{"id":"https://openalex.org/W2933790769","doi":"https://doi.org/10.26905/abdimas.v3i2.2590","title":"PELATIHAN TATA KELOLA PEMASARAN PRODUK BERBASIS MOBILE MARKETING UKM INDUSTRI PERAK","display_name":"PELATIHAN TATA KELOLA PEMASARAN PRODUK BERBASIS MOBILE MARKETING UKM INDUSTRI PERAK","publication_year":2018,"publication_date":"2018-12-20","ids":{"openalex":"https://openalex.org/W2933790769","doi":"https://doi.org/10.26905/abdimas.v3i2.2590","mag":"2933790769"},"language":"id","primary_location":{"id":"doi:10.26905/abdimas.v3i2.2590","doi":"https://doi.org/10.26905/abdimas.v3i2.2590","is_oa":true,"landing_page_url":"https://doi.org/10.26905/abdimas.v3i2.2590","pdf_url":"http://jurnal.unmer.ac.id/index.php/jpkm/article/download/2590/1581","source":{"id":"https://openalex.org/S4210208095","display_name":"Abdimas Jurnal Pengabdian Masyarakat Universitas Merdeka Malang","issn_l":"2548-7159","issn":["2548-7159","2721-138X"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["doaj"],"host_organization":"https://openalex.org/P4310315003","host_organization_name":"Universitas Merdeka Malang","host_organization_lineage":["https://openalex.org/P4310315003"],"host_organization_lineage_names":["Universitas Merdeka Malang"],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal Pengabdian Masyarakat Universitas Merdeka Malang","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref","doaj"],"open_access":{"is_oa":true,"oa_status":"gold","oa_url":"http://jurnal.unmer.ac.id/index.php/jpkm/article/download/2590/1581","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5053389978","display_name":"Ernani Hadiyati","orcid":"https://orcid.org/0000-0003-1360-0470","observed_orcids":["https://orcid.org/0000-0003-1360-0470"]},"institutions":[{"id":"https://openalex.org/I4210103768","display_name":"Universitas Gajayana Malang","ror":"https://ror.org/018vvrr03","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210103768"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Ernani Hadiyati","raw_affiliation_strings":["Fakultas Ekonomi dan Bisnis, Universitas Gajayana Malang"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Fakultas Ekonomi dan Bisnis, Universitas Gajayana Malang","institution_ids":["https://openalex.org/I4210103768"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5103087483","display_name":"Gunadi Gunadi","orcid":"https://orcid.org/0000-0002-3142-3669","observed_orcids":["https://orcid.org/0000-0002-3142-3669"]},"institutions":[{"id":"https://openalex.org/I4210103768","display_name":"Universitas Gajayana Malang","ror":"https://ror.org/018vvrr03","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210103768"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Gunadi ,","raw_affiliation_strings":["Fakultas Ekonomi dan Bisnis, Universitas Gajayana Malang"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Fakultas Ekonomi dan Bisnis, Universitas Gajayana Malang","institution_ids":["https://openalex.org/I4210103768"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5023791335","display_name":"Issa Arwani","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I177055848","display_name":"University of Brawijaya","ror":"https://ror.org/01wk3d929","country_code":"ID","type":"education","lineage":["https://openalex.org/I177055848"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Issa Arwani","raw_affiliation_strings":["Fakultas Ilmu Komputer, Universitas Brawijaya Malang"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Fakultas Ilmu Komputer, Universitas Brawijaya Malang","institution_ids":["https://openalex.org/I177055848"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":{"value":750000,"currency":"IDR","value_usd":49},"apc_paid":{"value":750000,"currency":"IDR","value_usd":49},"fwci":2.7588,"has_fulltext":true,"cited_by_count":14,"citation_normalized_percentile":{"value":0.92014426,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":88,"max":97},"biblio":{"volume":"3","issue":"2","first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13053","display_name":"SMEs Development and Digital Marketing","score":1.0,"subfield":{"id":"https://openalex.org/subfields/1403","display_name":"Business and International Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13053","display_name":"SMEs Development and Digital Marketing","score":1.0,"subfield":{"id":"https://openalex.org/subfields/1403","display_name":"Business and International Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13872","display_name":"Vocational and Entrepreneurial Education","score":0.0,"subfield":{"id":"https://openalex.org/subfields/3304","display_name":"Education"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.0,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/marketing-management","display_name":"marketing management","score":0.6430000066757202},{"id":"https://openalex.org/keywords/mobile-marketing","display_name":"mobile marketing","score":0.9520000219345093},{"id":"https://openalex.org/keywords/small-and-medium-sized-enterprises","display_name":"small and medium-sized enterprises","score":0.8809999823570251},{"id":"https://openalex.org/keywords/silver-handicrafts","display_name":"silver handicrafts","score":0.6579999923706055},{"id":"https://openalex.org/keywords/silver-industry","display_name":"silver industry","score":0.4309999942779541},{"id":"https://openalex.org/keywords/marketing-training","display_name":"marketing training","score":0.5350000262260437},{"id":"https://openalex.org/keywords/community-partnership-program","display_name":"community partnership program","score":0.6650000214576721}],"concepts":[{"id":"https://openalex.org/C178550888","wikidata":"https://www.wikidata.org/wiki/Q2043282","display_name":"Business administration","level":1,"score":0.5989382266998291},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.47611910104751587}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.26905/abdimas.v3i2.2590","doi":"https://doi.org/10.26905/abdimas.v3i2.2590","is_oa":true,"landing_page_url":"https://doi.org/10.26905/abdimas.v3i2.2590","pdf_url":"http://jurnal.unmer.ac.id/index.php/jpkm/article/download/2590/1581","source":{"id":"https://openalex.org/S4210208095","display_name":"Abdimas Jurnal Pengabdian Masyarakat Universitas Merdeka Malang","issn_l":"2548-7159","issn":["2548-7159","2721-138X"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["doaj"],"host_organization":"https://openalex.org/P4310315003","host_organization_name":"Universitas Merdeka Malang","host_organization_lineage":["https://openalex.org/P4310315003"],"host_organization_lineage_names":["Universitas Merdeka Malang"],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal Pengabdian Masyarakat Universitas Merdeka Malang","raw_type":"journal-article"},{"id":"pmh:oai:doaj.org/article:171fee9dedfd4d7081165bff729b6fae","doi":null,"is_oa":true,"landing_page_url":"https://doaj.org/article/171fee9dedfd4d7081165bff729b6fae","pdf_url":null,"source":{"id":"https://openalex.org/S4306401280","display_name":"DOAJ (DOAJ: Directory of Open Access Journals)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang, Vol 3, Iss 2, Pp 33-43 (2018)","raw_type":"article"}],"best_oa_location":{"id":"doi:10.26905/abdimas.v3i2.2590","doi":"https://doi.org/10.26905/abdimas.v3i2.2590","is_oa":true,"landing_page_url":"https://doi.org/10.26905/abdimas.v3i2.2590","pdf_url":"http://jurnal.unmer.ac.id/index.php/jpkm/article/download/2590/1581","source":{"id":"https://openalex.org/S4210208095","display_name":"Abdimas Jurnal Pengabdian Masyarakat Universitas Merdeka Malang","issn_l":"2548-7159","issn":["2548-7159","2721-138X"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["doaj"],"host_organization":"https://openalex.org/P4310315003","host_organization_name":"Universitas Merdeka Malang","host_organization_lineage":["https://openalex.org/P4310315003"],"host_organization_lineage_names":["Universitas Merdeka Malang"],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal Pengabdian Masyarakat Universitas Merdeka Malang","raw_type":"journal-article"},"sustainable_development_goals":[{"id":"https://metadata.un.org/sdg/8","display_name":"Decent work and economic growth","score":0.6452000141143799}],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W2933790769.pdf","grobid_xml":"https://content.openalex.org/works/W2933790769.grobid-xml"},"referenced_works_count":4,"referenced_works":["https://openalex.org/W2083380958","https://openalex.org/W2151528357","https://openalex.org/W2605173550","https://openalex.org/W4255200804"],"related_works":["https://openalex.org/W4407570575","https://openalex.org/W4414548415","https://openalex.org/W3011360533","https://openalex.org/W7217750403","https://openalex.org/W4395674686","https://openalex.org/W4393353477","https://openalex.org/W7220273102","https://openalex.org/W7216874666","https://openalex.org/W4414833349","https://openalex.org/W7216613800"],"abstract_inverted_index":{"Program":[0],"kemitraan":[1],"masyarakat":[2,9],"merupakan":[3],"salah":[4],"satu":[5],"bentuk":[6],"pengabdian":[7],"kepada":[8],"yang":[10,48,108],"bertujuan":[11],"untuk":[12,76],"meningkatkan":[13],"kinerja":[14,103],"pengelola":[15,34,104],"UMKM,":[16],"dalam":[17,38,81,93],"bidang":[18],"tata":[19],"kelola":[20],"pemasaran":[21,24,40,43,58,61,95,98],"produk":[22,41,59,96],"dan":[23,42,54,60,73,97],"berbasis":[25,44],"mobile":[26,45,62,100],"marketing.":[27,46,63],"Target":[28],"kegiatan":[29],"ini":[30],"meliputi:":[31],"peningkatan":[32,91,107],"kemampuan":[33,92],"UMKM":[35,78,105],"pengrajin":[36,79],"perak":[37,80],"tatakelola":[39,57,94],"Luaran":[47],"diharapkan":[49],"berupa":[50],"jasa":[51],"pelatihan,":[52],"modul":[53],"panduan":[55],"penerapan":[56],"Metode":[64],"pelaksanaan":[65,86],"menggunakan":[66],"kombinasi":[67],"antara":[68],"pelatihan":[69],"klasikal,":[70],"evaluasi,":[71],"pendampingan":[72,87],"hibah":[74],"peralatan":[75],"menstimulir":[77],"mengimplementasikan":[82],"materi":[83],"pelatihan.":[84],"Hasil":[85],"menyimpulkan":[88],"bahwa":[89],"adanya":[90],"berbasisi":[99],"marketing":[101],"maka":[102],"menunjukkan":[106],"signifikan":[109],".":[110],"DOI:":[111],"https://doi.org/10.26905/abdimas.v3i2.2590":[112]},"counts_by_year":[{"year":2026,"cited_by_count":1},{"year":2025,"cited_by_count":3},{"year":2024,"cited_by_count":2},{"year":2023,"cited_by_count":3},{"year":2022,"cited_by_count":1},{"year":2021,"cited_by_count":3},{"year":2020,"cited_by_count":1}],"updated_date":"2026-11-04T10:54:05.112534","created_date":"2019-04-11T00:00:00"}