{"id":"https://openalex.org/W2918909751","doi":null,"title":"The Impact of Digital Marketing Decisions on Market Outcomes in Residential Real Estate","display_name":"The Impact of Digital Marketing Decisions on Market Outcomes in Residential Real Estate","publication_year":2018,"publication_date":"2018-01-01","ids":{"openalex":"https://openalex.org/W2918909751","mag":"2918909751"},"language":"en","primary_location":{"id":"pmh:oai:scholarcommons.usf.edu:etd-8706","doi":null,"is_oa":true,"landing_page_url":"https://scholarcommons.usf.edu/etd/7509","pdf_url":"https://scholarcommons.usf.edu/cgi/viewcontent.cgi?article=8706&context=etd","source":{"id":"https://openalex.org/S4377196272","display_name":"Digital Commons - University of South Florida (University of South Florida)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I2613432","host_organization_name":"University of South Florida","host_organization_lineage":["https://openalex.org/I2613432"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Graduate Theses and Dissertations","raw_type":"text"},"volume":null,"type":"article","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":true,"oa_status":"green","oa_url":"https://scholarcommons.usf.edu/cgi/viewcontent.cgi?article=8706&context=etd","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5016049045","display_name":"Denise Hunter Gravatt","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"Denise Hunter Gravatt","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":["https://openalex.org/A5016049045"],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.3616,"has_fulltext":true,"cited_by_count":3,"citation_normalized_percentile":{"value":0.69731835,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":93},"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10632","display_name":"Housing Market and Economics","score":0.8955000042915344,"subfield":{"id":"https://openalex.org/subfields/2002","display_name":"Economics and Econometrics"},"field":{"id":"https://openalex.org/fields/20","display_name":"Economics, Econometrics and Finance"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10632","display_name":"Housing Market and Economics","score":0.8955000042915344,"subfield":{"id":"https://openalex.org/subfields/2002","display_name":"Economics and Econometrics"},"field":{"id":"https://openalex.org/fields/20","display_name":"Economics, Econometrics and Finance"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.093299999833107,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.0017999999690800905,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/residential-real-estate","display_name":"residential real estate","score":0.8240000009536743},{"id":"https://openalex.org/keywords/digital-marketing","display_name":"digital marketing","score":0.9829999804496765},{"id":"https://openalex.org/keywords/real-estate-listing","display_name":"real estate listing","score":0.703000009059906},{"id":"https://openalex.org/keywords/virtual-tour","display_name":"virtual tour","score":0.8230000138282776},{"id":"https://openalex.org/keywords/real-estate-agents","display_name":"real estate agents","score":0.6660000085830688},{"id":"https://openalex.org/keywords/blogging","display_name":"blogging","score":0.36399999260902405},{"id":"https://openalex.org/keywords/market-outcomes","display_name":"market outcomes","score":0.6380000114440918},{"id":"https://openalex.org/keywords/selling-price","display_name":"selling price","score":0.7350000143051147},{"id":"https://openalex.org/keywords/time-on-market","display_name":"time on market","score":0.859000027179718},{"id":"https://openalex.org/keywords/real-estate-platforms","display_name":"real estate platforms","score":0.5099999904632568}],"concepts":[{"id":"https://openalex.org/C82279013","wikidata":"https://www.wikidata.org/wiki/Q684740","display_name":"Real estate","level":2,"score":0.7558339834213257},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.630126953125},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.6123837232589722},{"id":"https://openalex.org/C2991739101","wikidata":"https://www.wikidata.org/wiki/Q674950","display_name":"Residential real estate","level":3,"score":0.5226112008094788},{"id":"https://openalex.org/C27564746","wikidata":"https://www.wikidata.org/wiki/Q913709","display_name":"Market research","level":2,"score":0.4424678087234497},{"id":"https://openalex.org/C98495876","wikidata":"https://www.wikidata.org/wiki/Q1323528","display_name":"Digital marketing","level":2,"score":0.4126986563205719},{"id":"https://openalex.org/C10138342","wikidata":"https://www.wikidata.org/wiki/Q43015","display_name":"Finance","level":1,"score":0.25639665126800537}],"mesh":[],"locations_count":3,"locations":[{"id":"pmh:oai:scholarcommons.usf.edu:etd-8706","doi":null,"is_oa":true,"landing_page_url":"https://scholarcommons.usf.edu/etd/7509","pdf_url":"https://scholarcommons.usf.edu/cgi/viewcontent.cgi?article=8706&context=etd","source":{"id":"https://openalex.org/S4377196272","display_name":"Digital Commons - University of South Florida (University of South Florida)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I2613432","host_organization_name":"University of South Florida","host_organization_lineage":["https://openalex.org/I2613432"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Graduate Theses and Dissertations","raw_type":"text"},{"id":"pmh:oai:digitalcommons.usf.edu:etd-8706","doi":null,"is_oa":false,"landing_page_url":"https://digitalcommons.usf.edu/etd/7509","pdf_url":null,"source":{"id":"https://openalex.org/S4377196272","display_name":"Digital Commons - University of South Florida (University of South Florida)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I2613432","host_organization_name":"University of South Florida","host_organization_lineage":["https://openalex.org/I2613432"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"USF Tampa Graduate Theses and Dissertations","raw_type":"dissertation"},{"id":"mag:2918909751","doi":null,"is_oa":false,"landing_page_url":"https://digitalcommons.usf.edu/cgi/viewcontent.cgi?article=8706&context=etd","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null}],"best_oa_location":{"id":"pmh:oai:scholarcommons.usf.edu:etd-8706","doi":null,"is_oa":true,"landing_page_url":"https://scholarcommons.usf.edu/etd/7509","pdf_url":"https://scholarcommons.usf.edu/cgi/viewcontent.cgi?article=8706&context=etd","source":{"id":"https://openalex.org/S4377196272","display_name":"Digital Commons - University of South Florida (University of South Florida)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I2613432","host_organization_name":"University of South Florida","host_organization_lineage":["https://openalex.org/I2613432"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Graduate Theses and Dissertations","raw_type":"text"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W2918909751.pdf","grobid_xml":"https://content.openalex.org/works/W2918909751.grobid-xml"},"referenced_works_count":84,"referenced_works":["https://openalex.org/W123323054","https://openalex.org/W175998337","https://openalex.org/W338316128","https://openalex.org/W345964076","https://openalex.org/W1491412658","https://openalex.org/W1520474827","https://openalex.org/W1529720425","https://openalex.org/W1533573094","https://openalex.org/W1564093942","https://openalex.org/W1565209104","https://openalex.org/W1571925760","https://openalex.org/W1588084204","https://openalex.org/W1593959071","https://openalex.org/W1597103847","https://openalex.org/W1808171078","https://openalex.org/W1958674885","https://openalex.org/W1969821207","https://openalex.org/W1974987463","https://openalex.org/W1979386910","https://openalex.org/W1981457167","https://openalex.org/W1986761244","https://openalex.org/W1997022513","https://openalex.org/W1997896348","https://openalex.org/W2000823761","https://openalex.org/W2001175367","https://openalex.org/W2009833034","https://openalex.org/W2016525917","https://openalex.org/W2017299935","https://openalex.org/W2017418186","https://openalex.org/W2021741372","https://openalex.org/W2028510525","https://openalex.org/W2030461861","https://openalex.org/W2031296953","https://openalex.org/W2032155638","https://openalex.org/W2033016957","https://openalex.org/W2033768135","https://openalex.org/W2037311776","https://openalex.org/W2045110387","https://openalex.org/W2051688880","https://openalex.org/W2102741054","https://openalex.org/W2104953221","https://openalex.org/W2108212038","https://openalex.org/W2111240024","https://openalex.org/W2124537074","https://openalex.org/W2138124545","https://openalex.org/W2151771051","https://openalex.org/W2153853937","https://openalex.org/W2159536829","https://openalex.org/W2176895848","https://openalex.org/W2177661559","https://openalex.org/W2188285301","https://openalex.org/W2199141729","https://openalex.org/W2204267142","https://openalex.org/W2221031448","https://openalex.org/W2260745075","https://openalex.org/W2275049687","https://openalex.org/W2276399613","https://openalex.org/W2278679154","https://openalex.org/W2282285257","https://openalex.org/W2283886198","https://openalex.org/W2296050449","https://openalex.org/W2396374496","https://openalex.org/W2410030949","https://openalex.org/W2464835077","https://openalex.org/W2465116584","https://openalex.org/W2499940354","https://openalex.org/W2518479791","https://openalex.org/W2557711433","https://openalex.org/W2586026726","https://openalex.org/W2659235095","https://openalex.org/W2751640384","https://openalex.org/W2754668989","https://openalex.org/W2775752050","https://openalex.org/W2787916994","https://openalex.org/W2789352050","https://openalex.org/W2792859428","https://openalex.org/W2801772696","https://openalex.org/W2895796170","https://openalex.org/W3015634246","https://openalex.org/W3121977874","https://openalex.org/W3123967734","https://openalex.org/W3124568142","https://openalex.org/W3125593772","https://openalex.org/W3125916416"],"related_works":["https://openalex.org/W4396888996","https://openalex.org/W2387874650","https://openalex.org/W4310478811","https://openalex.org/W4386559830","https://openalex.org/W4285381826","https://openalex.org/W7029205426","https://openalex.org/W4406410309","https://openalex.org/W7162017413","https://openalex.org/W6996020682","https://openalex.org/W4311484391"],"abstract_inverted_index":{"In":[0],"the":[1,16,22,35,44,80,91,96,119,122,133,177,198,208,216,219,233,250,273,278],"competitive":[2],"and":[3,19,29,53,95,142,151,160,168,187,218,245],"fast-paced":[4],"industry":[5],"of":[6,21,93,99,103,149,179,183,189,200,203,211,221,232,238,249],"residential":[7],"real":[8,54,184],"estate,":[9],"digital":[10,69,81,235,246],"marketing":[11,70,75,127,163,181,205,236,247],"strategies":[12,153],"must":[13,66],"effectively":[14],"meet":[15],"information":[17],"needs":[18],"demands":[20],"industry\u2019s":[23],"three":[24],"key":[25],"stakeholders:":[26],"buyers,":[27],"sellers,":[28,150],"agents.":[30],"Digital":[31],"house":[32],"hunting":[33],"is":[34,60],"predominant":[36],"search":[37,158],"strategy":[38],"for":[39,47,74,277],"prospective":[40],"homebuyers":[41],"who":[42],"scour":[43],"Internet":[45],"looking":[46],"homes":[48],"to":[49,61,107,113,121,144,156],"purchase.":[50],"Property":[51],"sellers":[52,239],"estate":[55,138,185],"professionals,":[56],"whose":[57],"shared":[58],"end-goal":[59],"transact":[62],"a":[63,114,201,229,253,264],"successful":[64],"sale,":[65],"discern":[67],"which":[68,125],"choices":[71,182,237],"are":[72,85],"optimal":[73],"for-sale":[76],"properties":[77,146],"online":[78,126,134,162],"in":[79,116],"channels":[82],"where":[83],"buyers":[84],"searching.\\nA":[86],"2008":[87],"settlement":[88],"agreement":[89],"between":[90],"Department":[92],"Justice":[94],"National":[97],"Association":[98],"Realtors":[100],"over":[101],"concerns":[102],"anticompetitive":[104],"policies":[105],"relating":[106],"virtual":[108,254,279],"office":[109],"websites":[110],"(VOWs)":[111],"led":[112],"shift":[115],"responsibility":[117],"from":[118],"agent":[120,204],"seller":[123,180],"regarding":[124],"options":[128],"will":[129],"be":[130],"associated":[131],"with":[132],"property":[135],"listings.":[136],"Real":[137],"agents":[139,190,251],"allocate":[140],"time":[141,214],"resources":[143],"market":[145,209,258,283],"on":[147,207,215,257,282],"behalf":[148],"need":[152],"that":[154],"cater":[155],"buyers\u2019":[157],"preferences":[159],"sellers\u2019":[161],"prerogatives":[164],"while":[165],"remaining":[166],"effective":[167],"cost-efficient.\\nPrevious":[169],"empirical":[170],"studies":[171],"using":[172],"MLS":[173],"data":[174],"have":[175,256,281],"considered":[176],"effects":[178,234,272],"platforms":[186,275],"types":[188],"(i.e.":[191],"full-service,":[192],"flat-fee,":[193],"etc.)":[194],"as":[195,197],"well":[196],"impacts":[199],"variety":[202],"efforts":[206,248],"outcomes":[210],"sales":[212],"price,":[213],"market,":[217],"probability":[220],"sale.\\nThis":[222],"research":[223],"extends":[224],"prior":[225],"work":[226],"by":[227],"providing":[228],"quantitative":[230],"analysis":[231,261],"(allowing":[240],"\u201cblogging\u201d":[241],"or":[242],"third-party":[243],"commentary)":[244],"(using":[252],"tour)":[255],"outcomes.":[259,284],"This":[260],"also":[262],"includes":[263],"novel":[265],"inquiry":[266],"into":[267],"what,":[268],"if":[269],"any,":[270],"measurable":[271],"various":[274],"chosen":[276],"tours":[280]},"counts_by_year":[{"year":2024,"cited_by_count":1},{"year":2022,"cited_by_count":1},{"year":2020,"cited_by_count":1}],"updated_date":"2026-09-26T08:19:03.415552","created_date":"2019-03-11T00:00:00"}