{"id":"https://openalex.org/W2913352296","doi":"https://doi.org/10.1093/oso/9780190859329.003.0007","title":"From Souk to Cyber Souk","display_name":"From Souk to Cyber Souk","publication_year":2018,"publication_date":"2018-05-15","ids":{"openalex":"https://openalex.org/W2913352296","doi":"https://doi.org/10.1093/oso/9780190859329.003.0007","mag":"2913352296"},"language":"en","primary_location":{"id":"doi:10.1093/oso/9780190859329.003.0007","doi":"https://doi.org/10.1093/oso/9780190859329.003.0007","is_oa":false,"landing_page_url":"https://doi.org/10.1093/oso/9780190859329.003.0007","pdf_url":null,"source":{"id":"https://openalex.org/S4306463708","display_name":"Oxford University Press eBooks","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310311648","host_organization_name":"Oxford University Press","host_organization_lineage":["https://openalex.org/P4310311648","https://openalex.org/P4310311647"],"host_organization_lineage_names":["Oxford University Press","University of Oxford"],"type":"ebook platform"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Digital Middle East","raw_type":"book-chapter"},"volume":{"id":"https://openalex.org/W4244769813","display_name":"Digital Middle East"},"type":"book-chapter","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5033031943","display_name":"Norhayati Zakaria","orcid":"https://orcid.org/0000-0002-3970-1694","observed_orcids":["https://orcid.org/0000-0002-3970-1694"]},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"Norhayati Zakaria","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":["https://openalex.org/A5033031943"],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":19,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":99,"max":100},"biblio":{"volume":null,"issue":null,"first_page":"143","last_page":"166"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","score":0.7914999723434448,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","score":0.7914999723434448,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.09860000014305115,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11454","display_name":"Cultural Differences and Values","score":0.02319999970495701,"subfield":{"id":"https://openalex.org/subfields/3207","display_name":"Social Psychology"},"field":{"id":"https://openalex.org/fields/32","display_name":"Psychology"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/cultural-values","display_name":"cultural values","score":0.6990000009536743},{"id":"https://openalex.org/keywords/e-commerce-adoption","display_name":"e-commerce adoption","score":0.8460000157356262},{"id":"https://openalex.org/keywords/globalization","display_name":"globalization","score":0.39100000262260437},{"id":"https://openalex.org/keywords/product-customization","display_name":"product customization","score":0.49000000953674316},{"id":"https://openalex.org/keywords/online-shopping-behavior","display_name":"online shopping behavior","score":0.39100000262260437}],"concepts":[{"id":"https://openalex.org/C199776023","wikidata":"https://www.wikidata.org/wiki/Q202875","display_name":"Negotiation","level":2,"score":0.726563572883606},{"id":"https://openalex.org/C8868529","wikidata":"https://www.wikidata.org/wiki/Q124794","display_name":"Taste","level":2,"score":0.662372350692749},{"id":"https://openalex.org/C98184364","wikidata":"https://www.wikidata.org/wiki/Q1780131","display_name":"Argument (complex analysis)","level":2,"score":0.6474210023880005},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5488614439964294},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.5172874927520752},{"id":"https://openalex.org/C100776233","wikidata":"https://www.wikidata.org/wiki/Q2532492","display_name":"Bridge (graph theory)","level":2,"score":0.5166218876838684},{"id":"https://openalex.org/C75949130","wikidata":"https://www.wikidata.org/wiki/Q848010","display_name":"Database transaction","level":2,"score":0.5007116794586182},{"id":"https://openalex.org/C2119116","wikidata":"https://www.wikidata.org/wiki/Q7181","display_name":"Globalization","level":2,"score":0.46030500531196594},{"id":"https://openalex.org/C177264268","wikidata":"https://www.wikidata.org/wiki/Q1514741","display_name":"Set (abstract data type)","level":2,"score":0.4469451606273651},{"id":"https://openalex.org/C2781316041","wikidata":"https://www.wikidata.org/wiki/Q1230584","display_name":"Diversity (politics)","level":2,"score":0.44646644592285156},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.39600706100463867},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.22236010432243347},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.2188517451286316},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.16476592421531677},{"id":"https://openalex.org/C36289849","wikidata":"https://www.wikidata.org/wiki/Q34749","display_name":"Social science","level":1,"score":0.10301566123962402},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.09932884573936462},{"id":"https://openalex.org/C71924100","wikidata":"https://www.wikidata.org/wiki/Q11190","display_name":"Medicine","level":0,"score":0.0},{"id":"https://openalex.org/C55493867","wikidata":"https://www.wikidata.org/wiki/Q7094","display_name":"Biochemistry","level":1,"score":0.0},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0},{"id":"https://openalex.org/C169760540","wikidata":"https://www.wikidata.org/wiki/Q207011","display_name":"Neuroscience","level":1,"score":0.0},{"id":"https://openalex.org/C19165224","wikidata":"https://www.wikidata.org/wiki/Q23404","display_name":"Anthropology","level":1,"score":0.0},{"id":"https://openalex.org/C185592680","wikidata":"https://www.wikidata.org/wiki/Q2329","display_name":"Chemistry","level":0,"score":0.0},{"id":"https://openalex.org/C199360897","wikidata":"https://www.wikidata.org/wiki/Q9143","display_name":"Programming language","level":1,"score":0.0},{"id":"https://openalex.org/C126322002","wikidata":"https://www.wikidata.org/wiki/Q11180","display_name":"Internal medicine","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1093/oso/9780190859329.003.0007","doi":"https://doi.org/10.1093/oso/9780190859329.003.0007","is_oa":false,"landing_page_url":"https://doi.org/10.1093/oso/9780190859329.003.0007","pdf_url":null,"source":{"id":"https://openalex.org/S4306463708","display_name":"Oxford University Press eBooks","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310311648","host_organization_name":"Oxford University Press","host_organization_lineage":["https://openalex.org/P4310311648","https://openalex.org/P4310311647"],"host_organization_lineage_names":["Oxford University Press","University of Oxford"],"type":"ebook platform"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Digital Middle East","raw_type":"book-chapter"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W2033286972","https://openalex.org/W1839415833","https://openalex.org/W1832425264","https://openalex.org/W7029079151","https://openalex.org/W7074628568","https://openalex.org/W2110351724","https://openalex.org/W1981690625","https://openalex.org/W2347147771","https://openalex.org/W2121482756","https://openalex.org/W1204133029"],"abstract_inverted_index":{"Cultural":[0],"values":[1],"provide":[2],"a":[3,55,70,131],"way":[4,13,52],"of":[5,11,34,120,133,145],"understanding":[6],"consumers\u2019":[7],"acceptance":[8],"or":[9],"rejection":[10],"the":[12,44,47,51,58,60,96,117,124,137,143],"business":[14],"is":[15,62,73,102],"conducted,":[16],"given":[17],"their":[18,89],"culturally-attuned":[19],"preferences,":[20],"choices":[21],"and":[22,40,92,114],"tastes.":[23],"Culture":[24],"has":[25],"also":[26],"been":[27],"shown":[28],"to":[29,50,57,87,94,103],"affect":[30],"almost":[31],"all":[32],"aspects":[33],"business,":[35],"including":[36],"transactions":[37],"between":[38],"seller":[39,45],"buyer,":[41],"from":[42],"how":[43],"attracts":[46],"customer\u2019s":[48,97],"attention":[49],"they":[53],"negotiate":[54],"deal":[56],"moment":[59],"transaction":[61],"completed.":[63],"The":[64,127],"notion":[65],"that":[66,139],"globalization":[67],"results":[68],"in":[69,123],"\u201cuniversal":[71],"taste\u201d":[72],"no":[74],"longer":[75],"an":[76],"effective":[77],"promotional":[78],"element":[79],"for":[80,147],"enticing":[81],"international":[82],"customers.":[83],"Instead,":[84],"marketers":[85],"need":[86],"customize":[88],"products,":[90],"services":[91],"systems":[93],"suit":[95],"specific":[98],"needs.":[99],"This":[100],"chapter":[101,128],"explore":[104],"two":[105],"questions:":[106],"In":[107],"what":[108,115],"ways":[109],"does":[110,141],"culture":[111,140],"impact":[112],"e-commerce":[113,122,146],"are":[116],"culturally-rooted":[118],"challenges":[119],"conducting":[121],"MENA":[125,148],"region?":[126],"concludes":[129],"with":[130],"set":[132],"propositions":[134],"based":[135],"on":[136],"argument":[138],"influence":[142],"adoption":[144],"consumers.":[149]},"counts_by_year":[{"year":2023,"cited_by_count":19}],"updated_date":"2026-10-10T09:11:00.788812","created_date":"2019-02-21T00:00:00"}
