429","pmcid":"https://www.ncbi.nlm.nih.gov/pmc/articles/6562726"},"language":"en","primary_location":{"id":"doi:10.3390/brainsci9050106","doi":"https://doi.org/10.3390/brainsci9050106","is_oa":true,"landing_page_url":"http://dx.doi.org/10.3390/brainsci9050106","pdf_url":"https://www.mdpi.com/2076-3425/9/5/106/pdf?version=1557492954","source":{"id":"https://openalex.org/S122317144","display_name":"Brain Sciences","issn_l":"2076-3425","issn":["2076-3425"],"is_oa":true,"is_in_doaj":true,"is_core":true,"listed_in":["anvur-scientific","cwts-core","doaj","norway-1","poland-100","russia-white-list-3","vabb-shw"],"host_organization":"https://openalex.org/P4310310987","host_organization_name":"Multidisciplinary Digital Publishing Institute","host_organization_lineage":["https://openalex.org/P4310310987"],"host_organization_lineage_names":["Multidisciplinary Digital Publishing Institute"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Brain Sciences","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref","doaj","pubmed"],"open_access":{"is_oa":true,"oa_status":"gold","oa_url":"https://www.mdpi.com/2076-3425/9/5/106/pdf?version=1557492954","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5024217932","display_name":"Shannon Bosshard","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I78757542","display_name":"University of Newcastle Australia","ror":"https://ror.org/00eae9z71","country_code":"AU","type":"education","lineage":["https://openalex.org/I78757542"]}],"countries":["AU"],"is_corresponding":false,"raw_author_name":"Shannon Bosshard","raw_affiliation_strings":["School of Psychology, University of Newcastle, Newcastle, Callaghan NSW 2308, Australia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"School of Psychology, University of Newcastle, Newcastle, Callaghan NSW 2308, Australia","institution_ids":["https://openalex.org/I78757542"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5023604228","display_name":"Monika Koller","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I102248843","display_name":"Vienna University of Economics and Business","ror":"https://ror.org/03yn8s215","country_code":"AT","type":"education","lineage":["https://openalex.org/I102248843"]}],"countries":["AT"],"is_corresponding":false,"raw_author_name":"Monika Koller","raw_affiliation_strings":["Department Marketing, Vienna University of Economics and Business, 1020 Vienna, Austria"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department Marketing, Vienna University of Economics and Business, 1020 Vienna, Austria","institution_ids":["https://openalex.org/I102248843"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5050635717","display_name":"Peter Walla","orcid":"https://orcid.org/0000-0002-0207-7699","observed_orcids":["https://orcid.org/0000-0002-0207-7699"]},"institutions":[{"id":"https://openalex.org/I185278702","display_name":"Webster Vienna Private University","ror":"https://ror.org/03nhjjj32","country_code":"AT","type":"education","lineage":["https://openalex.org/I185278702"]},{"id":"https://openalex.org/I78757542","display_name":"University of Newcastle Australia","ror":"https://ror.org/00eae9z71","country_code":"AU","type":"education","lineage":["https://openalex.org/I78757542"]}],"countries":["AT","AU"],"is_corresponding":true,"raw_author_name":"Peter Walla","raw_affiliation_strings":["CanBeLab, Department of Psychology, Webster Vienna Private University, 1020 Vienna, Austria","School of Psychology, University of Newcastle, Newcastle, Callaghan NSW 2308, Australia"],"raw_orcid":"https://orcid.org/0000-0002-0207-7699","affiliations":[{"raw_affiliation_string":"CanBeLab, Department of Psychology, Webster Vienna Private University, 1020 Vienna, Austria","institution_ids":["https://openalex.org/I185278702"]},{"raw_affiliation_string":"School of Psychology, University of Newcastle, Newcastle, Callaghan NSW 2308, Australia","institution_ids":["https://openalex.org/I78757542"]}]}],"institutions":[],"countries_distinct_count":2,"institutions_distinct_count":3,"corresponding_author_ids":["https://openalex.org/A5050635717"],"corresponding_institution_ids":["https://openalex.org/I185278702","https://openalex.org/I78757542"],"apc_list":{"value":1400,"currency":"CHF","value_usd":1418},"apc_paid":{"value":1400,"currency":"CHF","value_usd":1418},"fwci":0.7939,"has_fulltext":true,"cited_by_count":15,"citation_normalized_percentile":{"value":0.816771,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":93,"max":98},"biblio":{"volume":"9","issue":"5","first_page":"106","last_page":"106"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.9067000150680542,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.9067000150680542,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10314","display_name":"Social and Intergroup Psychology","score":0.0575999990105629,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.002400000113993883,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/evaluative-conditioning","display_name":"evaluative conditioning","score":1.0},{"id":"https://openalex.org/keywords/brand-attitude","display_name":"brand attitude","score":0.8999999761581421},{"id":"https://openalex.org/keywords/implicit-attitudes","display_name":"implicit attitudes","score":0.652999997138977},{"id":"https://openalex.org/keywords/explicit-attitudes","display_name":"explicit attitudes","score":0.9580000042915344},{"id":"https://openalex.org/keywords/implicit-association-test","display_name":"Implicit Association Test","score":0.7519999742507935},{"id":"https://openalex.org/keywords/electroencephalography","display_name":"EEG","score":0.45100000500679016},{"id":"https://openalex.org/keywords/cortical-activity","display_name":"cortical activity","score":0.7289999723434448},{"id":"https://openalex.org/keywords/brand-liking","display_name":"brand liking","score":0.5210000276565552},{"id":"https://openalex.org/keywords/attitude-change","display_name":"attitude change","score":0.7319999933242798},{"id":"https://openalex.org/keywords/neuromarketing","display_name":"neuromarketing","score":0.4050000011920929}],"concepts":[{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.8029906749725342},{"id":"https://openalex.org/C2779778163","wikidata":"https://www.wikidata.org/wiki/Q774081","display_name":"Implicit-association test","level":2,"score":0.7419295310974121},{"id":"https://openalex.org/C45262634","wikidata":"https://www.wikidata.org/wiki/Q5159291","display_name":"Conditioning","level":2,"score":0.6894393563270569},{"id":"https://openalex.org/C2780451532","wikidata":"https://www.wikidata.org/wiki/Q759676","display_name":"Task (project management)","level":2,"score":0.6149489879608154},{"id":"https://openalex.org/C105776082","wikidata":"https://www.wikidata.org/wiki/Q617473","display_name":"Likert scale","level":2,"score":0.6017000675201416},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.5391031503677368},{"id":"https://openalex.org/C522805319","wikidata":"https://www.wikidata.org/wiki/Q179965","display_name":"Electroencephalography","level":2,"score":0.5233394503593445},{"id":"https://openalex.org/C142853389","wikidata":"https://www.wikidata.org/wiki/Q744778","display_name":"Association (psychology)","level":2,"score":0.505821943283081},{"id":"https://openalex.org/C204421591","wikidata":"https://www.wikidata.org/wiki/Q6007271","display_name":"Implicit attitude","level":2,"score":0.5048116445541382},{"id":"https://openalex.org/C2778755073","wikidata":"https://www.wikidata.org/wiki/Q10858537","display_name":"Scale (ratio)","level":2,"score":0.4578065574169159},{"id":"https://openalex.org/C180747234","wikidata":"https://www.wikidata.org/wiki/Q23373","display_name":"Cognitive psychology","level":1,"score":0.42698296904563904},{"id":"https://openalex.org/C138496976","wikidata":"https://www.wikidata.org/wiki/Q175002","display_name":"Developmental psychology","level":1,"score":0.2801174819469452},{"id":"https://openalex.org/C62520636","wikidata":"https://www.wikidata.org/wiki/Q944","display_name":"Quantum mechanics","level":1,"score":0.0},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.0},{"id":"https://openalex.org/C542102704","wikidata":"https://www.wikidata.org/wiki/Q183257","display_name":"Psychotherapist","level":1,"score":0.0},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.0},{"id":"https://openalex.org/C105795698","wikidata":"https://www.wikidata.org/wiki/Q12483","display_name":"Statistics","level":1,"score":0.0},{"id":"https://openalex.org/C118552586","wikidata":"https://www.wikidata.org/wiki/Q7867","display_name":"Psychiatry","level":1,"score":0.0},{"id":"https://openalex.org/C187736073","wikidata":"https://www.wikidata.org/wiki/Q2920921","display_name":"Management","level":1,"score":0.0},{"id":"https://openalex.org/C121332964","wikidata":"https://www.wikidata.org/wiki/Q413","display_name":"Physics","level":0,"score":0.0}],"mesh":[],"locations_count":10,"locations":[{"id":"doi:10.3390/brainsci9050106","doi":"https://doi.org/10.3390/brainsci9050106","is_oa":true,"landing_page_url":"http://dx.doi.org/10.3390/brainsci9050106","pdf_url":"https://www.mdpi.com/2076-3425/9/5/106/pdf?version=1557492954","source":{"id":"https://openalex.org/S122317144","display_name":"Brain Sciences","issn_l":"2076-3425","issn":["2076-3425"],"is_oa":true,"is_in_doaj":true,"is_core":true,"listed_in":["anvur-scientific","cwts-core","doaj","norway-1","poland-100","russia-white-list-3","vabb-shw"],"host_organization":"https://openalex.org/P4310310987","host_organization_name":"Multidisciplinary Digital Publishing Institute","host_organization_lineage":["https://openalex.org/P4310310987"],"host_organization_lineage_names":["Multidisciplinary Digital Publishing Institute"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Brain Sciences","raw_type":"journal-article"},{"id":"pmh:oai:europepmc.org:5546269","doi":null,"is_oa":true,"landing_page_url":"https://www.ncbi.nlm.nih.gov/pmc/articles/6562726","pdf_url":null,"source":{"id":"https://openalex.org/S4306400806","display_name":"Europe PMC (PubMed Central)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I1303153112","host_organization_name":"European Bioinformatics Institute","host_organization_lineage":["https://openalex.org/I1303153112"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":null,"raw_type":"Text"},{"id":"pmh:oai:pubmedcentral.nih.gov:6562726","doi":null,"is_oa":true,"landing_page_url":"https://www.ncbi.nlm.nih.gov/pmc/articles/6562726","pdf_url":null,"source":{"id":"https://openalex.org/S2764455111","display_name":"PubMed Central","issn_l":null,"issn":null,"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I1299303238","host_organization_name":"National Institutes of Health","host_organization_lineage":["https://openalex.org/I1299303238"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Brain Sci","raw_type":"Text"},{"id":"pmid:31083429","doi":null,"is_oa":false,"landing_page_url":"https://pubmed.ncbi.nlm.nih.gov/31083429","pdf_url":null,"source":{"id":"https://openalex.org/S4306525036","display_name":"PubMed","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I1299303238","host_organization_name":"National Institutes of Health","host_organization_lineage":["https://openalex.org/I1299303238"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Brain sciences","raw_type":"Journal Article"},{"id":"pmh:oai:epub.wu-wien.ac.at:7002","doi":null,"is_oa":true,"landing_page_url":"http://epub.wu.ac.at/7002/1/brainsci%2D09%2D00106.pdf","pdf_url":"http://epub.wu.ac.at/7002/1/brainsci%2D09%2D00106.pdf","source":{"id":"https://openalex.org/S4306401630","display_name":"ePubWU Institutional Repository (Vienna University of Economics and Business)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I102248843","host_organization_name":"Vienna University of Economics and Business","host_organization_lineage":["https://openalex.org/I102248843"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"Article"},{"id":"pmh:oai:research.wu.ac.at:openaire/d9740e93-f544-49f7-ac8f-79718cf3a426","doi":null,"is_oa":true,"landing_page_url":"https://research.wu.ac.at/de/publications/d9740e93-f544-49f7-ac8f-79718cf3a426","pdf_url":"https://research.wu.ac.at/ws/files/19836696/brainsci-09-00106.pdf","source":{"id":"https://openalex.org/S7407055123","display_name":"WU Research","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Bosshard, S, Koller, M & Walla, P 2019, 'Can Evaluative Conditioning Change Well-Established Attitudes Towards Popular Brands? Your Brain Says Yes Even Though Your Mouth Says No', Brain Sciences, vol. 9, no. 5, pp. 106 - 124. https://doi.org/10.3390/brainsci9050106","raw_type":"info:eu-repo/semantics/article"},{"id":"pmh:oai:doaj.org/article:3f19cd9e9a0f426b8b6f494a4ec0f56f","doi":null,"is_oa":true,"landing_page_url":"https://doaj.org/article/3f19cd9e9a0f426b8b6f494a4ec0f56f","pdf_url":null,"source":{"id":"https://openalex.org/S4306401280","display_name":"DOAJ (DOAJ: Directory of Open Access Journals)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Brain Sciences, Vol 9, Iss 5, p 106 (2019)","raw_type":"article"},{"id":"pmh:oai:figshare.com:article/29011061","doi":null,"is_oa":true,"landing_page_url":"https://figshare.com/articles/journal_contribution/Can_evaluative_conditioning_change_well-established_attitudes_towards_popular_brands_Your_brain_says_yes_even_though_your_mouth_says_no/29011061","pdf_url":null,"source":{"id":"https://openalex.org/S4377196282","display_name":"Figshare","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4210132348","host_organization_name":"Figshare (United Kingdom)","host_organization_lineage":["https://openalex.org/I4210132348"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"Text"},{"id":"pmh:oai:vitalprd00.priv:uon:35524","doi":null,"is_oa":true,"landing_page_url":"http://hdl.handle.net/1959.13/1405600","pdf_url":null,"source":{"id":"https://openalex.org/S4377196471","display_name":"NOVA (University of Newcastle Australia)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I78757542","host_organization_name":"University of Newcastle Australia","host_organization_lineage":["https://openalex.org/I78757542"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"journal article"},{"id":"pmh:uon:35524","doi":null,"is_oa":true,"landing_page_url":"http://hdl.handle.net/1959.13/1405600","pdf_url":null,"source":{"id":"https://openalex.org/S4377196471","display_name":"NOVA (University of Newcastle Australia)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I78757542","host_organization_name":"University of Newcastle Australia","host_organization_lineage":["https://openalex.org/I78757542"],"host_organization_lineage_names":[],"type":"repository"},"license":"other-oa","license_id":"https://openalex.org/licenses/other-oa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"journal article"}],"best_oa_location":{"id":"doi:10.3390/brainsci9050106","doi":"https://doi.org/10.3390/brainsci9050106","is_oa":true,"landing_page_url":"http://dx.doi.org/10.3390/brainsci9050106","pdf_url":"https://www.mdpi.com/2076-3425/9/5/106/pdf?version=1557492954","source":{"id":"https://openalex.org/S122317144","display_name":"Brain Sciences","issn_l":"2076-3425","issn":["2076-3425"],"is_oa":true,"is_in_doaj":true,"is_core":true,"listed_in":["anvur-scientific","cwts-core","doaj","norway-1","poland-100","russia-white-list-3","vabb-shw"],"host_organization":"https://openalex.org/P4310310987","host_organization_name":"Multidisciplinary Digital Publishing Institute","host_organization_lineage":["https://openalex.org/P4310310987"],"host_organization_lineage_names":["Multidisciplinary Digital Publishing Institute"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Brain Sciences","raw_type":"journal-article"},"sustainable_development_goals":[{"display_name":"Good health and well-being","score":0.46810001134872437,"id":"https://metadata.un.org/sdg/3"}],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W2944603264.pdf","grobid_xml":"https://content.openalex.org/works/W2944603264.grobid-xml"},"referenced_works_count":62,"referenced_works":["https://openalex.org/W176103531","https://openalex.org/W215634355","https://openalex.org/W1230597344","https://openalex.org/W1558214142","https://openalex.org/W1964400997","https://openalex.org/W1965514675","https://openalex.org/W1974171265","https://openalex.org/W1974350996","https://openalex.org/W1974940002","https://openalex.org/W1983318220","https://openalex.org/W1985685127","https://openalex.org/W1996614642","https://openalex.org/W1999459851","https://openalex.org/W2007286834","https://openalex.org/W2013469082","https://openalex.org/W2019264139","https://openalex.org/W2021345747","https://openalex.org/W2031734678","https://openalex.org/W2032453922","https://openalex.org/W2039200841","https://openalex.org/W2041340316","https://openalex.org/W2047470482","https://openalex.org/W2051292147","https://openalex.org/W2057673055","https://openalex.org/W2058287008","https://openalex.org/W2067512684","https://openalex.org/W2080727425","https://openalex.org/W2085465914","https://openalex.org/W2088081801","https://openalex.org/W2097206956","https://openalex.org/W2099427815","https://openalex.org/W2106421465","https://openalex.org/W2108281694","https://openalex.org/W2109792558","https://openalex.org/W2110676561","https://openalex.org/W2112065548","https://openalex.org/W2112296210","https://openalex.org/W2113096305","https://openalex.org/W2115293684","https://openalex.org/W2118464615","https://openalex.org/W2118935316","https://openalex.org/W2123335957","https://openalex.org/W2128435059","https://openalex.org/W2135255848","https://openalex.org/W2135894974","https://openalex.org/W2140534852","https://openalex.org/W2140984716","https://openalex.org/W2141303198","https://openalex.org/W2147456765","https://openalex.org/W2149139854","https://openalex.org/W2154850101","https://openalex.org/W2158557735","https://openalex.org/W2165328155","https://openalex.org/W2165488350","https://openalex.org/W2323941176","https://openalex.org/W2327269423","https://openalex.org/W2342093457","https://openalex.org/W2476798308","https://openalex.org/W2483218379","https://openalex.org/W3174450009","https://openalex.org/W4240644668","https://openalex.org/W6681758697"],"related_works":["https://openalex.org/W4387232729","https://openalex.org/W4234359691","https://openalex.org/W2594260140","https://openalex.org/W2118464615","https://openalex.org/W2128435059","https://openalex.org/W2796466298","https://openalex.org/W2342093457","https://openalex.org/W7097023692","https://openalex.org/W2409115633","https://openalex.org/W2013401354"],"abstract_inverted_index":{"In":[0],"the":[1,12,25,42,58,80,90,97,142,154,190],"present":[2],"study,":[3],"using":[4],"both":[5,175],"implicit":[6,65],"and":[7,40,64,120,147,177],"explicit":[8,63,145],"measures,":[9,146],"we":[10],"addressed":[11],"issue":[13],"of":[14,27,44,62,106,130,144,192],"whether":[15],"strongly":[16],"developed":[17],"relationships":[18],"towards":[19,174],"brands":[20,98,119],"could":[21],"be":[22,184],"modified":[23],"through":[24],"use":[26,143],"evaluative":[28,193],"conditioning.":[29],"Using":[30],"an":[31],"online":[32],"survey,":[33],"individual":[34],"participant":[35],"brand":[36,81],"lists":[37],"were":[38,48,76,99,126,139,150,156],"created,":[39],"formed":[41],"basis":[43],"this":[45,107,131],"experiment.":[46],"Participants":[47],"then":[49],"exposed":[50],"to":[51,69,78,96,153],"conditioning":[52,168,194],"during":[53],"a":[54,60,84,185],"longitudinal":[55],"study.":[56,132],"Throughout":[57],"experiment,":[59],"combination":[61],"measures":[66],"was":[67],"used":[68],"assess":[70],"changes":[71,88,136,170],"in":[72,89,94,137,171,188,199],"attitude.":[73],"Specifically,":[74],"participants":[75,109],"asked":[77],"rate":[79],"names":[82],"on":[83],"Likert-type":[85],"scale.":[86],"Simultaneously,":[87],"brains":[91],"electrical":[92],"activity":[93,173],"response":[95],"recorded":[100],"via":[101,141],"electroencephalography":[102],"(EEG).":[103],"Upon":[104],"completion":[105],"task,":[108],"underwent":[110],"two":[111,127],"Implicit":[112],"Association":[113],"Tests":[114],"(IAT;":[115],"one":[116,121],"for":[117,122],"liked":[118,176],"disliked":[123,178],"brands).":[124],"There":[125],"main":[128],"findings":[129],"Firstly,":[133],"no":[134],"significant":[135],"attitude":[138],"observed":[140],"those":[148],"that":[149,167,195],"found":[151],"relating":[152],"IAT":[155],"regarded":[157],"as":[158],"questionable.":[159],"Secondly,":[160],"EEG":[161],"presented":[162],"consistent":[163],"results":[164],"which":[165,180],"showed":[166],"elicited":[169],"cortical":[172],"brands,":[179],"suggest":[181],"it":[182],"may":[183],"useful":[186],"tool":[187],"measuring":[189],"impact":[191],"is":[196],"not":[197],"reflected":[198],"verbal":[200],"responses.":[201]},"counts_by_year":[{"year":2026,"cited_by_count":3},{"year":2025,"cited_by_count":2},{"year":2024,"cited_by_count":5},{"year":2023,"cited_by_count":2},{"year":2022,"cited_by_count":3}],"updated_date":"2026-11-07T11:25:07.637180","created_date":"2019-05-16T00:00:00"}