{"id":"https://openalex.org/W2931477073","doi":"https://doi.org/10.5958/0976-5506.2019.00658.2","title":"A Study of Factors affecting Online Shopping in Chennai","display_name":"A Study of Factors affecting Online Shopping in Chennai","publication_year":2019,"publication_date":"2019-01-01","ids":{"openalex":"https://openalex.org/W2931477073","doi":"https://doi.org/10.5958/0976-5506.2019.00658.2","mag":"2931477073"},"language":"en","primary_location":{"id":"doi:10.5958/0976-5506.2019.00658.2","doi":"https://doi.org/10.5958/0976-5506.2019.00658.2","is_oa":false,"landing_page_url":"https://doi.org/10.5958/0976-5506.2019.00658.2","pdf_url":null,"source":{"id":"https://openalex.org/S2764603850","display_name":"Indian Journal of Public Health Research & Development","issn_l":"0976-0245","issn":["0976-0245","0976-5506"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":["poland-20"],"host_organization":"https://openalex.org/P4322632784","host_organization_name":"Institute of Medico-legal Publications Private Limited","host_organization_lineage":["https://openalex.org/P4322632784"],"host_organization_lineage_names":["Institute of Medico-legal Publications Private Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Indian Journal of Public Health Research &amp; Development","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5088103100","display_name":"V. Andal","orcid":"https://orcid.org/0000-0001-6234-8481","observed_orcids":["https://orcid.org/0000-0001-6234-8481"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"V. Andal","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5054538281","display_name":"G. Mythili","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"G. Mythili","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":1,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":93},"biblio":{"volume":"10","issue":"4","first_page":"24","last_page":"24"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.7095000147819519,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.7095000147819519,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","score":0.2734000086784363,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":0.006500000134110451,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/online-shopping","display_name":"online shopping","score":0.9990000128746033},{"id":"https://openalex.org/keywords/online-retail","display_name":"online retail","score":0.8579999804496765},{"id":"https://openalex.org/keywords/consumer-purchase-behaviour","display_name":"consumer purchase behaviour","score":0.8289999961853027},{"id":"https://openalex.org/keywords/factors-influencing-online-purchase","display_name":"factors influencing online purchase","score":0.7409999966621399},{"id":"https://openalex.org/keywords/chennai","display_name":"Chennai","score":0.7210000157356262}],"concepts":[{"id":"https://openalex.org/C42972112","wikidata":"https://www.wikidata.org/wiki/Q170201","display_name":"Veterinary medicine","level":1,"score":0.44866830110549927},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.4199764132499695},{"id":"https://openalex.org/C127413603","wikidata":"https://www.wikidata.org/wiki/Q11023","display_name":"Engineering","level":0,"score":0.38208988308906555},{"id":"https://openalex.org/C205649164","wikidata":"https://www.wikidata.org/wiki/Q1071","display_name":"Geography","level":0,"score":0.33919161558151245},{"id":"https://openalex.org/C71924100","wikidata":"https://www.wikidata.org/wiki/Q11190","display_name":"Medicine","level":0,"score":0.13062745332717896}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.5958/0976-5506.2019.00658.2","doi":"https://doi.org/10.5958/0976-5506.2019.00658.2","is_oa":false,"landing_page_url":"https://doi.org/10.5958/0976-5506.2019.00658.2","pdf_url":null,"source":{"id":"https://openalex.org/S2764603850","display_name":"Indian Journal of Public Health Research & Development","issn_l":"0976-0245","issn":["0976-0245","0976-5506"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":["poland-20"],"host_organization":"https://openalex.org/P4322632784","host_organization_name":"Institute of Medico-legal Publications Private Limited","host_organization_lineage":["https://openalex.org/P4322632784"],"host_organization_lineage_names":["Institute of Medico-legal Publications Private Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Indian Journal of Public Health Research &amp; Development","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[{"id":"https://openalex.org/study-designs/observational-study","display_name":"Observational Study"}],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W4249780968","https://openalex.org/W7202251029","https://openalex.org/W2094443412","https://openalex.org/W7161538279","https://openalex.org/W3117055490","https://openalex.org/W4241570421","https://openalex.org/W3133571711","https://openalex.org/W7217398710","https://openalex.org/W1554885620","https://openalex.org/W2009675173"],"abstract_inverted_index":{"Online":[0],"retailing":[1],"has":[2],"shown":[3],"enormous":[4],"growth":[5],"in":[6,8,21,27,47],"India":[7,24],"recent":[9],"years.":[10],"However":[11],"as":[12],"compared":[13],"to":[14,39,56],"the":[15,41,69,79,82],"other":[16],"countries":[17],"which":[18],"are":[19],"leading":[20],"online":[22,45,85,92],"retailing,":[23],"is":[25,53],"still":[26],"its":[28],"initial":[29],"stage":[30],"of":[31,35,60],"development.":[32],"The":[33,49],"purpose":[34],"this":[36],"study":[37],"was":[38],"explore":[40],"factors":[42,83],"that":[43],"affect":[44],"shopping":[46],"Chennai.":[48],"sampling":[50,55],"method":[51],"used":[52],"Random":[54],"select":[57],"a":[58],"sample":[59],"80.":[61],"Percentage":[62],"analysis,":[63],"Chi-square":[64],"test":[65],"for":[66,76],"finding":[67,77],"out":[68,78],"association":[70],"between":[71,81],"variables":[72],"and":[73,88],"Correlation":[74],"Co-efficient":[75],"relationship":[80],"affecting":[84],"purchase":[86],"behaviour":[87],"consumers\u2019":[89],"attitude":[90],"towards":[91],"shopping.":[93]},"counts_by_year":[{"year":2025,"cited_by_count":1}],"updated_date":"2026-09-26T08:19:03.415552","created_date":"2019-04-11T00:00:00"}
