{"id":"https://openalex.org/W2944123734","doi":"https://doi.org/10.47312/ambr.v1i01.27","title":"The Role of Brand Trust in Determining The Relationship Between Brand Affection and Loyalty Programs on Customer Loyalty","display_name":"The Role of Brand Trust in Determining The Relationship Between Brand Affection and Loyalty Programs on Customer Loyalty","publication_year":2017,"publication_date":"2017-03-14","ids":{"openalex":"https://openalex.org/W2944123734","doi":"https://doi.org/10.47312/ambr.v1i01.27","mag":"2944123734"},"language":"en","primary_location":{"id":"doi:10.47312/ambr.v1i01.27","doi":"https://doi.org/10.47312/ambr.v1i01.27","is_oa":true,"landing_page_url":"https://doi.org/10.47312/ambr.v1i01.27","pdf_url":"http://journal.afebi.org/index.php/ambr/article/download/27/18","source":{"id":"https://openalex.org/S4210187922","display_name":"AFEBI Management and Business Review","issn_l":"2548-530X","issn":["2548-530X","2548-5318"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["doaj"],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"AFEBI Management and Business Review","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref","doaj"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"http://journal.afebi.org/index.php/ambr/article/download/27/18","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5016106766","display_name":"Jojor Marintan Silalahi","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I47755478","display_name":"University of Bengkulu","ror":"https://ror.org/04w077t62","country_code":"ID","type":"education","lineage":["https://openalex.org/I47755478"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Jojor Marintan Silalahi","raw_affiliation_strings":["University of Bengkulu"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"University of Bengkulu","institution_ids":["https://openalex.org/I47755478"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5022043920","display_name":"Lizar Alfansi","orcid":"https://orcid.org/0000-0002-8047-7129","observed_orcids":["https://orcid.org/0000-0002-8047-7129"]},"institutions":[{"id":"https://openalex.org/I47755478","display_name":"University of Bengkulu","ror":"https://ror.org/04w077t62","country_code":"ID","type":"education","lineage":["https://openalex.org/I47755478"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Lizar Alfansi","raw_affiliation_strings":["University of Bengkulu"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"University of Bengkulu","institution_ids":["https://openalex.org/I47755478"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5024789093","display_name":"Akram Harmoni Wiardi","orcid":"https://orcid.org/0000-0002-7322-174X","observed_orcids":["https://orcid.org/0000-0002-7322-174X"]},"institutions":[{"id":"https://openalex.org/I47755478","display_name":"University of Bengkulu","ror":"https://ror.org/04w077t62","country_code":"ID","type":"education","lineage":["https://openalex.org/I47755478"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Akram Harmoni Wiardi","raw_affiliation_strings":["University of Bengkulu"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"University of Bengkulu","institution_ids":["https://openalex.org/I47755478"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I47755478"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":true,"cited_by_count":0,"citation_normalized_percentile":{"value":0.3728068,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":"1","issue":"01","first_page":"12","last_page":"12"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.9429000020027161,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.9429000020027161,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.0551999993622303,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.0005000000237487257,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/brand-trust","display_name":"brand trust","score":0.9470000267028809},{"id":"https://openalex.org/keywords/brand-love","display_name":"brand love","score":0.9990000128746033},{"id":"https://openalex.org/keywords/customer-loyalty","display_name":"customer loyalty","score":0.8059999942779541},{"id":"https://openalex.org/keywords/loyalty-programs","display_name":"loyalty programs","score":0.9769999980926514},{"id":"https://openalex.org/keywords/air-transport","display_name":"airline industry","score":0.7149999737739563},{"id":"https://openalex.org/keywords/mediating-effect-of-brand-trust","display_name":"mediating effect of brand trust","score":0.7720000147819519},{"id":"https://openalex.org/keywords/airline-loyalty-programs","display_name":"airline loyalty programs","score":0.5170000195503235}],"concepts":[{"id":"https://openalex.org/C2780595226","wikidata":"https://www.wikidata.org/wiki/Q1124198","display_name":"Affection","level":2,"score":0.8847354650497437},{"id":"https://openalex.org/C2776967331","wikidata":"https://www.wikidata.org/wiki/Q1132131","display_name":"Loyalty","level":2,"score":0.7012125849723816},{"id":"https://openalex.org/C146897074","wikidata":"https://www.wikidata.org/wiki/Q1932925","display_name":"Loyalty business model","level":4,"score":0.6620399951934814},{"id":"https://openalex.org/C2780144342","wikidata":"https://www.wikidata.org/wiki/Q1900653","display_name":"Brand loyalty","level":2,"score":0.6452606916427612},{"id":"https://openalex.org/C71104824","wikidata":"https://www.wikidata.org/wiki/Q1476639","display_name":"Structural equation modeling","level":2,"score":0.5917423367500305},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5734413862228394},{"id":"https://openalex.org/C40722632","wikidata":"https://www.wikidata.org/wiki/Q5160137","display_name":"Confirmatory factor analysis","level":3,"score":0.5587058067321777},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.5047036409378052},{"id":"https://openalex.org/C57375061","wikidata":"https://www.wikidata.org/wiki/Q453181","display_name":"Brand management","level":2,"score":0.4818804860115051},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.4761731028556824},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.37572795152664185},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.17513775825500488},{"id":"https://openalex.org/C2780378061","wikidata":"https://www.wikidata.org/wiki/Q25351891","display_name":"Service (business)","level":2,"score":0.07466214895248413},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.07068729400634766},{"id":"https://openalex.org/C105795698","wikidata":"https://www.wikidata.org/wiki/Q12483","display_name":"Statistics","level":1,"score":0.051234930753707886},{"id":"https://openalex.org/C140781008","wikidata":"https://www.wikidata.org/wiki/Q1221081","display_name":"Service quality","level":3,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.47312/ambr.v1i01.27","doi":"https://doi.org/10.47312/ambr.v1i01.27","is_oa":true,"landing_page_url":"https://doi.org/10.47312/ambr.v1i01.27","pdf_url":"http://journal.afebi.org/index.php/ambr/article/download/27/18","source":{"id":"https://openalex.org/S4210187922","display_name":"AFEBI Management and Business Review","issn_l":"2548-530X","issn":["2548-530X","2548-5318"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["doaj"],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"AFEBI Management and Business Review","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.47312/ambr.v1i01.27","doi":"https://doi.org/10.47312/ambr.v1i01.27","is_oa":true,"landing_page_url":"https://doi.org/10.47312/ambr.v1i01.27","pdf_url":"http://journal.afebi.org/index.php/ambr/article/download/27/18","source":{"id":"https://openalex.org/S4210187922","display_name":"AFEBI Management and Business Review","issn_l":"2548-530X","issn":["2548-530X","2548-5318"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["doaj"],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"AFEBI Management and Business Review","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[{"display_name":"Observational Study","id":"https://openalex.org/study-designs/observational-study"}],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W2944123734.pdf","grobid_xml":"https://content.openalex.org/works/W2944123734.grobid-xml"},"referenced_works_count":48,"referenced_works":["https://openalex.org/W125662071","https://openalex.org/W196121739","https://openalex.org/W1525035693","https://openalex.org/W1559233457","https://openalex.org/W1569913810","https://openalex.org/W1881838260","https://openalex.org/W1965574139","https://openalex.org/W1971472674","https://openalex.org/W1973687016","https://openalex.org/W1976614204","https://openalex.org/W1985149031","https://openalex.org/W1994776230","https://openalex.org/W2000025407","https://openalex.org/W2004168348","https://openalex.org/W2018033645","https://openalex.org/W2018888731","https://openalex.org/W2021022709","https://openalex.org/W2042276900","https://openalex.org/W2044846008","https://openalex.org/W2048025379","https://openalex.org/W2050347192","https://openalex.org/W2064625385","https://openalex.org/W2071460097","https://openalex.org/W2074665722","https://openalex.org/W2076051138","https://openalex.org/W2081094693","https://openalex.org/W2091561061","https://openalex.org/W2115612291","https://openalex.org/W2117185864","https://openalex.org/W2120993987","https://openalex.org/W2135516338","https://openalex.org/W2137247419","https://openalex.org/W2155152989","https://openalex.org/W2162148411","https://openalex.org/W2162647663","https://openalex.org/W2163000154","https://openalex.org/W2188418319","https://openalex.org/W2403183414","https://openalex.org/W2526716489","https://openalex.org/W2973112306","https://openalex.org/W3122287309","https://openalex.org/W3122708299","https://openalex.org/W3143425826","https://openalex.org/W3208882659","https://openalex.org/W3210740138","https://openalex.org/W4240915221","https://openalex.org/W4297950470","https://openalex.org/W6633998263"],"related_works":["https://openalex.org/W1998887959","https://openalex.org/W4414715190","https://openalex.org/W7204947581","https://openalex.org/W4312886351","https://openalex.org/W3109111744","https://openalex.org/W2794715034","https://openalex.org/W1483596015","https://openalex.org/W2968037479","https://openalex.org/W7111635528","https://openalex.org/W2890118414"],"abstract_inverted_index":{"study":[0,58],"investigates":[1],"how":[2],"brand":[3,8,21,24,65,71,133,141,145,148,158,169,177,190,196],"affection,":[4],"loyalty":[5,12,27,35,44,50,68,74,213],"programs,":[6],"and":[7,23,67,73,93,105,125,147,198,225],"trust":[9,22,72,149,191],"determine":[10],"the":[11,18,43,49,52,62,123,128,193,203,212,217,234,240,253],"in":[13,28,230,257],"airways":[14,32,204,218],"industry.":[15],"We":[16,130],"examined":[17],"influence":[19,63,138,144,151],"of":[20,42,51,56,64,122,127,195,202,211],"affection":[25,66,134,142,159,197],"on":[26,70,164,183],"airlines":[29,231],"services.":[30],"The":[31,40,54,200],"companies":[33,205],"applied":[34,215],"programs":[36,45,69,214],"as":[37],"a":[38,83],"trend.":[39],"purpose":[41,55],"is":[46,59,135,173],"to":[47,60,119,207,233,237,239],"encourage":[48],"customers.":[53],"this":[57],"analyze":[61],"among":[75],"GarudaMiles":[76],"members.":[77],"Primary":[78],"data":[79],"were":[80,99,116],"collected":[81,86],"through":[82,90],"survey.":[84],"Data":[85,98],"by":[87,168,216],"online":[88],"quistionnaire":[89],"social":[91],"media":[92],"resulting":[94],"171":[95],"processable":[96],"questionnaire.":[97],"analysed":[100],"using":[101],"confirmatory":[102],"factor":[103,110],"analysis":[104,111],"structural":[106,113],"equation":[107,114],"modelling.":[108],"Confirmatory":[109],"within":[112],"modeling":[115],"carried":[117],"out":[118],"assess":[120],"adequacy":[121],"measurements":[124],"validity":[126],"model.":[129],"found":[131],"that":[132,157,188],"not":[136,174],"significantly":[137,143,150,175],"customer":[139,152],"loyalty;":[140],"trust;":[146],"loyalty.":[153,184,199],"This":[154],"result":[155],"indicate":[156],"has":[160,180],"an":[161],"indirrect":[162],"effect":[163,176,182],"loyalty,":[165,264],"it\u2019s":[166],"mediated":[167],"trust.":[170],"Loyalty":[171,265],"program":[172],"trust,":[178],"it":[179],"direct":[181],"It\u2019s":[185],"become":[186],"clear":[187],"only":[189],"mediates":[192],"relationship":[194],"customers":[201,229],"tend":[206],"be":[208,248],"loyal":[209],"because":[210],"companies.":[219],"These":[220],"finding":[221],"add":[222],"performance":[223],"effectiveness":[224],"long-term":[226],"relationships":[227],"with":[228,252],"industry":[232],"factors":[235],"needed":[236],"respond":[238],"highly":[241],"competitive":[242],"situation":[243],"at":[244],"present,":[245],"which":[246],"will":[247],"even":[249],"more":[250],"important":[251],"ASEAN":[254],"Economic":[255],"Community":[256],"2015.":[258],"Keywords:":[259],"Brand":[260,262],"Affection,":[261],"Trust,":[263],"Program":[266]},"counts_by_year":[],"updated_date":"2026-10-16T09:59:22.235173","created_date":"2019-05-16T00:00:00"}