{"id":"https://openalex.org/W2939939084","doi":null,"title":"Consumer Brand Engagement in Social Media: A Pre-Registered Replication","display_name":"Consumer Brand Engagement in Social Media: A Pre-Registered Replication","publication_year":2019,"publication_date":"2019-01-01","ids":{"openalex":"https://openalex.org/W2939939084","mag":"2939939084"},"language":"en","primary_location":{"id":"pmh:oai:lup.lub.lu.se:3b4048f5-19c7-4574-bfbc-411b56132913","doi":null,"is_oa":true,"landing_page_url":"https://lup.lub.lu.se/record/3b4048f5-19c7-4574-bfbc-411b56132913","pdf_url":"https://lup.lub.lu.se/record/3b4048f5-19c7-4574-bfbc-411b56132913","source":{"id":"https://openalex.org/S4306400536","display_name":"Lund University Publications (Lund University)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I187531555","host_organization_name":"Lund University","host_organization_lineage":["https://openalex.org/I187531555"],"host_organization_lineage_names":[],"type":"repository"},"license":"other-oa","license_id":"https://openalex.org/licenses/other-oa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"ISSN: 1326-4443","raw_type":"info:eu-repo/semantics/article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":true,"oa_status":"green","oa_url":"https://lup.lub.lu.se/record/3b4048f5-19c7-4574-bfbc-411b56132913","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5003978857","display_name":"Burak Tunca","orcid":"https://orcid.org/0000-0001-6381-2979","observed_orcids":["https://orcid.org/0000-0001-6381-2979"]},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"Burak Tunca","raw_affiliation_strings":["Department of Business Administration"],"raw_orcid":"https://orcid.org/0000-0001-6381-2979","affiliations":[{"raw_affiliation_string":"Department of Business Administration","institution_ids":[]}]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":["https://openalex.org/A5003978857"],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":1.0479,"has_fulltext":true,"cited_by_count":7,"citation_normalized_percentile":{"value":0.8375474,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":95},"biblio":{"volume":"19","issue":"1","first_page":"1","last_page":"20"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9721999764442444,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9721999764442444,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.026499999687075615,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.00039999998989515007,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/brand-engagement","display_name":"brand engagement","score":0.996999979019165},{"id":"https://openalex.org/keywords/social-media","display_name":"social media","score":0.7829999923706055},{"id":"https://openalex.org/keywords/instagram","display_name":"Instagram","score":0.9430000185966492},{"id":"https://openalex.org/keywords/self-brand-connection","display_name":"self-brand connection","score":0.921999990940094},{"id":"https://openalex.org/keywords/discriminant-validity","display_name":"discriminant validity","score":0.796999990940094},{"id":"https://openalex.org/keywords/scale-development","display_name":"scale development","score":0.6899999976158142},{"id":"https://openalex.org/keywords/replication","display_name":"replication","score":0.4740000069141388},{"id":"https://openalex.org/keywords/gender-differences","display_name":"gender differences","score":0.8830000162124634},{"id":"https://openalex.org/keywords/customer-engagement","display_name":"customer engagement","score":0.8980000019073486}],"concepts":[{"id":"https://openalex.org/C2776892586","wikidata":"https://www.wikidata.org/wiki/Q4956571","display_name":"Brand engagement","level":3,"score":0.7238166928291321},{"id":"https://openalex.org/C27158222","wikidata":"https://www.wikidata.org/wiki/Q5532422","display_name":"Generalizability theory","level":2,"score":0.6506183743476868},{"id":"https://openalex.org/C90734943","wikidata":"https://www.wikidata.org/wiki/Q17008777","display_name":"Conceptualization","level":2,"score":0.6270178556442261},{"id":"https://openalex.org/C2776915394","wikidata":"https://www.wikidata.org/wiki/Q5196451","display_name":"Customer engagement","level":3,"score":0.591433584690094},{"id":"https://openalex.org/C12590798","wikidata":"https://www.wikidata.org/wiki/Q3933199","display_name":"Replication (statistics)","level":2,"score":0.562558114528656},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.5363377928733826},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.51887446641922},{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.5043405294418335},{"id":"https://openalex.org/C2778755073","wikidata":"https://www.wikidata.org/wiki/Q10858537","display_name":"Scale (ratio)","level":2,"score":0.44001734256744385},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.20934608578681946},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.11475110054016113},{"id":"https://openalex.org/C121332964","wikidata":"https://www.wikidata.org/wiki/Q413","display_name":"Physics","level":0,"score":0.0},{"id":"https://openalex.org/C62520636","wikidata":"https://www.wikidata.org/wiki/Q944","display_name":"Quantum mechanics","level":1,"score":0.0},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.0},{"id":"https://openalex.org/C105795698","wikidata":"https://www.wikidata.org/wiki/Q12483","display_name":"Statistics","level":1,"score":0.0},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.0},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.0},{"id":"https://openalex.org/C138496976","wikidata":"https://www.wikidata.org/wiki/Q175002","display_name":"Developmental psychology","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"pmh:oai:lup.lub.lu.se:3b4048f5-19c7-4574-bfbc-411b56132913","doi":null,"is_oa":true,"landing_page_url":"https://lup.lub.lu.se/record/3b4048f5-19c7-4574-bfbc-411b56132913","pdf_url":"https://lup.lub.lu.se/record/3b4048f5-19c7-4574-bfbc-411b56132913","source":{"id":"https://openalex.org/S4306400536","display_name":"Lund University Publications (Lund University)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I187531555","host_organization_name":"Lund University","host_organization_lineage":["https://openalex.org/I187531555"],"host_organization_lineage_names":[],"type":"repository"},"license":"other-oa","license_id":"https://openalex.org/licenses/other-oa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"ISSN: 1326-4443","raw_type":"info:eu-repo/semantics/article"},{"id":"mag:2939939084","doi":null,"is_oa":false,"landing_page_url":"https://lup.lub.lu.se/search/ws/files/62955101/Tunca_Consumer_Brand_Engagement_Replication.pdf","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null}],"best_oa_location":{"id":"pmh:oai:lup.lub.lu.se:3b4048f5-19c7-4574-bfbc-411b56132913","doi":null,"is_oa":true,"landing_page_url":"https://lup.lub.lu.se/record/3b4048f5-19c7-4574-bfbc-411b56132913","pdf_url":"https://lup.lub.lu.se/record/3b4048f5-19c7-4574-bfbc-411b56132913","source":{"id":"https://openalex.org/S4306400536","display_name":"Lund University Publications (Lund University)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I187531555","host_organization_name":"Lund University","host_organization_lineage":["https://openalex.org/I187531555"],"host_organization_lineage_names":[],"type":"repository"},"license":"other-oa","license_id":"https://openalex.org/licenses/other-oa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"ISSN: 1326-4443","raw_type":"info:eu-repo/semantics/article"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[{"id":"https://openalex.org/F4320325665","display_name":"Handelsr\u00e5det","ror":"https://ror.org/00gw7az08"}],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W2939939084.pdf","grobid_xml":"https://content.openalex.org/works/W2939939084.grobid-xml"},"referenced_works_count":26,"referenced_works":["https://openalex.org/W118427663","https://openalex.org/W1590984175","https://openalex.org/W1640291718","https://openalex.org/W1976748235","https://openalex.org/W1998079575","https://openalex.org/W2003255980","https://openalex.org/W2003955127","https://openalex.org/W2010191348","https://openalex.org/W2023071763","https://openalex.org/W2038318317","https://openalex.org/W2061289966","https://openalex.org/W2071666535","https://openalex.org/W2081016106","https://openalex.org/W2089871805","https://openalex.org/W2132652356","https://openalex.org/W2153674408","https://openalex.org/W2161246478","https://openalex.org/W2174990206","https://openalex.org/W2306669861","https://openalex.org/W2598132945","https://openalex.org/W2604452528","https://openalex.org/W2747043480","https://openalex.org/W2766872368","https://openalex.org/W2771487487","https://openalex.org/W2779206865","https://openalex.org/W2888128850"],"related_works":["https://openalex.org/W2061289966","https://openalex.org/W2999066084","https://openalex.org/W3167407330","https://openalex.org/W3085871612","https://openalex.org/W7019572366","https://openalex.org/W3131502212","https://openalex.org/W1554977869","https://openalex.org/W3004478975","https://openalex.org/W2266365163","https://openalex.org/W3215062168"],"abstract_inverted_index":{"This":[0],"study":[1,60],"presents":[2],"a":[3],"pre-registered":[4],"replication":[5,81,115],"of":[6,8,36,99,127],"one":[7],"the":[9,14,43,62,71,100,125],"most":[10],"influential":[11],"articles":[12],"in":[13,22,107],"customer":[15],"engagement":[16,91,112,130],"literature":[17],"entitled":[18],"Consumer":[19],"Brand":[20],"Engagement":[21],"Social":[23],"Media:":[24],"Conceptualization,":[25],"Scale":[26],"Development":[27],"and":[28,76,92,123],"Validation":[29],"(Hollebeek,":[30],"Glynn,":[31],"&":[32],"Brodie,":[33],"2014,":[34],"Journal":[35],"Interactive":[37],"Marketing,":[38],"28[2],":[39],"149\u2013165).":[40],"By":[41],"employing":[42],"popular":[44],"social":[45],"media":[46],"brand":[47,90,111,129],"Instagram\u00ae,":[48],"which":[49],"is":[50],"often":[51],"used":[52],"by":[53,65],"marketers":[54],"to":[55,109,119],"facilitate":[56],"consumer":[57,89,110,128],"engagement,":[58],"this":[59],"tested":[61],"hypotheses":[63],"posited":[64],"Hollebeek":[66],"et":[67],"al.":[68],"(2014).":[69],"Although":[70],"original":[72],"model":[73],"replicated":[74],"well":[75],"similar":[77],"findings":[78],"were":[79],"observed,":[80],"results":[82],"indicated":[83],"problems":[84],"with":[85],"discriminant":[86],"validity":[87],"between":[88],"self-brand":[93],"connection":[94],"constructs.":[95],"Further":[96],"exploratory":[97],"analyses":[98],"dataset":[101],"also":[102],"revealed":[103],"potential":[104],"gender":[105],"differences":[106],"responses":[108],"items.":[113],"Future":[114],"studies":[116],"are":[117],"required":[118],"address":[120],"these":[121],"issues":[122],"increase":[124],"generalizability":[126],"theories.":[131]},"counts_by_year":[{"year":2025,"cited_by_count":1},{"year":2024,"cited_by_count":2},{"year":2022,"cited_by_count":1},{"year":2021,"cited_by_count":2},{"year":2020,"cited_by_count":1}],"updated_date":"2026-11-07T11:25:07.637180","created_date":"2019-04-25T00:00:00"}