{"id":"https://openalex.org/W2916694101","doi":null,"title":"\u0627\u0644\u0645\u0631\u0627\u0642\u0628\u0629 \u0627\u0644\u0645\u0637\u0628\u0642\u0629 \u0639\u0644\u0649 \u0648\u0638\u064a\u0641\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642","display_name":"\u0627\u0644\u0645\u0631\u0627\u0642\u0628\u0629 \u0627\u0644\u0645\u0637\u0628\u0642\u0629 \u0639\u0644\u0649 \u0648\u0638\u064a\u0641\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642","publication_year":2011,"publication_date":"2011-06-01","ids":{"openalex":"https://openalex.org/W2916694101","mag":"2916694101"},"language":"ar","primary_location":{"id":"mag:2916694101","doi":null,"is_oa":false,"landing_page_url":"https://www.asjp.cerist.dz/en/article/75339","pdf_url":null,"source":{"id":"https://openalex.org/S4306537696","display_name":"\u0645\u062c\u0644\u0629 \u0645\u0639\u0647\u062f \u0627\u0644\u0639\u0644\u0648\u0645 \u0627\u0644\u0625\u0642\u062a\u0635\u0627\u062f\u064a\u0629","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"\u0645\u062c\u0644\u0629 \u0645\u0639\u0647\u062f \u0627\u0644\u0639\u0644\u0648\u0645 \u0627\u0644\u0625\u0642\u062a\u0635\u0627\u062f\u064a\u0629","raw_type":null},"volume":null,"type":"article","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5061113025","display_name":"\u0633\u0645\u064a\u0631\u0629 \u0628\u0644\u062e\u064a\u0636\u0631","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4210107086","display_name":"University of Algiers 3","ror":"https://ror.org/01pynjp12","country_code":"DZ","type":"education","lineage":["https://openalex.org/I4210107086"]}],"countries":["DZ"],"is_corresponding":true,"raw_author_name":"\u0633\u0645\u064a\u0631\u0629 \u0628\u0644\u062e\u064a\u0636\u0631","raw_affiliation_strings":["\u062c\u0627\u0645\u0639\u0629 \u0627\u0644\u062c\u0632\u0627\u0626\u0631 3"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"\u062c\u0627\u0645\u0639\u0629 \u0627\u0644\u062c\u0632\u0627\u0626\u0631 3","institution_ids":["https://openalex.org/I4210107086"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5061113025"],"corresponding_institution_ids":["https://openalex.org/I4210107086"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":"15","issue":"1","first_page":"119","last_page":"150"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.36010000109672546,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.36010000109672546,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10797","display_name":"Accounting and Organizational Management","score":0.2443999946117401,"subfield":{"id":"https://openalex.org/subfields/1402","display_name":"Accounting"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13204","display_name":"Competitive and Knowledge Intelligence","score":0.16820000112056732,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/marketing-functions","display_name":"marketing functions","score":0.46799999475479126},{"id":"https://openalex.org/keywords/marketing-management","display_name":"marketing management","score":0.421999990940094}],"concepts":[{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.3280789852142334}],"mesh":[],"locations_count":1,"locations":[{"id":"mag:2916694101","doi":null,"is_oa":false,"landing_page_url":"https://www.asjp.cerist.dz/en/article/75339","pdf_url":null,"source":{"id":"https://openalex.org/S4306537696","display_name":"\u0645\u062c\u0644\u0629 \u0645\u0639\u0647\u062f \u0627\u0644\u0639\u0644\u0648\u0645 \u0627\u0644\u0625\u0642\u062a\u0635\u0627\u062f\u064a\u0629","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"\u0645\u062c\u0644\u0629 \u0645\u0639\u0647\u062f \u0627\u0644\u0639\u0644\u0648\u0645 \u0627\u0644\u0625\u0642\u062a\u0635\u0627\u062f\u064a\u0629","raw_type":null}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W2925122037","https://openalex.org/W2953251429","https://openalex.org/W3212842539","https://openalex.org/W2977347698","https://openalex.org/W6922729942","https://openalex.org/W4412143452","https://openalex.org/W2724404490","https://openalex.org/W2766159013","https://openalex.org/W2570160985","https://openalex.org/W2749329542"],"abstract_inverted_index":null,"counts_by_year":[],"updated_date":"2025-10-10T17:16:08.811792","created_date":"2019-03-02T00:00:00"}