{"id":"https://openalex.org/W2937065846","doi":null,"title":"Dise\u00f1o de estrategias de marketing para la empresa Click tours S.A de la Ciudad de Guayaquil","display_name":"Dise\u00f1o de estrategias de marketing para la empresa Click tours S.A de la Ciudad de Guayaquil","publication_year":2018,"publication_date":"2018-01-01","ids":{"openalex":"https://openalex.org/W2937065846","mag":"2937065846"},"language":"es","primary_location":{"id":"mag:2937065846","doi":null,"is_oa":false,"landing_page_url":"http://repositorio.ug.edu.ec/bitstream/redug/35444/1/1DISE_O_DE_ESTRATEGIAS_DE_MARKETING_PARA_LA_EMPRESA_CLICK_TOURS_S.A_DE_LA_CIUDAD_DE_GUAYAQUIL__2.PDF","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null},"volume":null,"type":"dissertation","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5064289127","display_name":"Zumarraga Carrillo","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Zumarraga Carrillo","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5020104355","display_name":"Ivonne Mar\u00eda","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Ivonne Mar\u00eda","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":null,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":null,"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.9702000021934509,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.9702000021934509,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13151","display_name":"Business Strategies and Innovation","score":0.007899999618530273,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11726","display_name":"Organizational Management and Innovation","score":0.006399999838322401,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/marketing-strategy","display_name":"marketing strategy","score":0.7950000166893005},{"id":"https://openalex.org/keywords/tourism-enterprises","display_name":"tourism enterprises","score":0.6539999842643738},{"id":"https://openalex.org/keywords/marketing-planning","display_name":"marketing planning","score":0.5490000247955322},{"id":"https://openalex.org/keywords/guayaquil","display_name":"Guayaquil","score":0.7379999756813049}],"concepts":[{"id":"https://openalex.org/C15708023","wikidata":"https://www.wikidata.org/wiki/Q80083","display_name":"Humanities","level":1,"score":0.43153366446495056},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.37883850932121277},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.32694870233535767},{"id":"https://openalex.org/C142362112","wikidata":"https://www.wikidata.org/wiki/Q735","display_name":"Art","level":0,"score":0.3026406168937683}],"mesh":[],"locations_count":1,"locations":[{"id":"mag:2937065846","doi":null,"is_oa":false,"landing_page_url":"http://repositorio.ug.edu.ec/bitstream/redug/35444/1/1DISE_O_DE_ESTRATEGIAS_DE_MARKETING_PARA_LA_EMPRESA_CLICK_TOURS_S.A_DE_LA_CIUDAD_DE_GUAYAQUIL__2.PDF","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W3178251232","https://openalex.org/W3161781633","https://openalex.org/W2806246921","https://openalex.org/W2924084754","https://openalex.org/W2807010052","https://openalex.org/W2909644170","https://openalex.org/W192295489","https://openalex.org/W1603933917","https://openalex.org/W2968170884","https://openalex.org/W2279491373"],"abstract_inverted_index":null,"counts_by_year":[],"updated_date":"2025-11-06T04:12:42.849631","created_date":"2019-04-25T00:00:00"}
