{"id":"https://openalex.org/W2943937587","doi":null,"title":"Influencer marketing and the effect on brand personality and brand perception","display_name":"Influencer marketing and the effect on brand personality and brand perception","publication_year":2017,"publication_date":"2017-01-01","ids":{"openalex":"https://openalex.org/W2943937587","mag":"2943937587"},"language":"en","primary_location":{"id":"pmh:oai:lup-student-papers.lub.lu.se:8971144","doi":null,"is_oa":true,"landing_page_url":"http://lup.lub.lu.se/student-papers/record/8971144","pdf_url":"http://lup.lub.lu.se/student-papers/record/8971144","source":{"id":"https://openalex.org/S4306402420","display_name":"Lund University Publications Student Papers (Lund University)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I187531555","host_organization_name":"Lund University","host_organization_lineage":["https://openalex.org/I187531555"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"L3"},"volume":null,"type":"dissertation","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":true,"oa_status":"green","oa_url":"http://lup.lub.lu.se/student-papers/record/8971144","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5019688501","display_name":"Victoria Tengblad Kreft","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Victoria Alexandra Julia Tengblad-Kreft","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"middle","author":{"id":"https://openalex.org/A5027665469","display_name":"Alexandra Hagman","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Alexandra Maria Hagman","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5079641336","display_name":"Ellen Hessels","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Ellen Hessels","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":null,"has_fulltext":true,"cited_by_count":7,"citation_normalized_percentile":null,"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9945999979972839,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9945999979972839,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.00430000014603138,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.00039999998989515007,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/influencer-marketing","display_name":"influencer marketing","score":1.0},{"id":"https://openalex.org/keywords/brand-personality","display_name":"brand personality","score":0.9990000128746033},{"id":"https://openalex.org/keywords/brand-perception","display_name":"brand perception","score":0.9990000128746033},{"id":"https://openalex.org/keywords/brand-personification","display_name":"brand personification","score":0.824999988079071},{"id":"https://openalex.org/keywords/brand-associations","display_name":"brand associations","score":0.781000018119812},{"id":"https://openalex.org/keywords/customer-engagement","display_name":"customer engagement","score":0.7400000095367432},{"id":"https://openalex.org/keywords/fashion-industry","display_name":"fashion industry","score":0.8489999771118164},{"id":"https://openalex.org/keywords/calvin-klein","display_name":"Calvin Klein","score":0.8100000023841858},{"id":"https://openalex.org/keywords/social-media-marketing","display_name":"social media marketing","score":0.5049999952316284}],"concepts":[{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.6352219581604004},{"id":"https://openalex.org/C187288502","wikidata":"https://www.wikidata.org/wiki/Q641118","display_name":"Personality","level":2,"score":0.5792254209518433},{"id":"https://openalex.org/C26760741","wikidata":"https://www.wikidata.org/wiki/Q160402","display_name":"Perception","level":2,"score":0.5287565588951111},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5209954380989075},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.502907931804657},{"id":"https://openalex.org/C57375061","wikidata":"https://www.wikidata.org/wiki/Q453181","display_name":"Brand management","level":2,"score":0.4882231056690216},{"id":"https://openalex.org/C152455256","wikidata":"https://www.wikidata.org/wiki/Q1900597","display_name":"Brand awareness","level":2,"score":0.4733550548553467},{"id":"https://openalex.org/C71508700","wikidata":"https://www.wikidata.org/wiki/Q866188","display_name":"Brand extension","level":3,"score":0.41845250129699707},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.38245898485183716},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.20943084359169006},{"id":"https://openalex.org/C169760540","wikidata":"https://www.wikidata.org/wiki/Q207011","display_name":"Neuroscience","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"pmh:oai:lup-student-papers.lub.lu.se:8971144","doi":null,"is_oa":true,"landing_page_url":"http://lup.lub.lu.se/student-papers/record/8971144","pdf_url":"http://lup.lub.lu.se/student-papers/record/8971144","source":{"id":"https://openalex.org/S4306402420","display_name":"Lund University Publications Student Papers (Lund University)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I187531555","host_organization_name":"Lund University","host_organization_lineage":["https://openalex.org/I187531555"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"L3"},{"id":"mag:2943937587","doi":null,"is_oa":false,"landing_page_url":"https://lup.lub.lu.se/student-papers/record/8971144/file/8971145.pdf","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null}],"best_oa_location":{"id":"pmh:oai:lup-student-papers.lub.lu.se:8971144","doi":null,"is_oa":true,"landing_page_url":"http://lup.lub.lu.se/student-papers/record/8971144","pdf_url":"http://lup.lub.lu.se/student-papers/record/8971144","source":{"id":"https://openalex.org/S4306402420","display_name":"Lund University Publications Student Papers (Lund University)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I187531555","host_organization_name":"Lund University","host_organization_lineage":["https://openalex.org/I187531555"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"L3"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W2943937587.pdf","grobid_xml":"https://content.openalex.org/works/W2943937587.grobid-xml"},"referenced_works_count":30,"referenced_works":["https://openalex.org/W1219527654","https://openalex.org/W1534539087","https://openalex.org/W1964924375","https://openalex.org/W1965673282","https://openalex.org/W1976548369","https://openalex.org/W1978825503","https://openalex.org/W1984695980","https://openalex.org/W1990513740","https://openalex.org/W2015186536","https://openalex.org/W2026149024","https://openalex.org/W2040924390","https://openalex.org/W2048668178","https://openalex.org/W2054347393","https://openalex.org/W2059503205","https://openalex.org/W2071740923","https://openalex.org/W2072388344","https://openalex.org/W2076162909","https://openalex.org/W2089961677","https://openalex.org/W2106805078","https://openalex.org/W2125860277","https://openalex.org/W2131942188","https://openalex.org/W2136016949","https://openalex.org/W2146943142","https://openalex.org/W2150375325","https://openalex.org/W2153961117","https://openalex.org/W2460896747","https://openalex.org/W2498226554","https://openalex.org/W2608560640","https://openalex.org/W3121590070","https://openalex.org/W3124459288"],"related_works":["https://openalex.org/W2899330991","https://openalex.org/W3034747061","https://openalex.org/W4402477024","https://openalex.org/W7167207789","https://openalex.org/W4405941997","https://openalex.org/W7219934258","https://openalex.org/W3131679498","https://openalex.org/W4412506070","https://openalex.org/W3101069720","https://openalex.org/W2970626522"],"abstract_inverted_index":{"In":[0],"today's":[1],"society,":[2],"influencers":[3,108,120,140,197],"play":[4],"a":[5,54],"significant":[6],"role":[7],"in":[8,121],"promoting":[9],"brands.Influencers":[10],"are":[11,32],"endorsers":[12],"who":[13],"influence":[14],"consumer's":[15],"opinions":[16],"and":[17,21,34,65,74,80,93,186,190],"attitudes":[18],"through":[19],"blogs":[20],"social":[22],"media":[23],"platforms.Brands":[24],"seek":[25],"alliances":[26],"with":[27,131,139,142],"these":[28],"influencers,":[29,41],"as":[30],"they":[31],"persuasive":[33],"have":[35,171],"large":[36],"audiences":[37],"(Forbes,":[38],"2017).By":[39],"using":[40],"brands":[42,101,183,191],"aim":[43],"to":[44,86,115,151,157,160,164,172,174,188],"reach":[45],"their":[46],"potential":[47],"target":[48],"market":[49,201],"more":[50],"effectively.Analyzing":[51],"previous":[52,132],"research,":[53],"gap":[55],"has":[56],"been":[57],"identified":[58],"regarding":[59],"influencer":[60,72,91,95,154,167,179],"impact":[61,76],"on":[62,71,77,199],"brand":[63,78,81,162,177],"personality":[64,79,92,155],"perception.Therefore,":[66],"research":[67],"was":[68,113],"conducted":[69],"focusing":[70],"marketing":[73,180],"its":[75],"perception.Focus":[82],"groups":[83,98],"were":[84,129],"held":[85],"explore":[87],"correlations":[88],"between":[89],"brand-and":[90,94,153,166],"perceptions.The":[96],"focus":[97,127],"considered":[99],"two":[100],"(Nelly.comand":[102],"Calvin":[103],"Klein)":[104],"that":[105],"both":[106],"leverage":[107,193],"differently.A":[109],"Pyramid":[110],"of":[111,119,146,196],"Influencers":[112],"created":[114],"identity":[116],"different":[117,194],"levels":[118],"the":[122,126,144,147],"fashion":[123],"industry.Findings":[124],"from":[125],"group":[128],"evaluated":[130],"research.These":[133],"include:":[134],"consumer":[135,148],"engagement":[136],"is":[137],"higher":[138],"than":[141],"brands;":[143,152],"importance":[145],"ideal":[149],"selfimage":[150],"need":[156],"be":[158],"aligned":[159],"create":[161,175],"personification":[163],"consumers;":[165,189],"perception":[168],"do":[169],"not":[170],"match":[173],"positive":[176],"association;":[178],"can":[181,192],"help":[182],"remain":[184],"relevant":[185],"connected":[187],"types":[195],"depending":[198],"geographic":[200],"focus.":[202]},"counts_by_year":[{"year":2025,"cited_by_count":1},{"year":2024,"cited_by_count":2},{"year":2023,"cited_by_count":3},{"year":2021,"cited_by_count":1}],"updated_date":"2026-11-07T11:25:07.637180","created_date":"2019-05-16T00:00:00"}