{"id":"https://openalex.org/W2915801834","doi":"https://doi.org/10.1016/j.wep.2019.02.005","title":"Port wine, an established product a new market: A comparative analysis of perceptions of firms and consumers","display_name":"Port wine, an established product a new market: A comparative analysis of perceptions of firms and consumers","publication_year":2019,"publication_date":"2019-02-25","ids":{"openalex":"https://openalex.org/W2915801834","doi":"https://doi.org/10.1016/j.wep.2019.02.005","mag":"2915801834"},"language":"en","primary_location":{"id":"doi:10.1016/j.wep.2019.02.005","doi":"https://doi.org/10.1016/j.wep.2019.02.005","is_oa":true,"landing_page_url":"https://doi.org/10.1016/j.wep.2019.02.005","pdf_url":"https://www.sciencedirect.com/science/article/am/pii/S221297741830022X?via%3Dihub","source":{"id":"https://openalex.org/S2898343181","display_name":"Wine Economics and Policy","issn_l":"2212-9774","issn":["2212-9774","2213-3968"],"is_oa":true,"is_in_doaj":true,"is_core":true,"listed_in":["anvur-scientific","cwts-core","ddh","doaj","norway-1","poland-100","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320990","host_organization_name":"Elsevier BV","host_organization_lineage":["https://openalex.org/P4310320990"],"host_organization_lineage_names":["Elsevier BV"],"type":"journal"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Wine Economics and Policy","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref","doaj"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://www.sciencedirect.com/science/article/am/pii/S221297741830022X?via%3Dihub","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5039491099","display_name":"Ana Patr\u00edcia Silva","orcid":"https://orcid.org/0000-0001-8596-5722","observed_orcids":["https://orcid.org/0000-0001-8596-5722"]},"institutions":[{"id":"https://openalex.org/I155381812","display_name":"University of Tr\u00e1s-os-Montes and Alto Douro","ror":"https://ror.org/03qc8vh97","country_code":"PT","type":"education","lineage":["https://openalex.org/I155381812"]},{"id":"https://openalex.org/I4405252784","display_name":"Centro de Estudos Transdisciplinares para o Desenvolvimento","ror":"https://ror.org/03vdt4f56","country_code":"PT","type":"education","lineage":["https://openalex.org/I4405252784"]}],"countries":["PT"],"is_corresponding":true,"raw_author_name":"Ana Patricia Silva","raw_affiliation_strings":["Department of Economics, Sociology and Management (DESG) for Transdisciplinary Development Studies (CETRAD), University of Tr\u00e1s-os-Montes and Alto Douro (UTAD), Quinta de Prados, 5001-801 Vila Real, Portugal","Eurofins SAM Sensory and Marketing Spain, C/ d`Ausias March, 148-150, 08013 Barcelona, Spain"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Economics, Sociology and Management (DESG) for Transdisciplinary Development Studies (CETRAD), University of Tr\u00e1s-os-Montes and Alto Douro (UTAD), Quinta de Prados, 5001-801 Vila Real, Portugal","institution_ids":["https://openalex.org/I155381812","https://openalex.org/I4405252784"]},{"raw_affiliation_string":"Eurofins SAM Sensory and Marketing Spain, C/ d`Ausias March, 148-150, 08013 Barcelona, Spain","institution_ids":[]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5068010671","display_name":"Jo\u00e3o Fernandes Rebelo","orcid":"https://orcid.org/0000-0003-3564-7771","observed_orcids":["https://orcid.org/0000-0003-3564-7771"]},"institutions":[{"id":"https://openalex.org/I155381812","display_name":"University of Tr\u00e1s-os-Montes and Alto Douro","ror":"https://ror.org/03qc8vh97","country_code":"PT","type":"education","lineage":["https://openalex.org/I155381812"]},{"id":"https://openalex.org/I4405252784","display_name":"Centro de Estudos Transdisciplinares para o Desenvolvimento","ror":"https://ror.org/03vdt4f56","country_code":"PT","type":"education","lineage":["https://openalex.org/I4405252784"]}],"countries":["PT"],"is_corresponding":false,"raw_author_name":"Jo\u00e3o Rebelo","raw_affiliation_strings":["Department of Economics, Sociology and Management (DESG) for Transdisciplinary Development Studies (CETRAD), University of Tr\u00e1s-os-Montes and Alto Douro (UTAD), Quinta de Prados, 5001-801 Vila Real, Portugal"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Economics, Sociology and Management (DESG) for Transdisciplinary Development Studies (CETRAD), University of Tr\u00e1s-os-Montes and Alto Douro (UTAD), Quinta de Prados, 5001-801 Vila Real, Portugal","institution_ids":["https://openalex.org/I155381812","https://openalex.org/I4405252784"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":["https://openalex.org/A5039491099"],"corresponding_institution_ids":["https://openalex.org/I155381812","https://openalex.org/I4405252784"],"apc_list":null,"apc_paid":null,"fwci":1.4543,"has_fulltext":true,"cited_by_count":7,"citation_normalized_percentile":{"value":0.8648399,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":97},"biblio":{"volume":"8","issue":"1","first_page":"59","last_page":"68"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12399","display_name":"Wine Industry and Tourism","score":1.0,"subfield":{"id":"https://openalex.org/subfields/1409","display_name":"Tourism, Leisure and Hospitality Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12399","display_name":"Wine Industry and Tourism","score":1.0,"subfield":{"id":"https://openalex.org/subfields/1409","display_name":"Tourism, Leisure and Hospitality Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.0,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.0,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/port-wine","display_name":"port wine","score":0.9049999713897705},{"id":"https://openalex.org/keywords/wine-marketing","display_name":"wine marketing","score":0.675000011920929},{"id":"https://openalex.org/keywords/consumer-perception","display_name":"consumer perception","score":0.7749999761581421},{"id":"https://openalex.org/keywords/firm-perceptions","display_name":"firm perceptions","score":0.9150000214576721},{"id":"https://openalex.org/keywords/wine-industry-competitiveness","display_name":"wine industry competitiveness","score":0.5669999718666077},{"id":"https://openalex.org/keywords/consumption-decline","display_name":"consumption decline","score":0.6129999756813049},{"id":"https://openalex.org/keywords/globalization","display_name":"globalization","score":0.7229999899864197},{"id":"https://openalex.org/keywords/wine-promotion","display_name":"wine promotion","score":0.5120000243186951},{"id":"https://openalex.org/keywords/product-adaptation","display_name":"product adaptation","score":0.8450000286102295},{"id":"https://openalex.org/keywords/innovation","display_name":"innovation","score":0.49799999594688416},{"id":"https://openalex.org/keywords/sensory-attributes","display_name":"sensory properties","score":0.824999988079071},{"id":"https://openalex.org/keywords/packaging","display_name":"packaging","score":0.8489999771118164},{"id":"https://openalex.org/keywords/customer-communication","display_name":"customer communication","score":0.7739999890327454},{"id":"https://openalex.org/keywords/young-consumers","display_name":"young consumers","score":0.8600000143051147}],"concepts":[{"id":"https://openalex.org/C55952523","wikidata":"https://www.wikidata.org/wiki/Q3014419","display_name":"Wine","level":2,"score":0.8640103340148926},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.7085825204849243},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.6548837423324585},{"id":"https://openalex.org/C30772137","wikidata":"https://www.wikidata.org/wiki/Q5164762","display_name":"Consumption (sociology)","level":2,"score":0.6184210777282715},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.5940879583358765},{"id":"https://openalex.org/C2119116","wikidata":"https://www.wikidata.org/wiki/Q7181","display_name":"Globalization","level":2,"score":0.5751802325248718},{"id":"https://openalex.org/C26760741","wikidata":"https://www.wikidata.org/wiki/Q160402","display_name":"Perception","level":2,"score":0.5362538695335388},{"id":"https://openalex.org/C98147612","wikidata":"https://www.wikidata.org/wiki/Q215599","display_name":"Promotion (chess)","level":3,"score":0.5351468324661255},{"id":"https://openalex.org/C32802771","wikidata":"https://www.wikidata.org/wiki/Q2443617","display_name":"Port (circuit theory)","level":2,"score":0.4969311058521271},{"id":"https://openalex.org/C2993005525","wikidata":"https://www.wikidata.org/wiki/Q191034","display_name":"Port wine","level":2,"score":0.46107080578804016},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.45167604088783264},{"id":"https://openalex.org/C16051113","wikidata":"https://www.wikidata.org/wiki/Q828814","display_name":"Market share","level":2,"score":0.4283849596977234},{"id":"https://openalex.org/C190248442","wikidata":"https://www.wikidata.org/wiki/Q839486","display_name":"Qualitative research","level":2,"score":0.41072696447372437},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.25618600845336914},{"id":"https://openalex.org/C31903555","wikidata":"https://www.wikidata.org/wiki/Q1637030","display_name":"Food science","level":1,"score":0.12296292185783386},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.09903240203857422},{"id":"https://openalex.org/C127413603","wikidata":"https://www.wikidata.org/wiki/Q11023","display_name":"Engineering","level":0,"score":0.0967930257320404},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.0784020721912384},{"id":"https://openalex.org/C34447519","wikidata":"https://www.wikidata.org/wiki/Q179522","display_name":"Market economy","level":1,"score":0.07419922947883606},{"id":"https://openalex.org/C185592680","wikidata":"https://www.wikidata.org/wiki/Q2329","display_name":"Chemistry","level":0,"score":0.0},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.0},{"id":"https://openalex.org/C94625758","wikidata":"https://www.wikidata.org/wiki/Q7163","display_name":"Politics","level":2,"score":0.0},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0},{"id":"https://openalex.org/C141071460","wikidata":"https://www.wikidata.org/wiki/Q40821","display_name":"Surgery","level":1,"score":0.0},{"id":"https://openalex.org/C119599485","wikidata":"https://www.wikidata.org/wiki/Q43035","display_name":"Electrical engineering","level":1,"score":0.0},{"id":"https://openalex.org/C71924100","wikidata":"https://www.wikidata.org/wiki/Q11190","display_name":"Medicine","level":0,"score":0.0},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.0},{"id":"https://openalex.org/C169760540","wikidata":"https://www.wikidata.org/wiki/Q207011","display_name":"Neuroscience","level":1,"score":0.0},{"id":"https://openalex.org/C36289849","wikidata":"https://www.wikidata.org/wiki/Q34749","display_name":"Social science","level":1,"score":0.0},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0}],"mesh":[],"locations_count":4,"locations":[{"id":"doi:10.1016/j.wep.2019.02.005","doi":"https://doi.org/10.1016/j.wep.2019.02.005","is_oa":true,"landing_page_url":"https://doi.org/10.1016/j.wep.2019.02.005","pdf_url":"https://www.sciencedirect.com/science/article/am/pii/S221297741830022X?via%3Dihub","source":{"id":"https://openalex.org/S2898343181","display_name":"Wine Economics and Policy","issn_l":"2212-9774","issn":["2212-9774","2213-3968"],"is_oa":true,"is_in_doaj":true,"is_core":true,"listed_in":["anvur-scientific","cwts-core","ddh","doaj","norway-1","poland-100","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320990","host_organization_name":"Elsevier BV","host_organization_lineage":["https://openalex.org/P4310320990"],"host_organization_lineage_names":["Elsevier BV"],"type":"journal"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Wine Economics and Policy","raw_type":"journal-article"},{"id":"pmh:oai:doaj.org/article:b7aa7a697e3545329810d25a6e2c4ff4","doi":null,"is_oa":false,"landing_page_url":"https://doaj.org/article/b7aa7a697e3545329810d25a6e2c4ff4","pdf_url":null,"source":{"id":"https://openalex.org/S4306401280","display_name":"DOAJ (DOAJ: Directory of Open Access Journals)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Wine Economics and Policy, Vol 8, Iss 1, Pp 59-68 (2019)","raw_type":"article"},{"id":"pmh:oai:econstor.eu:10419/284474","doi":null,"is_oa":true,"landing_page_url":"http://hdl.handle.net/10419/284474","pdf_url":null,"source":{"id":"https://openalex.org/S4306401696","display_name":"Econstor (Econstor)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"doc-type:article"},{"id":"pmh:oai:osti.gov:1547697","doi":null,"is_oa":false,"landing_page_url":"https://www.osti.gov/biblio/1547697","pdf_url":null,"source":{"id":"https://openalex.org/S4306402487","display_name":"OSTI OAI (U.S. Department of Energy Office of Scientific and Technical Information)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I139351228","host_organization_name":"Office of Scientific and Technical Information","host_organization_lineage":["https://openalex.org/I139351228"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null}],"best_oa_location":{"id":"doi:10.1016/j.wep.2019.02.005","doi":"https://doi.org/10.1016/j.wep.2019.02.005","is_oa":true,"landing_page_url":"https://doi.org/10.1016/j.wep.2019.02.005","pdf_url":"https://www.sciencedirect.com/science/article/am/pii/S221297741830022X?via%3Dihub","source":{"id":"https://openalex.org/S2898343181","display_name":"Wine Economics and Policy","issn_l":"2212-9774","issn":["2212-9774","2213-3968"],"is_oa":true,"is_in_doaj":true,"is_core":true,"listed_in":["anvur-scientific","cwts-core","ddh","doaj","norway-1","poland-100","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320990","host_organization_name":"Elsevier BV","host_organization_lineage":["https://openalex.org/P4310320990"],"host_organization_lineage_names":["Elsevier BV"],"type":"journal"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Wine Economics and Policy","raw_type":"journal-article"},"sustainable_development_goals":[],"sustainable_development_goals_aurora":[{"id":"https://metadata.un.org/sdg/9","display_name":"Industry, innovation and infrastructure","score":0.46000000834465027}],"study_designs":[],"awards":[{"id":"https://openalex.org/G1516346500","display_name":null,"funder_award_id":"01-0145","funder_id":"https://openalex.org/F4320334779","funder_display_name":"Funda\u00e7\u00e3o para a Ci\u00eancia e a Tecnologia"},{"id":"https://openalex.org/G1578237752","display_name":null,"funder_award_id":"COMPETE","funder_id":"https://openalex.org/F4320334779","funder_display_name":"Funda\u00e7\u00e3o para a Ci\u00eancia e a Tecnologia"},{"id":"https://openalex.org/G2283321322","display_name":null,"funder_award_id":"006971","funder_id":"https://openalex.org/F4320321595","funder_display_name":"Federaci\u00f3n Espa\u00f1ola de Enfermedades Raras"},{"id":"https://openalex.org/G277346733","display_name":"Centro de Estudos Transdisciplinares para o Desenvolvimento (CETRAD)","funder_award_id":"UID/SOC/04011/2013","funder_id":"https://openalex.org/F4320334779","funder_display_name":"Funda\u00e7\u00e3o para a Ci\u00eancia e a Tecnologia"},{"id":"https://openalex.org/G3891694003","display_name":null,"funder_award_id":"COMPETE_2020","funder_id":"https://openalex.org/F4320334779","funder_display_name":"Funda\u00e7\u00e3o para a Ci\u00eancia e a Tecnologia"},{"id":"https://openalex.org/G8371948454","display_name":null,"funder_award_id":"UID/SOC/04011/2013","funder_id":"https://openalex.org/F4320337197","funder_display_name":"Nuclear Fuel Cycle and Supply Chain"}],"funders":[{"id":"https://openalex.org/F4320321595","display_name":"Federaci\u00f3n Espa\u00f1ola de Enfermedades Raras","ror":"https://ror.org/0348bpk17"},{"id":"https://openalex.org/F4320334779","display_name":"Funda\u00e7\u00e3o para a Ci\u00eancia e a Tecnologia","ror":"https://ror.org/00snfqn58"},{"id":"https://openalex.org/F4320337197","display_name":"Nuclear Fuel Cycle and Supply Chain","ror":"https://ror.org/05tj7dm33"}],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W2915801834.pdf","grobid_xml":"https://content.openalex.org/works/W2915801834.grobid-xml"},"referenced_works_count":49,"referenced_works":["https://openalex.org/W58531105","https://openalex.org/W273539289","https://openalex.org/W1508476939","https://openalex.org/W1556808170","https://openalex.org/W1895736973","https://openalex.org/W1951384579","https://openalex.org/W1966699170","https://openalex.org/W1970669856","https://openalex.org/W1973916850","https://openalex.org/W2008626345","https://openalex.org/W2009245038","https://openalex.org/W2012236128","https://openalex.org/W2024180819","https://openalex.org/W2028666120","https://openalex.org/W2041799844","https://openalex.org/W2063032996","https://openalex.org/W2074098071","https://openalex.org/W2081358848","https://openalex.org/W2085779318","https://openalex.org/W2129134806","https://openalex.org/W2132983092","https://openalex.org/W2134031328","https://openalex.org/W2145260889","https://openalex.org/W2170614490","https://openalex.org/W2170706661","https://openalex.org/W2209911841","https://openalex.org/W2214017762","https://openalex.org/W2236162411","https://openalex.org/W2270627573","https://openalex.org/W2386365761","https://openalex.org/W2418227469","https://openalex.org/W2427027007","https://openalex.org/W2490750981","https://openalex.org/W2508516488","https://openalex.org/W2574376172","https://openalex.org/W2609513033","https://openalex.org/W2618029119","https://openalex.org/W2653653071","https://openalex.org/W2742531882","https://openalex.org/W2768258907","https://openalex.org/W2780117231","https://openalex.org/W2788426473","https://openalex.org/W2794014153","https://openalex.org/W2884183748","https://openalex.org/W2904927769","https://openalex.org/W3121867257","https://openalex.org/W4241762554","https://openalex.org/W6640812284","https://openalex.org/W6830591355"],"related_works":["https://openalex.org/W6968455933","https://openalex.org/W6997450678","https://openalex.org/W3138021996","https://openalex.org/W7061284058","https://openalex.org/W2520453053","https://openalex.org/W7015829219","https://openalex.org/W2902830577","https://openalex.org/W2756127726","https://openalex.org/W3026309481","https://openalex.org/W2606607274"],"abstract_inverted_index":{"Port":[0,58,86,128,191],"wine":[1,59,75,123,129,186,192],"industry":[2],"can":[3],"be":[4],"considered":[5],"as":[6,20,142],"a":[7,31],"case":[8],"study":[9,177],"of":[10,13,24,33,42,67,74,85,99,122,167,185],"the":[11,37,51,62,65,80,97,136,143,155,164,169,172,182],"effects":[12],"globalization,":[14],"expressed":[15],"at":[16],"diverse":[17],"levels,":[18],"such":[19],"changes":[21],"in":[22,36,61,135,189],"habits":[23],"consumption":[25,34,84],"and":[26,77,83,102,114,125,157,171],"lifestyles,":[27],"that":[28],"lead":[29],"to":[30,46,49,56,71,131,147,154,174,179,181],"decrease":[32],"rates":[35],"last":[38],"years.":[39],"The":[40],"aim":[41],"this":[43,68],"paper":[44],"is":[45,70],"understand":[47],"how":[48],"reverse":[50],"downward":[52],"trend,":[53],"proposing":[54],"guidelines":[55],"increase":[57,132],"competitiveness":[60,134],"market.":[63,137],"Therefore,":[64],"core":[66],"research":[69],"compare":[72],"perception":[73,121],"firms":[76,124],"consumers,":[78],"regarding":[79,127,163],"actual":[81],"image":[82],"wine.":[87],"A":[88],"qualitative":[89],"approach":[90],"was":[91],"applied":[92],"including":[93],"In-depth":[94],"interviews":[95],"with":[96,106],"directors":[98],"companies":[100],"(n=20)":[101],"two":[103],"focus":[104,159],"groups":[105],"young":[107],"consumers":[108,126],"(n=15).":[109],"Data":[110],"were":[111],"transcribed":[112],"verbatim":[113],"content":[115],"analysed.":[116],"Results":[117],"showed":[118],"convergence":[119],"between":[120],"needs":[130],"its":[133],"Three":[138],"main":[139],"dimensions":[140],"emerged,":[141],"most":[144],"important":[145],"areas":[146],"develop:":[148],"1)":[149],"promotion;":[150],"2)":[151],"product":[152],"adaptation":[153],"market":[156],"3)":[158],"on":[160],"innovation,":[161],"mostly":[162],"sensory":[165],"characteristics":[166],"beverage,":[168],"packaging":[170],"communication":[173],"consumers.":[175],"This":[176],"aims":[178],"contribute":[180],"growing":[183],"field":[184],"marketing,":[187],"which":[188],"special":[190],"lacks":[193],"research.":[194]},"counts_by_year":[{"year":2026,"cited_by_count":2},{"year":2024,"cited_by_count":2},{"year":2023,"cited_by_count":1},{"year":2022,"cited_by_count":1},{"year":2020,"cited_by_count":1}],"updated_date":"2026-10-27T15:51:10.671819","created_date":"2019-03-02T00:00:00"}