{"id":"https://openalex.org/W2936286172","doi":"https://doi.org/10.4324/9781351137713-8","title":"The Implicit Association Test","display_name":"The Implicit Association Test","publication_year":2019,"publication_date":"2019-04-15","ids":{"openalex":"https://openalex.org/W2936286172","doi":"https://doi.org/10.4324/9781351137713-8","mag":"2936286172"},"language":"en","primary_location":{"id":"doi:10.4324/9781351137713-8","doi":"https://doi.org/10.4324/9781351137713-8","is_oa":false,"landing_page_url":"https://doi.org/10.4324/9781351137713-8","pdf_url":null,"source":{"id":"https://openalex.org/S4306463855","display_name":"Routledge eBooks","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310319847","host_organization_name":"Routledge","host_organization_lineage":["https://openalex.org/P4310319847","https://openalex.org/P4310320547"],"host_organization_lineage_names":["Routledge","Taylor & Francis"],"type":"ebook platform"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Handbook of Research Methods in Consumer Psychology","raw_type":"book-chapter"},"volume":{"id":"https://openalex.org/W3089413929","display_name":"Handbook of Research Methods in Consumer Psychology"},"type":"book-chapter","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5007849973","display_name":"Allen R. McConnell","orcid":"https://orcid.org/0000-0003-0827-7795","observed_orcids":["https://orcid.org/0000-0003-0827-7795"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Allen R. McConnell","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5027866908","display_name":"Robert J. Rydell","orcid":"https://orcid.org/0009-0002-4786-9654","observed_orcids":["https://orcid.org/0009-0002-4786-9654"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Robert J. Rydell","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":6.7512,"has_fulltext":false,"cited_by_count":4,"citation_normalized_percentile":{"value":0.96594319,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":87,"max":96},"biblio":{"volume":null,"issue":null,"first_page":"143","last_page":"159"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10314","display_name":"Social and Intergroup Psychology","score":0.7401999831199646,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10314","display_name":"Social and Intergroup Psychology","score":0.7401999831199646,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10467","display_name":"Psychometric Methodologies and Testing","score":0.12540000677108765,"subfield":{"id":"https://openalex.org/subfields/1803","display_name":"Management Science and Operations Research"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.07919999957084656,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/implicit-association-test","display_name":"Implicit Association Test","score":1.0},{"id":"https://openalex.org/keywords/implicit-attitudes","display_name":"implicit attitudes","score":0.8460000157356262},{"id":"https://openalex.org/keywords/reliability-statistics","display_name":"reliability statistics","score":0.4740000069141388},{"id":"https://openalex.org/keywords/validity","display_name":"validity","score":0.9879999756813049},{"id":"https://openalex.org/keywords/context-dependence","display_name":"context sensitivity","score":0.6480000019073486},{"id":"https://openalex.org/keywords/respondent-motivation","display_name":"respondent motivation","score":0.9089999794960022},{"id":"https://openalex.org/keywords/controlled-processes","display_name":"controlled processes","score":0.925000011920929},{"id":"https://openalex.org/keywords/consumer-behavior","display_name":"consumer behavior","score":0.9049999713897705},{"id":"https://openalex.org/keywords/market-research","display_name":"market analysis","score":0.6890000104904175}],"concepts":[{"id":"https://openalex.org/C2779778163","wikidata":"https://www.wikidata.org/wiki/Q774081","display_name":"Implicit-association test","level":2,"score":0.6564017534255981},{"id":"https://openalex.org/C2777267654","wikidata":"https://www.wikidata.org/wiki/Q3519023","display_name":"Test (biology)","level":2,"score":0.6208899021148682},{"id":"https://openalex.org/C142853389","wikidata":"https://www.wikidata.org/wiki/Q744778","display_name":"Association (psychology)","level":2,"score":0.5522619485855103},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.38567399978637695},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.3419371545314789},{"id":"https://openalex.org/C180747234","wikidata":"https://www.wikidata.org/wiki/Q23373","display_name":"Cognitive psychology","level":1,"score":0.17448455095291138},{"id":"https://openalex.org/C127313418","wikidata":"https://www.wikidata.org/wiki/Q1069","display_name":"Geology","level":0,"score":0.12377172708511353},{"id":"https://openalex.org/C542102704","wikidata":"https://www.wikidata.org/wiki/Q183257","display_name":"Psychotherapist","level":1,"score":0.04483345150947571},{"id":"https://openalex.org/C151730666","wikidata":"https://www.wikidata.org/wiki/Q7205","display_name":"Paleontology","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.4324/9781351137713-8","doi":"https://doi.org/10.4324/9781351137713-8","is_oa":false,"landing_page_url":"https://doi.org/10.4324/9781351137713-8","pdf_url":null,"source":{"id":"https://openalex.org/S4306463855","display_name":"Routledge eBooks","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310319847","host_organization_name":"Routledge","host_organization_lineage":["https://openalex.org/P4310319847","https://openalex.org/P4310320547"],"host_organization_lineage_names":["Routledge","Taylor & Francis"],"type":"ebook platform"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Handbook of Research Methods in Consumer Psychology","raw_type":"book-chapter"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":1,"referenced_works":["https://openalex.org/W2326496994"],"related_works":["https://openalex.org/W7096285758","https://openalex.org/W2074404186","https://openalex.org/W124643694","https://openalex.org/W2804082055","https://openalex.org/W2325857820","https://openalex.org/W2150697955","https://openalex.org/W2166412374","https://openalex.org/W7095856128","https://openalex.org/W2791505674","https://openalex.org/W2009556048"],"abstract_inverted_index":{"During":[0],"the":[1,5,14,26,41,78,106,116,125,128,138],"past":[2],"20":[3],"years,":[4],"Implicit":[6],"Association":[7],"Test":[8],"(IAT)":[9],"has":[10],"become":[11],"one":[12],"of":[13,69,77,102,127],"commonest":[15],"measures":[16],"used":[17],"by":[18,52,58],"researchers.":[19],"In":[20],"this":[21],"chapter,":[22,107],"we":[23,73,84,108],"discuss":[24],"how":[25,86],"IAT":[27,42,79,87,110,129,139],"operates,":[28],"its":[29,32,153,158,170],"reliability,":[30],"and":[31,80,95,119,133,166],"validity.":[33],"We":[34,135],"also":[35],"identify":[36],"important":[37],"considerations":[38],"for":[39,130,145],"using":[40],"(e.g.,":[43],"it":[44,49,55,63],"is":[45,50,56,64],"sensitive":[46],"to":[47,98,162,167],"context,":[48],"influenced":[51],"respondent":[53],"motivations,":[54],"affected":[57],"controlled":[59],"processes),":[60],"revealing":[61],"that":[62,123,137,150],"not":[65],"a":[66],"pure":[67],"measure":[68,117],"cognitive":[70],"associations.":[71],"Next,":[72],"examine":[74],"different":[75,100],"versions":[76],"their":[81],"implications.":[82],"Finally,":[83],"explore":[85],"data":[88],"can":[89,140],"be":[90,141],"analyzed":[91],"at":[92],"group,":[93],"individual,":[94],"aggregate":[96],"levels":[97],"answer":[99],"types":[101],"empirical":[103],"question.":[104],"Throughout":[105],"highlight":[109],"research":[111],"from":[112],"social":[113],"psychology":[114],"(where":[115],"originated)":[118],"consumer":[120,147],"behavior":[121],"literatures":[122],"illustrate":[124],"value":[126],"marketing":[131],"scholars":[132],"practitioners.":[134],"conclude":[136],"an":[142],"effective":[143],"tool":[144],"understanding":[146],"behavior,":[148],"provided":[149],"researchers":[151],"appreciate":[152],"weaknesses":[154],"as":[155,157],"well":[156],"strengths":[159],"in":[160],"order":[161],"design":[163],"sound":[164],"studies":[165],"appropriately":[168],"interpret":[169],"data.":[171]},"counts_by_year":[{"year":2021,"cited_by_count":1},{"year":2020,"cited_by_count":3}],"updated_date":"2026-10-10T09:11:00.788812","created_date":"2019-04-25T00:00:00"}
