{"id":"https://openalex.org/W291769314","doi":null,"title":"Effectively Embedded: Schools and the Machinery of Modern Marketing. The Thirteenth Annual Report on Schoolhouse Commercializing Trends: 2009-2010.","display_name":"Effectively Embedded: Schools and the Machinery of Modern Marketing. The Thirteenth Annual Report on Schoolhouse Commercializing Trends: 2009-2010.","publication_year":2010,"publication_date":"2010-01-01","ids":{"openalex":"https://openalex.org/W291769314","mag":"291769314"},"language":"en","primary_location":{"id":"mag:291769314","doi":null,"is_oa":false,"landing_page_url":"https://eric.ed.gov/?id=ED513814","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null},"volume":null,"type":"article","indexed_in":[],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5087991608","display_name":"Alex Molnar","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Alex Molnar","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"middle","author":{"id":"https://openalex.org/A5042365809","display_name":"Faith Boninger","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Faith Boninger","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"middle","author":{"id":"https://openalex.org/A5065437373","display_name":"Gary Wilkinson","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Gary Wilkinson","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"middle","author":{"id":"https://openalex.org/A5047609456","display_name":"Joseph Fogarty","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Joseph Fogarty","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5074778919","display_name":"Sean Geary","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Sean Geary","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":5.7008,"has_fulltext":false,"cited_by_count":11,"citation_normalized_percentile":{"value":0.95166749,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":88,"max":97},"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.8842999935150146,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.8842999935150146,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12671","display_name":"Management and Marketing Education","score":0.019300000742077827,"subfield":{"id":"https://openalex.org/subfields/1405","display_name":"Management of Technology and Innovation"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.016100000590085983,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/school-marketing","display_name":"school marketing","score":0.753000020980835},{"id":"https://openalex.org/keywords/school-fundraising","display_name":"school fundraising","score":0.40799999237060547},{"id":"https://openalex.org/keywords/school-funding","display_name":"school finance","score":0.4099999964237213},{"id":"https://openalex.org/keywords/school-business-partnerships","display_name":"school-business partnerships","score":0.38999998569488525}],"concepts":[{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.4854474663734436},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.42506280541419983},{"id":"https://openalex.org/C127413603","wikidata":"https://www.wikidata.org/wiki/Q11023","display_name":"Engineering","level":0,"score":0.3203144669532776}],"mesh":[],"locations_count":1,"locations":[{"id":"mag:291769314","doi":null,"is_oa":false,"landing_page_url":"https://eric.ed.gov/?id=ED513814","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null}],"best_oa_location":null,"sustainable_development_goals":[{"score":0.6164000034332275,"display_name":"Quality education","id":"https://metadata.un.org/sdg/4"}],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":40,"referenced_works":["https://openalex.org/W171493033","https://openalex.org/W253711968","https://openalex.org/W342852262","https://openalex.org/W580628719","https://openalex.org/W608293974","https://openalex.org/W1496189958","https://openalex.org/W1528542113","https://openalex.org/W1529659020","https://openalex.org/W1541284744","https://openalex.org/W1552098371","https://openalex.org/W1577576821","https://openalex.org/W1967526316","https://openalex.org/W1967600097","https://openalex.org/W1968727795","https://openalex.org/W1981568987","https://openalex.org/W1996390626","https://openalex.org/W2008037924","https://openalex.org/W2017722741","https://openalex.org/W2024091819","https://openalex.org/W2040993216","https://openalex.org/W2044500210","https://openalex.org/W2047132221","https://openalex.org/W2070473500","https://openalex.org/W2082939947","https://openalex.org/W2085737222","https://openalex.org/W2086604998","https://openalex.org/W2096703461","https://openalex.org/W2102462388","https://openalex.org/W2111183905","https://openalex.org/W2113137399","https://openalex.org/W2127677360","https://openalex.org/W2129700987","https://openalex.org/W2130312682","https://openalex.org/W2139583656","https://openalex.org/W2147859020","https://openalex.org/W2170232927","https://openalex.org/W2484207622","https://openalex.org/W2902659333","https://openalex.org/W2970566337","https://openalex.org/W3138136180"],"related_works":["https://openalex.org/W2377191938","https://openalex.org/W253711968","https://openalex.org/W2570909054","https://openalex.org/W2101451600","https://openalex.org/W3107549204","https://openalex.org/W3121662531","https://openalex.org/W200962418","https://openalex.org/W251024858","https://openalex.org/W3107773030","https://openalex.org/W2065191711"],"abstract_inverted_index":null,"counts_by_year":[{"year":2021,"cited_by_count":1},{"year":2015,"cited_by_count":2},{"year":2014,"cited_by_count":2},{"year":2013,"cited_by_count":3},{"year":2012,"cited_by_count":1}],"updated_date":"2025-11-06T04:12:42.849631","created_date":"2016-06-24T00:00:00"}