{"id":"https://openalex.org/W2920501896","doi":"https://doi.org/10.52423/bujab.v1i2.9561","title":"PENGARUH ATRIBUT PRODUK TERHADAP KEPUTUSAN PEMBELIAN SEPADA MOTOR SUZUKI SATRIA F150 NEW PADA PERSEROANTERBATAS SINAR GALESONG KENDARI","display_name":"PENGARUH ATRIBUT PRODUK TERHADAP KEPUTUSAN PEMBELIAN SEPADA MOTOR SUZUKI SATRIA F150 NEW PADA PERSEROANTERBATAS SINAR GALESONG KENDARI","publication_year":2016,"publication_date":"2016-11-10","ids":{"openalex":"https://openalex.org/W2920501896","doi":"https://doi.org/10.52423/bujab.v1i2.9561","mag":"2920501896"},"language":"en","primary_location":{"id":"doi:10.52423/bujab.v1i2.9561","doi":"https://doi.org/10.52423/bujab.v1i2.9561","is_oa":true,"landing_page_url":"https://doi.org/10.52423/bujab.v1i2.9561","pdf_url":null,"source":{"id":"https://openalex.org/S4210232308","display_name":"Business UHO Jurnal Administrasi Bisnis","issn_l":"2503-1406","issn":["2503-1406"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I35304288","host_organization_name":"Universitas Halu Oleo","host_organization_lineage":["https://openalex.org/I35304288"],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Business UHO: Jurnal Administrasi Bisnis","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"hybrid","oa_url":"https://doi.org/10.52423/bujab.v1i2.9561","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5091791835","display_name":"Ardi Tri Setiaji","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I35304288","display_name":"Universitas Halu Oleo","ror":"https://ror.org/02j4mf075","country_code":"ID","type":"education","lineage":["https://openalex.org/I35304288"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Ardi Tri Setiaji","raw_affiliation_strings":["Universitas Halu Oleo"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Halu Oleo","institution_ids":["https://openalex.org/I35304288"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5075269377","display_name":"Darpin Darpin","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I35304288","display_name":"Universitas Halu Oleo","ror":"https://ror.org/02j4mf075","country_code":"ID","type":"education","lineage":["https://openalex.org/I35304288"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Darpin Darpin","raw_affiliation_strings":["Universitas Halu Oleo"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Halu Oleo","institution_ids":["https://openalex.org/I35304288"]}]},{"author_position":"last","author":{"id":null,"display_name":"Abdul salam Razak","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I35304288","display_name":"Universitas Halu Oleo","ror":"https://ror.org/02j4mf075","country_code":"ID","type":"education","lineage":["https://openalex.org/I35304288"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Abdul salam Razak","raw_affiliation_strings":["Universitas Halu Oleo"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Halu Oleo","institution_ids":["https://openalex.org/I35304288"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I35304288"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.50141478,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":"1","issue":"2","first_page":"289","last_page":"289"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":1.0,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":1.0,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":0.0,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.0,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/product-attributes","display_name":"product attributes","score":1.0},{"id":"https://openalex.org/keywords/purchase-decision","display_name":"purchase decision","score":0.7749999761581421},{"id":"https://openalex.org/keywords/motorcycles","display_name":"motorcycles","score":0.3319999873638153},{"id":"https://openalex.org/keywords/consumer-behavior","display_name":"consumer behavior","score":0.8040000200271606},{"id":"https://openalex.org/keywords/motorcycle-dealership","display_name":"motorcycle dealership","score":0.5609999895095825}],"concepts":[{"id":"https://openalex.org/C178550888","wikidata":"https://www.wikidata.org/wiki/Q2043282","display_name":"Business administration","level":1,"score":0.6412839293479919},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.6141422986984253},{"id":"https://openalex.org/C162118431","wikidata":"https://www.wikidata.org/wiki/Q4672604","display_name":"Accidental sampling","level":3,"score":0.5031608939170837},{"id":"https://openalex.org/C2908647359","wikidata":"https://www.wikidata.org/wiki/Q2625603","display_name":"Population","level":2,"score":0.23086845874786377},{"id":"https://openalex.org/C71924100","wikidata":"https://www.wikidata.org/wiki/Q11190","display_name":"Medicine","level":0,"score":0.05671411752700806},{"id":"https://openalex.org/C99454951","wikidata":"https://www.wikidata.org/wiki/Q932068","display_name":"Environmental health","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.52423/bujab.v1i2.9561","doi":"https://doi.org/10.52423/bujab.v1i2.9561","is_oa":true,"landing_page_url":"https://doi.org/10.52423/bujab.v1i2.9561","pdf_url":null,"source":{"id":"https://openalex.org/S4210232308","display_name":"Business UHO Jurnal Administrasi Bisnis","issn_l":"2503-1406","issn":["2503-1406"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I35304288","host_organization_name":"Universitas Halu Oleo","host_organization_lineage":["https://openalex.org/I35304288"],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Business UHO: Jurnal Administrasi Bisnis","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.52423/bujab.v1i2.9561","doi":"https://doi.org/10.52423/bujab.v1i2.9561","is_oa":true,"landing_page_url":"https://doi.org/10.52423/bujab.v1i2.9561","pdf_url":null,"source":{"id":"https://openalex.org/S4210232308","display_name":"Business UHO Jurnal Administrasi Bisnis","issn_l":"2503-1406","issn":["2503-1406"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I35304288","host_organization_name":"Universitas Halu Oleo","host_organization_lineage":["https://openalex.org/I35304288"],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Business UHO: Jurnal Administrasi Bisnis","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[{"id":"https://openalex.org/study-designs/observational-study","display_name":"Observational Study"}],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W7014371055","https://openalex.org/W7103254148","https://openalex.org/W7023692980","https://openalex.org/W1588133392","https://openalex.org/W2572382670","https://openalex.org/W3004853469","https://openalex.org/W2767079946","https://openalex.org/W1918193363","https://openalex.org/W2949745607","https://openalex.org/W1548814845"],"abstract_inverted_index":{"This":[0],"study":[1,23],"aims":[2],"to":[3,98],"determine":[4],"the":[5,39,69,74,76,78],"effect":[6],"of":[7,41],"product":[8,50,70,102],"attributes":[9,51,71,103],"on":[10,58,112],"purchasing":[11,59,79,110],"decisions":[12,60,80,111],"at":[13,26,61,83,90],"PT.":[14,27,62,84,91,126,137,169,190,197],"Sinar":[15,28,63,85,92,127,138,170,191,198],"Galesong":[16,29,64,86,93,128,139,171,192,199],"Branch":[17,95],"Kendari.":[18,141],"The":[19,67],"population":[20],"in":[21],"this":[22],"are":[24],"consumers":[25],"Kendari":[30,65,87,94,201],"Branch.":[31,66],"Sampling":[32],"using":[33],"accidental":[34,146],"sampling":[35],"techniques":[36],"so":[37,104],"that":[38,49,105],"number":[40],"research":[42],"samples":[43],"is":[44,96],"40":[45,152],"people.The":[46],"results":[47],"showed":[48],"had":[52],"a":[53],"positive":[54],"and":[55],"significant":[56],"influence":[57],"better":[68],"owned":[72],"by":[73,81],"product,":[75],"higher":[77],"customers":[82],"Branch.For":[88],"employees":[89],"expected":[97],"always":[99],"maintain":[100],"superior":[101],"it":[106],"can":[107],"improve":[108],"customer":[109],"products.ABSTRAK":[113],"Penelitian":[114],"ini":[115,133],"bertujuan":[116],"untuk":[117],"mengetahui":[118],"pengaruh":[119,160],"atribut":[120,157,175,206],"produk":[121,158,176,207],"terhadap":[122,165,216],"keputusan":[123,166,185,213],"pembelian":[124,167,186,214],"pada":[125,136,168,189,196],"Cabang":[129,140,172,193,200],"Kendari.Populasi":[130],"dalam":[131],"penelitian":[132,150,154],"adalah":[134],"konsumen":[135],"Penarikan":[142],"sampel":[143,149],"menggunakan":[144],"teknik":[145],"samplingsehingga":[147],"jumlah":[148],"yaitu":[151],"orang.Hasil":[153],"menunjukkan":[155],"bahwa":[156],"memiliki":[159],"yang":[161,177,208],"positif":[162],"dan":[163],"signifikan":[164],"Kendari.Semakin":[173],"baik":[174],"dimiliki":[178],"oleh":[179,187],"produk,":[180],"maka":[181],"semakin":[182],"tinggi":[183],"pula":[184],"pelanggan":[188,215],"Kendari.Bagi":[194],"pegawai":[195],"diharapkan":[202],"agar":[203],"selalu":[204],"mempertahankan":[205],"unggul":[209],"sehingga":[210],"dapat":[211],"meningkatkan":[212],"produk.":[217]},"counts_by_year":[],"updated_date":"2026-10-14T16:39:01.820549","created_date":"2019-03-11T00:00:00"}
