{"id":"https://openalex.org/W2943039986","doi":"https://doi.org/10.1108/mip-11-2018-0514","title":"Understanding non-private label consumers\u2019 switching intention in emerging market","display_name":"Understanding non-private label consumers\u2019 switching intention in emerging market","publication_year":2019,"publication_date":"2019-04-30","ids":{"openalex":"https://openalex.org/W2943039986","doi":"https://doi.org/10.1108/mip-11-2018-0514","mag":"2943039986"},"language":"en","primary_location":{"id":"doi:10.1108/mip-11-2018-0514","doi":"https://doi.org/10.1108/mip-11-2018-0514","is_oa":false,"landing_page_url":"https://doi.org/10.1108/mip-11-2018-0514","pdf_url":null,"source":{"id":"https://openalex.org/S29817978","display_name":"Marketing Intelligence & Planning","issn_l":"0263-4503","issn":["0263-4503","1758-8049"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-scientific","cwts-core","jufo-1","ki-jl-1","norway-1","poland-70","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Marketing Intelligence &amp; Planning","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5070991616","display_name":"Eugene Cheng\u2010Xi Aw","orcid":"https://orcid.org/0000-0001-6712-1171","observed_orcids":["https://orcid.org/0000-0001-6712-1171"]},"institutions":[{"id":"https://openalex.org/I130343225","display_name":"Universiti Putra Malaysia","ror":"https://ror.org/02e91jd64","country_code":"MY","type":"education","lineage":["https://openalex.org/I130343225"]}],"countries":["MY"],"is_corresponding":false,"raw_author_name":"Eugene Cheng-Xi Aw","raw_affiliation_strings":["Department of Marketing and Management, Universiti Putra Malaysia, Serdang, Malaysia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Marketing and Management, Universiti Putra Malaysia, Serdang, Malaysia","institution_ids":["https://openalex.org/I130343225"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5087776700","display_name":"Han Xi Chong","orcid":"https://orcid.org/0000-0002-5585-1705","observed_orcids":["https://orcid.org/0000-0002-5585-1705"]},"institutions":[{"id":"https://openalex.org/I130343225","display_name":"Universiti Putra Malaysia","ror":"https://ror.org/02e91jd64","country_code":"MY","type":"education","lineage":["https://openalex.org/I130343225"]}],"countries":["MY"],"is_corresponding":false,"raw_author_name":"Han Xi Chong","raw_affiliation_strings":["Department of Resource Management and Consumer Studies, Universiti Putra Malaysia, Serdang, Malaysia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Resource Management and Consumer Studies, Universiti Putra Malaysia, Serdang, Malaysia","institution_ids":["https://openalex.org/I130343225"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I130343225"],"apc_list":null,"apc_paid":null,"fwci":3.281,"has_fulltext":false,"cited_by_count":26,"citation_normalized_percentile":{"value":0.92478854,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":90,"max":99},"biblio":{"volume":"37","issue":"6","first_page":"689","last_page":"705"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.9976000189781189,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.9976000189781189,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.0010000000474974513,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":0.0007999999797903001,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/private-labels","display_name":"private labels","score":0.8740000128746033},{"id":"https://openalex.org/keywords/switching-intention","display_name":"switching intention","score":0.675000011920929},{"id":"https://openalex.org/keywords/marketing-mix","display_name":"marketing mix","score":0.906000018119812},{"id":"https://openalex.org/keywords/advertising","display_name":"advertising","score":0.9110000133514404},{"id":"https://openalex.org/keywords/in-store-communication","display_name":"in-store communication","score":0.9919999837875366},{"id":"https://openalex.org/keywords/monetary-promotions","display_name":"monetary promotions","score":0.9850000143051147},{"id":"https://openalex.org/keywords/brand-attitude","display_name":"brand attitude","score":0.9539999961853027},{"id":"https://openalex.org/keywords/gender-differences","display_name":"gender differences","score":0.7739999890327454},{"id":"https://openalex.org/keywords/emerging-markets","display_name":"emerging markets","score":0.8629999756813049}],"concepts":[{"id":"https://openalex.org/C2778358550","wikidata":"https://www.wikidata.org/wiki/Q1678024","display_name":"Neophobia","level":2,"score":0.82844477891922},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.6574352979660034},{"id":"https://openalex.org/C2779084295","wikidata":"https://www.wikidata.org/wiki/Q722080","display_name":"Private label","level":2,"score":0.6249580979347229},{"id":"https://openalex.org/C2776950860","wikidata":"https://www.wikidata.org/wiki/Q2914681","display_name":"Originality","level":3,"score":0.6042682528495789},{"id":"https://openalex.org/C71104824","wikidata":"https://www.wikidata.org/wiki/Q1476639","display_name":"Structural equation modeling","level":2,"score":0.5693817734718323},{"id":"https://openalex.org/C2777267654","wikidata":"https://www.wikidata.org/wiki/Q3519023","display_name":"Test (biology)","level":2,"score":0.5478659272193909},{"id":"https://openalex.org/C12713177","wikidata":"https://www.wikidata.org/wiki/Q1900281","display_name":"Perspective (graphical)","level":2,"score":0.5175961256027222},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5017900466918945},{"id":"https://openalex.org/C98147612","wikidata":"https://www.wikidata.org/wiki/Q215599","display_name":"Promotion (chess)","level":3,"score":0.49085527658462524},{"id":"https://openalex.org/C121087249","wikidata":"https://www.wikidata.org/wiki/Q546395","display_name":"Emerging markets","level":2,"score":0.4784379303455353},{"id":"https://openalex.org/C98716237","wikidata":"https://www.wikidata.org/wiki/Q193959","display_name":"Marketing mix","level":2,"score":0.466242253780365},{"id":"https://openalex.org/C2776291640","wikidata":"https://www.wikidata.org/wiki/Q2912517","display_name":"Value (mathematics)","level":2,"score":0.4489891529083252},{"id":"https://openalex.org/C120936955","wikidata":"https://www.wikidata.org/wiki/Q2155640","display_name":"Empirical research","level":2,"score":0.44338175654411316},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.3848283886909485},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.3797723352909088},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.2129916548728943},{"id":"https://openalex.org/C11012388","wikidata":"https://www.wikidata.org/wiki/Q170658","display_name":"Creativity","level":2,"score":0.1712055504322052},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0},{"id":"https://openalex.org/C118552586","wikidata":"https://www.wikidata.org/wiki/Q7867","display_name":"Psychiatry","level":1,"score":0.0},{"id":"https://openalex.org/C151730666","wikidata":"https://www.wikidata.org/wiki/Q7205","display_name":"Paleontology","level":1,"score":0.0},{"id":"https://openalex.org/C111472728","wikidata":"https://www.wikidata.org/wiki/Q9471","display_name":"Epistemology","level":1,"score":0.0},{"id":"https://openalex.org/C94625758","wikidata":"https://www.wikidata.org/wiki/Q7163","display_name":"Politics","level":2,"score":0.0},{"id":"https://openalex.org/C10138342","wikidata":"https://www.wikidata.org/wiki/Q43015","display_name":"Finance","level":1,"score":0.0},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.0},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0},{"id":"https://openalex.org/C119857082","wikidata":"https://www.wikidata.org/wiki/Q2539","display_name":"Machine learning","level":1,"score":0.0},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.0},{"id":"https://openalex.org/C105795698","wikidata":"https://www.wikidata.org/wiki/Q12483","display_name":"Statistics","level":1,"score":0.0},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.0},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1108/mip-11-2018-0514","doi":"https://doi.org/10.1108/mip-11-2018-0514","is_oa":false,"landing_page_url":"https://doi.org/10.1108/mip-11-2018-0514","pdf_url":null,"source":{"id":"https://openalex.org/S29817978","display_name":"Marketing Intelligence & Planning","issn_l":"0263-4503","issn":["0263-4503","1758-8049"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-scientific","cwts-core","jufo-1","ki-jl-1","norway-1","poland-70","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Marketing Intelligence &amp; Planning","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"sustainable_development_goals_aurora":[{"score":0.6800000071525574,"id":"https://metadata.un.org/sdg/5","display_name":"Gender equality"}],"study_designs":[{"id":"https://openalex.org/study-designs/observational-study","display_name":"Observational Study"}],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":74,"referenced_works":["https://openalex.org/W172982400","https://openalex.org/W193690276","https://openalex.org/W1528792610","https://openalex.org/W1561616106","https://openalex.org/W1874564096","https://openalex.org/W1964446037","https://openalex.org/W1967430621","https://openalex.org/W1968156113","https://openalex.org/W1974464572","https://openalex.org/W1978816387","https://openalex.org/W1979101439","https://openalex.org/W1979410730","https://openalex.org/W1989220235","https://openalex.org/W1990529481","https://openalex.org/W2001974832","https://openalex.org/W2005376070","https://openalex.org/W2014352213","https://openalex.org/W2015850814","https://openalex.org/W2016878647","https://openalex.org/W2019698851","https://openalex.org/W2023895512","https://openalex.org/W2024142466","https://openalex.org/W2032880686","https://openalex.org/W2032935811","https://openalex.org/W2035050376","https://openalex.org/W2042969934","https://openalex.org/W2045965956","https://openalex.org/W2052044509","https://openalex.org/W2055615069","https://openalex.org/W2061462889","https://openalex.org/W2063001092","https://openalex.org/W2066090712","https://openalex.org/W2073871304","https://openalex.org/W2074024497","https://openalex.org/W2074205502","https://openalex.org/W2077798488","https://openalex.org/W2078958739","https://openalex.org/W2082000562","https://openalex.org/W2090036017","https://openalex.org/W2092551222","https://openalex.org/W2105846236","https://openalex.org/W2106096361","https://openalex.org/W2108359877","https://openalex.org/W2112081648","https://openalex.org/W2122912498","https://openalex.org/W2126448227","https://openalex.org/W2126763138","https://openalex.org/W2130038810","https://openalex.org/W2132267022","https://openalex.org/W2140218084","https://openalex.org/W2141337086","https://openalex.org/W2143330854","https://openalex.org/W2150045357","https://openalex.org/W2151000531","https://openalex.org/W2162437324","https://openalex.org/W2163000154","https://openalex.org/W2164420168","https://openalex.org/W2170434691","https://openalex.org/W2216333106","https://openalex.org/W2219745825","https://openalex.org/W2256682548","https://openalex.org/W2282717186","https://openalex.org/W2321940782","https://openalex.org/W2509482745","https://openalex.org/W2528032239","https://openalex.org/W2535333270","https://openalex.org/W2558057886","https://openalex.org/W2560539753","https://openalex.org/W2573514698","https://openalex.org/W2621171694","https://openalex.org/W2789282629","https://openalex.org/W3121281002","https://openalex.org/W3125751140","https://openalex.org/W4241244867"],"related_works":["https://openalex.org/W3201648299","https://openalex.org/W3007846837","https://openalex.org/W4403494766","https://openalex.org/W7009956581","https://openalex.org/W7019133848","https://openalex.org/W193690276","https://openalex.org/W2652348070","https://openalex.org/W4379507701","https://openalex.org/W1570199410","https://openalex.org/W7009843792"],"abstract_inverted_index":{"Purpose":[0],"The":[1,33,76,101,154,164],"purpose":[2],"of":[3,21,42,58,105,132,166],"this":[4],"paper":[5],"is":[6],"to":[7,37,70,129],"propose":[8],"and":[9,45,87,108,118],"empirically":[10],"test":[11,38,71,165],"a":[12,56],"research":[13,73,147],"model":[14],"encompassing":[15],"marketing":[16,80,133],"mix":[17,81],"activities":[18],"as":[19],"antecedents":[20],"non-private":[22,50,161],"label":[23,51,93,115,137,162],"consumers\u2019":[24],"switching":[25,99,119],"intention,":[26],"particularly":[27,83],"from":[28,140],"an":[29,141],"emerging":[30,142],"market":[31,143],"perspective.":[32],"study":[34,54,125],"also":[35],"aims":[36],"the":[39,53,72,111,130,170],"moderating":[40,103,167],"role":[41],"general":[43,106],"neophobia":[44,107],"gender.":[46],"Design/methodology/approach":[47],"Focusing":[48],"on":[49,135,151,172],"consumers,":[52],"analyzed":[55],"total":[57],"211":[59],"questionnaire":[60],"responses.":[61],"Partial":[62],"least":[63],"squares":[64],"structural":[65],"equation":[66],"modeling":[67],"was":[68],"used":[69],"model.":[74],"Findings":[75],"results":[77],"suggested":[78],"that":[79],"activities,":[82],"advertising,":[84],"in-store":[85],"communication,":[86],"monetary":[88],"promotion":[89],"positively":[90,97],"influenced":[91,98],"private":[92,114,136],"brand":[94,116,138],"attitude.":[95],"Attitude":[96],"intention.":[100],"proposed":[102],"effects":[104,131],"gender":[109],"in":[110,159],"relationship":[112],"between":[113],"attitude":[117,139],"intention":[120],"were":[121],"supported.":[122],"Originality/value":[123],"This":[124],"provides":[126],"empirical":[127],"evidence":[128],"practices":[134],"perspective,":[144],"complementing":[145],"previous":[146],"which":[148],"largely":[149],"focused":[150],"developed":[152],"market.":[153],"findings":[155],"offer":[156],"managerial":[157],"ideas":[158],"targeting":[160],"consumers.":[163],"variables":[168],"expands":[169],"understanding":[171],"attitude-intention":[173],"link.":[174]},"counts_by_year":[{"year":2026,"cited_by_count":2},{"year":2025,"cited_by_count":1},{"year":2024,"cited_by_count":3},{"year":2023,"cited_by_count":10},{"year":2022,"cited_by_count":6},{"year":2021,"cited_by_count":4}],"updated_date":"2026-10-14T16:39:01.820549","created_date":"2019-05-09T00:00:00"}
