{"id":"https://openalex.org/W2938738482","doi":"https://doi.org/10.35448/jrat.v10i2.4256","title":"PENGARUH PROMOSI DAN HARGA TERHADAP KEPUASAN KONSUMEN DI PT. INDOMARET SURALAYA, MERAK-BANTEN","display_name":"PENGARUH PROMOSI DAN HARGA TERHADAP KEPUASAN KONSUMEN DI PT. INDOMARET SURALAYA, MERAK-BANTEN","publication_year":2017,"publication_date":"2017-10-31","ids":{"openalex":"https://openalex.org/W2938738482","doi":"https://doi.org/10.35448/jrat.v10i2.4256","mag":"2938738482"},"language":"id","primary_location":{"id":"doi:10.35448/jrat.v10i2.4256","doi":"https://doi.org/10.35448/jrat.v10i2.4256","is_oa":true,"landing_page_url":"https://doi.org/10.35448/jrat.v10i2.4256","pdf_url":"http://jurnal.untirta.ac.id/index.php/JRAT/article/download/4256/3022","source":{"id":"https://openalex.org/S4210204339","display_name":"Jurnal Riset Akuntansi Terpadu","issn_l":"1979-682X","issn":["1979-682X","2528-7443"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["doaj"],"host_organization":"https://openalex.org/P4310315155","host_organization_name":"Sultan Ageng Tirtayasa University","host_organization_lineage":["https://openalex.org/P4310315155"],"host_organization_lineage_names":["Sultan Ageng Tirtayasa University"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal Riset Akuntansi Terpadu","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref","doaj"],"open_access":{"is_oa":true,"oa_status":"gold","oa_url":"http://jurnal.untirta.ac.id/index.php/JRAT/article/download/4256/3022","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5070605723","display_name":"Listiawati Listiawati","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4405279387","display_name":"Universitas Bina Bangsa","ror":"https://ror.org/01dnpsp18","country_code":"ID","type":"education","lineage":["https://openalex.org/I4405279387"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Listiawati Listiawati","raw_affiliation_strings":["Fakultas Ekonomi Dan Bisnis, Universitas Bina Bangsa"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Fakultas Ekonomi Dan Bisnis, Universitas Bina Bangsa","institution_ids":["https://openalex.org/I4405279387"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5082275988","display_name":"Raden Irna Afriani","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4405279387","display_name":"Universitas Bina Bangsa","ror":"https://ror.org/01dnpsp18","country_code":"ID","type":"education","lineage":["https://openalex.org/I4405279387"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Raden Irna Afriani","raw_affiliation_strings":["Fakultas Ekonomi Dan Bisnis, Universitas Bina Bangsa"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Fakultas Ekonomi Dan Bisnis, Universitas Bina Bangsa","institution_ids":["https://openalex.org/I4405279387"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5009732527","display_name":"Tuti Solehan","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4405279387","display_name":"Universitas Bina Bangsa","ror":"https://ror.org/01dnpsp18","country_code":"ID","type":"education","lineage":["https://openalex.org/I4405279387"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Tuti Solehan","raw_affiliation_strings":["Fakultas Ekonomi Dan Bisnis, Universitas Bina Bangsa"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Fakultas Ekonomi Dan Bisnis, Universitas Bina Bangsa","institution_ids":["https://openalex.org/I4405279387"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I4405279387"],"apc_list":{"value":100000,"currency":"IDR","value_usd":6},"apc_paid":{"value":100000,"currency":"IDR","value_usd":6},"fwci":0.0,"has_fulltext":true,"cited_by_count":18,"citation_normalized_percentile":{"value":0.41120376,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":95,"max":98},"biblio":{"volume":"10","issue":"2","first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.9922000169754028,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.9922000169754028,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.0052999998442828655,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":0.0007999999797903001,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/promotion","display_name":"promotion","score":0.8539999723434448},{"id":"https://openalex.org/keywords/price","display_name":"price","score":0.9750000238418579},{"id":"https://openalex.org/keywords/customer-satisfaction","display_name":"customer satisfaction","score":0.8220000267028809},{"id":"https://openalex.org/keywords/retail-stores","display_name":"retail stores","score":0.38199999928474426},{"id":"https://openalex.org/keywords/grocery-retailing","display_name":"grocery retail","score":0.5550000071525574},{"id":"https://openalex.org/keywords/indomaret","display_name":"Indomaret","score":0.765999972820282},{"id":"https://openalex.org/keywords/marketing-mix","display_name":"marketing mix","score":0.4880000054836273}],"concepts":[{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.5965263247489929},{"id":"https://openalex.org/C98147612","wikidata":"https://www.wikidata.org/wiki/Q215599","display_name":"Promotion (chess)","level":3,"score":0.5707477331161499},{"id":"https://openalex.org/C2908647359","wikidata":"https://www.wikidata.org/wiki/Q2625603","display_name":"Population","level":2,"score":0.5643388032913208},{"id":"https://openalex.org/C105795698","wikidata":"https://www.wikidata.org/wiki/Q12483","display_name":"Statistics","level":1,"score":0.5621711015701294},{"id":"https://openalex.org/C152877465","wikidata":"https://www.wikidata.org/wiki/Q208042","display_name":"Regression analysis","level":2,"score":0.536499559879303},{"id":"https://openalex.org/C48921125","wikidata":"https://www.wikidata.org/wiki/Q10861030","display_name":"Linear regression","level":2,"score":0.5155872702598572},{"id":"https://openalex.org/C128990827","wikidata":"https://www.wikidata.org/wiki/Q192830","display_name":"Coefficient of determination","level":2,"score":0.44814959168434143},{"id":"https://openalex.org/C178550888","wikidata":"https://www.wikidata.org/wiki/Q2043282","display_name":"Business administration","level":1,"score":0.4432045519351959},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.3973543345928192},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.32801148295402527},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.1870475709438324},{"id":"https://openalex.org/C149923435","wikidata":"https://www.wikidata.org/wiki/Q37732","display_name":"Demography","level":1,"score":0.15269705653190613},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.07767000794410706},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0},{"id":"https://openalex.org/C94625758","wikidata":"https://www.wikidata.org/wiki/Q7163","display_name":"Politics","level":2,"score":0.0},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.35448/jrat.v10i2.4256","doi":"https://doi.org/10.35448/jrat.v10i2.4256","is_oa":true,"landing_page_url":"https://doi.org/10.35448/jrat.v10i2.4256","pdf_url":"http://jurnal.untirta.ac.id/index.php/JRAT/article/download/4256/3022","source":{"id":"https://openalex.org/S4210204339","display_name":"Jurnal Riset Akuntansi Terpadu","issn_l":"1979-682X","issn":["1979-682X","2528-7443"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["doaj"],"host_organization":"https://openalex.org/P4310315155","host_organization_name":"Sultan Ageng Tirtayasa University","host_organization_lineage":["https://openalex.org/P4310315155"],"host_organization_lineage_names":["Sultan Ageng Tirtayasa University"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal Riset Akuntansi Terpadu","raw_type":"journal-article"},{"id":"pmh:oai:doaj.org/article:4a048259f84c465d8eff3a7fc022cbf1","doi":null,"is_oa":true,"landing_page_url":"https://doaj.org/article/4a048259f84c465d8eff3a7fc022cbf1","pdf_url":null,"source":{"id":"https://openalex.org/S4306401280","display_name":"DOAJ (DOAJ: Directory of Open Access Journals)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Jurnal Riset Akuntansi Terpadu, Vol 10, Iss 2 (2017)","raw_type":"article"}],"best_oa_location":{"id":"doi:10.35448/jrat.v10i2.4256","doi":"https://doi.org/10.35448/jrat.v10i2.4256","is_oa":true,"landing_page_url":"https://doi.org/10.35448/jrat.v10i2.4256","pdf_url":"http://jurnal.untirta.ac.id/index.php/JRAT/article/download/4256/3022","source":{"id":"https://openalex.org/S4210204339","display_name":"Jurnal Riset Akuntansi Terpadu","issn_l":"1979-682X","issn":["1979-682X","2528-7443"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["doaj"],"host_organization":"https://openalex.org/P4310315155","host_organization_name":"Sultan Ageng Tirtayasa University","host_organization_lineage":["https://openalex.org/P4310315155"],"host_organization_lineage_names":["Sultan Ageng Tirtayasa University"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal Riset Akuntansi Terpadu","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[{"id":"https://openalex.org/study-designs/observational-study","display_name":"Observational Study"}],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W2938738482.pdf","grobid_xml":"https://content.openalex.org/works/W2938738482.grobid-xml"},"referenced_works_count":2,"referenced_works":["https://openalex.org/W1516080845","https://openalex.org/W3168598643"],"related_works":["https://openalex.org/W2918210964","https://openalex.org/W7221205320","https://openalex.org/W7061050170","https://openalex.org/W4410924143","https://openalex.org/W2912494385","https://openalex.org/W4413808409","https://openalex.org/W2953058652","https://openalex.org/W7215250318","https://openalex.org/W7218750899","https://openalex.org/W4386508653"],"abstract_inverted_index":{"This":[0],"study":[1,132],"aims":[2],"to":[3,11,86,229,243,260,286],"determine":[4],"the":[5,36,75,81,84,91,95,102,134,138,158,219,273],"influence":[6,226,241,255],"of":[7,56,78,97,104,130,140,160,180,183,188,215,256],"promotion":[8,228,257,283],"and":[9,30,125,168,205,253,258,284,301],"price":[10,184,242,259,285],"customer":[12,230,244,261,287],"satisfaction":[13,231,245,262,288],"in":[14,51,178,232,246,289],"PT.":[15,57,233,247,265,290,317,355,515,528,546,569],"Indomaret":[16,58,234,266,291,318,356,516,529,547,570],"Suralaya":[17,59,235,249,267,292,319,357,517,530,548,571],"Merak":[18,60,236,250,268,293,320,358,518,531,549,572],"-":[19,61,71,237,251,269,294],"Banten.":[20,270,295,322,551,574],"Free":[21],"V":[22],"a":[23],"riabel":[24],"is":[25,39,47,54,224,240],"Promotion":[26,297],"(X":[27,32,327,332],"1":[28,328],")":[29,329],"Price":[31,299],"2":[33,333],"),":[34,334],"for":[35],"dependent":[37],"variable":[38,185],"Consumer":[40,302],"Satisfaction":[41,303],"(Y).":[42,341],"The":[43,128],"research":[44,53,216],"method":[45],"used":[46,114],"quantitative":[48],"method.":[49],"Population":[50],"this":[52,131],"consumer":[55],"Banten":[62,360],"as":[63,65,106,108],"many":[64],"33240":[66,79,362,374],"consumers":[67],"(data":[68,364],"from":[69],"January":[70],"March":[72],"2017).":[73,369],"Given":[74],"total":[76],"population":[77],"consumers,":[80],"authors":[82],"took":[83],"decision":[85],"use":[87],"sampling":[88],"techniques":[89,113],"with":[90],"Slovin":[92,98,390],"formula.":[93],"From":[94],"results":[96,129,139,144,275],"can":[99,148,276],"be":[100,149,277],"determined":[101],"number":[103],"samples":[105],"much":[107],"100":[109,396],"respondents.":[110],"Data":[111],"analysis":[112,124,190,274],"include":[115],"classical":[116],"assumptions,":[117],"correlation,":[118],"coefficient,":[119],"determination,":[120],"multiple":[121],"linear":[122],"regression":[123,141,189],"hypothesis":[126],"testing.":[127],"on":[133,218,272],"table":[135,155,165,201],"coefficiens":[136,421],"obtained":[137,191],"equation":[142],"test":[143,182],"t":[145,154,161,164,181,192,196,428,434,438,443,446,465,474,478,483,486],"promotional":[146],"variables":[147,282],"known":[150],"tcount":[151],"3.461":[152],"while":[153,195],"0.166":[156],"that":[157,279],"value":[159,170,207],"count":[162,193],">":[163,203,445,449,485],"(3.695>":[166],"1,66)":[167,204,450,489],"significance":[169,206],"0.000":[171,208],"<\u03b1":[172,209],"(0.05)":[173],"then":[174,199,222],"Ho":[175,212,459,498],"rejected.":[176],"While":[177],"result":[179,187],"get":[186],"3,461":[194,436,476],"tabel":[197,420,439,447,479,487],"1,66":[198,480],"tcount>t":[200],"(3,461":[202],"(0,05)":[210,457,496],"hence":[211],"refused.":[213],"Conclusion":[214],"based":[217],"above":[220],"calculation":[221],"there":[223,239,254],"significant":[225],"between":[227],"Banten,":[238,252,520,533],"Indomart":[248],"together":[263],"at":[264],"Based":[271],"concluded":[278],"simultaneously":[280],"independent":[281],"Keywords:":[296],";":[298,300],"Abstrak":[304],"Penelitian":[305],"ini":[306,352,418],"bertujuan":[307],"mengetahui":[308],"pengaruh":[309,507,522,536],"promosi":[310,430,510,537,562],"dan":[311,330,413,451,490,534,538,563,580],"harga":[312,467,523,539,564],"terhadap":[313,511,524,540,565],"kepuasan":[314,512,525,541,566],"konsumen":[315,354,363,513,526,542,567],"di":[316,514,527,545,568],"\u2013":[321,359,367,519,532,550,573],"Vriabel":[323],"bebas":[324,561],"adalah":[325,338,346,353],"Promosi":[326],"Harga":[331],"untuk":[335,380],"variabel":[336,429,466,560],"terikatnya":[337],"Kepuasan":[339,581],"Konsumen":[340,582],"Metode":[342],"penelitian":[343,351,417,501],"yang":[344,401],"digunakan":[345],"metode":[347],"kuantitatif.":[348],"Populasi":[349],"dalam":[350],"sebanyak":[361,373,395],"bulan":[365],"Januari":[366],"Maret":[368],"Mengingat":[370],"jumlah":[371,393],"populasi":[372],"konsumen,":[375],"maka":[376,458,481,497,505],"penulis":[377],"mengambil":[378],"keputusan":[379],"menggunakan":[381],"teknik":[382],"pengambilan":[383],"sample":[384,394],"dengan":[385],"rumus":[386],"Slovin.":[387],"Dari":[388],"hasil":[389,423,426,463,469,553],"dapat":[391,431,555],"ditentukan":[392],"responden.":[397],"Teknik":[398],"analisis":[399,409,470,554],"data":[400],"diunakan":[402],"meliputi":[403],"asumsi":[404],"klasik,":[405],"korelasi,":[406],"koefisien,":[407],"determinasi,":[408],"regresi":[410,425,471],"linier":[411],"berganda":[412],"uji":[414,427,464],"hipotesis.":[415],"Hasil":[416],"pada":[419,462],"memperoleh":[422,468],"persamaan":[424],"diketahui":[432],"nilai":[433,442,452,473,482,491],"hitung":[435,444,475,484],"sedangkan":[437,477],"0,166":[440],"bahwa":[441,557],"(3,695":[448],"signifikasi":[453,492],"0,000":[454,493],"<":[455,494],"\u03b1":[456,495],"ditolak.":[460,499],"Sedangkan":[461],"diperoleh":[472],"(3,461>":[488],"Kesimpulan":[500],"berdasarkan":[502],"perhitungan":[503],"diatas":[504],"terdapat":[506,521,535],"signifikan":[508],"antara":[509],"secara":[543,558],"bersama-sama":[544],"Berdasarkan":[552],"disimpulkan":[556],"simultan":[559],"Kata":[575],"Kunci":[576],":":[577],"Promosi,":[578],"Harga,":[579]},"counts_by_year":[{"year":2025,"cited_by_count":3},{"year":2024,"cited_by_count":4},{"year":2023,"cited_by_count":3},{"year":2022,"cited_by_count":5},{"year":2021,"cited_by_count":3}],"updated_date":"2026-11-07T11:25:07.637180","created_date":"2019-04-25T00:00:00"}
