{"id":"https://openalex.org/W2922638867","doi":null,"title":"PENGARUH CELEBRITY ENDORSER DAN ELECTRONIC WORD OF MOUTH TERHADAP MINAT BELI DAN DAMPAKNYA TERHADAP KEPUTUSAN PEMBELIAN (Survei pada Konsumen Zoya Fashion dan Hijab)","display_name":"PENGARUH CELEBRITY ENDORSER DAN ELECTRONIC WORD OF MOUTH TERHADAP MINAT BELI DAN DAMPAKNYA TERHADAP KEPUTUSAN PEMBELIAN (Survei pada Konsumen Zoya Fashion dan Hijab)","publication_year":2019,"publication_date":"2019-03-22","ids":{"openalex":"https://openalex.org/W2922638867","mag":"2922638867"},"language":"id","primary_location":{"id":"mag:2922638867","doi":null,"is_oa":false,"landing_page_url":"http://administrasibisnis.studentjournal.ub.ac.id/index.php/jab/article/view/2796","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"Jurnal Administrasi Bisnis","raw_type":null},"volume":null,"type":"article","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5056385966","display_name":"Fenny Arti Restanti","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Fenny Arti Restanti","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"middle","author":{"id":"https://openalex.org/A5110455035","display_name":"Andriani Kusumawati","orcid":"https://orcid.org/0000-0002-0684-8550","observed_orcids":["https://orcid.org/0000-0002-0684-8550"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Andriani Kusumawati","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5016061865","display_name":"Lusy Deasyana Rahma Devita","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Lusy Deasyana Rahma Devita","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":1.5878,"has_fulltext":false,"cited_by_count":11,"citation_normalized_percentile":{"value":0.87410604,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":97},"biblio":{"volume":"68","issue":"1","first_page":"28","last_page":"37"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.9380000233650208,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.9380000233650208,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.060499999672174454,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13169","display_name":"Consumer Perception and Purchasing Behavior","score":0.00039999998989515007,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/celebrity-endorsement","display_name":"celebrity endorsement","score":0.9179999828338623},{"id":"https://openalex.org/keywords/electronic-word-of-mouth","display_name":"electronic word of mouth","score":0.996999979019165},{"id":"https://openalex.org/keywords/purchase-intention","display_name":"purchase intention","score":0.9940000176429749},{"id":"https://openalex.org/keywords/purchase-decision","display_name":"purchase decision","score":0.996999979019165},{"id":"https://openalex.org/keywords/instagram-influencers","display_name":"Instagram influencers","score":0.6899999976158142},{"id":"https://openalex.org/keywords/consumer-behavior","display_name":"consumer behavior","score":0.7820000052452087},{"id":"https://openalex.org/keywords/social-media-marketing","display_name":"social media marketing","score":0.765999972820282},{"id":"https://openalex.org/keywords/influencer-marketing","display_name":"influencer marketing","score":0.5979999899864197},{"id":"https://openalex.org/keywords/customer-satisfaction","display_name":"customer satisfaction","score":0.46299999952316284},{"id":"https://openalex.org/keywords/word-of-mouth","display_name":"word of mouth","score":0.3970000147819519},{"id":"https://openalex.org/keywords/brand-image","display_name":"brand image","score":0.35600000619888306},{"id":"https://openalex.org/keywords/brand-awareness","display_name":"brand awareness","score":0.5870000123977661},{"id":"https://openalex.org/keywords/brand-recall","display_name":"brand recall","score":0.32600000500679016},{"id":"https://openalex.org/keywords/brand-preference","display_name":"brand preference","score":0.5389999747276306},{"id":"https://openalex.org/keywords/brand-attitude","display_name":"brand attitude","score":0.3700000047683716},{"id":"https://openalex.org/keywords/brand-intention","display_name":"brand intention","score":0.33500000834465027},{"id":"https://openalex.org/keywords/brand-commitment","display_name":"brand commitment","score":0.33799999952316284}],"concepts":[{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.8031291365623474},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.6190361976623535},{"id":"https://openalex.org/C100363876","wikidata":"https://www.wikidata.org/wiki/Q690661","display_name":"Nonprobability sampling","level":3,"score":0.6082471013069153},{"id":"https://openalex.org/C2908647359","wikidata":"https://www.wikidata.org/wiki/Q2625603","display_name":"Population","level":2,"score":0.5420111417770386},{"id":"https://openalex.org/C137913393","wikidata":"https://www.wikidata.org/wiki/Q15737157","display_name":"Word of mouth","level":2,"score":0.4257637858390808},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.1229977011680603},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.09036344289779663},{"id":"https://openalex.org/C149923435","wikidata":"https://www.wikidata.org/wiki/Q37732","display_name":"Demography","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"mag:2922638867","doi":null,"is_oa":false,"landing_page_url":"http://administrasibisnis.studentjournal.ub.ac.id/index.php/jab/article/view/2796","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"Jurnal Administrasi Bisnis","raw_type":null}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[{"id":"https://openalex.org/study-designs/observational-study","display_name":"Observational Study"}],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W3003477806","https://openalex.org/W4400151970","https://openalex.org/W3212483749","https://openalex.org/W2980553527","https://openalex.org/W4291938541","https://openalex.org/W7110517345","https://openalex.org/W6986243198","https://openalex.org/W7033331480","https://openalex.org/W2980346545","https://openalex.org/W2529576233"],"abstract_inverted_index":{"This":[0,60,123],"research":[1,61,64,72,91,124,266],"aimed":[2],"to":[3,141],"(1)":[4,207],"explain":[5,15,25,37,49],"the":[6,16,26,38,50,71,119,126,133],"influence":[7,17,27,39,51],"of":[8,18,28,31,40,43,52,70,78,87,98,108,118,177,233,245,284,387],"Celebrity":[9,19,74,121,173,211,221,278,379],"Endorser":[10,20,212,222,279,380],"towards":[11,21,33,45,55],"purchase":[12,22,34,46,53,56,80,83],"intention,":[13,35],"(2)":[14,217],"decision,":[23,47],"(3)":[24,227],"Electronic":[29,41,76,175,231,243,282,385],"Word":[30,42,77,176,232,244,283,386],"Mouth":[32,44,234,246,285,388],"(4)":[36,239],"(5)":[48,251],"intention":[54,81],"decision.":[57,84],"used":[62,129,151],"explanatory":[63,265],"with":[65,95],"quantitative":[66],"approach.":[67],"The":[68,85],"variables":[69],"are":[73,92],"Endorser,":[75,174],"Mouth,":[79,178],"and":[82,114,132,154],"criteria":[86],"population":[88,147],"in":[89],"this":[90],"Zoya\u2019s":[93,105,120],"consumers":[94],"minimum":[96],"age":[97],"17":[99,301],"years":[100],"old,":[101],"has":[102],"been":[103],"buying":[104],"products,":[106],"follower":[107],"Official":[109],"Account":[110],"Instagram":[111,312],"Zoya":[112,313,324],"Fashion":[113,314,325],"Hijab,":[115],"knowing":[116],"one":[117],"Endorser.":[122],"for":[125],"sampling":[127,131,336],"technique":[128],"purposive":[130,335],"data":[134,145,341,358],"collection":[135],"method":[136],"by":[137,144],"distributing":[138],"online":[139,346],"questionnaire":[140],"138":[142,349],"respondents":[143],"from":[146],"criteria.":[148],"Data":[149],"analysis":[150,153],"descriptive":[152],"path":[155],"analysis.":[156],"K\u0435ywords:":[168],"Purchase":[179,181],"Intention,":[180],"Decision":[182],"\u0410BSTR\u0410K":[199],"Penelitian":[203],"ini":[204,261,274,296],"bertujuan":[205],"untuk":[206],"menjelaskan":[208,218,228,240,252],"pengaruh":[209,219,229,241,253],"terhadap":[214,224,236,248,256],"Minat":[215,237,254,287,390],"Beli,":[216,238,391],"Keputusan":[225,249,257,290,392],"Pembelian,":[226,250],"Beli":[255,288],"Pembelian.":[258,291],"Jenis":[259],"penelitian":[260,273,295],"adalah":[262,297,333,361],"eksplanatori":[263],"(":[264],")":[267],"dengan":[268,354],"pendekatan":[269],"kuantitatif.":[270],"Variabel":[271],"pada":[272],"terdiri":[275],"dari":[276],",":[280,286,383,389],"dan":[289,315,317,326,338,364],"Kriteria":[292],"populasi":[293],"dalam":[294],"konsumen":[298],"berusia":[299],"minimal":[300],"tahun,":[302],"pernah":[303],"melakukan":[304],"pembelian":[305],"produk":[306,323],"Zoya,":[307],"merupakan":[308],"pengikut":[309],"akun":[310],"resmi":[311],"Hijab":[316],"mengetahui":[318],"salah":[319],"satu":[320],"bintang":[321],"iklan":[322],"Hijab.":[327],"Teknik":[328],"pengambilan":[329],"sampel":[330],"yang":[331,352,359],"digunakan":[332,360],"metode":[339],"pengumpulan":[340],"melalui":[342],"kuesioner":[343],"secara":[344],"kepada":[348],"orang":[350],"responden":[351],"sesuai":[353],"kriteria":[355],"populasi.":[356],"Analisis":[357],"analisis":[362,365],"deskriptif":[363],"jalur":[366],"(path":[368],"analysis)":[369],".":[370],"K\u0430t\u0430":[374],"Kunci:":[375],"Pembelian":[393]},"counts_by_year":[{"year":2025,"cited_by_count":1},{"year":2024,"cited_by_count":1},{"year":2023,"cited_by_count":3},{"year":2022,"cited_by_count":1},{"year":2021,"cited_by_count":4},{"year":2020,"cited_by_count":1}],"updated_date":"2026-09-26T08:19:03.415552","created_date":"2019-04-01T00:00:00"}