{"id":"https://openalex.org/W2918420135","doi":"https://doi.org/10.29264/jimm.v3i4.2376","title":"Pengaruh Brand Ambassador Terhadap Keputusan Pembelian Smartphone Oppo F3 di Samarinda","display_name":"Pengaruh Brand Ambassador Terhadap Keputusan Pembelian Smartphone Oppo F3 di Samarinda","publication_year":2019,"publication_date":"2019-02-05","ids":{"openalex":"https://openalex.org/W2918420135","doi":"https://doi.org/10.29264/jimm.v3i4.2376","mag":"2918420135"},"language":"id","primary_location":{"id":"mag:2918420135","doi":"https://doi.org/10.29264/jimm.v3i4.2376","is_oa":false,"landing_page_url":"https://journal.feb.unmul.ac.id/index.php/JIMM/article/download/2376/829","pdf_url":null,"source":{"id":"https://openalex.org/S4306516802","display_name":"Jurnal Ilmu Manajemen Mulawarman (JIMM)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"Jurnal Ilmu Manajemen Mulawarman (JIMM)","raw_type":null},"volume":null,"type":"article","indexed_in":[],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5002756040","display_name":"Citra Aulia Wulandari","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I47689905","display_name":"Mulawarman University","ror":"https://ror.org/02kwq2y85","country_code":"ID","type":"education","lineage":["https://openalex.org/I47689905"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Citra Aulia Wulandari","raw_affiliation_strings":["Fakultas Ekonomi dan Bisnis Universitas Mulawarman  Samarinda, Indonesia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Fakultas Ekonomi dan Bisnis Universitas Mulawarman  Samarinda, Indonesia","institution_ids":["https://openalex.org/I47689905"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5063780101","display_name":"Pamasang S. Siburian","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Pamasang S. Siburian","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5065838394","display_name":"Asnawati Asnawati","orcid":"https://orcid.org/0000-0003-4330-3426","observed_orcids":["https://orcid.org/0000-0003-4330-3426"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Asnawati Asnawati","raw_affiliation_strings":[],"raw_orcid":"https://orcid.org/0000-0003-4330-3426","affiliations":[]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":2.9529,"has_fulltext":false,"cited_by_count":19,"citation_normalized_percentile":{"value":0.91815744,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":90,"max":98},"biblio":{"volume":"3","issue":"4","first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.9980000257492065,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.9980000257492065,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.0006000000284984708,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.0005000000237487257,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/brand-ambassadors","display_name":"brand ambassadors","score":0.9430000185966492},{"id":"https://openalex.org/keywords/purchase-decision","display_name":"purchase decision","score":0.9559999704360962},{"id":"https://openalex.org/keywords/smartphones","display_name":"smartphones","score":0.6050000190734863},{"id":"https://openalex.org/keywords/attractiveness","display_name":"attractiveness","score":0.7599999904632568},{"id":"https://openalex.org/keywords/credibility","display_name":"credibility","score":0.9810000061988831},{"id":"https://openalex.org/keywords/expertise","display_name":"expertise","score":0.9440000057220459},{"id":"https://openalex.org/keywords/consumer-behavior","display_name":"consumer behavior","score":0.8489999771118164},{"id":"https://openalex.org/keywords/samarinda","display_name":"Samarinda","score":0.996999979019165}],"concepts":[{"id":"https://openalex.org/C178550888","wikidata":"https://www.wikidata.org/wiki/Q2043282","display_name":"Business administration","level":1,"score":0.39946019649505615},{"id":"https://openalex.org/C121332964","wikidata":"https://www.wikidata.org/wiki/Q413","display_name":"Physics","level":0,"score":0.3605952262878418},{"id":"https://openalex.org/C15708023","wikidata":"https://www.wikidata.org/wiki/Q80083","display_name":"Humanities","level":1,"score":0.3206694424152374},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.18739205598831177},{"id":"https://openalex.org/C142362112","wikidata":"https://www.wikidata.org/wiki/Q735","display_name":"Art","level":0,"score":0.14031586050987244}],"mesh":[],"locations_count":1,"locations":[{"id":"mag:2918420135","doi":"https://doi.org/10.29264/jimm.v3i4.2376","is_oa":false,"landing_page_url":"https://journal.feb.unmul.ac.id/index.php/JIMM/article/download/2376/829","pdf_url":null,"source":{"id":"https://openalex.org/S4306516802","display_name":"Jurnal Ilmu Manajemen Mulawarman (JIMM)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"Jurnal Ilmu Manajemen Mulawarman (JIMM)","raw_type":null}],"best_oa_location":null,"sustainable_development_goals":[],"sustainable_development_goals_aurora":[],"study_designs":[{"display_name":"Observational Study","id":"https://openalex.org/study-designs/observational-study"}],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W3199696999","https://openalex.org/W4224305231","https://openalex.org/W2989359574","https://openalex.org/W2804016037","https://openalex.org/W2994281871","https://openalex.org/W7217381161","https://openalex.org/W3086363104","https://openalex.org/W3193812496","https://openalex.org/W2962801768","https://openalex.org/W2965941545"],"abstract_inverted_index":{"Penelitian":[0],"ini":[1,26,73],"bertujuan":[2],"untuk":[3],"mengetahui":[4],"pengaruh":[5],"brand":[6,77],"ambassador":[7,78],"yang":[8,42,53,61,79],"terdiri":[9,80],"dari":[10,81],"varibel":[11],"daya":[12,82],"tarik,":[13,83],"kredibilitas,":[14,84],"dan":[15,85],"keahlian":[16,86],"secara":[17,87],"parsial":[18,88],"terhadap":[19,92],"keputusan":[20,93],"pembelian.":[21],"Penarikan":[22],"sampel":[23,52],"dalam":[24],"penelitian":[25,72],"menggunakan":[27,35,67],"metode":[28],"non":[30],"probability":[31],"sampling":[32,38],",":[33],"dengan":[34],"teknik":[36],"incidental":[39],".":[40],"Sampel":[41],"digunakan":[43,54,62],"ialah":[44],"konsumen":[45],"smartphone":[46,95],"Oppo":[47,96],"F3":[48,97],"di":[49,98],"Samarinda.":[50],"Jumlah":[51],"adalah":[55,63],"75":[56],"responden.":[57],"Metode":[58],"analisis":[59],"data":[60],"regresi":[64],"linier":[65],"berganda":[66],"SPSS":[68],"versi":[69],"20.":[70],"Hasil":[71],"menunjukkan":[74],"bahwa":[75],"variabel":[76],"berpengaruh":[89],"positif":[90],"signifikan":[91],"pembelian":[94],"Samarinda":[99]},"counts_by_year":[{"year":2025,"cited_by_count":1},{"year":2024,"cited_by_count":4},{"year":2023,"cited_by_count":5},{"year":2022,"cited_by_count":7},{"year":2021,"cited_by_count":2}],"updated_date":"2026-10-12T09:40:04.860316","created_date":"2019-03-11T00:00:00"}