{"id":"https://openalex.org/W2935636856","doi":"https://doi.org/10.33801/fe.v2i1.2765","title":"Teor\u00eda de las operaciones y el mercadeo: \u00c2\u00bfQu\u00e9 estamos realmente ense\u00f1ando?","display_name":"Teor\u00eda de las operaciones y el mercadeo: \u00c2\u00bfQu\u00e9 estamos realmente ense\u00f1ando?","publication_year":1997,"publication_date":"1997-06-30","ids":{"openalex":"https://openalex.org/W2935636856","doi":"https://doi.org/10.33801/fe.v2i1.2765","mag":"2935636856"},"language":"es","primary_location":{"id":"doi:10.33801/fe.v2i1.2765","doi":"https://doi.org/10.33801/fe.v2i1.2765","is_oa":true,"landing_page_url":"https://doi.org/10.33801/fe.v2i1.2765","pdf_url":"https://revistas.upr.edu/index.php/forumempresarial/article/download/2765/2346","source":{"id":"https://openalex.org/S4210176329","display_name":"F\u00f3rum Empresarial","issn_l":"1541-8561","issn":["1541-8561","2475-8752"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["doaj","erih-plus","latindex","norway-1"],"host_organization":"https://openalex.org/P4310315840","host_organization_name":"University of Puerto Rico","host_organization_lineage":["https://openalex.org/P4310315840"],"host_organization_lineage_names":["University of Puerto Rico"],"type":"journal"},"license":"cc-by-nc","license_id":"https://openalex.org/licenses/cc-by-nc","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"F\u00f3rum Empresarial","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref","doaj"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://revistas.upr.edu/index.php/forumempresarial/article/download/2765/2346","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":null,"display_name":"Michael S. Spencer","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"Michael S. Spencer","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.5639967,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":"2","issue":"1 Verano","first_page":"42","last_page":"54"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12671","display_name":"Management and Marketing Education","score":0.9976000189781189,"subfield":{"id":"https://openalex.org/subfields/1405","display_name":"Management of Technology and Innovation"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12671","display_name":"Management and Marketing Education","score":0.9976000189781189,"subfield":{"id":"https://openalex.org/subfields/1405","display_name":"Management of Technology and Innovation"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11530","display_name":"Business and Management Studies","score":0.0010999999940395355,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13235","display_name":"Management Theory and Practice","score":0.000699999975040555,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/operations-management-education","display_name":"operations management education","score":0.8679999709129333},{"id":"https://openalex.org/keywords/marketing-education","display_name":"marketing education","score":0.9819999933242798},{"id":"https://openalex.org/keywords/business-school-curriculum","display_name":"business school curriculum","score":0.6539999842643738},{"id":"https://openalex.org/keywords/functional-orientation","display_name":"functional orientation","score":0.5230000019073486},{"id":"https://openalex.org/keywords/international-competitiveness","display_name":"international competitiveness","score":0.7480000257492065},{"id":"https://openalex.org/keywords/business-school-graduates","display_name":"business school graduates","score":0.5109999775886536}],"concepts":[{"id":"https://openalex.org/C15708023","wikidata":"https://www.wikidata.org/wiki/Q80083","display_name":"Humanities","level":1,"score":0.7437157034873962},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.3852502107620239},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.18849676847457886}],"mesh":[],"locations_count":6,"locations":[{"id":"doi:10.33801/fe.v2i1.2765","doi":"https://doi.org/10.33801/fe.v2i1.2765","is_oa":true,"landing_page_url":"https://doi.org/10.33801/fe.v2i1.2765","pdf_url":"https://revistas.upr.edu/index.php/forumempresarial/article/download/2765/2346","source":{"id":"https://openalex.org/S4210176329","display_name":"F\u00f3rum Empresarial","issn_l":"1541-8561","issn":["1541-8561","2475-8752"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["doaj","erih-plus","latindex","norway-1"],"host_organization":"https://openalex.org/P4310315840","host_organization_name":"University of Puerto Rico","host_organization_lineage":["https://openalex.org/P4310315840"],"host_organization_lineage_names":["University of Puerto Rico"],"type":"journal"},"license":"cc-by-nc","license_id":"https://openalex.org/licenses/cc-by-nc","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"F\u00f3rum Empresarial","raw_type":"journal-article"},{"id":"pmh:oai:dialnet.unirioja.es:ART0001244489","doi":null,"is_oa":false,"landing_page_url":"https://dialnet.unirioja.es/servlet/oaiart?codigo=6230240","pdf_url":null,"source":{"id":"https://openalex.org/S4306401293","display_name":"Dialnet (Universidad de la Rioja)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I168974976","host_organization_name":"Universidad de La Rioja","host_organization_lineage":["https://openalex.org/I168974976"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"F\u00f3rum Empresarial, ISSN 1541-8561, Vol. 2, N\u00ba. 1, 1997, pags. 42-54","raw_type":"text (article)"},{"id":"pmh:oai:doaj.org/article:0b9101688be644e08f2bf9f5abd2a34e","doi":null,"is_oa":true,"landing_page_url":"https://doaj.org/article/0b9101688be644e08f2bf9f5abd2a34e","pdf_url":null,"source":{"id":"https://openalex.org/S4306401280","display_name":"DOAJ (DOAJ: Directory of Open Access Journals)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"F\u00f3rum Empresarial, Vol 2, Iss 1 Verano (1997)","raw_type":"article"},{"id":"pmh:oai:doaj.org/article:753df3e25e984fc2a96bd9952a1543ff","doi":null,"is_oa":true,"landing_page_url":"https://doaj.org/article/753df3e25e984fc2a96bd9952a1543ff","pdf_url":null,"source":{"id":"https://openalex.org/S4306401280","display_name":"DOAJ (DOAJ: Directory of Open Access Journals)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"F\u00f3rum Empresarial, Vol 2, Iss 1 Verano (1997)","raw_type":"article"},{"id":"pmh:oai:doaj.org/article:e6795d96c5df4214abb71d0797e83850","doi":null,"is_oa":false,"landing_page_url":"https://doaj.org/article/e6795d96c5df4214abb71d0797e83850","pdf_url":null,"source":{"id":"https://openalex.org/S4306401280","display_name":"DOAJ (DOAJ: Directory of Open Access Journals)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"F\u00f3rum Empresarial, Vol 2, Iss 1 Verano, Pp 42-54 (1997)","raw_type":"article"},{"id":"mag:2590132087","doi":null,"is_oa":true,"landing_page_url":"https://dialnet.unirioja.es/descarga/articulo/6230240.pdf","pdf_url":null,"source":{"id":"https://openalex.org/S4210176329","display_name":"F\u00f3rum Empresarial","issn_l":"1541-8561","issn":["1541-8561","2475-8752"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["doaj","erih-plus","latindex","norway-1"],"host_organization":"https://openalex.org/P4310315840","host_organization_name":"University of Puerto Rico","host_organization_lineage":["https://openalex.org/P4310315840"],"host_organization_lineage_names":["University of Puerto Rico"],"type":"journal"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"F\u00f3rum Empresarial","raw_type":null}],"best_oa_location":{"id":"doi:10.33801/fe.v2i1.2765","doi":"https://doi.org/10.33801/fe.v2i1.2765","is_oa":true,"landing_page_url":"https://doi.org/10.33801/fe.v2i1.2765","pdf_url":"https://revistas.upr.edu/index.php/forumempresarial/article/download/2765/2346","source":{"id":"https://openalex.org/S4210176329","display_name":"F\u00f3rum Empresarial","issn_l":"1541-8561","issn":["1541-8561","2475-8752"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["doaj","erih-plus","latindex","norway-1"],"host_organization":"https://openalex.org/P4310315840","host_organization_name":"University of Puerto Rico","host_organization_lineage":["https://openalex.org/P4310315840"],"host_organization_lineage_names":["University of Puerto Rico"],"type":"journal"},"license":"cc-by-nc","license_id":"https://openalex.org/licenses/cc-by-nc","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"F\u00f3rum Empresarial","raw_type":"journal-article"},"sustainable_development_goals":[{"score":0.8278999924659729,"display_name":"Quality education","id":"https://metadata.un.org/sdg/4"}],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":false},"content_urls":{"pdf":"https://content.openalex.org/works/W2935636856.pdf"},"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W2590132087","https://openalex.org/W2477147758","https://openalex.org/W177547344","https://openalex.org/W7209295948","https://openalex.org/W7019544663","https://openalex.org/W2336587844","https://openalex.org/W7209652464","https://openalex.org/W7066597661","https://openalex.org/W2991676838","https://openalex.org/W275120079"],"abstract_inverted_index":{"Mientras":[0],"el":[1],"negocio":[2,17,98,115],"global":[3,71],"se":[4,38],"vuelve":[5],"m\u00e1s":[6],"multidisciplinario":[7],"en":[8,34],"su":[9,23],"naturaleza,":[10],"los":[11,35,108],"colegios":[12],"y":[13,82],"las":[14,73,84,95,100],"escuelas":[15,96],"de":[16,45,47,55,61,72,97,107,110],"parecen":[18],"quedarse":[19],"rezagados":[20],"aferr\u00e1ndose":[21],"a":[22,68],"orientaci\u00f3n":[24],"funcional.":[25],"El":[26,59],"resultado":[27,60],"puede":[28,64],"tener":[29],"un":[30,50,90],"efecto":[31],"sumamente":[32],"negativo":[33],"egresados.":[36],"Cuando":[37],"comparan":[39],"tres":[40],"componentes":[41],"b\u00e1sicos":[42],"del":[43,53,114],"curr\u00edculo":[44,54],"gerencia":[46],"operaciones":[48],"con":[49,99],"componente":[51],"b\u00e1sico":[52],"mercadeo":[56],"surgen":[57],"conflictos.":[58],"estos":[62,80],"conflictos":[63,81],"causar":[65],"da\u00f1o":[66],"substancial":[67],"la":[69,105,111],"competitividad":[70],"organizaciones.":[74],"Los":[75],"estudiantes":[76,109],"tienen":[77],"que":[78,103],"descubrir":[79],"elaborar":[83],"resoluciones":[85],"solos.":[86],"Esto":[87],"podr\u00eda":[88],"requerir":[89],"cambio":[91],"estructural,":[92],"para":[93],"alinear":[94],"pr\u00e1cticas":[101],"empresariales":[102],"mejoren":[104],"comprensi\u00f3n":[106],"naturaleza":[112],"multidisciplinaria":[113],"global.":[116]},"counts_by_year":[],"updated_date":"2026-11-04T10:54:05.112534","created_date":"2019-04-11T00:00:00"}