{"id":"https://openalex.org/W293881609","doi":"https://doi.org/10.1007/978-3-322-84738-6_15","title":"Die Auswahl und das Briefing von PR-Programmen","display_name":"Die Auswahl und das Briefing von PR-Programmen","publication_year":1989,"publication_date":"1989-01-01","ids":{"openalex":"https://openalex.org/W293881609","doi":"https://doi.org/10.1007/978-3-322-84738-6_15","mag":"293881609"},"language":"de","primary_location":{"id":"doi:10.1007/978-3-322-84738-6_15","doi":"https://doi.org/10.1007/978-3-322-84738-6_15","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-3-322-84738-6_15","pdf_url":null,"source":{"id":"https://openalex.org/S4306463308","display_name":"Gabler Verlag eBooks","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"ebook platform"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Unternehmenskommunikation","raw_type":"book-chapter"},"volume":{"id":"https://openalex.org/W4244007118","display_name":"Unternehmenskommunikation"},"type":"book-chapter","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5000797019","display_name":"Rudolf Beger","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Rudolf Beger","raw_affiliation_strings":["Br\u00fcssel, Belgium"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Br\u00fcssel, Belgium","institution_ids":[]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5053574243","display_name":"Hans-Dieter G\u00e4rtner","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Hans-Dieter G\u00e4rtner","raw_affiliation_strings":["Mainz, Deutschland"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Mainz, Deutschland","institution_ids":[]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5046237177","display_name":"Rainer Mathes","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Rainer Mathes","raw_affiliation_strings":["Mannheim, Deutschland"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Mannheim, Deutschland","institution_ids":[]}]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":1,"citation_normalized_percentile":{"value":0.07692308,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":"389","last_page":"400"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11121","display_name":"Public Relations and Crisis Communication","score":0.6151999831199646,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11121","display_name":"Public Relations and Crisis Communication","score":0.6151999831199646,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.37619999051094055,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12738","display_name":"Corporate Identity and Reputation","score":0.002199999988079071,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/public-relations-agencies","display_name":"public relations agencies","score":0.9150000214576721},{"id":"https://openalex.org/keywords/advertising-agencies","display_name":"advertising agencies","score":0.9419999718666077},{"id":"https://openalex.org/keywords/agency-selection","display_name":"agency selection","score":0.8949999809265137},{"id":"https://openalex.org/keywords/client-briefing","display_name":"client briefing","score":0.7919999957084656},{"id":"https://openalex.org/keywords/corporate-communication","display_name":"corporate communication","score":0.9070000052452087},{"id":"https://openalex.org/keywords/communication-planning","display_name":"communication planning","score":0.453000009059906},{"id":"https://openalex.org/keywords/client-agency-relationship","display_name":"client-agency relationship","score":0.5320000052452087}],"concepts":[{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.46539032459259033},{"id":"https://openalex.org/C29456083","wikidata":"https://www.wikidata.org/wiki/Q1221899","display_name":"Gynecology","level":1,"score":0.4165840744972229},{"id":"https://openalex.org/C142362112","wikidata":"https://www.wikidata.org/wiki/Q735","display_name":"Art","level":0,"score":0.3950892686843872},{"id":"https://openalex.org/C71924100","wikidata":"https://www.wikidata.org/wiki/Q11190","display_name":"Medicine","level":0,"score":0.19599637389183044}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1007/978-3-322-84738-6_15","doi":"https://doi.org/10.1007/978-3-322-84738-6_15","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-3-322-84738-6_15","pdf_url":null,"source":{"id":"https://openalex.org/S4306463308","display_name":"Gabler Verlag eBooks","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"ebook platform"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Unternehmenskommunikation","raw_type":"book-chapter"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W2286821541","https://openalex.org/W310111075","https://openalex.org/W141322661","https://openalex.org/W4249544457","https://openalex.org/W137433595","https://openalex.org/W2307351939","https://openalex.org/W3213982774","https://openalex.org/W950590904","https://openalex.org/W1464159857","https://openalex.org/W2898873277"],"abstract_inverted_index":{"PR-":[0],"und":[1,10,41,56],"Werbeagenturen":[2],"k\u00f6nnen":[3],"eine":[4],"wichtige":[5],"Hilfestellung":[6],"bei":[7],"der":[8,51],"Erarbeitung":[9],"Umsetzung":[11],"von":[12],"Kommunikationsma\u00dfnahmen":[13],"aller":[14],"Art":[15],"leisten.":[16],"Viele":[17],"Unternehmen":[18],"verf\u00fcgen":[19],"nicht":[20],"\u00fcber":[21],"die":[22,26],"notwendigen":[23,27],"\u201eBordmittel\u201c,":[24],"um":[25],"Kommunikationsaufgaben":[28],"aus":[29],"eigener":[30],"Kraft":[31],"zu":[32,37,48],"erf\u00fcllen":[33],"beziehungsweise":[34],"\u00fcberhaupt":[35],"nur":[36],"erkennen.":[38],"Die":[39],"reibungslose":[40],"vertrauensvolle":[42],"Zusammenarbeit":[43],"mit":[44],"einer":[45,49],"Agentur":[46],"kann":[47],"Optimierung":[50],"Unternehmenskommunikation":[52],"f\u00fchren,":[53],"wobei":[54],"Auswahl":[55],"Briefing":[57],"f\u00fcr":[58],"den":[59],"Erfolg":[60],"entscheidend":[61],"sind.":[62]},"counts_by_year":[],"updated_date":"2026-10-10T09:11:00.788812","created_date":"2016-06-24T00:00:00"}
