{"id":"https://openalex.org/W2914827969","doi":"https://doi.org/10.36407/jmsab.v1i1.18","title":"Pengaruh bauran promosi dan brand awareness terhadap minat beli topi kulit eervoleather","display_name":"Pengaruh bauran promosi dan brand awareness terhadap minat beli topi kulit eervoleather","publication_year":2018,"publication_date":"2018-12-31","ids":{"openalex":"https://openalex.org/W2914827969","doi":"https://doi.org/10.36407/jmsab.v1i1.18","mag":"2914827969"},"language":"en","primary_location":{"id":"doi:10.36407/jmsab.v1i1.18","doi":"https://doi.org/10.36407/jmsab.v1i1.18","is_oa":true,"landing_page_url":"https://doi.org/10.36407/jmsab.v1i1.18","pdf_url":null,"source":{"id":"https://openalex.org/S4210215772","display_name":"Jurnal Manajemen Strategi dan Aplikasi Bisnis","issn_l":"2655-237X","issn":["2655-237X"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc-sa","license_id":"https://openalex.org/licenses/cc-by-nc-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal Manajemen Strategi dan Aplikasi Bisnis","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://doi.org/10.36407/jmsab.v1i1.18","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5031477542","display_name":"Muhammad Anza Bahrunsyah","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"Muhammad Anza Bahrunsyah","raw_affiliation_strings":["Manajemen, Fakultas Bisnis Institute Teknologi dan Bisnis Kalbis, Jakarta, Indonesia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Manajemen, Fakultas Bisnis Institute Teknologi dan Bisnis Kalbis, Jakarta, Indonesia","institution_ids":[]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5082338335","display_name":"Donant Alananto Iskandar","orcid":"https://orcid.org/0000-0002-6339-7813","observed_orcids":["https://orcid.org/0000-0002-6339-7813"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Donant Alananto Iskandar","raw_affiliation_strings":["Manajemen, Fakultas Bisnis Institute Teknologi dan Bisnis Kalbis, Jakarta, Indonesia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Manajemen, Fakultas Bisnis Institute Teknologi dan Bisnis Kalbis, Jakarta, Indonesia","institution_ids":[]}]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":["https://openalex.org/A5031477542"],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":true,"cited_by_count":10,"citation_normalized_percentile":{"value":0.23059185,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":93,"max":96},"biblio":{"volume":"1","issue":"1","first_page":"37","last_page":"46"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.9951000213623047,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.9951000213623047,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.0017000000225380063,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":0.0013000000035390258,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/promotional-mix","display_name":"promotion mix","score":0.9649999737739563},{"id":"https://openalex.org/keywords/brand-awareness","display_name":"brand awareness","score":0.9950000047683716},{"id":"https://openalex.org/keywords/purchase-intention","display_name":"purchase intention","score":1.0},{"id":"https://openalex.org/keywords/consumer-behavior","display_name":"consumer behavior","score":0.6340000033378601},{"id":"https://openalex.org/keywords/college-students","display_name":"university students","score":0.6769999861717224}],"concepts":[{"id":"https://openalex.org/C100363876","wikidata":"https://www.wikidata.org/wiki/Q690661","display_name":"Nonprobability sampling","level":3,"score":0.7629204988479614},{"id":"https://openalex.org/C98147612","wikidata":"https://www.wikidata.org/wiki/Q215599","display_name":"Promotion (chess)","level":3,"score":0.7040329575538635},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.6430044770240784},{"id":"https://openalex.org/C152455256","wikidata":"https://www.wikidata.org/wiki/Q1900597","display_name":"Brand awareness","level":2,"score":0.5665333867073059},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.5016472339630127},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.49482840299606323},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.1043839156627655},{"id":"https://openalex.org/C71924100","wikidata":"https://www.wikidata.org/wiki/Q11190","display_name":"Medicine","level":0,"score":0.09806501865386963},{"id":"https://openalex.org/C99454951","wikidata":"https://www.wikidata.org/wiki/Q932068","display_name":"Environmental health","level":1,"score":0.06943762302398682},{"id":"https://openalex.org/C2908647359","wikidata":"https://www.wikidata.org/wiki/Q2625603","display_name":"Population","level":2,"score":0.04186677932739258},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0},{"id":"https://openalex.org/C94625758","wikidata":"https://www.wikidata.org/wiki/Q7163","display_name":"Politics","level":2,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.36407/jmsab.v1i1.18","doi":"https://doi.org/10.36407/jmsab.v1i1.18","is_oa":true,"landing_page_url":"https://doi.org/10.36407/jmsab.v1i1.18","pdf_url":null,"source":{"id":"https://openalex.org/S4210215772","display_name":"Jurnal Manajemen Strategi dan Aplikasi Bisnis","issn_l":"2655-237X","issn":["2655-237X"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc-sa","license_id":"https://openalex.org/licenses/cc-by-nc-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal Manajemen Strategi dan Aplikasi Bisnis","raw_type":"journal-article"},{"id":"pmh:oai:ojs2.ejournal.imperiuminstitute.org:article/18","doi":null,"is_oa":true,"landing_page_url":"https://ejournal.imperiuminstitute.org/index.php/JMSAB/article/view/18","pdf_url":"https://ejournal.imperiuminstitute.org/index.php/JMSAB/article/download/18/6","source":{"id":"https://openalex.org/S4210215772","display_name":"Jurnal Manajemen Strategi dan Aplikasi Bisnis","issn_l":"2655-237X","issn":["2655-237X"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2655-237X","raw_type":"info:eu-repo/semantics/article"}],"best_oa_location":{"id":"doi:10.36407/jmsab.v1i1.18","doi":"https://doi.org/10.36407/jmsab.v1i1.18","is_oa":true,"landing_page_url":"https://doi.org/10.36407/jmsab.v1i1.18","pdf_url":null,"source":{"id":"https://openalex.org/S4210215772","display_name":"Jurnal Manajemen Strategi dan Aplikasi Bisnis","issn_l":"2655-237X","issn":["2655-237X"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc-sa","license_id":"https://openalex.org/licenses/cc-by-nc-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal Manajemen Strategi dan Aplikasi Bisnis","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[{"id":"https://openalex.org/study-designs/observational-study","display_name":"Observational Study"}],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W2914827969.pdf","grobid_xml":"https://content.openalex.org/works/W2914827969.grobid-xml"},"referenced_works_count":8,"referenced_works":["https://openalex.org/W1220120508","https://openalex.org/W1607137273","https://openalex.org/W2323355492","https://openalex.org/W2343896398","https://openalex.org/W2761855613","https://openalex.org/W2908454278","https://openalex.org/W2950515764","https://openalex.org/W3093258476"],"related_works":["https://openalex.org/W4411538931","https://openalex.org/W4409620525","https://openalex.org/W2902646070","https://openalex.org/W4289869577","https://openalex.org/W3136911860","https://openalex.org/W3206105763","https://openalex.org/W4409867839","https://openalex.org/W4402219393","https://openalex.org/W6986357673","https://openalex.org/W333709700"],"abstract_inverted_index":{"The":[0,20,56],"purpose":[1],"of":[2,10,38,58],"this":[3],"research":[4,21,25],"is":[5,22],"to":[6,67,86],"understand":[7],"the":[8,27],"influence":[9,65,72],"major":[11],"promotions":[12],"and":[13,53,76,79],"brand":[14,70,80],"awareness":[15,71,81],"towardspurchase":[16],"intention":[17],"Eervoleather":[18,47],"hat.":[19],"a":[23],"quantitative":[24],"using":[26,49],"SPSS":[28],"Statistik":[29],"20":[30],"program":[31],"with":[32],"111":[33],"respondents":[34],"which":[35],"are":[36],"students":[37],"General":[39],"Soedirman":[40],"Unversity":[41],"who":[42],"haveknown":[43],"promotion":[44,63,77],"activity":[45],"from":[46],"by":[48],"nonprobability":[50],"sampling":[51],"technique":[52],"Incidental":[54],"Sampling.":[55],"result":[57],"hypothesis":[59],"analysis":[60],"show":[61],"that":[62],"mix":[64,78],"significantly":[66,73],"purchase":[68,87],"intention;":[69,75],"topurchase":[74],"have":[82],"significant":[83],"effect":[84],"simultaneously":[85],"intention.":[88]},"counts_by_year":[{"year":2025,"cited_by_count":2},{"year":2024,"cited_by_count":3},{"year":2023,"cited_by_count":3},{"year":2022,"cited_by_count":2}],"updated_date":"2026-11-07T11:25:07.637180","created_date":"2019-02-21T00:00:00"}