{"id":"https://openalex.org/W2921148432","doi":"https://doi.org/10.24940/ijird/2018/v7/i9/sep18027","title":"Behaviour Change Communication in Health Promotion: Appropriate Practices and Promising Approaches","display_name":"Behaviour Change Communication in Health Promotion: Appropriate Practices and Promising Approaches","publication_year":2018,"publication_date":"2018-09-30","ids":{"openalex":"https://openalex.org/W2921148432","doi":"https://doi.org/10.24940/ijird/2018/v7/i9/sep18027","mag":"2921148432"},"language":"en","primary_location":{"id":"doi:10.24940/ijird/2018/v7/i9/sep18027","doi":"https://doi.org/10.24940/ijird/2018/v7/i9/sep18027","is_oa":true,"landing_page_url":"https://doi.org/10.24940/ijird/2018/v7/i9/sep18027","pdf_url":"http://internationaljournalcorner.com/index.php/ijird_ojs/article/download/137514/96531","source":{"id":"https://openalex.org/S4210197762","display_name":"International Journal of Innovative Research and Development","issn_l":"2278-0211","issn":["2278-0211","2278-7631"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Innovative Research and Development","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"bronze","oa_url":"http://internationaljournalcorner.com/index.php/ijird_ojs/article/download/137514/96531","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5110602569","display_name":"Samuel Ngigi","orcid":"https://orcid.org/0000-0001-8853-758X","observed_orcids":["https://orcid.org/0000-0001-8853-758X"]},"institutions":[{"id":"https://openalex.org/I12859529","display_name":"University of Nairobi","ror":"https://ror.org/02y9nww90","country_code":"KE","type":"education","lineage":["https://openalex.org/I12859529"]}],"countries":["KE"],"is_corresponding":false,"raw_author_name":"Samuel Ngigi","raw_affiliation_strings":["School of Journalism and Mass Communication, University of Nairobi, Kenya"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"School of Journalism and Mass Communication, University of Nairobi, Kenya","institution_ids":["https://openalex.org/I12859529"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5082154110","display_name":"Doreen Nekesa Busolo","orcid":"https://orcid.org/0000-0002-7478-961X","observed_orcids":["https://orcid.org/0000-0002-7478-961X"]},"institutions":[{"id":"https://openalex.org/I12859529","display_name":"University of Nairobi","ror":"https://ror.org/02y9nww90","country_code":"KE","type":"education","lineage":["https://openalex.org/I12859529"]}],"countries":["KE"],"is_corresponding":false,"raw_author_name":"Doreen Nekesa Busolo","raw_affiliation_strings":["Research Assistant, School of Journalism and Mass Communication, University of Nairobi, Kenya"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Research Assistant, School of Journalism and Mass Communication, University of Nairobi, Kenya","institution_ids":["https://openalex.org/I12859529"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I12859529"],"apc_list":null,"apc_paid":null,"fwci":3.7641,"has_fulltext":true,"cited_by_count":76,"citation_normalized_percentile":{"value":0.93073376,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":95,"max":99},"biblio":{"volume":"7","issue":"9","first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11542","display_name":"Behavioral Health and Interventions","score":0.551800012588501,"subfield":{"id":"https://openalex.org/subfields/3202","display_name":"Applied Psychology"},"field":{"id":"https://openalex.org/fields/32","display_name":"Psychology"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11542","display_name":"Behavioral Health and Interventions","score":0.551800012588501,"subfield":{"id":"https://openalex.org/subfields/3202","display_name":"Applied Psychology"},"field":{"id":"https://openalex.org/fields/32","display_name":"Psychology"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12214","display_name":"Media Influence and Health","score":0.3208000063896179,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12041","display_name":"Public Health Policies and Education","score":0.08160000294446945,"subfield":{"id":"https://openalex.org/subfields/2739","display_name":"Public Health, Environmental and Occupational Health"},"field":{"id":"https://openalex.org/fields/27","display_name":"Medicine"},"domain":{"id":"https://openalex.org/domains/4","display_name":"Health Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/behavior-change-communication","display_name":"behavior change communication","score":0.9089999794960022},{"id":"https://openalex.org/keywords/health-promotion","display_name":"health promotion","score":0.9940000176429749},{"id":"https://openalex.org/keywords/communication-models","display_name":"communication models","score":0.7839999794960022},{"id":"https://openalex.org/keywords/communication-channels","display_name":"communication channels","score":0.8889999985694885},{"id":"https://openalex.org/keywords/mass-media","display_name":"mass media","score":0.6349999904632568},{"id":"https://openalex.org/keywords/social-norms","display_name":"social norms","score":0.8949999809265137},{"id":"https://openalex.org/keywords/health-campaigns","display_name":"health campaigns","score":0.7329999804496765},{"id":"https://openalex.org/keywords/disease-prevention","display_name":"disease prevention","score":0.734000027179718},{"id":"https://openalex.org/keywords/stakeholder-engagement","display_name":"stakeholder engagement","score":0.7179999947547913},{"id":"https://openalex.org/keywords/health-behavior-adoption","display_name":"health behavior adoption","score":0.5329999923706055}],"concepts":[{"id":"https://openalex.org/C2777200299","wikidata":"https://www.wikidata.org/wiki/Q52943","display_name":"Conversation","level":2,"score":0.6631569862365723},{"id":"https://openalex.org/C136197465","wikidata":"https://www.wikidata.org/wiki/Q1729295","display_name":"Variety (cybernetics)","level":2,"score":0.6033141613006592},{"id":"https://openalex.org/C98147612","wikidata":"https://www.wikidata.org/wiki/Q215599","display_name":"Promotion (chess)","level":3,"score":0.5792295932769775},{"id":"https://openalex.org/C2778449503","wikidata":"https://www.wikidata.org/wiki/Q329777","display_name":"Appeal","level":2,"score":0.5709056854248047},{"id":"https://openalex.org/C14262774","wikidata":"https://www.wikidata.org/wiki/Q4880695","display_name":"Behavior change","level":2,"score":0.5115166902542114},{"id":"https://openalex.org/C39549134","wikidata":"https://www.wikidata.org/wiki/Q133080","display_name":"Public relations","level":1,"score":0.4857228398323059},{"id":"https://openalex.org/C2779304628","wikidata":"https://www.wikidata.org/wiki/Q3503480","display_name":"Face (sociological concept)","level":2,"score":0.4790026843547821},{"id":"https://openalex.org/C2778080475","wikidata":"https://www.wikidata.org/wiki/Q4353774","display_name":"Health communication","level":2,"score":0.4727538526058197},{"id":"https://openalex.org/C3020759390","wikidata":"https://www.wikidata.org/wiki/Q4880694","display_name":"Behaviour change","level":3,"score":0.46482211351394653},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.43556010723114014},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.36520618200302124},{"id":"https://openalex.org/C108827166","wikidata":"https://www.wikidata.org/wiki/Q175975","display_name":"Internet privacy","level":1,"score":0.36129677295684814},{"id":"https://openalex.org/C2780665704","wikidata":"https://www.wikidata.org/wiki/Q959298","display_name":"Intervention (counseling)","level":2,"score":0.351835697889328},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.3247690796852112},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.21509012579917908},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.19483405351638794},{"id":"https://openalex.org/C46312422","wikidata":"https://www.wikidata.org/wiki/Q11024","display_name":"Communication","level":1,"score":0.16202455759048462},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.14887669682502747},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0},{"id":"https://openalex.org/C94625758","wikidata":"https://www.wikidata.org/wiki/Q7163","display_name":"Politics","level":2,"score":0.0},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.0},{"id":"https://openalex.org/C118552586","wikidata":"https://www.wikidata.org/wiki/Q7867","display_name":"Psychiatry","level":1,"score":0.0},{"id":"https://openalex.org/C36289849","wikidata":"https://www.wikidata.org/wiki/Q34749","display_name":"Social science","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.24940/ijird/2018/v7/i9/sep18027","doi":"https://doi.org/10.24940/ijird/2018/v7/i9/sep18027","is_oa":true,"landing_page_url":"https://doi.org/10.24940/ijird/2018/v7/i9/sep18027","pdf_url":"http://internationaljournalcorner.com/index.php/ijird_ojs/article/download/137514/96531","source":{"id":"https://openalex.org/S4210197762","display_name":"International Journal of Innovative Research and Development","issn_l":"2278-0211","issn":["2278-0211","2278-7631"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Innovative Research and Development","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.24940/ijird/2018/v7/i9/sep18027","doi":"https://doi.org/10.24940/ijird/2018/v7/i9/sep18027","is_oa":true,"landing_page_url":"https://doi.org/10.24940/ijird/2018/v7/i9/sep18027","pdf_url":"http://internationaljournalcorner.com/index.php/ijird_ojs/article/download/137514/96531","source":{"id":"https://openalex.org/S4210197762","display_name":"International Journal of Innovative Research and Development","issn_l":"2278-0211","issn":["2278-0211","2278-7631"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Innovative Research and Development","raw_type":"journal-article"},"sustainable_development_goals":[{"id":"https://metadata.un.org/sdg/3","score":0.9537000060081482,"display_name":"Good health and well-being"}],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W2921148432.pdf","grobid_xml":"https://content.openalex.org/works/W2921148432.grobid-xml"},"referenced_works_count":3,"referenced_works":["https://openalex.org/W1588281717","https://openalex.org/W2126663141","https://openalex.org/W2614915817"],"related_works":["https://openalex.org/W4297805289","https://openalex.org/W4247348318","https://openalex.org/W125528186","https://openalex.org/W7161546981","https://openalex.org/W2811307125","https://openalex.org/W3164342311","https://openalex.org/W4285469664","https://openalex.org/W2092002748","https://openalex.org/W3196096877","https://openalex.org/W4252736544"],"abstract_inverted_index":{"Behavior":[0],"Change":[1],"Communication":[2],"may":[3],"take":[4],"different":[5,88],"forms":[6],"to":[7,9,13,41,62,122,135,168,177],"appeal":[8],"individuals":[10],"or":[11,101,151,154,158],"groups":[12],"change":[14,182],"behavior":[15,38,181],"towards":[16],"a":[17,31,84],"specific":[18],"health":[19,37],"problem.":[20],"The":[21,51,171],"study":[22,52,172],"focuses":[23],"on":[24],"how":[25],"communication":[26,57,89],"can":[27,59,126],"be":[28,60],"used":[29,61],"as":[30],"potent":[32],"tool":[33],"for":[34],"promoting":[35],"positive":[36,80,180],"among":[39],"populations":[40],"prevent":[42],"and":[43,49,74,77,109,146,163],"control":[44],"the":[45,64,99,106,175,184],"spread":[46],"of":[47,56,66,79,87,138],"diseases":[48],"illnesses.":[50],"also":[53],"identifies":[54],"models":[55],"that":[58,68,174],"guide":[63],"development":[65],"strategies":[67],"foster":[69],"protection,":[70],"reduces":[71],"risky":[72],"behaviors,":[73],"encourage":[75],"adoption":[76,137],"maintenance":[78],"behaviors.":[81],"There":[82],"are":[83],"wide":[85],"variety":[86],"channels":[90,97,104,112,125],"ranging":[91],"from":[92],"basic":[93],"face-to-face":[94],"conversation,":[95],"telecommunication":[96],"like":[98,105,113],"telephone":[100],"e-mail,":[102],"computational":[103],"medical":[107],"record":[108],"mass":[110],"media":[111],"TV,":[114],"radio,":[115],"posters,":[116],"brochures":[117],"etc.":[118],"It":[119],"is":[120],"important":[121],"know":[123,145],"which":[124],"most":[127],"effectively":[128],"reach":[129],"particular":[130],"target":[131],"populations.":[132],"Campaigns":[133],"attempt":[134],"influence":[136,152,169],"recommended":[139],"behaviors":[140],"by":[141,159],"influencing":[142],"what":[143],"people":[144],"believe":[147],"about":[148,179],"their":[149],"behavior,":[150],"actual":[153,161],"perceived":[155],"social":[156],"norms,":[157],"changing":[160],"skills":[162,166],"confidence":[164],"in":[165,183],"assumed":[167],"behavior.":[170],"concludes":[173],"effort":[176],"bring":[178],"society":[185],"should":[186],"involve":[187],"all":[188],"stakeholders.":[189]},"counts_by_year":[{"year":2026,"cited_by_count":9},{"year":2025,"cited_by_count":15},{"year":2024,"cited_by_count":15},{"year":2023,"cited_by_count":11},{"year":2022,"cited_by_count":13},{"year":2021,"cited_by_count":10},{"year":2020,"cited_by_count":3}],"updated_date":"2026-11-07T11:25:07.637180","created_date":"2019-03-22T00:00:00"}